SVKM’s NMIMS ASMSOC – Course Outline – Term I (2024-25)
Course 742GM0C002
Code
Course Strategic Management
Title
Course Dr. Rimi Moitra, Dr Alpana Karanjule, Dr Siddharth Jain
Instructor/s
Course 4
Credit
Program TYBBA - Semester V
and TYBCom (Hons) – Semester V
Semester
Pre- Basics of Management
Requisite
Learning BBA
Objectives PLO 1c- Demonstrating ability to evolve strategies for organizational
benefits.
PLO 2a –Analysis, appraisal and interpretation of the data which is used in
Decision Making.
PLO3a- Demonstrate Effectively Oral and Written Communication.
PLO3b- Demonstrate Ability to work in Groups.
[Link] (Hons)
PLO 2b – Demonstrating Ability to Evolve Strategies for Business.
PLO3a – Demonstrate Effectively Oral and Written Communication.
PLO3b – Demonstrate Ability to work in Groups. Exhibit skills like
Empathy, EQ, Managerial and Inter-Personnel Skills.
Learning CLO 1 - Students should be able to understand the concept of strategy
Outcomes along with the strategic management process followed by organizations to
achieve organizational goals.
CLO 2 - Understand and assess the Internal and External Business
environment affecting an organization.
CLO 3 - Students will have clarity regarding the various Corporate and
Business Level Strategies available to organizations.
CLO 4 - Students should be able to analyse various Corporate and
Business Level Strategies of an organization and discuss their
understanding with respect to the same.
Course The course helps students understand the various strategies available to
Description organizations along with the process formulating, analysing,
implementing, and evaluating these strategies.
Evaluation Specific % AOL Intended CLOs to be
Pattern Assessment Weightage Instruments Assessed
Methods/Task
CL CL CL CL
O1 O2 O3 O4
Mid Term 20 Marks Test Papers ✓ ✓ ✓ ✓
Exam (40%)
Project & 20 Marks Project ✓ ✓ ✓ ✓
Presentation (40%) Submission
Class 10 Marks Assignment ✓ ✓ ✓ ✓
Assignment (20%) Submission
Mid Term Exam:
- Tentative Syllabus: Module I to Module IV (Expansion
Strategies)
- To be held in Mid-September 2024.
Project & Presentation:
- Project and presentation to be done in groups of 5 – 6 students.
- To be started in August.
- 10 Marks for the project and 10 marks for the presentation/viva.
Class Assignments:
- 02 Class Assignments to be conducted of 10 Marks each.
- Best of 02 Marks to be considered.
- Class Assignments to be conducted in August and October.
Course Session Plan
Chapters
(Mention Page
Numbers) /
Session Topics / Module
Articles / Cases /
Material and
Activities
Module I: Introduction to Strategic Management
1 1. Meaning: Strategy
2. Levels of Strategies
2 3. Meaning and Need of Business Policy
Azhar Kazmi &
4. Meaning: Strategic Management
Adela Kazmi.
3 5. Approaches to Strategic Management (Introduction to
Strategic
Competitive Advantage)
Management, 5th
4 6. Benefits of Strategic Management
Edition, 2020. –
7. Limitations of Strategic Management
Chapter 1
5 8. Strategic Management Model / Process of Strategic (Pg 13-20)
Management
Articles
Module Learning Outcome: Students should be able to
understand the basic concepts relating to Strategy and
Strategic Management and the factors that impact the
strategies of businesses.
6 Module II: Hierarchy of Strategic Intent Azhar Kazmi &
1. Strategic Intent – Meaning Adela Kazmi.
2. Vision: (a) Definition, (b) What it should and should not Strategic
include, (c) Benefits of vision Management, 5th
7 3. Mission: (a) Definition, (b) Characteristics of mission Edition, 2020.
