Why Meta Ads Are The Greatest
Marketing Opportunity Since… Ever
Billions of people use Meta products (Facebook, Instagram, etc.) every day.
That tells us two things:
1) It’s a mind-boggling number.
2) Your perfect customer uses Meta.
That second point doesn’t sound exciting initially, but it is.
Because it allows us to laser target our ads to reach the people we want.
If you buy almost any kind of advertising, you know from the get-go that you’re throwing
most of your money away. The vast majority of people can’t buy from you, won’t buy from
you, and will never buy from you because you’re just trying to reach EVERYBODY.
Meta is different. Never before in history has it been so easy to get your message in front of
the EXACT right people.
And you know what the best part is?
This is a largely untapped goldmine.
Yes, your competition knows about Meta. But the vast majority of people don’t know how to
use it properly. They might boost a post here and there, but they never get even close to
using Meta to its full potential.
That’s what I’m about to show you in this guide.
Let’s get into the exact steps you need to take to make Meta give you the perfect customers
for your business on autopilot.
Let’s dig in!
Thapelo Mophuting
TakeProfit Marketing
P.S. If you want me to take a look at your account and what I could do for your business, get
in touch with me here.
No worries, it doesn’t cost you anything, and I’m not going to annoy you with high-pressure
sales tactics. If we’re a good fit, I’ll tell you, and you get to decide how to proceed.
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Let’s get into the good stuff:
What Almost EVERY Business
Gets Wrong About Meta Ads
What is the biggest problem with advertising on Meta? It looks extremely complicated.
I mean, just look at this:
That’s just the first screen. There were 11 campaign objectives, now consolidated into 6…
but after this choice, you still have to make your way through at least 50 more choices.
Some of those do very little, and some of those make a massive difference.
Kinda like trying to diffuse a bomb and having to decide which wire you should cut… but you
have to do it 50 times in a row.
Pretty nerve-wracking.
Meta knows this. Their yearly ad revenue is over 100 billion (yes, with a B). So you can
safely assume that they have some pretty clever people walking around.
Which is why they give you the option to ‘boost’ your posts.
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This is an ultra-simple way to spend money on ads, and tons of business owners use it
without ever realizing they’re throwing money away hand over fist.
Yes, if you boost a post, you get more exposure. But you’re missing out on basically
everything that makes Meta such a great way to get clients:
- You’re limited to only the post types that exist for organic posts
- You can’t effectively target a particular audience based on an action you want to take
- You can’t add square photos, change or customize the headline or description
- You can’t run the ad on both Facebook and Instagram
Using a boosted post to reach clients is like trying to win a bicycle race with a kiddie bike and
training wheels. When you’re through with this guide, you’re going to upgrade from a kiddie
bike to a shiny carbon-framed ultrafast racing bike.
So… what SHOULD you be doing?
You should be using the Meta ads tool. It gives you more options, more targeting, and most
importantly… WAY more results.
So, from today forward we will never use ‘boost post’ again.
Unless you hate money, in which case you should always boost posts.
Attracting Clients Without
Spending A Fortune
One of the best things about Meta ads is that you can use them and get results without
spending a fortune.
Print ads, television ads, influencer marketing… they all require you to shell out a ton of
money without having any idea if this is going to work or not. Before you know it, you’re
down thousands of rands, and you haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week, or month on Meta ads. And
you can check the results regularly to see if things are moving in the right direction.
So, how much is this going to cost you?
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Relevance is critical for success when using Facebook advertising. It takes a while for the
algorithm to pick up on the audience you want to reach and optimize for that. Once it locks
in, you’re off to the races and it’s time to optimize.
With that being said - this still requires an investment. And too many times I see business
owners happily spend thousands of rands on all sorts of things… but expect results while
spending R20/day on Meta ads.
They end up spending more on coffee every day than they do on their business. And that
doesn’t make sense.
When we work with clients we have a simple goal. Get to the point where every R1 you put
in advertising gets you at least R2 in return.
We do that by testing and tweaking consistently until we reach that goal. If you want to see
what we could do with your business, get in touch by clicking here.
How To Force Your Perfect Client To Read Your Ad
The worst sin in marketing is…
…being BORING.
Meta is a social media platform. People are scrolling. You can’t expect people to see your
ad, go sit by the fire, put their feet up, and read your stuff with rapt attention. That’s not how
it works.
They say that we get 5,000 ads and/or branded messages per day. I have no idea who came
up with that number. It sounds random and made up. But we both know there is a LOT of
marketing competing for your audience out there.
You’ll have to grab their attention RIGHT NOW.
A couple of tips on this.
1) The image has to hit right
We’re visual creatures so make sure that your image is disruptive. Not in a weird way. More
like a ‘huh, that’s interesting’ way.
Show movement. Or use bright colors. Or show something they really really want. Or
combine all of those. That’s why we’re always testing when working with clients. There’s
always a better picture.
2) Next up is the headline
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There’s a ton of power in your headline.
Your headline is the ad for the ad. If you don’t grab their attention right away they’re
sweeping and swiping fast.
3) Don’t overload on the text
Lots of people cram the image in the ad full of text. That’s usually not the best idea.
Again, they’re scrolling. Not reading The Lord Of The Rings.
Short summary: make sure you grab their attention right away. Don’t be boring. It’s the kiss
of death for meta ad results.
How To Easily Measure And
Optimize Ad Performance
I’ve mentioned this before, but it deserves repeating:
When we work with clients we have a simple goal. Get to the point where every R1 you put
in advertising gets you at least R2 in return.
One of the best ways to do that is by using a call to action in Every. Single. Ad. Everything
we do has a CTA because it makes everything measurable.
You’re trying to reach customers in every stage of their journey, from just starting to look for
info to being purchase-ready now. And the earlier you can get on their radar, the easier it will
be to convert them from prospects to clients.
Meta even gives you the option to run lead generation ads that specifically target people
most likely to become a lead for your service.
In a traditional lead generation conversion path, users are driven to a landing page where
they fill out a form. For example, you might use a Facebook offer claim ad (like we discussed
in the previous section) to drive users to your website and have them fill out a form there.
We generate the leads by giving them something that they might like. For example, saying
you have the greatest sandwiches in the world will not make people come to your business's
Page, but maybe offering 20% off will. Or, perhaps adding social proof will help — something
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like, “Sandwiches loved by over one million people every year! Come try yours today and get
20% off your order with this coupon.”
What To Do Now?
Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies
across the world. Using the advice in this guide will allow you to start generating leads for
your business as well.
If you want me to take a look at your account and what I could do for your business, get in
touch with me here. No other marketing company guarantees results. We’re so confident we
can beat your current ads that we have a simple guarantee.
We beat your current ad performance OR… you don’t pay us anything.
Easy. Simple. Clear.
So if you’d like to know what I’d be able to do for you, get in touch and let’s have a talk!
Won’t cost you anything and I’m not going to annoy you with high-pressure sales tactics.
Talk soon,
Thapelo Mophuting
TakeProfit Marketing
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