FOREIGN TRADE UNIVERSITY
HO CHI MINH CITY CAMPUS
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GROUP REPORT
Major: Logistics and Supply chain management
CAREER SKILL DEVELOPMENT
Sustainable transportation: from awareness to initiatives
Class code : K62CLC4
Group : 8
Name of group members : Nguyễn Thị Kiều Trinh
Nguyễn Trí Dũng
Lê Đức Nhật
Phan Lê Bảo
Hoàng Khánh Long
Nguyễn Huy Hưng
Instructor : Nguyễn Ngọc Thụy Vy
Ho Chi Minh City, May 2024
TABLE OF CONTENTS
ABSTRACT 4
CHAPTER 1: CONTEXT 5
I. Definition And The Importance Of Sustainability 5
1. Definition:................................................................................................5
2. The importance of sustainability:............................................................5
II. Key Sustainability Challenges Faced By Universities 5
1. Challenges:..............................................................................................5
2. Consequences:.........................................................................................6
III. SWOT Analysis Of Campus Sustainability Efforts 6
1. Strengths:.................................................................................................6
2. Weaknesses:.............................................................................................6
3. Opportunities:..........................................................................................7
4. Threatens:................................................................................................7
CHAPTER 2: PROBLEM STATEMENTS 7
I. Current Sustainability Initiatives And Best Practices In The
University Settings
7
1. Purposes:..................................................................................................7
2. Current sustainable initiatives:................................................................7
3. Best practices in the university settings:..................................................8
II. Analyze Data And Identify Opportunities For Improvement 8
1. Sustainable initiatives in FTU2 campus:.................................................8
2. Conditions and Characteristics within the campus of FTU2...................9
2.1. FTU2 students:..................................................................................9
2.2. Research and development:...............................................................9
2.3. The organization’s value:..................................................................9
3. The opportunity for improvement:..........................................................9
3.1. Opportunities from the university’s current stage:............................9
3.2. Opportunities from FTU2’s students.................................................9
III. Empathetic Engagement With Campus Stakeholders Through
Interviews, Surveys And Observation: 10
1. Questions about students’ awareness:...................................................10
2. Questions about individual behavior and personal interest:..................10
3. Interview questions data:.......................................................................10
IV. Defining Specific Sustainability Challenges And Prioritizing Areas
For Improvement 11
1. Data from our survey:............................................................................11
2. Data from our interviews:......................................................................11
3. Our conclusion on the problem:............................................................11
V. Problem Statements: 11
CHAPTER 3: PROPOSED SOLUTIONS 12
I. Solution Foundation 12
II. Encourage Using Bus By Exchanging Bus Tickets For Incentives 12
1. Reasons:.................................................................................................12
2. Methodology:.........................................................................................12
3. Advantages:...........................................................................................13
4. Challenges:............................................................................................13
III. Discouragement Of Using Petrol Vehicles 13
1. Reasons:.................................................................................................13
2. Methodology:.........................................................................................14
3. Advantages:...........................................................................................14
4. Challenges:............................................................................................14
IV. Encourage Using Electric Vehicles By Providing Privileges For
Parking At The University 15
1. Reasons:.................................................................................................15
2. Methodology:.........................................................................................15
3. Advantages:...........................................................................................16
4. Challenges:............................................................................................16
V. Scamper 16
REFERENCE LIST 18
ABSTRACT
In light of global warming, sustainability plays a pivotal role in the development
strategy of every organization. Foreign Trade University Ho Chi Minh city campus is
not an exception for this. Given that environmental issues have garnered widespread
global attention due to their significant impact on human well-being, our school, as a
leading educational organization, must take actions. One crucial aspect that demands
our focus is the quest for sustainable solutions to address these challenges. This is
precisely why our team has undertaken the task of presenting this report as part of our
educational initiative. Within the report, we meticulously incorporate all available
information to substantiate our approaches. Through our narrative, readers gain insight
into the environmental landscape, delve into the intricacies of FTU2 University, and
grasp how we advocate our methodology to the public. Naturally, our team places
paramount importance on the concept of 'sustainability', which will be thoroughly
explored in subsequent discussions.
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CHAPTER 1: CONTEXT
I. Definition And The Importance Of Sustainability
1. Definition:
The quality of causing little or no damage to the environment and therefore being
able to continue for a long time.
2. The importance of sustainability:
Sustainability is important for preserving our planet and natural resources like
water and air. Building a sustainable future and cultivating sustainable ways of living
will reduce pollution and protect the habitats of plants and animals.
