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How to Design a Restaurant Concept

The document outlines the essential steps for designing a restaurant, starting with establishing a concept and name that shapes public perception. It emphasizes the importance of selecting a specific cuisine that reflects a culture, as well as categorizing the restaurant type, such as fine dining, casual dining, or quick service. Additionally, it highlights the significance of creating an inviting atmosphere through elements like lighting, seating, and décor.

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5 views1 page

How to Design a Restaurant Concept

The document outlines the essential steps for designing a restaurant, starting with establishing a concept and name that shapes public perception. It emphasizes the importance of selecting a specific cuisine that reflects a culture, as well as categorizing the restaurant type, such as fine dining, casual dining, or quick service. Additionally, it highlights the significance of creating an inviting atmosphere through elements like lighting, seating, and décor.

Uploaded by

vyalyasiliy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Design a restaurant

1. Think of a CONCEPT. This frames the way the public perceives your entire
establishment. It gives visitors an idea of what to expect when dining there. What will your
restaurant be named?
2. Decide on cuisine. Decide whether you will serve a certain cuisine, such as ethnic food,
fast food or comfort food, for example. What culture would you want to embrace and reflect
in your restaurant menu, atmosphere, design and style?
3. What type of restaurant will it be? Your restaurant will probably fall into basic service
categories like the following:
– Fine Dining (Fine dining restaurants provide a high perceived value for their
guests, defined by beautiful décor, pleasant atmosphere, renowned chefs,
exceptional service and special, pricy dishes.
– Casual Dining (More affordable than fine dining restaurants. They appeal to a
wide customer base and are usually family-friendly.
– Quick Service (These restaurants typically have simple décor, inexpensive food
items and fast counter-service. Most fast-food places fall into this category.
4. Atmosphere. Lighting- Dark and cozy? Bright and cheerful? Lots of windows? Seating-
Booths? Intimate tables? Picnic Tables? Bar? Benches? Walls- Paint? Wallpaper? Music?
Décor- Plants? Paintings? Advertisements?

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