SYLLABUS

COURSE CODE 347E1220: MANAGERIAL COMMUNICATION

Unit–I Introduction
Objectives of Communication - Communication Process - Media of
Communication - Principles of Communication - Communication in Organizational
Settings - Barriers to Communication - Guidelines to Overcome Barriers –
Strategies to enhance managerial Communication.
Unit–II Individual Communication
Types of Communication - Interpersonal Communication - Management of
Interpersonal Communication - Models for understanding Interpersonal
Relationship - Gateway to Effective Interpersonal Communication – Critical
Thinking and Communication Skill – Tips on Good Communication Skill.
Unit–III Group Communication
Group Communication and Performance - Relationship of Leadership
Behaviour with Communication - Formal Organizational Communication -
Management and Communication Problems of the Organization - Informal
Communication Systems as Commentators - External and Internal System Mix
and Approaches to Organizational Communication - Managing Organizational
Communication.
Unit–IV Oral Communication
Oral Communication - Designing and Developing Oral Presentation - Oral
Presentation processes - Speech and Characteristics of Good Speech - Speech at
Committees and Conferences - Visual Communication - Visual Aids in Oral
Presentation.
Unit–V Written communication
Written Communication - Writing Processes - Business Letters – Memos - E –
Mail – Agenda - Technological aids to Communication – Mobile – Internet – Blog –
VOIP (Voice Over Internet Protocol) – IM (Instant Messenger)/ Chat Applet – CALL
(Computer Assisted Language Learning) – TELL (Technology Enhanced Language
Learning) – Pod Casting - Video Conference.
Unit–VI Reporting
Report Writing - Business and Academic Report Writing – Methodology –
Procedure – Bibliography - Works Cited and Works Consulted.

S347. M.B.A.(H.R.M.)-Semester System Page 1

 COURSE CODE 347E2330: LABOUR WELFARE – S330
Unit–I Introduction
Labour Welfare: Meaning, Scope and Significance – Labour Welfare Agencies
- Labour Welfare Officer – Qualities of Welfare Officer - Types of Welfare Services
- Statutory Measures for Welfare Provisions - Growth and Concept of Labour
Welfare in India.
Unit–II Labour Welfare Measures
Terminology and Meaning of Fringe benefits - History and Growth of Fringe
Benefits in India – Coverage of Benefits - Administration of Benefits and Services
– Problems Raised by Benefit Programs - Human Needs: Meaning - Changing
Nature of Human Needs - The Major Role in Need Fulfillment.
Unit–III Management Responsibility in Labour Welfare
Welfare Officers Role & Responsibilities – Duties of Welfare Officers -
Training of Welfare Officer – Aims and Objectives of Workers Education -
Recommendations of National Commission on Labour - Meaning of Fatigue -
Monotony and Boredom- Methods for Reducing Fatigue.
Unit–IV Occupational Health
Significance of Occupational Health - Occupational Hazards and Diseases-
Protection Against Health Hazards- Statutory Provisions under Factories Act,
1948 - Industrial Accident - Nature of Accident - Causes of Accident - Accident
Measurement - Basis of Safety Programme and Policy- Industrial Medical Officer.
Unit–V Legal Aspects – I
Laws of Working Condition - Factories Act - Shops and Establishment Act -
Mines Act – Plantation Labour Act – Indian Merchants Shipping Act - Laws on
Social Security
Unit–VI Legal Aspects - II
Workers Compensation Act - Maternity Benefits Act – Employees Provident
Fund Act - Payment of Gratuity Act- ESI Act.