A key part of sustainability involves sustainable business practices and economic
development, including green technology, eco-friendly supply chains, and more. When
businesses and governments follow sustainable practices, it creates a ripple effect on
individuals and communities to decrease greenhouse gas emissions and fossil fuels.
All of this contributes to a better quality of life.
[Link] Sustainability Challenges Faced By Universities
Universities are facing many sustainability challenges, including waste
management, energy consumption and transportation, etc. These challenges have
negative impacts on the environment, including pollution, climate change and resource
depletion. Universities must also take financial and social responsibility to address
these challenges.
1. Challenges:
Waste management: Universities generate a massive amount of waste. Paper
usage from coursework, food scraps from cafeterias, plastic bottles, and various lab
materials all contribute to a growing waste stream. Inefficient sorting systems or a lack
of composting facilities often lead to a larger portion ending up in landfills.
Transportation: The commuting habits of students, faculty, and staff all
contribute to a university's environmental impact. Limited availability of public
transportation options or a sprawling campus layout can lead to a motorbike-dependent
culture.
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2. Consequences:
Waste management: Universities contribute heavily to overflowing landfills,
which emit methane, a potent greenhouse gas. Improper waste disposal can lead to soil
and water contamination. Recyclable and compostable materials end up in landfills,
wasting valuable resources.
Transportation: Heavy reliance on motorbikes creates traffic jams, wasting time
and fuel. Vehicle emissions contribute to air pollution, impacting public health.
Commuting by motorbikes is a major source of greenhouse gas emissions.
III. SWOT Analysis Of Campus Sustainability Efforts
1. Strengths:
FTU2 contains all of the best qualities in the learners’ characters, including
actively finding a way to access all the new environments or any cutting-edge devices
publicly using insight school,...
With the fame and aim that FTU2 University is trying to reach and effect into the
sustainability market, it is quite easy for us to call for help for any big project.
Based on the development of society, and the spirit of all students who are
striving for a better ladder of their lives, it is not difficult to see a lot of competition
happening with the appearance of new products which are truly useful for our
sustainability project.
2. Weaknesses:
In the sight of a university, it is quite hard to compete with other bigger
competitors like any big company to gain the resources for important and expensive
jobs like sustainability: it requires several demands which the university cannot meet
such as especially detailed and professional plans, often including some experiences
that only happen in the working environment.
Some detailed plans to call for action strongly put a limit for us to improve,
because nowadays, all students pay attention to their study process and work, more
than pay attention to the new projects. We need to try to bring this out and try to
universalize it to any student, which needs a large amount of time.
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3. Opportunities:
Students at FTU2 University actually pay attention to their appearances and rank
of studying, so it is important to create any plan and penalty that relates to these sides,
such as misusing their scores if they litter over the recycle bins or something,…
In such a good technology development period, that is a good time for us to
create and apply some new methods in implementing the projects which we are going
to form. We can even create some apps that have qualities like Messenger or chats to
call students to access and send messages, or any apps like Zalo call to put some
reminders to users,... All of that stuff would be easier with the help of students in the
field of creative technology and science.
4. Threatens:
There is no doubt that we need to find the biggest source for the job because it
requires us to put a large amount of money into finding materials and people to
research all important qualities. For example, if we want to create an app, we need to
hire people in this field, as well as some related materials like special electronic
apparatus.
This job is also new and hard for students to find access to. With some new
ladders in specialty, we need to have some workshops to lead them the way to use and
understand more about this.
CHAPTER 2: PROBLEM STATEMENTS
I. Current Sustainability Initiatives And Best Practices In The University
Settings
1. Purposes:
Sustainability initiatives aim to reduce daily carbon footprints and promote planet
sustainability, making organizations more attractive to stakeholders.
2. Current sustainable initiatives:
People are increasingly prioritizing sustainable development in their workplaces
and homes. They are adopting zero-waste policies and classifying waste for treatment.
Innovations in resource and energy consumption are also being made, such as
installing water-saving fixtures, using renewable energy, and using green
transportation. For example: In an effort to become climate positive, Apple has
invested in its manufacturers and suppliers to help them make the switch to clean
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energy. In this way, it has gone beyond its own goals to expand sustainable practices
to other businesses, too.
People and organizations are also embracing eco-friendly products and services.
In the workplace, green architectures and designs are used, and digital operations are
preferred to reduce paper usage. Sustainable uniforms are now a popular choice for
many businesses. For instance, McDonald’s has rolled out a new crew that’s designed
to prevent disposing millions of pounds of plastic.
