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Unit 1 Introduction

The document outlines a comprehensive English communication course aimed at enhancing students' skills in various forms of communication, including listening, speaking, reading, and writing. It covers topics such as types of communication, grammatical skills, and exercises in written communication, emphasizing the importance of effective interaction in academic and professional settings. The course encourages the use of diverse teaching materials and methods to foster a deeper understanding of communication in different contexts.

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29 views33 pages

Unit 1 Introduction

The document outlines a comprehensive English communication course aimed at enhancing students' skills in various forms of communication, including listening, speaking, reading, and writing. It covers topics such as types of communication, grammatical skills, and exercises in written communication, emphasizing the importance of effective interaction in academic and professional settings. The course encourages the use of diverse teaching materials and methods to foster a deeper understanding of communication in different contexts.

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ABILITY EXHAI!S2SENT COURSE SKILLS E> :NT COURSE ER al 7 ; @ Whatis communication ? (us oe samtmunication (Horizontal, Vertical, Interpersonal, Grapevine). h) Distneth tunication, Inter-cultural communication, Communication today, ) © stinet features of Indianisation, alternative texts of language leaming, global English and English in the print and electronic media in India. UNIT 2: The Four Skills and Prospect of new material in language learning : 3146 @ Listening Passive and active, Speaking effective, intelligibility and clarity Gi) Methods and techniques of reading such as skimming, scanning and searching for information. Reading to understand the literal, metaphorical and suggested meaning of a passage, (ii) Identifying the tong (admiring, accusatory, ironical, sympathetic, evasive, indecisive, ambiguous, natural etc.) of the writer and view-points. (iv) Cohesive and Coherent writing. UNIT 3: Grammatical and Composition Skills : 47-148 (@ Doing exercises the filling in the blanks, correcting errors, choosing correct forms out ofaltemative choices, joining clauses, rewriting sentences as directed, and replacing indicated sections with single words / opposites / synonyms, choosing to use correct Punctuation marks, gettings to understand and use formal and informal styles, leaming tounderstand the usages of officialese, sexism, racism, jargon. (i) Learning to understand information structure of the sentence such as topic-focus relationship, strategies of thematization, postponement, emphasis, structural compression (deletion of redundant part, nominalization, cleft, and pseuco-cleft sentences, eliptical stractures etc.) Logical Connectors between sentences, Methods of developing a paragraph, structure of an essay and methods of develofiing an essay. UNIT 4 : Exercises in Written Communications : 149-204 @ Precis writing (i) Note-taking skills (ai) Writing reports (iv) Guidelines and essentials of official correspondence for making enquities, complaints and replies. (¥)_Making representations, writing letters of application for jobs, writing CV, writing letters to the editor and social appeals in the form of letters / pamphlets. SYLLABUS Introduction : This paper intends to build up the four primary skills in students in the academic as wellas in the wider domains of use like public offices” The books recommended only provide guidelines Six shat to teach and the list is in no way exhaustive Teachers must be free and resourceful enough to on thetr own. and even use newspaper clippings as teaching materials, fused, goal-oriented, functional course in English Communication, which aims 3d efficient communicators by helping them to be self-reflexive about English ‘This course has 2 pre-defined context of being supportive and complementary to the core courses to ¥artous disciplines. Therefore, unlike most other courses in English Communication on offer_It does not seek to build facile fluency that passes off as communicative competence Rather. 1 intends to equip the Stadents with the uills of presentation and expression needed in the academic as well as in the Professional domains of communicative use. While reading skills exercises are meant to promote the oquisiticn of analytical and comprehension skills, writing skills exercises are centered on sentence coustruction. paragraph development and precis writing. Teachers must be free and flexible enough in Telation to teaching matenals, using newspaper clippings. non-conventional and multimedia resources in the classroom. There is simple scope to build the speaking and listening skills of students in the way the course is d with an emphasis on interactive learing and articulation. UNIT 1: Introduction: @ — Whatis communication ? @ Types of communication (Horizontal. Vertical, Interpersonal. Grapevine). (©) Useof communication. Inter-cultural communication, Communication today. () Distnc: features of indianisation, alternative texts of language leaming, global English and English in the print and electronic media in India. UNIT 2 : The Four Skills and Prospect of new material in language learning : @ _ Listening Passive and active, Speaking effective. intelligibility and clarity. (@) Methods