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Understanding the Event Triangle

The Event Triangle consists of three components: fans, sponsors, and events, which interact in sports and entertainment marketing. Fans pay for access to events, sponsors provide funding to reach fans, and events facilitate the experience for both. The document also outlines various aspects of event marketing, sponsorship goals, and the importance of fan experience.

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25 views3 pages

Understanding the Event Triangle

The Event Triangle consists of three components: fans, sponsors, and events, which interact in sports and entertainment marketing. Fans pay for access to events, sponsors provide funding to reach fans, and events facilitate the experience for both. The document also outlines various aspects of event marketing, sponsorship goals, and the importance of fan experience.

Uploaded by

bryantingling70
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The Event Triangle Notes

Define the Key Terms:


1. Event Triangle- is the interactions of fans, sponsors, and events in

sports and entertainment marketing.

2. Sponsor- provide money to the event to gain access to the fans.

3. Fan- Fans pay money to the event to gain access, then the

sponsors, in return, also gain profit because fans will

purchase sponsor products or services.

4. Event- is a planned public or social occasion.

5. Event Marketing- The event receives money from the fans to

provide the entertainment and receives money from the

sponsors to access the fans.

6. Ambush Tactic- the business associates themselves

with the event without paying any sponsorship

fee

Answer the following questions:


1. What are the 3 components of the Event Triangle?

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1. fans
2. sponsors
3. events

2. Explain the exchanges in the Event Triangle.


1. Fans to Sponsors and Event

2. Sponsors to Event and Fans

3. Event to Fans and Sponsor

3. List 2 examples of Event Examples.


1. Super Bowl
2. prom

4. What are the 11 components of an Event?


1. vip
2. decore
3. capasity
4. security
5. Food
6. drinks
7. snaks
8. clothing
9. accesoriys
10. gagets
11. handicap

5. What are the 6 goals of major sponsorships for an Event?


1. Increse sales
2. Reach target market
3. Build new costomers relations
4. Increese business awarness
5. Help beat compitition
6. Develop image

© 2022 Tech Twins, LLC. All Rights Reserved.


6. List 3 ways sponsors can promote?
1.
2.
3.

7. Why would a fan attend an event? List 3 reasons.


1. merch
2. Promo tie ins
3. Use influencers

8. Name 5 types of venues.


1. Stadiums
2. concert halls
3. busnisesses
4. Outdoor venue
5. theaters

9. What are the 3 types of ways a fan can attend an event?


1. In person
2. Fan fun
3. Vutual and digital

10. How does media distribution help fans be involved in events?


You can see some of your favorite creators be sponsored or even be
there

11. Why is the fan experience essential to the Event Triangle?

To get the side of the fans and see how they like it.

© 2022 Tech Twins, LLC. All Rights Reserved.

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