[Link].
courses
VISUAL
DIRECTION
CLIENT NAME
COPYR I G H T STU DIO N A ME 2022 ©
1
[Link]
OVERVIEW OF BRIEF
[business type], [business name] is in need of [service you’re providing eg.
fresh rebrand] to communicate not only its [client’s usp] but its [adjective]
and [adjective] approach. As an [adjective] business [emerging into the space
OR hoping to dominate the space], the [service] needs to speak to [adjective],
[adjective] and [adjective] [audience eg. female business owners] to show them
that [the problem that your client solves eg. they can overcome their limiting
beliefs], whilst [insert other thing that client provides eg. giving them confidence
to grow their business]. With the goal to [client’s goal], the [service] needs to be
[adjective] and [adjective], yet with a hint of [adjective]
WHAT WE’RE TRYING TO ACHEIVE
An [adjective] and [adjective] [service eg. brand identity] that communicates
[adjective] and [adjective] but without [something your client can’t compromise such
as blending into what already exists in the industry]. In order to stand out as a brand,
it’s important that we tune into [business name]’s unique personality, focusing on [goal]
and [goal]. To do so, the [service] must be [adjective], [adjective] and [adjective]
2
[Link]
POSITIONING STATEM EN T
[unique service] for [adjective] [audience]
that [problem that they solve] so that
they can [goal of audience]
3
[Link]
Brand Values
INTENTIONAL
BRAVE
COMMUNITY-DRIVEN
COLL ABORATIVE
INSPIRING
4
[Link]
CON C E PT 1
For the typography, we want to keep things
simplistic with a classic serif font that can be
easily applied throughout every touchpoint
of the brand. However, for the font forms, we
hope to use a slightly bolder sans serif font
with added customisation to create an added
sense of contrast and confidence.
The colour palette needed to be the right
balance of calm, serenity and interior design,
so while the base of the palette contains
off white and linen shades, we have also
included a sky blue and rustic orange to add
some warmth to the palette and creating a
recognisable homage to the brand that will be
easily remembered.
We aim to take lots of visual inspiration
from scandinavian homes, with warm
wood tones, geometric shapes and a
calming presence. This will manifest itself
through the design, communicating
tranquil and peaceful feelings.
5
[Link]
CON C E PT 2
For the typography, we want to keep things
simplistic with a classic serif font that can be
easily applied throughout every touchpoint
of the brand. However, for the font forms, we
hope to use a slightly bolder sans serif font
with added customisation to create an added
sense of contrast and confidence.
The colour palette needed to be the right
balance of calm, serenity and interior design,
so while the base of the palette contains
off white and linen shades, we have also
included a sky blue and rustic orange to add
some warmth to the palette and creating a
recognisable homage to the brand that will be
easily remembered.
We aim to take lots of visual inspiration
from scandinavian homes, with warm
wood tones, geometric shapes and a
calming presence. This will manifest itself
through the design, communicating
tranquil and peaceful feelings.
6
[Link]
Feedback
HOW TO SHARE YOUR THOUGHTS
We hope that you agree that the concepts created align perfectly with your brand
and we look forward to hearing your thoughts. Once you have decided on a direction,
please [next steps eg. fill out the feedback form in your client portal] and notify us
once you have completed this. Once chosen, we shall move onto the [next phase eg.
brand identity creation].
A FEW TIPS
01 Try to view your visual direction as a whole, rather than zooming into specific
images. When we collate your mood boards, we focus on colour and feeling, so
we’d love for you to do so too.
02 It may help to refer back to your brand strategy. Although we have provided
you with an explanation of each element, it always helps to get back into the
mindset of the target audience persona that we have developed.
03 If you feel like your visual direction isn’t in line with your brand, please let
us know. Once you finalise your choice, we cannot come back to this stage.
Remember when providing feedback, it’s important that you’re descriptive and
tell us why you don’t like a specific element.