and techniques of reading such as skimming. scanning and searching for information, Reading to understand the literal, metaphorical and suggested meaning of a passage. G)_Iéentifiing the tong (admiring, accusatory, ironical, sympathetic, evasive, indecisive, ambiguous, “sriter and view-points. (@)_Cobestve and Coherent writing. UNIT 3 : Grammatical and Composition Skills : @ Domg exercises like filling in the blanks, correcting errors, choosing correet forms out of alternative choices, jomning clauses, rewriting sentences as directed, and replacing indicated sections with single words ' opposites / smnonyms, choosing to use correct punctuation marks, getting to understand and use formal and informal styles, learning to understand the usages of officialese, sexism, racism, jargon. G) Learning to understand information structure of the sentence such as topic-focus relationship, ‘Srategics of thematization, postponement, emphasis, structural compression (deletion of redundant Part, nominalization, cleft, and pseuco-cleft sentences, eliptcal stractures etc.). Logical Connectors between sentences, Methods of developing a paragraph, structure of an essay and methods of developing an essay. UNIT 4: Exercises in Written Communications : @ — Precis writing Gi) Note-taking skills Gi) Writing reports (74) Guidelines and essentials of official correspondence for making enquiries, complaints and replies. (0) Making representations, writing letters of spplication for jobs, writing CV, writing letters to the editor and social appeals in the form of letters / pamphlets. a INTRODUCTION (i) What is communication ? (ii) Types of communication (Horizontal, Vertical, Interpersonal, Grapevine). (iii) Use of communication, Inter-cultural communication, Communication today. (iv) Distinct features of Indianisation, alternative texts of language learning, global English and English in the print and electronic media in India. GROUP-A Write she. answer of sue following questions in one sentences. 1, From which word is the word “communication derived” ? Ans. Word communication is derived from the latin word “Communis”. 2. What is the meaning of the word “Communis” ? Ans. Meaning of the word “Communis” is common. 3. Whatis Communication ? Ans. Communication is the process of meaningful interaction among human beings. 4, Why commucation is necessary ? Ans. Communication is necessary to deal with change in an effective way. 5. Who should have excellent communication skills ? Ans. Bussiness executives should have excellent communication skills, 6. Why do they use Communication ? Ans. They use communication to communicate their competling vision and motivate the persons or parties concerned. 7. Write a definition of communication. Ans. Communication is an exchange of facts, ideas, opinions or emotions by two or more persons. : 8. Who said - “Communication is an exchange of facts, ideas, opinions by two or more persons” ? Ans. W.H. Norman and Summer said. 9. What is one way communication ? Ans. One-way communication is that communication where no feed back is received from the reciever. eae) EXCELLENT 10. How many elements are there in communication process ? Ans. There are seven elements in communication process, 11. What is two-way Communication ? Ans. Feed back from the receiver is received in two-way communication. 12. What is formal Communica ion? Ans, Communition made on the, called formal communication. 13. Give some examples of fromal communication ? Ans. Departmental meetings, conferences, circulars, interviews ctc. 14. Whatis verbal communication ? Ans. Communication through words and languages is called verbal communication, 15. What is non-verbal communication ? : ‘Ans. Communication through symbols is called non-verbal communication. 16. What is horizontal communie: ? Ans. Horizontal communcaition is the flow of information among the peers or ‘employees ofsame rank ina unit, 17. What is horizontal communication ? Ans. Vertical communication is the flow of message between the superiors and sub- ordinates, 18. What do you mean by interpersonal communication ? Ans. Exchange of information, feelings and meaning amoing people through verbal and non-verbal ways is called interpersonal communication. 19. What is grapevine communication ? Ans. Communication which takes place out side work place is called grapevine communication, 20. What is the other name of grapevine communication ? Ans. The other name of grapevine communication is informal communication. 21. Whatis inter-cultural communication ? Ans. Communication or sharing of information among the people of different cultures is called as inter-cultural communication. 22. Whatis Indianism ? Ans. Influence of Indian languages on English is called Indianism. 23. What are the different uses of communication ? Ans. Communication is used for business, official, cultural, social and personal Purposes, 24. What are the alternative texts of language learning ? Ans. Alternative texts of language learning are-softwares, web-sites, apps, multimedia etc, 25. What is global English ? . Ans. Global English is the common English language used for international communication, 26. What means of communication is used to day ? Ans, Wireless and electronic means of communication ifused today. is of hicrarchy, accountability and authority is +3 ENGLISH COMMUNICATION WIS GROUP -B 1. Write about different forms and means of communication. Ans. Different means of communication are-face-to face or telephone conversation, reading and writing reports, letters, memos and e-mails. 