Existence of theoretical knowledge Management has been defined as a process of getting things

 Personalised application done with the aim of achieving goals effectively and efficiently.
 Systematized body of knowledge
 Based on practice and creativity
 Principles based on experiment
 Management is an intangible force.
 Universal validity of principles Ma
na  Management is a goal oriented process.
ge  Management is all pervasive.
m
en  Management is multidimensional.

ta
s
 Well defined body of knowledge  Management is a continuous process.

aS
 Management is a group activity.

c
 Professional association (not fully present)
 Management is a dynamic function.

ien
 Ethical code of conduct (not fully present)

ce
Management  Survival of business
 Profit earning
Nature of  Growth of business
Management
Top
Mana-  Fulfil social needs
gement  Employment opportunity
(Board of
Directors,  Social Services
Chairman,
President, etc.)
Levels of  Recognition
Management  To earn fame
Middle Management  Expansion in market
(Finance manager,
Production manager, etc.)
 Management helps in achieving group goals.
Coordination  Management increases efficiency.
Management  Management creates dynamic organisation.
Operational Management
Functions
(Supervisor, Foreman, etc.)  Management helps in the development of society.
Co
nc  Management helps in achieving personal objectives.
ep
t
Coordination is a process through which harmony is
 Planning : Deciding in advance what to do.
established among different activities of an organisation.
 Organizing : Assigning duties.
 Staffing : To assign right job to right person. r e and Signific
 Growth in size
 Directing : Influencing and motivating tu Managemenan  Functional differentiation
f

o
t

Na
ce

employees to perform tasks.  Specialisation

 Controlling : To make control on managerial
performance.  Coordination integrates group efforts.
 Coordination ensures unity of action.
 It is a continuous process.
Trace the Mind Map  It is the responsibility of all managers.




First Level Second Level Third Level  Coordination is an all pervasive function.
 Coordination is a deliberate function.