Organizations often have green training sections to educate their members about
sustainable practices. Regular reports are also required to monitor the efficiency of
initiatives. People and organizations are also becoming more willing to engage in
green communities, campaigns, and programs.
3. Best practices in the university settings:
In the context of sustainable development increasingly asserting its role as an
inseparable part of a country's development, many universities around the world have
shown their responsibility with specific measures.
In Harvard University, there is a “Go Cold Turkey” Energy Competition held on
Thanksgiving holiday. On that day, students will turn off all electronic devices before
leaving campus to save energy.
Regarding energy consumption, Ball State University installed a campus-wide
geothermal heating and cooling system to service 47 buildings at the same time.
Impressively, The University of Florida has replaced 3,700 light bulbs and eliminated
200 tons of CO2 annually.
[Link] Data And Identify Opportunities For Improvement
1. Sustainable initiatives in FTU2 campus:
FTU2 is focusing on sustainable development through campaigns like "FTU's
Green" and "Earth Day Every Day" to raise environmental awareness among students.
However, no waste sorting activities are currently in place.
The university has implemented rules for resource consumption, such as
requiring students to book rooms in advance for air-conditioners and installing
automatic faucets to save water. However, these measures are only installed on the
first three floors. In addition, stricter rules and observations are needed to prevent
students from leaving rooms without turning off lights.
Public transportation is encouraged, but there are no benefits from using it.
Besides, there are many students who get to the campus alone with motorcycles.
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2. Conditions and Characteristics within the campus of FTU2
2.1.FTU2 students:
FTU2 students are enthusiastic, civilized, and knowledgeable about social issues.
They also prioritize their university results and are keen on increasing their training
points, actively participating in campaigns to achieve this goal.
[Link] and development:
FTU2 has a strong interest in sustainable development, evident in numerous
scientific research projects and international publications, demonstrating a strong
desire among learners and lecturers to contribute to this field.
2.3. The organization’s value:
FTU2 is a university that always promotes and aims for a creative educational
environment, encouraging innovation, practical ideas and initiatives. With a mission to
serve society and commit to implementing practical social activities to serve the
community, FTU2 is an ideal space for sustainable initiatives.
3. The opportunity for improvement:
[Link] from the university’s current stage:
There is still much room for improvement in our university's sustainable
development, especially in the aspect of transportation. This can bring a breath of fresh
air to our university sustainable campaigns since there haven't been many events
concerning this issue before. “Campus transportation options provide a final
opportunity to reduce students’ carbon footprint both while they live on campus and
after they leave in terms of their lifestyle decisions.” (Martin & Samels, 2012, p. 211)
[Link] from FTU2’s students
As students of FTU2 are enthusiastic, civilized and have great awareness, they
are very likely to attend sustainable campaigns. By understanding students’ insights,
we can bring about many benefits for them in return for attending our campaigns. The
benefits can vary from saving money to receiving training points.
From the above analysis combined with SWOT analysis in chapter 1, we
identified the space for improvement in transportation in the FTU2 campus. To get
insight into the university’s stakeholders in order to identify the problem existing and
establish a sustainable development plan, we conducted a survey among 85 FTU2
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students and some interviews with lecturers and a number of students. The survey and
interviews consist of 20 questions with regard to participants’ awareness about
sustainable development, the problems they encounter and their willingness to join
sustainable development programs in the future. The result is analyzed in the
following two parts.
III. Empathetic Engagement With Campus Stakeholders Through Interviews,
Surveys And Observation:
<<Cụ thể phần này hỏi về gì để thu thập tt gì>>
1. Questions about students’ awareness:
Being asked about the importance of sustainable development, 91,8% of students
said that they have heard about the concept of sustainable development and 96,5% of
them believe sustainable development is an indispensable part of the overall
development of each country.
Answering questions about sustainable campaigns, 77,6% of the learners
revealed that they have heard about green campaigns, while 83,3% find these
campaigns effective and practical.
2. Questions about individual behavior and personal interest:
A surprising finding is that 89,4% of survey participants have joined or have
intention to join campaigns or projects on sustainable development.
Sharing opinions about sustainable development in transportation, almost every
student has a positive opinion about green transportation campaigns. One of the key
factors promoting them is training points.
3. Interview questions data:
A surprising finding in our interview indicates that 100% of participants have
heard and paid positive attention to sustainable development but only 60% of those
find green campaigns and programs effective and willing to join if there are one
conducted in the campus of FTU2.