2. Why and how is communication a social process ? Ans. Communication is a social process. Ifenables everyone in the society to satisfy his basic needs through exchange of through written, spoken or non-verbal message. 3. Write about the role of message in communication. Ans. Message blaes an important role in communication. Desired information is communicated through message only. 4, Write a definition of communication ? ‘Ans. According to D.E. Mc Farland — ‘Communication may be broadly defined as the process of meaningful interaction among human being”. 5, Write about formal communication. ‘Ans. Formal communication refers to the communication that flows among officially recognised positions for smooth, orderly and finely flow of information. 6. Write about lateral communication. ‘Ans. Lateral communication or horizontal communication that flows between persons ‘ofequalrank. Its purpose isto exchange information, co-ordination among various departments etc. 7. Write about interpersonal communication. + Ans. Interpersonal communication takes place between persons. Such type of communication is informal and oral or verbal. 8. Give two examples of interpersonal communication. Ans, Examples of interpersonal communication are—(a) Two friends having a quiet chat and (b) A group of co-workers meeting to decide how to use their budget for the next year. 9. Write about the types of grapevine communication. Ans. Types of grapevine communication are - the wheel, the culture, the chain and free flow, 10. Write about vertical communication. Ans. Flow of message between superiors and subordinates within an organization is knownas vertical communication. It may be downward or upward communication. XCELLENT Ka EH = GROUP-C Write short notes on — 1. Features of communication. . ; Ans, There are some essential features of communication. It is a dynamic process where required message is encaded by the sender. The receiver decides the Essa? and sends feedback, It is also a continuous process, aystematic and universal. People from any comer of the world communicate each other. Communication is unavoidable for bussiness, Because the enterpreneur of business personnel require to communicate With the customers, 2. Effective communication. . Ans. Effective communication creates an impression upon the receiver to understand the message or information exactly as per the sender. It creates an effect upon the receiver. It is a two way communication. It transfers message with transmition of understanding. It is consciously and carefully planned. 3. One way communicatio1 ik : Ans. One-way communication is that type of communication where no feed back is received from the receiver. In this communication both the sender and thereveiver are evaluated. They are not interdependent. The sender conveys the message and the receiver makes the meaning ofhis own. 4. Formal communication. Ans. Formal communication is built upon the bases of, heirarchy, authority and accountability. Departmental meetings, conferences, circulars, company news, interviews etc, are the examples of formal communication. Formal communication may be upwards downward or lateral. 5. Informal Communication. Ans. It isotherwise known as gropevine communication. Communication which takes place outside the formal prescribed and planned network or channel. It normally takes place outside the workplace between the employees. They communicate while coming to the workplace, inthe canteen during lunch etc. when they come together, they ave likely to hear or ass on information about their happiness in the organization. 6. Horizontal communication. Ans. Horizontal communication is the flow of information among peers or employees ofsame rank, within the same unit. For example the administration division holds a weekly Staff meeting at which three employees, Jena, Lorry and Eric exchange information about the status of their operation. i 7. Vertical Communication, Ans. Flow of message of information between superiors and subordinates is called vertical communication of may be downward flowing from the superiors to subordinates or upward flowing from the lower to the Pugher, 8. Interpersonal Communication. \ Ans. Interpersonal communication is derived from the latin word ‘Inter’ which means. between. Interpersonal communication is the “communication between persons, It happens +3 ENGLISH COMMUNICATION 5 wherever there a ic uli here, are several people communicating with each other. It maybe verbal, written h gestures, lp reading, dancing, giving gets of os 9. Uses of Communication, ‘ eaeats No bussiness today can run without communication. It has becomea part and usiness world. Communication is used for interview fro jobs. It is also used for negotiation. It helps in presentation and ie it mmunication adresses al s sal i on les promotion, written cot dresses all 10. Indianism. a Ans, English in India is influenced by Indian regional languages, dilects, cultures etc. 7 is called Indianism mother tongue also influences english in India. As English is taught as second language, learners are acquanded with translating english from regional languages. Therefore it is difficult on the part ofa native: speaker of english to understand Indian English. 