How To Make $100,000 Online In A Year Or Less

“How To Make
$100k Online…
…In a Year or
Less”
By Tony Shepher

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The information presented herein represents the view of the author as of the date of publication
Because of the rate with which conditions change, the author reserves the right to alter and update hi
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needed in any way connected with this publication, the services of a fully quali ed professional shoul
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How To Make $100,000 Online In A Year Or Less

Module 3

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7. Exclusivity

This is a biggie

It’s something that is rarely talked about because most internet marketers
just follow the herd, but it’s very important.

EXCLUSIVITY is one of the main reasons that people are successful online.

YOU SHOULD BE THE ONLY PERSON WHO HAS THE

AUTHORITY TO SELL YOUR CHOSEN PRODUCTS!

(I’m not talking about your a liates - they’re bringing sales in for you and
don’t have any authority over your product. Neither are they your
competition when they’re ‘a liating’ because they’re making sales for you)

Nope - I’m talking about how you should always try to have exclusive
rights, control and authority over everything you sell.

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I love ThriveCart.

I use it myself and I actively promote it as an a liate.

I’ve made sales on the region of $25k I think, just by sending out an email
now and again and putting some links out. There’s one later in this
publication.

But it’s not my product.

And I’m well aware that there are other marketers out there who are a liates
for Thrivecart, and who put much more work into promoting it, make much
more in commissions and are quite frankly better at it.

But I don’t give a gnat’s chu .

Because TC commissions are basically spending money for me.

My business model is based around having EXCLUSIVE rights to sell my

own products.

Unless I’ve sold PLR rights to my stu , the NO ONE else on the planet has
the right to sell my content.

Why is this so important?

Because it means there is ZERO direct competition for what I’m selling

None.

Sure, I’m competing in my niche, with other marketers.

That’s business

But I don’t have the additional hassle of also trying to sell the same products
in my niche.
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So although I DO a liate marketing, in my opinion it’s a awed model when

it comes to making six gures a year.

Because other people are competing with you to sell the exact same thing.

A liate marketing is a wonderful thing.

I’ve always done it, I always will.

It’s also a great way to get started while you create your own products but
it’s not my favourite model for a long-term business

In fact I’d nd it bloody hard to make $100k a year solely as an a liate

marketer I reckon - I’ve never tried.

I know some do - but that particular model is too much work for me.

If ever I fancied a challenge that’s probably the way I’d go - challenge myself
to make a quarter of a million quid one year solely from internet marketing.

But not today.

Flip that on its head and look at the advantages you have when it comes to
being able to sell something exclusively.

You are the only person allowed to sell YOUR product.

So as I said earlier, while you’re still competing with others in your niche, you
ARE selling a unique product, which is why you need to make it as sexy as
you can.

Go for exclusivity - always.

I worked with an Amazon seller some time ago…

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He had a line of small electrical products - stu like guitar tuners, those
things you put on a key fob to track where it is if you lose it, wall measuring
garages, pipe detectors that tell you when there’s a copper pipe behind your
wall so you don’t put a nail through it.

You get the idea,

He sourced them from China.

He sold it on Amazon

Then other sellers who had obviously done some research on how well he
was selling, sourced the exact same products also fro China and began
competing with him on price. They sold for less.

His sales took a nosedive.

I told him to continue to get the products, but get them branded up with his
company name or logo.

It’s easily sourced:

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If you can’t read the screenshot above it’s an Android watch that you can get
branded up with your own name/logo etc

Why bother?

Well because my client branded up his goods, added much more info on his
Amazon lists - comparison charts, videos, ‘in action’ photos, used di erent
images than the ones the unbranded versions other sellers were o ering
(even though they were the exact same product) and outsold his
competition, even though he’d increased his prices.

The moral is that exclusivity sells.

It’s the reason why Damien Hirst’s 2008 art collection Beautiful Inside My
Head Forever sold at auction for £198 Million, making him the richest living
artist.

Because you can’t get it anywhere else.

Personally I wouldn’t want to but that’s a di erent thing :)

And once he dies you won’t be able to get any more, so the value will
increase more.

