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Understanding Sampling in Market Research

The document discusses the concept of sampling in market research, defining it as a group of people selected to respond to research exercises. It outlines two types of samples: quota samples, which are selected based on specific characteristics, and random samples, which are chosen randomly. This information is essential for understanding how to gather data effectively in market research.

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3 views3 pages

Understanding Sampling in Market Research

The document discusses the concept of sampling in market research, defining it as a group of people selected to respond to research exercises. It outlines two types of samples: quota samples, which are selected based on specific characteristics, and random samples, which are chosen randomly. This information is essential for understanding how to gather data effectively in market research.

Uploaded by

7st9nqpyy4
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd

BY:LESLIE OTOO

SAMPLE
THE NEED FOR SAMPLING
BY:LESLIE OTOO

SAMPLE

A sample is the group of people


who are selected to respond to
a market research exercise,
such as a questionnaire.
Types of sample are;
Random sample
Quota sample
BY:LESLIE OTOO

Types of
sample
Quota sample-A quota sample is
when people are selected on the
basis of certain characteristics
(such as age, gender or income as a
source of information for market
research.
Random sample-A random sample
is when people are selected at
random as a source of information
for market research.

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