11. Global English. r Ans. Global English is otherwise unown as international english. It is a means of demonstrating that English is spokenes every part ofthe world, both speakers within a particular country where it is native and the first language an in other countries where it is second 12. Alternative texts of language learning. Ans. Besides prescribed text books, there are some other texts which enriches learning of the concemed text. These alternative texts include reference books, related articles from print and electronic media. Besides there are some IT tools which can be used as effective and self learning texts. Some of these are different apps, websites, live devices such as YOUTUBE ete. 13. Multimedia as an alternative text. Ans. Open and distance education now have become a com popular and common phenomena. This coupt is based on selflearning and self preparation students are required to prepare themselves home. Therefore, these universities prepare teaching and learning devices through multimedia. Through these materials leamers follow the teachings of the teachers as if in the class-room. 14. International Business English. Ans. Globalization has made a drastic change in the field of v celd business. MNCs have entered into worldwide business. So an internation business communication has been developed to bring an uniformity in world business sector. These corporate and MNCs have developed a common english for such communication which has been globally used as International business English all over the world. 15. English in the print and electronic media. Ans. Print and electronic media English has been changed over a period of time. It differs in countries. It is because print and media English is decy influenced by culture. Abbreviations are widely used fro commonly known shings. With the development of global english, practice of phonetics has made electronic media engli universally understandable. EXCELLENT GROUP-D f Q.1., What is Communication and what are the different types of communication ? AnsyCommunication is as old as human life on the earth. Since time immemorial it has been an integral part of human life and society. The word ‘communicate’ is derived from the latin word ‘commnicare’ and the French word ‘communis’. Both the words mean ‘to give to another’. The Oxford Advance Leamers’ Dictionary defines communication as “The activity Process of expressing ideas and it slings of giving people information”. Social interaction which is the basic need of man is impossible without communication. To communicate with one another isa human need. Human relationship is impossible without human communication. So man is called not only social animal but also a communicating being. He is the only animal * gifted with the ability to express thoughts in words. Communication is the story ofman and his efforts to express effectivelyHuman civilization woud not have developed to this extent without communication. The ancieftt people long before they could invent language, communicated to one another through loud gluttoral sounds. Before invention of written script our forefathers communicated through pictures, These hierographical pictures on the papyrus rolls of Egyptians or on the walls are the testimonials to the rudimentary stages of communication. The urge to reach out to others, to be listened to and to be understood has encouraged men, women and children from time immemorial to communicate with cach other, individually as well as en masse, Hence communication can be defined as an exchange of facts, ideas, opinions or emotions by two or more persons through a common systemof'symbols, Some definitions of Communication - Communication is too broad a term to define. It is defined, understood and used in different ways by people from different walks of life and different institutions. “Communication is the exchange of meaning between individuals through a common system of symbols’ - Encyclopaedia Britanica. | “Communication is a process of passing information and understanding from one person to another” - Keith Davis. “Communication is a dynamic process that individuals use to exchange ideas, relate experiences and share desires through speaking, writing, gestures or sign language”. - Glenn and & Smith. “Communication is the sum ofall things one person does when he wants to create uriderstanding in the minds of another. If involves a systematic and continuous process of telling, listening and understanding” -Allen Louis, Communication can be described as “the successful transmission of information through acommon system of symbols, signs behaviour, speech, writing or signals”. 3 Communication is the reciprocal sharing with individuals of written oraland non-verbal information according to a set ofrules of language. : Types of Communication - ‘ Communication flows in different forms. To get success in business communication plays an important role. It maximises the possibility of success. The most common types of ‘3 ENGLISH COMMUNICATION enw) communication are— (a) Horizontal (b) Vertical (a) Grape vine 2 C@) Horizontal Communication - Horizontal communication is the transmission of information between people, divisions, departments or units within the same level of organisational hierarchy, It is different trom vertical communication which is the transmission ofinformation between different levels of organisational hierarchy, Horizontal communication isknownas lateral communication.