8 4. Business Definition: Dimensions of business definition – Chapter 1
9 5. Business Model – (a) Meaning, (b) Types of Business (Pg 20 - 30)
Model
10 6. Objectives: (a) Meaning, (b) Role and Characteristics Class
Assignment
Module Learning Outcome: To help the students to
understand and create objectives at different levels in an Project
organization. Presentation
11 Module III: Environmental Appraisal
1. Environment – Meaning and Characteristics
2. Elements of Environment
12 3. External Environment: Economic Environment, Azhar Kazmi &
International Environment Adela Kazmi.
13 3. External Environment: Market Environment, Political Strategic
Environment Management, 5th
Edition, 2020.
14 3. External Environment: Regulatory Environment, Socio –
– Chapter 3 (Pg
Cultural Environment
90 - 110),
15 3. External Environment: Supplier Environment and
Chapter 4 (Pg 137
Technological Environment
– 145) and
16 4. Internal Environment: Marketing Capability, Financial
Chapter 9 (Pg
Capability
333-335)
17 4. Internal Environment: Operations
Capability, Personnel Capability Class
18 4. Internal Environment: Information Management Assignment
Capability, General Management Capability
19 5. SWOT Analysis: (a) Meaning, (b) Steps of SWOT Project
analysis technique, (c) Benefits & Pitfalls of SWOT Presentation
Module Learning Outcome: Understand and assess the
internal and external Business environment.
20 Module IV: Corporate Level Strategies Azhar Kazmi &
1. Corporate Level Strategy: Meaning Adela Kazmi.
2. Overview of Types of Corporate Level Strategies: Strategic
Expansion Strategies, Stability Strategies, Retrenchment Management, 5th
Strategies & Combination Strategies Edition, 2020.
21 3. Expansion Strategies: (a) Meaning, (b) Advantages & – Chapter 5
Disadvantages, (c) Types (Pg 170 – 198),
22 3. Expansion Strategies: (i) Concentration Strategies – (a) Chapter 6 (Pg
Meaning (b) Ansoff Matrix, (c) Advantages & 217-225, 235-
Disadvantages 236) and Chapter
23 3. Expansion Strategies: (ii) Integration Strategies - (a) 8 (Pg 285-298,
Meaning, (b) Types: Horizontal & Vertical Integration 301-307)
24 3. Expansion Strategies: (ii) Integration Strategies -
Horizontal Integration – Meaning, Types, Advantages & Class
Disadvantages Assignment
25 3. Expansion Strategies: (ii) Integration Strategies -
Vertical Integration – Meaning, Types (Based on Project
Movement & Based on Degree of Integration), Advantages Presentation
& Disadvantages
26 3. Expansion Strategies: (iii) Diversification Strategies: (a)
Meaning, (b) Types, (c) Why adopted? (d) Risks of
Diversification
27 3. Expansion Strategies: (iv) Internationalization
Strategies: (a) Meaning, (b) International Entry Modes
28 3. Expansion Strategies: (iv) Internationalization
Strategies: © Types of International Strategies, (d)
Advantages & Disadvantages
29 3. Expansion Strategies: (v) Cooperative Strategies: (a)
Meaning, (b) Types – Merger & Acquisitions, Joint Ventures
and Strategic Alliance
30 3. Expansion Strategies: (v) Cooperative Strategies: (i)
Mergers & Acquisitions: Meaning, Types, Reasons of M&A
and Issues involved in M&A
31 3. Expansion Strategies: (v) Cooperative Strategies: (ii) Joint
Ventures: Meaning, Types, Advantages and
Disadvantages
32 3. Expansion Strategies: (v) Cooperative Strategies: (iii)
Strategic Alliances: Meaning, Types, Reasons for SA, Pitfalls
in SA
33 3. Expansion Strategies: (vi) Digitalization Strategies: (a)
Meaning, (b) Types
34 4. Stability Strategies: (a) Meaning
35 4. Stability Strategies: (b)Types: (i) No Change Strategy,
36 4. Stability Strategies: (ii) Profit Strategy
37 4. Stability Strategies: (iii) Pause / Proceed with Caution
Strategy
38 5. Retrenchment Strategies: (a) Meaning, (b) Reasons, (c)
Types: Turnaround, Divestment & Liquidation
39 5. Retrenchment Strategies: (i) Turnaround: Meaning,
Conditions for turnaround, types of turnaround actions,
managing turnaround
40 5. Retrenchment Strategies: (ii) Divestment: Meaning,
Reasons for Divestment
41 5. Retrenchment Strategies: (iii) Liquidation: Meaning,
Why undesirable, Legal aspects
42 6. Combination Strategies: (a) Meaning, (b) Types:
Simultaneous or Sequential
Module Learning Outcome: Students will have clarity
regarding the various corporate level strategies adopted by
an organization.
