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Multicultural Communication Challenges

The lesson focuses on local and global communication in multicultural settings, emphasizing the connection between culture and communication, and the barriers to effective intercultural communication. Key concepts include cultural awareness, sensitivity, and the dimensions of culture, such as individualism versus collectivism and power distance. Additionally, it outlines various barriers to intercultural communication, including anxiety, ethnocentrism, stereotypes, and prejudice.

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Angelica Lapuz
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0% found this document useful (0 votes)
15 views4 pages

Multicultural Communication Challenges

The lesson focuses on local and global communication in multicultural settings, emphasizing the connection between culture and communication, and the barriers to effective intercultural communication. Key concepts include cultural awareness, sensitivity, and the dimensions of culture, such as individualism versus collectivism and power distance. Additionally, it outlines various barriers to intercultural communication, including anxiety, ethnocentrism, stereotypes, and prejudice.

Uploaded by

Angelica Lapuz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Lesson 3

Local and Global Communication in Multicultural Settings

I. OBJECTIVES
At the end of the lesson, you should be able to:
a. explain the connection of culture and communication;
b. differentiate cross-cultural and intercultural communication;
c. contrast the dimensions of culture; and
d. identify the barriers of intercultural communication.

II. CONCEPT NOTES


The ability to talk effectively can be difficult in a global setting. Because of ethnic and
cultural differences, there may still be misunderstandings even when both people speak the same
language.

Due to some context that may vary depending on one's interpretation of word meaning in
regards to his or her culture, local and global communication might be difficult for someone with
diverse cultural background. How a person interacts with others is mostly influenced by his or
her culture; thus, it will be easily identified where miscommunication occurs if you take into
account the language hurdles and the vocabulary used by different generations.

To learn more about local and global communication in multicultural settings, read and
write the following concepts in your notebook.

A World of Diversity
As per Parapak (1995), the world is a diverse place. The world's population was divided for
many millennia by mountains and seas. They seldom interacted, lived essentially unrelated lives,
and created and embraced their own distinctive cultures. People in a certain location created their
own unique way of life, language, and religion and were referred to as a tribe, ethnic group, or
special group of people who founded their own nation.

Global Community. It refers to the people of the globe, considered as being closely connected
by modern telecommunications, such as major offices and a few homes linked with fiber
systems, global multimedia service, and satellite transmissions.

Cultural Awareness and Sensitivity


 Cultural Awareness. It is knowing that there are many diverse cultures with various
attitudes and worldviews, backed by elements, such as religion, ethnicity, nationality, and
others.
 Cultural Sensitivity. It entails recognizing those differences without claiming that your
culture is superior or that everyone should act a certain way (Sherman, 2018).

Cultural Awareness and Sensitivity Guidelines


1. Have a transparent sense of your own ethnic, cultural, and racial identity.
2. Bear in mind that in order to learn about others, you need to know and be prepared to share
your own culture.
3. Be aware of your own discomfort once you encounter differences in race, color, religion,
sexual orientation, language, and ethnicity.
4. Be aware of the assumptions that you hold about people of cultures different from your own.
5. Remember your stereotypes as they arise and develop personal strategies for reducing the
harm that they cause.
6. Remember how your cultural perspective influences your judgments about what appropriate,
normal or superior behaviors and values are.
7. Accept that in cross-cultural situations, there are often uncertainty, which can cause you to be
anxious. It can also mean that you do not respond quickly and take the time needed to get more
information.
8. Take any opportunity to put yourself in places where you will be able to study differences and
build relationships.
9. Understand that you will likely be perceived as a person with power and racial privilege (or
the opposite), and that you may not be seen as unbiased or as an ally.

Gender Sensitivity. It refers to the intention of taking in account and/or recognizing the cultural
and sociological aspects of gender-based exclusion and discrimination.
 Gender-Sensitive Language. It is the acceptance of gender equality in both spoken and
written language. It is achieved when both men and women, as well as those who do not
conform into the binary gender paradigm, are made visible and spoken of in terms that reflect
their equality, dignity, integrity, and respect.