\This is the primary method of co-ordinating the various units and departments of an organlsation. It is gssential to coordinate or integrate all the diverse units ofan organisation form smooth running and effective management) Horizontal or lateral communication needs to be effectively used to socialize people into the system of organisation and create a sense of belongingness among them, It helps to facilitate the process of problem solving and to promote friendly and cooperative spirit ¢ mong employees of the organisation, © Examples - () Telephonic conversation i) Face to face communication (iii) Meetings (iv) Letters, (v)Memos / Advantages - Horizontal communication has some advantages like - (i) It decreases misunderstanding between departments ofan org ion. (ii) It increases efficiency and productivity and reduces conformation and contusion. (ii) It helps in better implementation of official and orders for organisational development. (iv) It allows employee 5 at lower level to coordinate with each other directly. (v) It facilitates team work ina betterand effective manner, (vi) It helps to increase job satisfaction and motivation, (vii) Italso helps in creating employee empowerment inan organisation, Disadvantages - ( (i) It causes problems for management to controlemployees. (ii) It provides management much control and power with more flow of information. (iii) Ifcreates conflict between employees by exposing each other: ‘openly. (iv) It consumes more time ofan organisation, (v) Ifcreates a lack of discipline without imposition of strict procedural niles, (vi) It brings rivalry, territoriality, specialisation and lack of motivation, } { (B) Vertical Communication - Vertical communication or two way communication is the communication where the management can give directives and send information downward, It can also help to receive periodic information from subordinates about effectiveness of their directives and progress of the organisation, Vertical communication can be upward and . / EXCELLENT a ’t flow direct downward communication, In this channel of communication messages a ie verted from top to bottom or vice vers They come through a saa ‘Seas, information and communication provides a proper channel to management 10 transmit i ie ‘which i calle instruction to employees. It enables to communicate their response UPWé ward communication, i 7 Example - The following can be taken as examples of upward communication \o Feelings ii) Attitudes (iii) Opinions (iv) Suggestions ‘v) Complaints - ; Oe a comm i¢ation flows froma higher level of authority to a lower level of authority it is called a down ward communication. ( Example - Downward communication can be written or oral. \ Written form of down ward communication are - () mamuals (ii) handbooks (iii) notices (iv) electronic news display Oral media of down ward communication are - (i) Face of face conversation (i) Telephonic conversation (ii) Speeches Gv) Meetings ) Definitions- 1. L.C. Bove defines vertical communication as ‘A flow of ihformation’s up and down the organisations hierarchy’. 2. Stoner and Freeman define it as ‘A communication which consists of communication * up and down the organisation s chain ofcommand’, 3. According to Rickyand W. Griffin ‘vertical communication is communications mat flows both up and down the organisation along formal reporting lines’. Advantages - | @ Helps to convey message of sub-ordinates ~ The upward direction of vertical communication system helps the management to convey their suggestions, complains and recommendations to the sub ordinates, (i) Maintains positive relation between labour and management — The vertical communication isa systematic flow of communication which helps to create good relationship between authority and subordinates, (ii) Brings organisational discipline — The chain of command in vertical communication system: develops a sense of discipline among the employees. +3 ENGLISH COMMUNICATION (iv) Explains plans and policies — The vertical communication system gives the scope to upper level management to send policies and procedures to the sub-ordinates. (v) Effective decision making and decentralization - The information from subordinates helps in decision duties and responsibilities among department ‘) Disadvantages - (@ Delays the process = Vertical communication system maintains a long chain of command ina large organisation which makes delay in the process of work, (ii) Disturbs discipline c and reduces efficiency ~ a — Any doubt of the sub-ordinate employees for the boss brings indiscipline and workers king and decentralization of become inefficient (Gi) Loss or distortion of information - — Information through this communication loose, its originality when itis fabricated by the employees. (iv) Affects relationship - — This communication system gives scope for misunderstanding between superior and subordinates. (¥) Slow system and negligence of superiors - — Asthe slowest communication method, vertical communication passes through various levels of organisation for which the superiors sometimes neglect to send messages to subordinates ) (O,, Interpersonal Communication : / Language is nothing but sub vocal speech, Communication is it continuously takes place within us irrespective of the presence o| communication is the process by which people exchange information, f through verbal and nonverbal messages. It is face to face communication, [tis a tran between peopleand their environment, which includes other individuals suchas friend children co-workers and even strangers) Interpersonal communication is not just about what is actually said