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eBay's Growth Strategies in Global Market

eBay operates primarily through two major businesses: eBay Marketplaces, which focuses on creating a reliable online marketplace, and PayPal, aimed at establishing a global standard for online payments. The company has expanded its offerings by acquiring other sites and creating vertical formats to cater to various consumer needs, contributing to its growth by enhancing buyer trust and seller access to markets. Key success factors for eBay include attracting users, transaction volume, customer service, and brand recognition, while remaining competitive against other market players.

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8 views1 page

eBay's Growth Strategies in Global Market

eBay operates primarily through two major businesses: eBay Marketplaces, which focuses on creating a reliable online marketplace, and PayPal, aimed at establishing a global standard for online payments. The company has expanded its offerings by acquiring other sites and creating vertical formats to cater to various consumer needs, contributing to its growth by enhancing buyer trust and seller access to markets. Key success factors for eBay include attracting users, transaction volume, customer service, and brand recognition, while remaining competitive against other market players.

Uploaded by

mariam hosam
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Case-Study: E-Bay thrives in global market place

Explain how eBay use different parts of their site to focus on a certain
activities and how this has contributed to continued growth?

The major different parts of their site to focus on certain activities are that
eBay has comprised two major businesses, 1. The eBay Marketplaces: The
mission for the core eBay business is to ‘create the world’s online
marketplace’. For which eBay seeks to manage the functionality, safety,
ease-of-use and reliability of the trading platform. 2. PayPal: The mission
is to ‘create the new global standard for online payments’. To grow
revenue eBay has acquired and developed other sites such as comparison
site [Link] in which you can compare the prices and choose which
is cheaper, and StarHub which is used for event tickets. eBay has also
created vertical formats, such as Classfield, Daily Deals, Fashion, Motors
(vehicles parts and accessories) and Electronics which tells that it is
updated per the Trends and it gives everything you need from
motorcycles parts to computer parts. It also has leading trends and
retailers covering merchandise categories, including apparel, sporting
goods, toys and baby, health and beauty and home. The way this has
contributed to continue growth is that eBay Marketplace is well known for
its core services, which enables sellers to list items for sale on an auction
or fixed-price basis giving buyers the opportunity to bid for and purchase
items of interest. With that according to the SEC filling, eBay summarizes
the core message to define its propositions such as that the buyers has
trust, value, selection, and convivences and as for the sellers they have
access to broad markets, cost effective marketing and distribution, access
to large buyer base, and good conversion rates. Also with that there are
some success factors eBay believes are important to enable it to compete
in its market includes ability to attract buyers and sellers, volume of
transactions and price and selection of goods, customer services, and
brand recognition. It also notes that in the context of its competitors,
other factors it believes are important are community cohesion,
interaction and size; system reliability; reliability of delivery and payment;
website convenience and accessibility; level of service fees; and quality of
search tools. That’s how eBay has continued to grow and it will grow if
they follow their believes in some way. This implies that eBay believes it
has optimized these factors, but its competitors still have opportunities
for improving performance in these areas which will make the market
more competitive.

This study source was downloaded by 100000883493532 from [Link] on 05-02-2024 08:50:41 GMT -05:00

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