S347. M.B.A.(H.R.M.)-Semester System Page 2

 COURSE CODE 347E2340: INDUSTRIAL RELATIONS – S340
Unit–I: Industrial Relations System
Industrial relations system - Meaning - Objectives - Scope - Dunlop Model of
Industrial Relations – Human Relations Theory – The Pluralist Theory - The
Structural Theory of Human - Evolution of Industrial Relations in India - Industrial
Relations in India – State Government and Industrial Relations – Indian Labour
Conference – Standing Committee of Indian Labour Conference - Central and
State Government Machinery for Labour Administration in India- Bipartite and
Tripartite machineries.
Unit–II: Industrial Disputes
Industrial Disputes - Concepts - Causes of Industrial Disputes - Dynamics of
Industrial Disputes - Forms of Industrial Disputes - Prevention of Industrial
Disputes - Settlement of Industrial Disputes – Collective Bargaining – Conciliation
– Arbitration - Adjudication - Preventive and Settlement Machinery of Industrial
Disputes in India - Industrial Disputes Act 1947.

Unit–III: Trade Unionism

Trade Unionism - Theories of Trade Unionism - Principles, Philosophy and
Policies of Indian labour - Growth of Trade Unionism in India - Management of
Trade Unions - Problems of Trade Unions - Measures to Improve the Functioning
of Trade Unions in India - Trade Unions Act, 1926.
Unit–IV: Industrial Intelligence and Security
Introduction – Industrial Intelligence – Security – Safety Management –
Accident Prevention – Industrial Health – Industrial Unrest: Causes and Cure –
Disciplinary Proceedings in Industry - Building Positive Employee Relations –
Industrial Employment (Standing Orders) Act 1947.
Unit–V: Workers Participation in Management
Introduction and Concept - Determinants of Workers Participation in
Management - Workers Participation in Management in India.
Unit–VI: India and ILO
Introduction and Establishment - Aims and Objectives of ILO - Structure and
Governing Bdy of ILO - International Labour Office - Functions - Conferences and
Meetings - International dimensions of Industrial relations - Industrial Relation
and Technology.

S347. M.B.A.(H.R.M.)-Semester System Page 3

 COURSE CODE 347E2441: E-COMMERCE
Unit–I Introduction to e-Commerce
An Introduction to Electronic Commerce – Definition - Main Activities of
E-Commerce - Goals of e-Commerce - Technical Components of e-Commerce -
Functions of e-Commerce - Advantages and Disadvantages of e-Commerce -
Scope of e-Commerce - Electronic Commerce and Electronic Business.
Unit–II e-Commerce Technology
Electronic Commerce Technology - Internet Technology Infrastructure -
Electronic Publishing - Electronic Commerce Topologies - Deciding on the
Enterprise Middleware – Choosing the Right Enterprise Application - Building the
E-Business Application - Avoiding Legal Issues.
Unit –III Web Strategy
Web Strategy: Attracting and Retaining Visitors - Types of Attractors -
Attractiveness Factors Sustainable Attractiveness - Strategies for Attractors -
Marketing Strategies on the Web: Internet Marketing Technologies –
Communicating with Different Market Segments – Customer Behavior –
Advertising on the Web – E-Mail Marketing – Creating and Maintaining Brands on
the Web – Search Engine Positioning – Promoting E-Business.
Unit–IV Search Engines and Portals
Search Engines and Portals: Searching the Internet – Future of Searching –
Intelligent Network Agents – Portal Sites - Shopping and Operational Resource
Management Solutions: Online Shopping – Shopping Solutions – Implications of
the New Economy – Electronic Software Distribution – Configuration Tools –
Operational Resource Management.
Unit–V Prmotion in e-commerce
Promotion: Integrated Web Communications - Internet Technology for
Supporting Marketing - Integrated Internet Marketing - Promotion & purchase:
Measuring Effectiveness - Internet and the World Wide Web - An Electronic Trade
Show and a Virtual Flea Market - Role of the Web in the Marketing
Communication Mix - Web Marketing Communication - Conceptual Framework.

Unit–VI Distribution
Distribution - Distribution Strategy - Technology to Distribution - Internet
Distribution Matrix - Effects of Technology on Distribution Channels – Long Term
Effects – Service: What makes services different? – Cyberservice – Pricing: Web
pricing and the Dynamics of Markets - Flattening the Pyramid and Narrowing the
Scope of Marketing - Migrating up the Pyramid and more Effective Marketing –
Recent Trends in E-Commerce (for discussion only).

S347. M.B.A.(H.R.M.)-Semester System Page 4