and the language uscd but how it is said and the non-verbal m s sent through tone of voice, facial expressions, gestures and body language. Some kinds of interpersonal communication that are commonly used is formal settings within any business organisation include staff mectings, formal project discussions and employee performance reviews, Besides that there are a number of articles of inter personal communication. These are- n on-going process and licence. Interpersonal ings and the meaning ction family, ( @ Empathy : (ii) Assertiveness (iii) Cultural Sensitivity (iv) Perseverance ms EXCELLENT ORES son's feeling is called empath lt (i) Empathy - The ability to understand enol a EEmpathyenhances the sensitiv begins with awareness of such feelings ike pleasure an’ Pe tions by enabling you to py, to relate with another person’s expressed or unexpresse nurselfin their shoes before taking action. e’s own conviction th, vy (ii) Assertiveness - sperteeest is the ability to San ocd and heart. Hearty following others direction. This quality enables one to follow i sie for others”. It means explains it as “A type of behaviour based on self-respect and I ‘ rating others feelings ang handling people with confidence and self-assurance while respe vot about being a wings acknowledging their rights”. Heartley explains that assertiveness IS but about rending a comprehensive solution. , (iii) Cattural / Sensitivity - Cultura sensitivity depends on the ee eae is built up over a period of time. The most important. and influential is Ic 7 , lares within the territorial boundary of one’s country. The cultural sensitivity enables one 10 connect and build successful relationship with people before going to other cultures. . (iv) Perseverance - Perseverance is the ability to continue the efforts to achieve the desired goal. The truth is that only small percentage of people ever achieve their full potential and those who do are the ones who preserve towards their goals. Uses of interpersonal communication: Interpersonal Communication is a key life skill and can be used to- (i) Givesand collects information (ii) Influence the attittide and behaviour of others, (iii) Forms contacts and maintain relationships, (iv) Makes sense of the world and our experiences in it. (v) Expresses personal needs and understand the needs of others, (vi) Gives and receives emotional support, (vii) Makes decisions and solves problems, (viii) Anticipates and predicts behaviour. GRAPEVINE : : f Communication is the backbone of an organisation or business farm. It is communication that allowsa small group of people to manage thousands of people eflectively. The style and mode of communication varies from person to person and place to place, So there are two ee ie mead Paina informe ‘When the information is communicated , ats nority, formal communication. Upward, downward and horizontal communication are. examples of formal communication) The t s of inf communication are grapevine and consensus. p nerve pes finial set of rules and regulations besides that, it is not confined to a Particular direction, but just +3 ENGLISH COMMUNICATION WAMIKA) spreads like grapevine. The formal channels of communication are systematic, but not speedy orspontancous, The formals are slow and expensive where as the grapevine is non-expensive and most rapid oral method of transmitting the information to a maximum. number of receivers, Grapevine is described as the barometer of public opinion in the organisation. . Hence ‘Grapevine’ is defined as “instructured and informal network formed on social relationship rather than organisational charts or job descriptions. It is actually an informal vehicle through which message flows throughout the organisation”. ; Grapevine isa channel through which the actual communication between various troops of the organisation takes place and gives the desired outcome, Since it is unstructured and not under complete control of management, it moves through the organisation in every. direction. Itmoves upward, downward, diagonally, within and without chains of command between workers and managers and even with and without a company. It gives out an idea that grapevine isnot a form of communication which flows ina structural path. Definitions of Grapevine: 1. { According to Bovee “Grapevine is an informal interpersonal channel of information not officially sanctioned by the organisation”. 2. RW. Griffin defines grapevine as “An jhformal communication network that can permeate an organisation”. 3. News torm and K. Davil opines that “Grapevine is an informal system that arises spontancously from the social interaction of the organisation”. So Grapevine is an informal and personal communication channel or system that takes place within the organisation as a result of rumour and gossip. It is a complex web of oral information flow linking all the members of the organisation. Types of Grapevine - d f Prof. Keith Davis classifies grapevine into four basic types \. (a) Single strand chain (b) Gossip chain (0) Probabiliychain (d) Cluster Chain Advantages and disadvantages of Grapevine Communication The advantages of grapevine communication (1) Helps in complete of work - The information is given by the top level management under the formal system. It is easy for the employees to take the explanation by the informal system. So grapevine s system plays a vital role for interpretation and completion ofa work. (2) Helps to present the grievance - Under