DEPARTMENT OF MANAGEMENT STUDIES
PROGRAM OUTCOME PROGRAM EDUCATIONAL
OBJECTIVES
1. Management Knowledge VISION STATEMENT PEO1: Graduates will have the
To be a contemporary Business School of National required knowledge of
2. Decision Making
repute management, attitude, and skills
and be able to apply them in
3. Leadership
their career path
MISSION STATEMENT PEO2: Graduates will be able
4. Business Environment
M1: To provide a quality environment for developing to solve business problems by
5. Team Management functional, analytical, and critical thinking abilities to working together with other
enhance employability interdisciplinary team members
6. Social sensitivity M2: To create an environment that enhances cognitive and demonstrate leadership
skills and team work for the holistic development skills.
[Link] Usage PEO3: Graduates will be able
M3: To inculcate ethics, values and social sensitivity
to demonstrate professional
towards sustainable business practices
[Link] and competence and ethical, value-
Entrepreneurship M4: To ignite, create and nurture entrepreneurship for based, and socially responsible
the benefit of business and society behavior as a manager or an
entrepreneur in their careers.
PEO4: Graduates will have the
ability to pursue higher
education and research and will
be engaged in life Long
Learning.
NAMEs OF THE STUDENT: R KRITHIKA
: RAHUL A VANKUDRI
USN No’s: 1DS23BA083
1DS23BA084
COURSE: Managing Technology and Innovation
TOPIC: Impact of technology and Its Evolution
DATE OF SUBMISSION: 22/09/2024
SIGNATURE OF THE FACULTY:
DAYANANDA SAGAR COLLEGE OF ENGINEERING
(An Autonomous Institute Affiliated to VTU, Approved by AICTE & ISO 9001:2015 Certified)
(Accredited by National Assessment & Accreditation Council (NAAC) with ‘A’ grade)
Shavige Malleshwara Hills, Kumaraswamy Layout, Bengaluru
Department of Management Studies
Assignment – 2
Course: Managing Technology and Innovation Course Code: 22MBA23
Name of the Faculty: Dr. Ganesha K S
Names of the Students: R KRITHIKA
RAHUL A VANKUDRI
USN No’s: 1DS23BA083
1DS23BA084
CO3: Ability to adapt Technology Management Life Cycle to manage technology change for
effective decision making
Development Technology Transfer Agreement - (Team Assignment)
For this team assignment, you will engage in an experiential learning activity focused on the
development of a Technology Transfer Agreement. Working in teams, you will assume the roles
of business professionals involved in a technology transfer negotiation. Through this activity, you
will gain practical experience in drafting, negotiating, and finalizing a technology transfer
agreement while considering the legal, business, and strategic aspects involved.
Development Technology Transfer Agreement (DTTA) - (Team Assignment)
Team Members Name: R KRITHIKA
RAHUL A VANKUDRI
Introduction: This assignment focuses on creating a Technology Transfer Agreement (TTA)
within the context of the eCommerce industry. The objective is to gain practical experience in
drafting, negotiating, and finalizing a TTA, considering the legal, business, and strategic
elements involved. Technology transfer in eCommerce is crucial for facilitating innovation and
growth, as it allows companies to leverage cutting-edge technology developed by other
organizations to enhance their digital platforms, supply chain management, and customer
experiences.
Background Research: Technology transfer, particularly in eCommerce, involves the sharing or
licensing of technology from one entity to another. This process is essential for enabling
companies to keep up with rapid technological advancements without having to develop
everything in-house. In the eCommerce space, this could involve the transfer of digital payment
systems, cybersecurity solutions, or logistics management software. Legal regulations such as
intellectual property laws and data protection policies play a critical role in governing
technology transfer agreements.
DTTA Overview: The Draft Technology Transfer Agreement (DTTA) outlined in this document
will focus on the transfer of a proprietary eCommerce platform technology. This technology
includes features for secure payment processing, automated inventory management, and
customer data analytics. The objective is to enable the receiving party to integrate this
technology into their existing operations to improve efficiency and customer satisfaction.
Analysis:
1. Parties and Roles:
Transferring Party: A leading technology company specializing in eCommerce solutions, which
owns and develops the proprietary platform.
Receiving Party: An online retailer looking to enhance its digital capabilities and customer
experience by integrating the technology.
Third Party: A legal advisor or consultant may be involved in ensuring the agreement complies
with legal standards.
2. Scope of Technology Transfer:
The technology being transferred includes the following components:
Software: A cloud-based eCommerce platform with customizable features for payment
processing, customer relationship management (CRM), and data analytics.
Know-how: Expertise related to the deployment, operation, and maintenance of the technology.
The transfer is restricted to use within the online retail sector and cannot be sublicensed or used
for purposes outside the agreed scope.
3. Intellectual Property Rights (IPR):
The transferring party retains ownership of the intellectual property rights related to the
software.
The receiving party is granted a non-exclusive license to use the technology for a defined period,
with the option to renew.
Any enhancements or modifications made by the receiving party during the agreement must be
reported, and ownership of these improvements will be determined based on the agreement.
4. Confidentiality and non-disclosure: Both parties agree to maintain the confidentiality of
sensitive information exchanged during the negotiation and implementation of the technology
transfer. This includes trade secrets, customer data, and proprietary algorithms. The agreement
outlines specific conditions under which information may be disclosed, such as legal
requirements or mutual consent.
5. Payment and Royalties:
The receiving party will make an initial lump-sum payment for the transfer of the technology.
A royalty structure will be implemented, where the receiving party pays a percentage of
revenue generated from the use of the technology over a five-year period.
The royalty payments will be reviewed annually, and adjustments may be made based on
performance metrics.
6. Dispute Resolution:
Any disputes arising from the agreement will first be addressed through mediation.
If mediation fails, arbitration will be used, with the arbitration process taking place in a mutually
agreed jurisdiction.
The governing law for the agreement will be based on the laws of the transferring party’s
country.
7. Indemnification and Liability:
The receiving party agrees to indemnify the transferring party against any third-party claims
arising from the misuse of the technology.
The transferring party will be liable for any defects in the software that result in financial loss
to the receiving party.
Both parties will limit liability to a maximum amount agreed upon in the contract, except in
cases of gross negligence or willful misconduct.
8. Benefits and Challenges:
Benefits:
For the Transferring Party: Revenue generation through licensing and potential future
partnerships.
For the Receiving Party: Access to a state-of-the-art eCommerce platform, leading to increased
efficiency and customer satisfaction without the cost of developing the technology from
scratch.
Challenges:
Ensuring seamless integration with existing systems may require significant time and resources.
Compliance with differing regulatory standards (e.g., data privacy laws) in various markets may
present hurdles.
Signatures: Authorized representatives of both parties will sign the agreement, affirming their
commitment to the terms and conditions outlined.
Conclusion: This Technology Transfer Agreement demonstrates the importance of strategic
collaboration between businesses in the eCommerce industry. By transferring advanced
technologies, companies can leverage each other’s strengths to drive innovation and gain a
competitive advantage in the market. Through this agreement, both parties aim to achieve
mutual benefits while navigating the legal and operational complexities associated with
technology transfer.
References:
Charles, H. (2023). International Business: Competing in the Global Marketplace. McGraw Hill.
Smith, J., & Thomson, R. (2022). Intellectual Property and Technology Transfer. Oxford
University Press.
US Department of Commerce. (2024). Technology Transfer and eCommerce. Retrieved from
[Link]