4. Key takeaways:
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IV. Defining Specific Sustainability Challenges And Prioritizing Areas For
Improvement
Having insight into FTU2’s shareholders' awareness and willingness to
participate in sustainable campaigns/programs, we kept asking other questions to find
out a specific area that is immensely in need of development right now on our campus.
These questions were also included in our surveys and interviews.
1. Data from our survey:
Being asked about fuel/oil-fueled vehicles, 98,8% of students expressed their
concern towards the environment and 85,9% of students think that these vehicles pose
a huge threat to the future of sustainable development.
94,1% of respondents think that the transportation sector has a very strong impact
on the environment. They also feel that the environment is being polluted with exhaust
fumes and their daily life is being affected.
2. Data from our interviews:
After gathering all the data and summarizing them, the database suggests that all
of the respondents think that air pollution is a very serious problem and has a large
impact on their daily activities but only 60% of them are very willing to join
campaigns about green transportation.
3. Our conclusion on the problem:
From the data collected, it is clear that there is still much room for improvement
in the field of green transportation at our university. The majority of participants in our
survey and interview are strongly aware of the negative impact that oil-based
transportation has on the environment and are very willing to join campaigns about
green transportation but couldn’t find one.
Understand those insights, we want to shift our focus towards the field of green
transportation and work efficiently to find the best initiatives for the aforementioned
problems.
V. Problem Statements:
Large amounts of personal oil-based vehicles are harming the environment and
making it harder to park. This will soon lead to a negative influence on the comfort of
students and their health in the long term.
While students and lecturers have relatively active concerns about green
transportation, there are currently no effective campaigns addressing this issue.
Understand those insights, we are taking steps to tackle the situation and heading
towards a future of green transportation where there won’t be air pollution anymore.
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CHAPTER 3: PROPOSED SOLUTIONS
I. Solution Foundation
Initially, our team pinpointed project goals by surveying FTU2 students to grasp
their perspectives on current issues. Out of 85 respondents, only about 10% expressed
satisfaction with campus parking. This underscores the imperative for action.
We compiled a list of potential direct and indirect benefits that could be brought
to the FTU2 community, ultimately choosing to concentrate on enhancing the campus
transportation system by coming up with different initiatives. Each solution, we
analyzed real reasons, methodology, advantages and disadvantages. One of the criteria
to determine the feasibility of a solution is whether “the benefits outweigh the costs in
terms of time and energy?” (Michael Michalko 2006). Once the question was
answered properly, we started to develop the idea comprehensively with consideration
of unique characteristics of our university, the voice of students and sustainable
development - the rising trend around the world.
[Link] Using Bus By Exchanging Bus Tickets For Incentives
1. Reasons:
In light of global warming, to reduce air pollution, the transformation into using
public vehicles is just a matter of time; despite which, according to the survey, 64.7%
of students use buses at a pretty low frequency. Therefore, students need to be
encouraged to use public transportation so that they can adapt to the ongoing
transformation. To make the encouragement more effective, we should provide them
with incentives as these little benefits will motivate them to try getting rid of their
habits of using private vehicles.
2. Methodology:
As traveling by bus, students can collect bus tickets, which can later be
exchanged for incentives at the end of every month. The incentives may be training
points, stationery, or other daily necessities. For example, with every 10 bus tickets
exchanged, students can get 2 training points. Some may oppose this solution as they
think students use buses only for training points, which might be considered as
materialism. Nevertheless, incentives such as training points are only used as a
motivation for students to try commuting by bus, as 77.6% of students asked agree to
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use buses if the incentives are implemented. This later can help students get into the
habit of using public transportation.
3. Advantages:
The most significant advantage of this method is that it mitigates air pollution in
the university’s surrounding atmosphere by reducing gas emission. The increase in bus
usage also reduces traffic jams and noise pollution in the nearby area while increasing
free space of the schoolyard. Furthermore, students, with the adoption of this method,
are more willing to use buses, which paves the way for their acquaintance to the
ongoing transformation into using public vehicles. Another advantage is that our
university can promote good impressions among other educational organizations since
encouraging citizens to use buses has always been a crucial environmental policy of
the government but has yet to be effectively implemented.
4. Challenges:
Given the traffic condition of the surrounding area, using buses is quite time-
consuming, especially at peak hours. Also, this measure being adopted may necessitate
a change in the training point counting system and the additional fee for the
application as well as other tangible incentives. The cost, however, is reasonable, and
compared to the benefits gained, the solution is worth considering.
