1.
Biti's product quality evaluate
The 18-24 age group had the highest percentage of positive reviews, particularly at the “Very
satisfied” (38%) and “Satisfied” (30%) levels. However, this group also recorded a notable
“Very dissatisfied” level (12%).
The 25-34 age group concentrated at the "Normal" (47.83%) and "Satisfied" (30.43%) rating
levels, expressing a more neutral view.
Older age groups, such as 35-44 and over 45, rated quite low and were concentrated at
“Normal.” The under 18 group showed polarization with 60% “Dissatisfied” and 20% “Very
Dissatisfied.”
The 18-24 age group is often a young, dynamic consumer group, receptive
to marketing campaigns, especially for fashionable or trendy products.
However, negative feedback may be related to high expectations for
innovation.
The 25-34 age group prioritizes practicality more, paying attention to
quality and value.
The under 18 age group may be influenced by initial negative experiences
or by price not being commensurate with their perceived quality.
2. Design of Biti's shoes
Overview:
The 18-24 age group continues to lead in terms of responses, with “Satisfied”
(17.24%) and “Very Satisfied” (16.09%) ratings. However, “Very Dissatisfied”
(6.90%) remains present.
The 25-34 age group responded less positively, focusing on "Normal" (13.79%)
and "Satisfied" (5.75%).
The 35-44, over 45, and under 18 age groups had fewer responses, but the under
18 age group had higher levels of "Dissatisfied" (1.15%) and "Very Dissatisfied".
Reasons:
Product design can be suitable for younger age group (18-24), because this
is the customer group with high demands on fashion and uniqueness.
Older customers tend to value simplicity and practicality over fashion
trends.
The under 18 age group may be attracted to novel designs, but if the
product does not meet their personal preferences, they are likely to have
negative feedback.
3. Price of the product compared to the value it provides
a/ Overview:
The 18-24 age group rated fairly evenly with rates of "Very satisfied" (30%),
"Satisfied" (26%), but still had 10% at the "Very dissatisfied" level.
The 25-34 age group responded mostly at the "Normal" level (47.83%) and had a
higher rate of "Very dissatisfied" (13.04%).
The 35-44 age group had 71.43% rated "Normal" but had 28.57% "Dissatisfied."
b/ Reason:
Younger consumers are more likely to accept higher prices if the product
is fashionable and on-trend.
Middle-aged consumers (25-44 years old) tend to have higher expectations
of actual value, leading to negative feedback if they feel the price is not
worth it.
4. Product durability
a/ Overview:
The 18-24 age group continued to record high levels of “Satisfied” (42%) and
“Very Satisfied” (28%).
The 25-34 age group had a high percentage of “Normal” (52.17%) but still
maintained a significant level of “Very Satisfied” (17.39%).
The under-18 age group showed the highest dissatisfaction with 40% “Very
Dissatisfied.”
b/ Reasons
Durability is important for all age groups, but those under 18 may be more
demanding if the shoe breaks down quickly or fails to meet quality
expectations.
18-24 year olds are more likely to accept a product, especially if the
design and style meet their needs.
5. Product model
a/ Overview:
The 18-24 age group continued to respond positively with 34% “Very satisfied” and 26%
“Satisfied.”
The 25-34 age group had a high “Very dissatisfied” rate (21.74%), indicating disagreement with
the current model.
The under-18 group was clearly polarized with 40% “Very satisfied” but also 40% “Very
dissatisfied.”
b/ Reasons:
Biti’s current designs clearly appeal to the younger crowd but fail to satisfy the middle-aged
crowd.
The under-18 crowd shows polarization, possibly due to diverse aesthetic tastes and high
demands on creativity0