Exclusivity.

Find a way to get it in your business.

Create it, brand (or rebrand it), make a deal.

You need to sell something that is exclusive to you - that can’t be

bought from anywhere else.

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8. Build Your Model for ONE

Customer

To say this strategy changed my life would be an understatement.

It has provided me with an income I could only dream about before I started
online marketing.

It’s simply this:

Build your selling model for ONE customer.

Know his journey.

Act as if your life depended on getting

this person to spend $1000 with you!

You can give him or her a name if you want.

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I’ll call him Bob.

Bob is about to make you rich.

I’m not joking here - if you do this part correctly, Bob will maximise the
income for every single person who comes into your funnel and through your
follow-up process.

So here’s the thing…

Trying to build an opt-in page, an initial sales funnel and then a decent sized
follow-up process is di cult as hell if you’re trying to ‘see’ the entire thing -
the overview.

It’s overwhelming and scary.

So here’s the phrase that will make it possible for you:

‘And what happens to Bob next?’

Because it takes away the feeling that you have to create a structure that
works for a hundred thousand subscribers and simply makes it a journey for
one person.

So take my business.

Bob arrives at my current landing page. He’s either come from a solo ad I’ve
bought or been sent by an a liate

He sees something like this:

(It changes now and again as I do ongoing split-testing)

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So What happens to Bob Next?

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Well he either opts-in or he leaves.

If he opts-in he sees this (or something similar as again I constantly split-test)

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It’s an upsell.

It’s the ONLY upsell in this particular funnel.

Some people do more. I don’t because I sell more from my emails than my
funnels. I’m better at emails, and (see below) I prefer not to overwhelm a
new subscriber with upsells.

I’ve tested this and (ready for this?) I’ve found that the more upsells a new
subscriber is shown in my initial funnel, the LESS they buy from my
autoresponder sequence!

So putting just two more upsells in my initial funnel reduces Bob’s

customer lifetime value.

I have no idea why (I suspect they’re sick of seeing multiple upsells in our
industry)

That’s a guess, but the testing results ARE NOT a guess. They’re a fact.

The more upsells I have the less money I make on the backend.

That’s just me - I recommend you test your own setup.

So…

Bob’s now opted-in

What happens to Bob next?

He is sent an email that delivers the free lead magnets he opted-in to get
AND he is invited to join my a liate program.

So not only is Bob now a new subscriber, possibly a buyer and is about to
embark on my month-long follow-up autoresponder sequence…

…but he is possibly also an a liate.

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Bob’s only been involved with me for around 10 minutes and if he’s highly
engaged, I’ve not only added him to my subscriber list, but also my buyer’s
list (the upsell) and my a liates list.

Remember the point of this exercise - Bob’s journey - is to get him to spend
as much as possible with me over the course of his involvement with me.

What happens to Bob next?

Well at home in Bob’s house I’m hoping he’s reading the free reports and
starting to resonate with me. I include personal info about me, my life, my
family, my ethos and of course a ton of stu about my products and what I
do.

Back in my system Bob has now just been placed on a 30-40 day
autoresponder sequence.

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The above screenshot is what it looks like in my back o ce. Obviously the
subscribers are sent emails with actual subject headings.

After 30 days or so (I’m also testing this to see if extending it for another 30
days works) the subscriber is moved to my broadcast list - my main list -
who I email regularly - daily if possible.

What happens to Bob next?

Every time he buys one of my products he is copied onto a buyers list which
speci es exactly which product he purchased.

This means I can contact him with speci c o ers tailor-made to his
purchases, such as coaching o ers related to his area of interest.

And that’s it.

The bare, basic bones of what happens to Bob when he opts-in to my list

Let’s have a look at a typical ‘Bob’ when he’s a year in to being on my list
and receiving my emails…

His lifetime value has increased signi cantly.

Now obviously not all my subscribers buy, or multiple-buy.

But MOST DO.

I have far fewer customers who have only bought one product than multiple
buyers.

