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Innovative Product for Farming Communities

Contoso aims to empower farming communities through innovative and ethical practices, addressing market gaps with a stylish and functional product. The company targets a growing consumer base, particularly millennials and Gen Z, offering affordability and ease of use compared to competitors. Their growth strategy includes a phased product rollout and a focus on customer feedback to enhance design and usability.

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Elliese Nike Yllana
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9 views13 pages

Innovative Product for Farming Communities

Contoso aims to empower farming communities through innovative and ethical practices, addressing market gaps with a stylish and functional product. The company targets a growing consumer base, particularly millennials and Gen Z, offering affordability and ease of use compared to competitors. Their growth strategy includes a phased product rollout and a focus on customer feedback to enhance design and usability.

Uploaded by

Elliese Nike Yllana
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Pitch deck

1
At Contoso, we empower farming
communities to foster collaborative thinking to

About us further drive workplace innovation. By closing the loop


and leveraging ethical farming methods, we help
businesses grow organically and nurture a consumer
first mindset.

2
Company overview

3
Product overview
First beautifully designed product that's both
stylish and functional

4
Problem

• Market gap: few, if any, products on the market help customers like we do
• Customers: 66% of US consumers spend money on multiple products that only partially
resolves their issue
• Financials: millennials account for about a quarter of the $48 billion spent on other products
in 2018
• Costs: loss of productivity costing consumers thousands of dollars
• Usability: customers want something easy to use that helps make their life easier

5
Product benefits
Online store and market swap

6
Our competition

• Our product is priced below that of other • Company A product is more expensive
companies on the market • Companies B & C product is expensive
• Design is simple and easy to use, and inconvenient to use
compared to the complex designs of the • Companies D & E product is affordable,
competitors but inconvenient to use
• Affordability is the main draw for our
consumers to our product

7
Product overview

• Unique • Only product specifically dedicated to this niche market


• First to market • First beautifully designed product that's both stylish and
• Tested functional

• Authentic • Conducted testing with college students in the area


• Designed with the help and input of experts in the field

8
Growth strategy

• Feb 20XX: roll out product to high profile or top-level


participants to help establish the product
• May 20XX: release the product to the public and monitor
press release and social media accounts
• Oct 20XX: gather feedback and adjust product design as
necessary

9
Market overview

• Opportunity to build
Clients Orders Gross revenue Net revenue
• Fully inclusive market
• Total addressable market 20XX 10 1100 $10,000 $7,000
• Freedom to invent
• Selectively inclusive market 20XX 20 200 $20,000 $16,000
• Serviceable available
market 20XX 30 300 $30,000 $25,000

20XX 40 400 $40,000 $30,000

10
Product overview

• Our product makes consumer lives easier, and no • Close the gap
other product on the market offers the same features • Target audience
• Gen Z (18-25 years old) • Cost savings
• Reduce expenses for replacement products • Easy to use
• Simple design that gives customers the targeted
information they need

11
Financials

Year 1 Year 2 Year 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

12
Brita Tamm

Thank you 502-555-0152


brita@[Link]
[Link]

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