STOP
Italian
Restaurant!
By Bravo@Kyaw Htin Bhone Htut
Introduction
What is this restaurant What kind of business is this?
and why are you doing This is a business runned by only one
person, meaning to say, its a sole
this? proprietor.
“STOP” is an Italian restaurant that
serves all kinds of Italian food and the
main dish ( what its famous for ) is pizza.
The reason of me doing this is because, I
want the people in my country to feel
and taste the Italian culture.
HO WE ARE TARGET CUSTOMERS
W We target people who are willing to
Pt2 ING THIS TO
pay a decent amount of price for high-
SELL quality food. We would be more than
welcome to invite groups of friends
and family.
SWOT
Strength Weakness
I have support and help from many of Not many people in my country
my friends. I don’t have that many cares about Italian food.
competitors.
Opportunity Threat
I can expand my restaurant into a Because of the current civil war, I
huge one and can spread my might not sell that many dishes.
restaurants into many other cities
and states.
Name: Stop Theme: Italian
Business
IDEAS
Slogan: Stop and Lighting: Dim
have a slice lights
Background
music: Jazz Main food: Pizza
CUSTOMIZABLE PIZZA HIGH QUALITY INGREDIENTS
USP You may customize your pizzas to your
needs and you may combine any item
We will provide our customers
with fresh high quality
on the menu into the pizza to make one ingredients and it will come with
whole perfect pizza. a price.
COLLABRATION EARNING POINTS
We will collab with cartoon Every time you come to our
characters like Ratatouille and restaurant, you will be provided with a
many more, we will make a limited task to finish, you may choose not to
menu voted by our customers and complete it but if you do, you will earn
customized by our customers. we points and if you have a decent
will also collab with other amount of points, you can buy any
restaurants. item in the menu or tickets to a sport
math in exchange of points.
The team
The management team The service team
CEO ( me ) Reception
Manager The kitchen team Waiter
The head chef
assistant chef
The marketing team The safety team
Marketer Security
Copyright and Patents
Logo and name Menu and the music The design of the
played in the restaurant
background
PRICING S T R A T E G I E S
PROMOTIONAL PRICING
PREMIUM PRICING
STRATEGY
All are good quality and hard to get Offers discounts here and there for
therefor the price is high. a short time.
Marketing plan
Advertising through Advertising through
Social Media websites and through big tv
shows
Collaborating with
influencers and cartoon
characters
Incoming and Budgeting Chefs and point exchange system
Staff
Staff 17.6% 11.8%
15.4%
Utility
23.1%
Design and outwork
23.5%
Collaboration
30.8% Collaboration
Chef 29.4%
23.1%
Marketing
Marketing 17.6%
7.7%
Monthly cost: $39,980 3 years profit: $270,720
Monthly income: $46,900 Capital: $150,000
Monthly profit: $7,520 Break even: 5+ months
For 15% equity we need $150,000
Total profit of a year: $257,184
Total profit of a month: $6,392
A T E R E S P O N S I B I L I T E S A N D
C O P O R
SUSTA I N A B I L I T Y
RECYCLE WASTE PLATIC DONATE SOME OF THE TEAM UP WITH ANIMAL SHELTERS
AND OTHER STUFF MONEY TO CHARITY AND HOPEFULLY GET THE ANIMALS
A HOME
THANK
YOU!
[Link]