I’ll say that again - most of my customers are multiple buyers

And its lifetime value that matters to me.

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I blurred this particular ‘Bob’ out for privacy but you get the idea

I have some customers with higher lifetime value, some lower.

I’m sure you’ve already guessed why we just tracked Bob’s journey?

Why you must design your follow-up process to earn $1000 from every
single new subscriber

Because when you multiply that by $1000 new subscribers per month,
it’s a very simple matter to get your income to six- gures a year.

Obviously this won’t happen for all new subscribers but you will know
that the POTENTIAL is there.

And the sad fact is that most wannabe marketers don’t ever build a
follow-up process that has the POTENTIAL to bring in this amount.

BTW - And that’s even without adding in coaching and consulting o ers, my
monthly Inner Circle Membership and so on.

This is all done WITHOUT using platforms such as Warrior Plus or JVzoo.

It’s done without doing big launches that involve headaches with JV’s
recruiting a liates or having to promise to ‘reciprocate’ when you’re begging
other marketers to mail out for your launch.

To me, launches are a ball-ache, it’s fucking horrible to do, and it’s bad for
your self-esteem - I don’t like begging for mailings or being ignored when
I’ve mailed out for someone and they ignore my requests for a return favour.

Worse, for all but the biggest, cleverest marketers (with an established set of
JV’s) it’s not very pro table.

That’s just my opinion of course, although I DID spend years doing this so I
know how it works.

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9. The $100,000 (or More) per

Year Online Business Model

You saw how it works for me, right?

This model will work in any online niche.

But you will greatly bene t from some ‘insider’ knowledge and
strategies that you probably won’t nd anywhere else if you want to do
this quickly and more pro tably.

That’s what I’m sharing in the rest of this publication.

But rst let’s look at the bare bones of his this works.

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First, you need a way of getting leads to opt-in to your list.

You can initially buy this tra c (I buy solo ads as you possibly know) and
then install an in-house a liate program where a liates will send you free
tra c to your o ers for a commission.

(I run ALL this and the above system through the ThriveCart Lifetime Deal)

A YouTube channel or Instagram following is ne for this, as is a FaceBook

following or paid ads, but I’d recommend getting this audience onto an email
list also.

You need a journey that your ‘Bob’ will go on - initial opt-in sales funnel
with upsells then a follow-up process to increase his lifetime value as much
as possible.

You need to present Bob with as many opportunities to buy from you as
is humanly possible over the course of his time with you.

That’s it:

1. An ongoing lead acquisition strategy

2. An established ‘journey’ that every single subscriber will travel

comprising of an initial funnel and then a de ned follow-up process that
will present as many selling opportunities as possible.

There are details of course and I’ll cover those in the rest of this publication
but the two lines above IS a $100,000 a year online business model.

I will guarantee 100% that this works. It is working for me and it is working
for pretty much every successful marketer I know.

Dan Kennedy - uses this model

Russell Brunson - uses this model

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Whoever your current favourite marketer is (hopefully me :) uses this model.

Hell if you haven’t worked it out by now - most successful marketers ONLY
do launches to get leads into their follow-up processes.

You see the amazing value of knowing what is actually happening in your
business?

Break even points?

Cost to create a product?

A follow-up process the actually allows your new subscribers to spend four
gures with you?

It’s a simple system but it’s THE one that most successful marketers use.

In fact it’s more di cult to nd someone who ISN’T using this model

Can you think of ANY marketer out there who doesn’t acquire leads and then
send them through a follow-up to sell to them?

ANY?

So why are 95% of online marketers - who try to use this model -
BROKE?

That’s what’s coming next.

Welcome to the meat and bones…

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10. You’re Broke Because Your

Business Model is FLAWED
(Here’s How To Fix It)

OK so this is where things get a little brutally honest.

You’re not going to build $100k business by accident.

YOUR BUSINESS IS FLAWED AND THAT IS WHAT IS CURRENTLY

STOPPING YOU MAKING THE INCOME YOU WANT.

Here’s the news…

My business model is awed also!

