200 Level Semester Assignment
Topic: Exploring Professional Branding and Networking
Instructions:
This assignment focuses on registering on Caleb Jewels and expanding your presence across key
social media platforms. Follow the steps below carefully:
Part 1: Registering on Caleb Jewels
1. Visit the Caleb Jewels portal at [Link]
2. Create an account using your official Caleb University email address.
✓ Ensure your profile is complete, including a professional profile picture, educational
background, and skills section.
✓ List any achievements, awards, or leadership roles you have held.
3. Once registration is complete:
✓ Take a screenshot of your completed profile.
✓ Copy the URL link to your profile.
Part 2: LinkedIn Account Creation and Optimization
1. Create or update your LinkedIn profile by visiting [Link]
2. Follow these steps for an optimized profile:
▪ Professional Profile Picture: Upload a clean and professional headshot.
▪ Headline: Write a brief, impactful headline showcasing your skills or academic focus
(e.g., "Aspiring Data Scientist | Caleb University Student").
▪ About Section: Write a summary about yourself, highlighting your academic
journey, skills, interests, and career aspirations.
▪ Education Section: Add "Caleb University" with your current field of study and
expected graduation year.
▪ Skills and Endorsements: Add at least 5 skills relevant to your field of study or
career aspirations.
▪ Achievements: Include certifications, awards, or accomplishments.
3. Follow these LinkedIn accounts:
▪ Shiloh Media: [Link]
▪ Caleb University: [Insert official Caleb University LinkedIn profile link].
4. Once complete:
▪ Take a screenshot of your completed LinkedIn profile.
▪ Provide the URL link to your LinkedIn profile.
Part 3: Social Media Branding and Networking
1. Instagram:
▪ Create or optimize your Instagram account with a bio that reflects your interests and
goals.
▪ Follow the following handles:
▪ Shiloh Media Instagram: [Link]
▪ Caleb University Instagram: [Link]
▪ Share a screenshot of your profile and evidence of following these accounts.
2. Facebook:
▪ Follow:
▪ Shiloh Media Facebook: [Link]
▪ Caleb University Facebook: [Link]
▪ Screenshot proof of following the pages.
3. X (formerly Twitter):
▪ Follow:
▪ Shiloh Media X: [Link]
▪ Caleb University X: [Link]
▪ Provide a screenshot of your X profile and the accounts you followed.
4. TikTok:
▪ Create or update your TikTok account.
▪ Follow:
▪ Shiloh Media TikTok: [Link]
▪ Screenshot your TikTok profile and evidence of following Shiloh Media.
Part 4: Comparative Analysis
1. Compare and contrast the five platforms (LinkedIn, Instagram, Facebook, X, and TikTok) in
terms of their purpose, audience, and professional relevance.
2. In your analysis, answer the following questions:
o Which platform is best for personal branding, and why?
o How can each platform be used to enhance personal and professional goals?
o What are the unique features of each platform that make it suitable for Caleb
University students?
Write your analysis in 500-800 words in Microsoft Word format.
Submission Guidelines
1. Compile the following into a single Microsoft Word document:
o Your full name, matric number, department, and course title.
o Screenshots from Caleb Jewels, LinkedIn, and each social media platform.
o The URL to your Caleb Jewels and LinkedIn profiles.
o Your comparative analysis.
2. Name your file as: MATRICNUMBER_FirstName_LastName_TECHPLUS200.docx
o Example: CU21B1234_John_Doe_ITF200.docx
3. Submit your assignment via the TechPlus Websites at
[Link]
Grading Criteria
• Caleb Jewels Registration (15%): Proper registration and profile completion.
• LinkedIn Profile (20%): Completeness and adherence to guidelines.
• Social Media Tasks (25%): Completion and evidence of following specified accounts.
• Comparative Analysis (30%): Depth, clarity, and creativity of analysis.
• Presentation (10%): Adherence to formatting and submission guidelines.
Important Notes
1. Ensure all profiles are appropriately set up following Caleb University’s guidelines on social
media usage and ethical practices. Ungodly or inappropriate appearances will result in
penalties.
2. Late submissions will attract a deduction of 5 marks per day.
3. For inquiries or clarification, contact your course coordinator via email or during office
hours.
Deadline: Submissions must be uploaded by 5am, 21st January, 2025