A Simple Gamification Framework / Cheat Sheet
There is a new simplified version of my framework called GAME that can be found here
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As well as GAME, there is now the EEEE User Journey framework available here
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Here is a run down of my basic frameworks – lots more to come soon!
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A Simple Gamification Framework / Cheat Sheet
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A Simple Gamification Framework / Cheat Sheet
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A Simple Gamification Framework / Cheat Sheet
Outline of my Frameworks
The original framework
Basically this is a take on many other peoples attempts at defining a simple framework (I
read about Kevin Werbach’s D6 framework the day after my presentation for example). It
has no clever abbreviations or acronyms (WWW HATTAR seems daft). How about the 4×4
Framework. 4 x I know and 4 x I have
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A Simple Gamification Framework / Cheat Sheet
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A Simple Gamification Framework / Cheat Sheet
Click the image above to download the Framework as a PDF
The first part is a series of 8 questions to ask yourself as you embark on your
gamification adventures. I have it printed on my wall in the office.
1. WHAT is being gamified
You must be totally sure what the activity(s) is that you are going to gamify.
2. WHY is it being gamified
Just as important as what is why. What do you hope to gain from this project?
3. WHO are the users
Who are your users? You need to know that to be really able to engage with
them. Check out the User Types.
4. HOW is it being gamified
Once you know What, Why and Who, it is time to work out what you are going to
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A Simple Gamification Framework / Cheat Sheet
do to gamify it all. What elements and ideas will work best for you system? Are
you going to employ rewards or are you going to work purely with intrinsic
motivators it will be different every time.
5. ANALYTICS are set up
You have to have metrics and analytics of some form – otherwise, how do you
measure success, check it is working, find choke points and also report back to
people!?
6. TESTED with users
You must test anything like this with the target audience. They are the ones who
will be involved, not you and the designers.
7. ACTED / ITERATED on feedback
Collecting feedback from testing is only beneficial if you actually act upon it. If
the players hate your favourite idea, you have to get rid of it!
8. RELEASED the solution
Finishing and releasing are different. Silently pushing your new system out there
is pointless. Make some noise about it, get people on board before they have even
seen it!
You can repeat 6 and 7 in a loop as much as needed, then you need to repeat all the steps
from 5 to 8 on a regular basis. Collect feedback and iterate improvements and add new
elements to keep it interesting.
The second part of that slide is a little list of things to remember about gamification.
1. Think like a games designer
Like it or not, you are now part games designer. As Jesse Schell says, to be a
games designer just say to yourself “I am a games designer”
2. Try to make it voluntary
Volunteers make much better players than those forced!
3. Plan for CHEATERS
Plan for cheaters, it is in some humans nature to try and cheat the system –
especially if there is an extrinsic reward at stake
4. INTRINSIC > extrinsic
Intrinsic motivation is always more powerful than extrinsic. That said, at times
extrinsic motivation may be all you have to get a system kick-started – but you
cannot rely on it for long.
5. Don’t be EVIL
Don’t be evil. This is not your opportunity to use the people in your new gamified
system – they will catch you out and reject the system.
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A Simple Gamification Framework / Cheat Sheet
6. Remember the FUN
Try to remember that a bit of fun (however you wish to describe it) can make
almost anything a little more bearable.
7. Be SOCIAL
Playing alone is fine, but playing with other people is always better. Social
mechanics are essential for long term engagement.
Infographic to illustrate all of this
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A Simple Gamification Framework / Cheat Sheet
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A Simple Gamification Framework / Cheat Sheet
Please wait...
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