Political Correctness. It is the avoidance of behavior or word, which is frequently viewed as


being taken too far, that is perceived to exclude, marginalize, or insult groups of people that are
socially disadvantaged or subject to discrimination.
Examples:
1. Academic dishonesty (instead of cheating)
2. Aesthetically challenged (instead of ugly)
3. Black (instead of negra)
4. Comb-free (instead of bald)
5. Differently abled (instead of disabled)
6. Drug dependent (instead of drug addict)
7. Dysfunctional family (instead of broken home)
8. Economically marginalized (instead of poor)
9. Elderly, senior (instead of old)
10. Ethnically disoriented (instead of dishonest)
11. Hearing impaired (instead of deaf)
12. Informal settlers (instead of squatters)
13. Intellectual disability, intellectual development disorder (instead of mental retardation)
14. Intellectually impaired (instead of stupid)
15. Little people (instead of midget)
16. Morally challenged (instead of a crook)
17. Nondiscretionary fragrance (instead of body odor)
18. Outdoor urban (instead of homeless)
19. People of mass (instead of fat)
20. Rape survivor (instead of rape victim)
21. Sexually dysfunctional (instead of perverted)
22. Socially misaligned (instead of psychopath)
23. Technologically challenged (instead of computer illiterate)
24. Vertically challenged (instead of short)
25. Visually challenged (instead of blind)

Culture. It is a set of established and widespread social, ethnic, or group habits and beliefs. The
way that society fosters social cohesion among groups is through culture.
 Ethnocentric prejudice is the idea that your culture is the standard for all other cultures.
 While intercultural communication focuses on how people from these cultural/social
structures speak to one another and what challenges or differences they encounter, beyond
the different languages they speak, cross-cultural communication typically compares the
communication styles and patterns of people from different cultural/social structures.

Dimensions of Culture
1. Individualism versus Collectivism. This dimension of culture is concerned with how
individuals define themselves and their interpersonal interactions. In individualism, the
individual's interests take precedence over the interests of the group, while in collectivism, the
group's interests take precedence over the individual's interests (Hofstede, 1997).
2. Masculinity versus Femininity. According to Hofstede (1980), women's social roles varied
from culture to culture less than men's did. He classified as masculine cultures those that aim to
make the greatest possible distinction between what is required of men and women. Feminine
cultures are those that allow for more social role overlap between the sexes.
3. Power Distance. The concept of power distance refers to the degree to which less powerful
members of an institution within a certain setting anticipate and accept the unequal distribution
of power. Children are expected to show respect for people who have more status in strong
power cultures. Power and influence are concentrated in a small number of hands rather than
being spread out among the populace in cultures with high power distance.
4. Uncertainty Avoidance. The degree to which individuals within a culture perceive
uncertainty and unpredictability as threats is referred to as uncertainty avoidance. According to
Hofstede (1997), this feeling manifests during times of anxiety, when there is a desire for
predictability or when there is a want for written or unwritten rules.
5. Task versus Social Orientation. Task-oriented societies are distinguished by an emphasis on
enhancing team competency through training and the application of modern techniques.
Members in task-oriented cultures place a great value on personal accomplishment, such as
moving up to more responsible positions, receiving better training, etc. In contrast, groups in
socially oriented civilizations place a greater emphasis on group concerns, including cooperative
problem-solving, a welcoming environment, and comfortable working conditions.

Barriers to Intercultural Communication


1. Anxiety. It makes sense that you would focus on that feeling and not be fully present in the
communication exchange when you are experiencing anxiety because you are unsure of what
you are supposed to do.
2. Ethnocentrism. A person who is ethnocentric will assert that his or her culture is superior. If
you understand a culture, everything in it makes sense and is compatible with it.
3. Stereotype. In 1992, journalist Walter Lippman used the term "stereotyping" to refer to
judgments of others based on the members of their ethnic group. The term is now used more
generally to refer to judgments based on membership in any organization.
4. Prejudice. An unjustified dislike, distrust, or hate of a particular group, race, religion, or
sexual orientation is referred to as prejudice (Rothenerg, 1992).