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If it wasn’t awed, then every single lead would opt-in and every single
subscribers would buy everything I o er which they most certainly don’t - I
bloody wish they did

But your business is probably lot MORE awed.

Firstly because you would not the reading this if it was otherwise

And secondly because you’re not making the amount of money you want.

But you could be

It’s about gradients of ‘ awed-ness’

Every business has aws - obstacles - logjams - that stop them making as
much money as they want.

My business has aws but I still earn more every year than the previous year
and (for example) when ten grand MORE than my initial monthly target pops
into my bank account every month pretty much by automation on a regular
basis… well then I can accept a few aws

While at the same time constantly striving to improve it.

So take this on board - you’re NEVER going to have a perfect business

(no one does) without any aws or bottlenecks - but if it’s bringing you a
couple of hundred grand a year, surely you can live with it?

Perfection is paralysis.

In a big way.

Which takes up RIGHT back to the reason I asked you earlier to take your
$100,000 gure and work out roughly what you need to sell to achieve it.

Because you need a plan.

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Quick recap.

The rst thing is your target gure - it’s $100,000 by ‘default’ in this
publication but you can choose a di erent gure of course.

The second thing is your actual products and price points. What are you
selling and what price are you selling them for?

Do this even if you haven’t created the product.

You can also do this - temporarily - if you intend to pad out your funnels and
follow-up process with a liate products WHILE you create you own

As I said earlier, you’re going to struggle to bring in $100k by selling a liate

products. Especially if you’re starting out.

The next thing is to map out Bob’s Journey. Just roughly - from the rst time
he sees your opt-in page right through the initial funnel, through the follow-
up process and onto the extras you’ll be o ering to boost his lifetime value.

Most marketers never do these simple steps

They just start by diving in and writing a lead magnet or building a squeeze
page or creating a product with NO IDEA how it’s going to work together -
how it’s going tie together.

Think of it like someone going for a job interview without preparing

Or taking an exam without preparing.

It seriously reduces your chances of success if you don’t know what your
business looks like, how it will get there or

Now don’t get me wrong here guys - I do a lot of things on a whim, running
with an idea, taking a chance and so on

But with every product I make, even o er I create, basically everything I do, I
know how it’s going to t together.
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Here’s why you need to do that:

Because if you don’t have an income and progression goal, you quickly lose
focus.

The only times in my life when I haven’t been moving forwards is when I have
let my goals-focus slide.

Having kids was one of these moments.

I’d been very driven to set up an online income that meant I could quit my
job and because I focused on that goal I accomplished it pretty quickly.

We bought a house and my wife quite her teaching job.

When the kids arrived (two within 18 months of each other) it was pretty full-
on and life got in the way of me focusing on my goals.

I still worked on my business but without any set income level, or model or
progression goal (where I was headed) and I didn’t really know what I was
supposed to be creating and building.

So things slipped badly.

One day I realised we were in danger of losing the house because I wasn’t
earning enough money to cover the mortgage, let alone the usual family bills.

I was forced to pay some bills with credit cards while I got my focus back to
the point that I knew exactly what I needed to be doing with my business,
my income level and the model I needed to implement, and increased my
income again.

Scared the crap out of me.

I’ve not been without a goal from that day to this.

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I’m like a rudderless ship without one - seriously I’m totally crap if I don’t
have a goal in front of me.

So when I see a marketer just starting out who doesn’t know his or her
income targets, what their business model looks like and doesn’t have a
goal; even if it’s a six-month goal, yearly goal or ten year goal then I know
they’re probably going to fail.

It’s harsh but it’s true

And in my experience it doesn’t matter whether your goal is short or long-

term, or both.

If your only goal is to earn $20,000 in the next three months then that’s
ne - that will work.

You can establish another goal after that’s done.

I’m not a fan of writing goals on postcards and having dream-boards with
yachts and cars on (although I’ve used them) because I think they’re more
like wish-lists or, well dream boards.

But immediate goals, consistent goals and ongoing goals - absolutely.