the informal system, the employees disclose their needs, sentiment and their emotions to authority without hesitation, (3) An alternative to reach the employees -The management of an organisation is not ableto reach all information by formal system. Informal system covers the gap of familiarity and providesan alternative to reach theemployees, 3 HS nee Heelies - aeeouem ‘between workers and the management can solved easily by an informal system. So it makes good relationshiy and the management. m ied Ri ep ees * even though the upper level of management put an ¢! EXCELLENT se if does not follow officia ia retend that any Disadvantages: 5 beca (1) Not trustworthy- Grapevine is not trustworthy confirmed repo! path of communication and is spread more by gossips ote are made just t0 P (2) Wrong information - Most of the times rum individual is full of information about any particular. (3) Hampers good will - Grapevine hampers particular individual. tes Conclusion : Joyer cannot be stoppeq The grapevine communication among the employees ar mas eommunical ion is q eu oes at it, But it can be positively used as spontaneous activity, an organisation cannot stop or prevel rganisation. amedium channel between the employee and employee in the one Q.2. What are the important uses of ‘Communication? Ans : Uses of Communication : 7 jon tec! Introduction~The world of ghbalization and the development of informatio has made communication an inevitable part of modem life. Global ‘al uy has facilitated he process of integration of humanity through human interaction. Tecl he world. In the proces, exchange of information ideas, emotions and feelings faster across t " vend mavege th time and space have been compressed. However the necessity to con ‘he He . information and ideas more effectively and humanly has become the need 0 ues 0 communication which is defined as the process of passing information and understan ing from + one person to another has gained maximum attention, It has become imperative a one and all to process excellent communication skills to achieve success in life. To think of success in business world without communications is a myth and impossibility. The success of any organisation depends more on communication than on capital. | There has been rapid changes in the world of business. The business environment has become highly competitive and largely depend on strategic communication for their survival and growth. The existence and sustainable growth ofa modern business organisation largely depend on effective and meaningful communication. So effective communication is the vital key to the success ofa person and an organisation. Elieen Scholes defines that “Communication is at the heart of the organisation. It is the key to organisational success. It exists in everything we say or do and also in things we can’t say and don’t do. It is the essence of the organisation and all pervasive.” ‘Uses of Communication at workplace : Organisations are totally dependent on communication whichis defined as the exchange of ideas, messages or information by speech, signals or writing. Communication can be Compared with the artery system ofa business organisation. Ifcommunication is diminished or ‘hampered, the entire organisation suffers. But when communication is thorough, accurate and timely, the organisation becomes vibrant and efficient Business communication is all about effective interaction within and outside the walls ofa business organisation. Communication is not only an essential aspect of organisational set up, but effective communication can also be ere good will of the organisation or any +3 ENGLISH COMMUNICATION DIAS) seen 2s the foundation of modem organisations. Change is both inevitable and desirable in bustiess o:ganisations and itis controlled by effective communication. Purposes of Communication: ‘The several purposes and uses of communication are- -To get! give informetion -To express oneself -To kelp each other -Toleem -To emertain -To advise - To command. direct, control and co-ordinate -To praise, blame, complain, deceive -Tomothate. Uses of Communication : In an organisation communication is at the heart. The basic uses and functions of communication i zn organisation are to uniform, persuade and motivate. Effective organisational communication is the key to success of an organisation. However the broad functions of communication in an organisation is essential for - Information Information : Communication is essential to enquire, supply and receive information through various smears such as spoken or written language, symbols, signs and signals. Ifknowledge is power, then one of its chef components is information. It is the means achieved by communication to realize ends and goals. The idea of information within an organisation is to provide data or information so that employees can effectively complete their job. Information ensures that an employee is aware of the rules and procedures of an organisation. It also eliminates job uncertainty for workers when they are fully informed. There are three types of information. (i) Downward moving information (i) Upward moving information (ii) Horizontal moving information EXCELLENT 7 instruct a person OF an emplo Communication is important to advise and instruct @ P i Yee op 7 i ituation. Advice of prop ot& Organisation about Particular course inaction in a particule i business: organisation at |

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