MUNSON’S PICKLES AND

PRESERVES FARM
Proposal Plan

BACKGROUND

The Munsons have been raising crops and honeybees on their farm since the mid-1800s. Twenty years ago, the
family planted a few rows of sweet corn alongside the road to see how the crop would yield. The few rows
flourished and produced more corn than expected. As a result, the family decided to put a sign along the road
and sell the extra corn to neighbors passing by the farm. Eventually, other vegetables were added to the
garden which increased community interest. As the farm grew, the family decided to try their luck at
preserving. Soon, Munsons was selling pickles and preserves prepared from the fresh produce. These quickly
became a fan favorite among neighbors and the community.

The Munsons have been raising crops and honeybees on their farm since the mid-1800s. Twenty
years ago, the family planted a few rows of sweet corn alongside the road to see how the crop
would yield. The few rows flourished and produced more corn than expected. As a result, the
family decided to put a sign along the road and sell the extra corn to neighbors passing by the
farm. Eventually, other vegetables were added to the garden which increased community interest.
As the farm grew, the family decided to try their luck at preserving. Soon, Munson’s was selling
pickles and preserves prepared from the fresh produce. These quickly became a fan favorite
among neighbors and the community.

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Today, the farm grows over 100 acres of fresh vegetables and maintains 40 hives of honeybees. A
variety of venues and markets around the community sell the produce and honey. Recently, the
farm has ventured into new opportunities for selling wholesome food, as well as opening their
doors to events offering farm fun.

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Dataran rendah merupakan kawasan yang sempit dan berjarak kurang lebih 4
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Today, the farm grows over 100 acres of freshfrseh vegetables and maintains 40 hives of honeybees. A variety
of venues and markets around the community sell the produce and honey. Recently, the farm has ventured
into new opportunities for selling wholesome food, as well as opening their doors to events offering farm fun.

Munson’s employs 20 field and processing employees and welcomes the help of dozens of volunteers.
Volunteers help with everything from planting and harvesting to assisting customers in the Pickles and
Preserves Garden Shop. Munson’s has a few veteran volunteers who manage the behind-the-scenes business
details and host the popular educational farm tours and field trips.
The Munson’s Pickles and Preserves Farm is now investigating new agricultural ventures and expansion.
Market research has begun based on current customer preferences and discussions with other local producers.
Current data shows that plant nurseries are under-represented locally.

PROPOSAL OVERVIEW

Munson’s would like to expand the farm to include flowers and plants. To be successful, Munson’s will
determine which flowers and plants are in the greatest demand and focus on providing enough of these plants
to fulfill customer needs. The farm will explore popular flowers from around the world as well as plants that
are native to the area. To maximize profit, Munson’s is examining whether to build and manage a greenhouse
at their main farm in Edison, Washington, or outsource to farms across various planting zones in the United
States.

IDENTIFIED PLANTS AND FLOWERS

Native Plants
Miniature Hollyhock
Alpine Strawberry
Broadleaf Lupine
Camassia
Tuft Hairgrass
Fireweed
Oregon Grapeholly
Shooting Star
Broadleaf Sedum
Goatsbeard

GREENHOUSE OPTION

Munson’s does not have additional farmland to dedicate to the expansion of building a greenhouse. However,
a parcel of land is available for purchase adjacent to their current farm. The seller has offered a full purchase
price offer, a lease purchase offer, or a profit-sharing offer. If they choose to purchase the land, Munson’s will
need to determine the initial cost of building the greenhouse as well as the ongoing cost of maintaining,
operating, and staffing.

OUTSOURCING OPTION

To minimize the initial cost of expansion, Munson’s is considering outsourcing to various farms in multiple
planting zones. To fully consider this option, Munson’s needs to determine the cost to lease the land and
resources from the regional farms. In addition, shipping costs will need to be calculated. The best outsourcing
options for Munson’s are listed below.

• Zone 3
• Harlem, Montana
• Zone 4
• Casper, Wyoming
• Zone 5
• Lamar, Colorado
• Zone 6
• Christmas Valley, Oregon
Thise list consists of farms in close proximity to Munson’s farm to reduce shipping costs. Additional regions will
be explored if the opportunity arises.

1) Zone 7
a) Kennewick, Washington
2) Zone 8
a) Edison, Washington
3) Zone 9
a) Gold Beach, Oregon

SUMMARY

Munson’s Pickles and Preserves Farm has established a respected, well-known reputation throughout many
locations in the United States of America. The passion for providing excellent customer service coupled with
their love of nature has provided the farm with the opportunity to expand their business.