If a bloke heads into his workshop at 7am with some tools and timber and
his goal is to make a new bed for his child by the time evening falls, I’d say
he’s pretty much going achieve that every time.

The power of goals.

If I’m going to create a product then I set a goal and a time and almost every
single time I’ll hit that goal, with the exception being something unexpected
happening.

Marketers who fail don’t do this.

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They have no idea what they are doing, what time scale they need to do it in,
why they’re doing it, how it ts into their business or what they’ll do when the
goal is accomplished.

If you don’t have a business model, you’re most likely going to fail.

If you don’t have a goal for your business model to hit you’re also likely
to fail.

Working blind like this is a BIG aw in your business model.

Not having a goal - not knowing where you’re going, is a big aw in your
business model too.

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11. Some ‘Golden Nuggets’ That

Needs Mentioning

These are a handful of golden nuggets I’ve discovered the won’t really under
a chapter heading but need including:

1. When you come to set the numbers you need, these might not t with
the current products and set up you have

E.g If you're aiming at $100,000 a year then you need to sell 3 products a
day at an average value of $97 to hit that target.

So using that example if you're currently only selling one product then
ramp up other parts of your business to compensate for this while you
create more.

You ever followed a recipe to make Texas Chilli, and the recipe makes
enough for 6 people but you have 12 coming over to dinner?

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You just double the ingredients.

Internet marketing is the same.

To compensate for a lack in one area you can increase others.

So using our example if you’re only selling one product, you can achieve
higher gures by increasing your tra c to the o er or the price point it sells
for.

Look at:

Pricepoint
Visitors
Sales
Products

If one of the above is low, you can compensate for it by increasing the
others.

Truth is, inexperienced marketers usually increase one of the above, while
smart marketers increase do ALL of them ;)

2. Check, double-check and then check AGAIN that your product is

right for your target audience.

As I said earlier in this publication, go to the platforms in your niche and look
at the best-selling products.

Make those.

Model them

Whatever you want to call it - use the same subject area.

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Buy the bloody product as the basis for your research if you must, then put
your own spin on it.

Don't plagiarise, be in uenced by.

If this makes you feel uncomfortable, then get used to it or you might
struggle to be a successful marketer.

3. Tra c (get ready for fruity language)

Tra c is the biggest fucking excuse in the whole of internet marketing.

Wannabe's walk around it nervously as though it's an angry crocodile.

Here are the facts about tra c:

A. You need it

B There are multiple ways to get it.

Solo ads - you're probably scared of 'making a loss' on being your solo ads.
Or you've been told it's 'poor quality tra c'

Both are possibilities.

But ask yourself THIS...

Have every actually BOUGHT a solo ad to se how it works and what results
you get? If not, stop reading and go do it now (with the following condition):

>> That you have enough of a follow-up process in place to give it a

chance of working

Don't play at it

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Don't go o half-cocked, you need processes in place before you make it
work.

Suppose you keep topical sh.

If you don't have the correct water temperature, oxygen pumps, substrate,
lters and whatever in place BEFORE you put the sh in the tank, you're
going to end up with a shit-ton of oating guppies.

It's the same with tra c.

It’s totally pointless to put in the time and money unless you give your tra c
a reasonable chance of success.

So you need to have enough o ers, and buying chances for each new solo
ads lead (Bob's Journey, remember?) so it has a good chance of
succeeding.

No one is going to hold your hand with this and promise you that it will work

It’s up to you to be marketer, and sort it out.

But the fact is that if you're scared of buying solo ads, you're probably also
scared of asking a liate to promote your stu (another tra c source) or
scared of striking an ad placement deal with another marketer (you put a link
to your squeeze page on his download page and vice versa), and you're
probably scared of learning how to use FaceBook ads or Google Ads or
banner ads.

You have to just DO it.

4. Creating poor products.

The ONLY reason I get repeat sales and have a very high customer lifetime
value is because my products are good.

My buyers RE-BUY because they get value from my products and they get
results from my strategies.
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You can't put out poor products.

You have to put the time in to make them good.

No shortcuts.

Not yet anyway - as you get used to creating products it gets really easy.