Common questions

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Individualism and collectivism define how cultural groups prioritize the interests of individuals versus the group, significantly influencing communication. In individualistic cultures, communication tends to be direct, assertive, and centered around the individual's self-expression and personal achievements. Conversely, collectivist cultures prioritize group harmony and indirect communication, emphasizing communal decision-making and conflict avoidance . These differing communication styles can lead to misunderstandings in multicultural settings if not navigated with cultural sensitivity and awareness .

A person’s cultural perspective influences their judgments about behaviors in multicultural communication by dictating standards of appropriateness, normalcy, and superiority based on cultural norms and values they have internalized. These judgments are typically shaped by cultural upbringing and societal teachings, leading individuals to evaluate others' actions against their own cultural benchmarks. This can influence expectations, acceptance, and the interpretation of communication practices, potentially leading to biases and misunderstandings if one fails to recognize the cultural relativity of such assessments .

Cross-cultural communication involves comparing communication styles across different cultures, focusing on understanding cultural differences and patterns without interaction. It is often research-oriented, identifying how cultures differ in communication. In contrast, intercultural communication involves direct interaction between individuals from different cultures, emphasizing the dynamics of communication as they occur in real-time. This involves navigating misunderstandings and conflicts that arise from cultural differences during interactions .

Cultural awareness plays a crucial role in facilitating communication in multicultural settings by allowing individuals to understand and appreciate diverse perspectives. It involves recognizing that different cultures have unique attitudes and worldviews, which can affect communication processes. By being culturally aware, individuals can anticipate potential miscommunications and address them proactively, thereby fostering better understanding, reducing conflicts, and enhancing cooperative interactions .

Ethnocentrism impairs cross-cultural communication by fostering a belief that one’s own cultural norms are superior, leading to biased interpretations and dismissive attitudes towards other cultures. This can cause individuals to misjudge or undervalue the communication styles and values of others. Stereotypes further impair cross-cultural communication by promoting oversimplified and inaccurate perceptions of people from different cultures, leading to pre-emptive judgments and reducing openness to understanding individual differences and nuances in communication .

Significant barriers to intercultural communication include anxiety, ethnocentrism, stereotypes, and prejudice. Anxiety can distract individuals from being fully engaged in communication exchanges. Ethnocentrism leads to the belief that one's own culture is superior, creating biases and dismissive attitudes towards other cultural perspectives. Stereotypes involve oversimplified and fixed ideas of social groups, which can lead to misinterpretation. Prejudice results in unjustified negative attitudes towards others based on their group membership. These barriers can hinder effective communication by creating misunderstandings, reducing trust, and fostering conflict within intercultural interactions .

Cultural sensitivity enhances communication in a global community by fostering respect and understanding across diverse cultural backgrounds. It involves recognizing cultural differences without asserting the superiority of one's own culture, which can prevent conflicts and promote inclusive dialogue. By being culturally sensitive, individuals can better interpret the nuances and underlying meanings in communication, thereby reducing the likelihood of miscommunication and enhancing collaborative efforts .

Uncertainty avoidance is an important cultural dimension affecting communication as it describes how cultures perceive and manage the unpredictable elements of life. Cultures with high uncertainty avoidance prefer clear rules and structures to reduce unpredictability, which affects communication by necessitating more explicit and formal communication patterns. In contrast, cultures with low uncertainty avoidance are more comfortable with ambiguity and are likely to employ more flexible and informal communication styles. This affects how messages are interpreted and the level of detail needed in communication to ensure understanding and comfort .

Gender-sensitive language is significant in promoting equality in communication as it acknowledges and reflects the equality and dignity of all genders in both spoken and written contexts. By using language that is inclusive and avoids gender bias, communicators can prevent reinforcing stereotypes and gender-based discrimination. This approach promotes a sense of respect and integrity for all individuals, regardless of their gender identity, contributing to more equitable and inclusive social interactions and professional environments .

Power distance cultural dimensions significantly affect hierarchical relationships within organizational communication by dictating how authority and power are distributed and perceived. In high power distance cultures, hierarchies are clearly defined and respected, with subordinates typically deferring to authority figures. This can limit upward communication and discourage challenging superiors. Conversely, in low power distance cultures, there is a preference for egalitarian relationships, which promotes open communication and collaboration across different organizational levels, encouraging participation and feedback .

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