43 Module V: Business Level Strategies Azhar Kazmi &
(1) Meaning, (2) Porter’s Generic Business Strategies – Adela Kazmi.
Overview Strategic
44 2. Porter’s Generic Business Strategies – Cost Leadership Management, 5th
Edition, 2020.
45 2. Porter’s Generic Business Strategies – Differentiation
– Chapter 7 (Pg
46 2. Porter’s Generic Business Strategies – Focus Strategy 247- 263)
Module Learning Outcome: Students will have clarity Class
regarding the various Business Level Strategies available Assignment
to organizations.
Project
Presentation
47 Module VI: Strategic Analysis Azhar Kazmi &
1. Strategic Analysis – Meaning Adela Kazmi.
48 2. Tools for Strategic Analysis: - BCG Portfolio Model Strategic
49 2. Tools for Strategic Analysis: - BCG Portfolio Model Management, 5th
(Sum) Edition, 2020.
50 2. Tools for Strategic Analysis: - GE Nine Cell Matrix – Chapter 9 (Pg
51 2. Tools for Strategic Analysis: - GE Nine Cell Matrix (Sum) 327- 333, 338-
52 2. Tools for Strategic Analysis: - Porter’s 5 Force Model of 342)
Competition in Industry
53 2. Tools for Strategic Analysis: - Porter’s 5 Force Model of Class
Competition in Industry Assignment
Module Learning Outcome: Students will be acquainted with Project
the process followed while organizations analyse, strategies Presentation
to achieve organizational goals.
54 Module VII: Strategic Implementation Azhar Kazmi &
1. Strategy Implementation: Mc Kinsey’s 7S Framework Adela Kazmi.
55 1. Strategy Implementation: Mc Kinsey’s 7S Framework Strategic
56 2. Functional Plans & Policies Management, 5th
Edition, 2020.
57 2. Functional Plans & Policies
– Chapter 13 (Pg
494-523)
Module Learning Outcome: Students will be acquainted with
the process followed while organizations implement Class
strategies to achieve organizational goals Assignment
58 Module VIII: Strategic Evaluation & Control Azhar Kazmi &
1. Strategic Evaluation and Control - Nature and Adela Kazmi.
Importance Strategic
59 2. Evaluation techniques for operational control: Management,
5th Edition, 2020.
(a) VRIO Framework
– Chapter 14 (Pg
60 (b) Balanced scorecard 556 – 557) and
Chapter 4 (Pg
Module Learning Outcome: Students will be acquainted 147-148 and 158)
with the process & techniques followed by organizations to
evaluate strategies to achieve organizational goals. Class
Assignment
Prescribed Textbook:
Azhar Kazmi & Adela Kazmi. Strategic Management, 5th Edition, McGraw
Reading Hill, New Delhi, 2020.
List and
Reference References:
s 1.*Chandrashekaran & Anantharaman. Strategic Management Concepts,
Oxford, 2011
2. Fred R. David & Forest R. David. Strategic Management Concepts. A
Competitive Advantage Approach, 16th Edition, Pearson, New Delhi, 2018.
3. *Gerry Johnson, Richard Whittington et al. Exploring Strategy: Text and
Cases, 11th Edition, Pearson, New Delhi, 2017.
4. *LM Prasad. Strategic Management, Sultan Chand and Sons, New Delhi,
2018.
* These are the latest editions available for these reference books.
Prepared by Faculty Approved by Program Approved by Associate
Members Chairperson Deans
Dr Pallavi Rallan
Approved by I/C Dean –
ASM SOC