The same goes for o ers, and sales pages.

Spend time making them good.

Not only will get results faster while your lazy competition are doing half-
arsed jobs and hoping that people are so stupid they'll buy anyway (they
won't)

This is one of the main reasons why I'm making hundreds of thousands of
dollars and you are probably not.

But here’s the thing…

YOU can create better products, YOU can create a better infrastructure and
YOU can earn more than me.

Without a shadow of a doubt

Because others have.

Some of my clients have :)

OK so let’s sort out the nal thing you need to make your $100k

Take a deep breath…

Because here's the TWIST.

Here's the SHOCKER

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(And some of you may have realised this already)

The aw in your business model?

It's YOU!

YOU are the only di erentiator between your online business and a
millionaire selling the same products.

I - me - Tony Shepherd - am the reason I’m not a billionaire right now.

It’s because I don’t want to put in the work.

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I simply refuse to use most of the hours I have left left on this planet working
towards being a billionaire. It would be too hard and I’d have to give too
much.

I enjoy my life too much.

I enjoy the lifestyle and income I already have very much.

Put simply - I don’t want to.

Which means I am the aw.

But that’s also the thing…

I - me - Tony Shepherd - am ALSO the reason I earn more than most people
I know personally, have a far better lifestyle, customised to suit me and my
family and de nitely much more free time.

I did that

I achieved that.

I am the reason I’m here now.

I xed the aw.

And I can x it for you (no Jimmy Savile jokes)

Because I’ve worked with enough people and seen enough marketers
succeed and fail to know exactly why it’s happening.

The infra-structure, the tra c, the product

quality and everything else mentioned in this
publication can all be made to work, and well.

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The problem is that most wannabe marketers don’t have what it takes to do
it. They don’t have the balls, the commitment, the self-awareness or the self-
honesty to get their hands dirty with their online business.

Yep I know - sorry but it’s true…

They’re soft.

Most marketers simply won’t take the time to x their businesses.

And that’s their decision so I respect that.

But don’t think it’s your business that ‘doesn’t work’ - if you have a business
now that isn’t really working - maybe your opt-in conversions aren’t good
enough, your sales low, your tra c sources poor, your follow-up consists of
just 2 or 3 emails, your sales copy is crap and a dozen other things…

…you can hand them over to me and I’ll x them and you can be
earning ten grand a month within 6 months.

How?

Because I’ll put the time in.

The WORK.

I’ll create better products, I’ll learn how to use your platform and create a
nice little funnel.

I’ll spend a few days writing 40 follow-up emails.

I’ll put some split-testing in place to make sure your squeeze page converts
well enough for the tra c numbers to stack.

If you genuinely tell me that YOU have been doing that - GENUINELY DOING
EVERYTHING THAT YOU CAN - then drop me an email and I’ll send you a
heart-felt apology.

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But you have to be sure within yourself that you have done everything
possible in your business.

I know it’s painful.

I know from personal experience.

Years back I had a good contact who was a millionaire marketer.

We were emailing and chatting and had a good business relationship.

And I had a new product about to launch so I emailed and asked him to
promote it. (This was back when I launched on ClickBank mostly)

He said ‘Sure send over details and we’ll work something out’

So I sent over details of the product, the funnel, the sales page.

And He got back to me and bluntly said’ ‘Sorry Tony I can’t promote this, it’s
shit’

I died inside.

I still cringe when I think about it LOL

Since then I’ve NEVER created a product that I’m not proud of and happy
with.

If they feel weak, I either dump them or work on them until they’re not.

MASSIVE lesson for me - you can’t get away with crap.

(I know some marketers seem to but not in the long run)

Since then I’ve put serious e ort into everything I do.

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If I ever nd myself thinking ‘Oh that’ll be enough’ or ‘Oh that’ll do’ I give
myself a big metaphorical slap and keep working on it until I’m proud of it or
until it gets shelved.

Not just my products either…

Here’s an example - my latest squeeze page…

If you’ve seen it you might have noticed that it’s nothing like the rst one I
created some months back.

