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Enhancing Awareness of Manipuri Pottery

The analysis reveals a significant lack of familiarity with Manipuri pottery among respondents, indicating a need for awareness campaigns. Major challenges include lack of government support and low demand, while there is optimism about its global potential and recognition of women's roles in the craft. Respondents suggest improving market access and creating online marketplaces as key strategies for promoting this traditional art form.

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0% found this document useful (0 votes)
4 views10 pages

Enhancing Awareness of Manipuri Pottery

The analysis reveals a significant lack of familiarity with Manipuri pottery among respondents, indicating a need for awareness campaigns. Major challenges include lack of government support and low demand, while there is optimism about its global potential and recognition of women's roles in the craft. Respondents suggest improving market access and creating online marketplaces as key strategies for promoting this traditional art form.

Uploaded by

mohitmodi018
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

ANALYSIS

Over half of the respondents (56.7%) are not familiar


with it
while 40% have some familiarity.
Only a small fraction (3.3%) are very familiar.

This indicates a significant gap in knowledge or


exposure, suggesting a need for more
awareness campaigns or educational efforts to
promote this traditional art form.
Lack of government support (38.7%) is perceived as the top
challenge.
Low demand for traditional pottery (35.5%) is the second
major issue.
Competition with mass-produced items (25.8%) is also a
significant concern.
Lack of access to raw materials is not represented,
suggesting it's a less common perception.
Yes (64.5%): A majority believe in its global potential.
Maybe (35.5%): A significant portion is unsure but
acknowledges potential.
No (0%): No respondents outright rejected the idea.

This reflects optimism about Manipuri pottery's


appeal, suggesting efforts in branding and
promotion could help tap into international
markets.
1. "Very significant" (blue): 71% of respondents.
2. "Somewhat significant" (red): 22.6% of respondents.
3. "Not significant" (orange): 6.5% of respondents.

The data clearly shows strong recognition of women's


role in Manipur's pottery-making, with over 93% of
respondents rating it as at least somewhat significant.
The data shows that majority of the respondents
believe that this form of art has great potential and
can adapt to modern designs and functionality.
22.6% of respondents think creating online marketplaces
for this type of at would be more beneficial for its growth
41.9% of respondents believe that tourism and newer
methods of promoting awareness about this pottery
would provide a better solution
16.1% of respondents think subsidiaries provided by the
government would help promote this traditional type of
pottery
19.4% of respondents said organizing exhibitions at the
national and international level would make it easier for
people to learn about this art faster and better.
77.4%, being the majority believe that traditional
Manipuri pottery should receive a geographical
indication tag as it promotes growth and cultural
heritage
6.5% believe that it shouldn’t receive a GI tag
16.1% of the respondents are not sure to whether it
should receive the tag
Cultural and historical significance (35.5%): The most selected
aspect, suggesting that international audiences value the rich
heritage and stories behind Manipuri pottery.
Eco-friendly materials (25.8%): The second most popular
choice, indicating growing global interest in sustainable and
environmentally friendly products.
Unique designs and patterns (19.4%): Highlighting the
aesthetic appeal of Manipuri pottery, though less prioritized
compared to other aspects.
Handmade craftsmanship (19.4%): Tied with unique designs,
showing appreciation for the artisanal effort involved.
Maybe, but it should balance tradition and innovation
(47.1%): Most respondents favor a cautious approach,
suggesting that while modern techniques are beneficial,
preserving traditional elements is equally important.
Yes, significantly (29.4%): A notable group supports significant
modernization, indicating a belief in the potential of tools and
techniques to improve quality and efficiency.
No, traditional methods are better (23.5%): A smaller portion
prefers sticking to traditional methods, emphasizing the cultural
authenticity and uniqueness of traditional practices.
Providing better access to markets (52.9%): The majority of
respondents believe improving market access is key,
highlighting the need for better distribution channels,
marketing support, and global reach for their products.
Offering financial aid or subsidies (26.5%): A significant
portion suggests that financial support could alleviate
challenges and boost production capabilities.
Creating cooperative societies for artisans (20.6%): While
fewer respondents selected this, it still emphasizes the value of
collective efforts and collaboration to enhance bargaining
power and resources.

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