That’s because my rst conversions rates were HORRIBLE

I checked my stats and found that out of 500 clicks I got just EIGHT opt-ins.

1.6% squeeze page conversion rate!

Obscenely bad.

I don’t know if there was an error or that the page was simply lousy.

So I started split-testing against di erent variations.

And I went through about 6 or 7 variations, split-testing and changing them

as I went until I gradually got the conversion rate up to 40%, and I’m still
split-testing.

I had THREE choices when I saw that horrible 1.6% opt-in rate:

1. I could have sat down and cried and said ‘It doesn’t work’ and stopped
what I was doing.

2. I could have let it run and hoped some mysterious force would make it
somehow improve (it wouldn’t)

3. Or I could do what I did - and split-test my arse o to get the conversion

rate to a point where the whole funnel was in pro t.
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I reckon 80% of wannabe marketers would have stopped there and then or
left it and hoped for the best.

Maybe done a couple of split-tests and then stopped

Because they don’t have the resilience or motivation to continue.

Now I am NOT blowing my own horn here.

I’m just telling you I KNOW what it takes to build a

multiple hundred-thousand dollar a year business.

And if you need to be ‘motivated’ you probably won’t achieve it

You need to nd that motivation and discipline inside you.

You’re pretty fucking motivated when it comes to escaping a burning

building right?

Online business is the same (but less warm)

If you’e not willing to do the research to nd out how the platforms and
technology you use works, so you can use it correctly you need to quit.

If you can’t send out broadcast emails or create products consistently you
might as well go home now.

If you can’t decide on which vendor to use when it comes to buying a solo
ads on [Link] then forget it.

Making simple decisions combined with constant

action and consistent behaviour

It comes back to fear of course, but the truth is you need to get past it.

Feel the fear and do it anyway or just let go of the fear.

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Whatever, send the fear on vacation or buy it a bike - just don’t let it stop you
taking action.

Here’s what I learned that means I earn more in a month that some people
do in a year:

The solution to a $100k online business (or a $10 Million online business
for that matter) is NOT in the strategy or infrastructure.

Yes, as I’ve already explained in this publication - it’s very true that some
models are easier to pro t from than others, so you should of course choose
one of those.

So the rst part of getting your $100k is to stack the business model that
suits you best and has the easiest, and quickest chance of success.

But once you’ve done that, the model itself can do NOTHING without you.

The nuts and bolts - the infrastructure are NOT

responsible for the success - YOU ARE

You’re at the helm.

You’re responsible.

It’s all down to you.

I’m not kidding - this is a HUGE thing to get your head around and it’s the
di erence between a successful and an unsuccessful marketer.

But falling, is the REALLY good news…

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12. Your Future Path Has Just

Opened Before You

Cheesy chapter title eh?

I kind of like it actually though

Here’s how I tied the two element of my success together.

1. My business infra-structure
2. Me as a professional marketer

It’s how I rst turned the above two elements into my rst $100,000 a year,
and have never earned less since that day…

In terms of HOW to build a business, I already knew what to do

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You already know what to do - Hell, the greenest newbie marketer knows
what to do after 6 weeks in the IM sphere and having purchased a handful of
products and gotten onto a dozen email lists

The basic online business setup, even taking variations into account is NOT
rocket science:

You acquire customers that you can contact repeatedly and sell as
many products or services as possible to them. Rinse and repeat.

Basically it’s this:

>> Step back and think about what you’re doing in your business - how
and what it’s supposed to do

>> Watch your expenses closely

>> Make income goals

>> Make sure your business can actually achieve those goals in terms
of what you o er, your follow-up and your price points.

>> Create a follow-up process that has the capability of taking at least
$1000 from every single subscriber you put into your follow-up process.

>> Create a way of acquiring leads to funnel into your follow-up

process.

That’s the (relatively) easy part.

Because even if you’ve been living under a rock and still don’t know how a
basic online business in the IM niche works, you can go to Google or
YouTube or a hundred other places RIGHT NOW to nd out.

That’s where the playing eld is at its most level

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That info is out there for anyone to get, for FREE.

So why do 95% of wannabe marketers still fail?

Because of the second part of the equation.

YOU.
The info about how to start an online business may be free, but so is the info
about weight loss or how to get a six-pack or how to stop gambling.

So why isn’t everyone thin and rich?

Because it’s the implementation that’s the thing. Very few actually do it well.

So HERE is the biggest mother-fucking secret I’ve EVER learned about

online success.

This IS the reason some marketers fail and other succeed:

It’s A Numbers Game!

Whoa!

I DON’T mean conversions and all that stu , although obviously that’s part of
the infrastructure side of things.

NOPE - I mean when it comes to YOU

Making a success of your online business is a numbers game.

And if you do the following (below) I guarantee you’ll succeed:

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YOU HIT IT MORE TIMES THAN

EVERYONE ELSE AND YOU HIT IT
UNTIL YOU START EARNING THE
INCOME YOU WANT TO EARN!

What do you hit?

Bloody everything.

I heard a story about a young man who wanted to be the number one archer
in the UK for his eld.

He practised every day.

He’d go to the range and shoot 50 arrows, one after the other.

Increasing his strength (bow users will know how much strength not takes to
draw back the string on some bows), practising his aim and learning to judge
distances and angles.

Still he couldn’t get higher than 20th place.

So he hired a mentor.

A multi-millionaire ex-salesman who simply said to him

‘Stop shooting 50 arrows a day. Shoot 500 arrows a day!’

In less than a year he was the number one archer.

If you’re making 70 cold calls to sell your product, what would happen if you
suddenly started making 700. Or seven thousand?

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You get results!

Recently I’ve been focusing on another part of my business, and I’ve let my
daily emails to my list slip form one a day to perhaps three or four a week.

Unforgivable, but I’m fully aware of it and will rectify it next week to get back
to seven days a week.

Guess what happened when I dropped my mailing frequency?

My income dropped too.

The rst time this happened years ago I realised something…

That whatever I call myself - a writer, a marketer, an entrepreneur…

I’m NONE of those things.

I’m actually a SALESMAN!

It took a bit of getting my head around but guys, if YOU can see yourself as
a salesman you’re going to make more money than you could ever imagine.

Because you’ll FOCUS on making sales.

On making o ers.

On making MONEY!

That will become your focus

And while ‘salesman’ is not a very revered title in out society, the
WEALTHIEST people are are in fact salesman.

Jobs, Musk, Bu et

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Because they focus on making sales, making deals and making money.

Numbers again…

If you are not currently mailing your list every day you are earning LESS than
someone in the same situation who mails daily.

If you ask less people out on dates you’ll get laid less.

Sure you might get more ‘No’s’ but overall the numbers don’t lie

Being a successful online marketer, earning more than you’ve ever earned in
your life before is simply about consistency.

It’s about keeping doing it.

More products, more o ers, more emails, more clients,

more a liates, more customers and more sales!

You KNOW when you haven’t done enough to be proud of something, right?

You know it when you’re at school, when you scrawled a couple of pages of
homework on the bus in the morning that you’ll be getting an ‘F’

You know it when you’re doing some work on your house and you’re getting
tired so you chock up the new kitchen cabinet you’ve been tting with a
lump of brick instead of making a proper foot and hope. Your wife doesn’t
nd out.

You know it when you set out to create an info product but instead you just
edit some crappy PLR you bought and hope your list will buy it anyway.

You KNOW it’s not going to work

You know when your’e not putting enough e ort in

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This is human nature.

But the stakes are HIGH!

Because we’re talking about your own business - something that can
change your life beyond all possible belief.

That can enable you to spend more time with your family, travel the world,
sail the seas, be free from ever having to work for an employer ever again
and enable you to change your life TOTALLY!

And ALL it takes is consistency.

Sticking with it

Hitting over and over again until you’re proud of it.

Because if you do that, you’ll sail past ALL your competition.

And live a life you’ve only dreamed of so far

See you there

Best

Tony Shepherd

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