III. Discouragement Of Using Petrol Vehicles
1. Reasons:
With a variety of affordable petrol vehicles, of 85 people surveyed, nearly 70%
go to school by petrol scooters and nearly 77% go to school on their own. This leads to
the overload of numbers of scooters parked in the school yard, creating both air and
noise pollution at the campus. Another cause may be the common false assumption
that petrol vehicles are less expensive than electric means of transport due to the long-
established Vietnamese habit of using petrol motorbikes. Hence, there is an urgent
need to change the habit to protect the environment.
2. Methodology:
First, we need to create a limited parking ticket system in which a student’s
number of parking times is well-managed. Each student’s ID card will be connected
to their syllabus database and integrated with a pre-printed barcode for identification.
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By doing this, a limit for parking can be created by calculating the optimal number of
times a student needs to go to school based on: numbers of periods students need to
attend, possible times for extracurricular activities. Each time an ID card is scanned
counts as one time. For example, in a month, a student has a total of 32 periods,
considering their extracurricular activities, he/she gets 100 times counting in and out
of school, which means he/she can park at school 50 times in that month. If exceeded,
students must pay an extra fee, which is VND6000 for manual transmission scooters
and VND7000 for automatic scooters during the day; VND8000 for manual
transmission scooters and VND9000 for automatic scooters during the night.
According to our survey, 74% think the above-mentioned price is appropriate for
encouraging students to use green vehicles. Second, the “1 xe 2 người 1 nửa giá”
campaign in which a person get a 50% discount on parking fee if he/she accompanies
someone else to school by scooter should be adopted.
3. Advantages:
In the context that there were months when HCMC is in the top 10 cities having
the highest AQI value with its AQI higher than 150 (Jan 5th 2024), these two solutions
make contributions to the betterment of the overall Air Quality Index (AQI) of Ho Chi
Minh City. The solutions also encourage students to accompany friends to school,
which reduces the number of vehicles parked at school, creates more open space and
reduces traffic jams during rush hour on the school campus. Given the great benefits,
the adoption of the measures does not cost much. We even have chances to get more
income from the increased parking fee.
4. Challenges:
Despite advantages, the implementation of the two measures may face opposition
from students since their rights are on the verge of being badly affected. Hence, the
measures might require quite a long time for the students to gradually adapt
themselves to the change. However, the adaptation time can be minimized by holding
workshops or meetings elaborating on environment-friendly reasons. Meanwhile, we
would provide clear declaration of allocation of the additional revenue for
sustainability initiatives such as investment in bike infrastructure, public transportation
improvements, or campus-wide sustainability projects funded by the increased parking
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fees. This transparency could create a life-affirming ripple effect which helps build
trust and support from students for the project. Moreover, the adoption of the solutions
also requires time, manpower to operate and manage the system. This, nevertheless,
could be solved by utilizing manpower from the Device Management Department as
they are well-trained with computer knowledge. With a gradual approach and careful
observation with analyses and experiments, we can avoid unexpected negative
consequences and achieve our goals in the long run.
IV. Encourage Using Electric Vehicles By Providing Privileges For Parking At
The University
1. Reasons:
Due to global warming, transforming into using zero-emission vehicles is now a
global trend. Despite global warming, 69.4% of vehicles used by students still run on
petroleum; the emissions of which detrimentally contribute to air pollution. Therefore,
students need to be encouraged to use electric vehicles as soon as possible. Given that
parking space at our university is sometimes not adequate for all students, parking
privileges for electric vehicles would effectively motivate students to change their
private vehicles into zero-emission ones.
2. Methodology:
To encourage students to use electric vehicles instead of gas vehicles, there
would be no parking fee for the former. As records show, 81.2% of students advocate
the implementation of this solution. This privilege can motivate electric vehicles usage
since people are usually attracted to cheaper prices. Next, we could adopt the limited
parking tickets system for petrol vehicles from the second solution. In addition, there
will be no limit on parking for students using electric scooters. By using electric
vehicles, students gain more parking benefits at the university, which will surely make
them consider switching their private vehicles into a more environment-friendly one.
3. Advantages:
Obviously, this solution encourages students to use electric vehicles instead of
gas vehicles. This firstly reduces noise pollution in the surrounding area since the
former produces less noise than the latter. The solution also leads to the fall in air
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pollution and noise pollution in the university’s surrounding atmosphere as electric
vehicles are more environment-friendly.
4. Challenges:
It might take quite a long time for students to change their habit of using gas
vehicles. Also, adopting this method may reduce the revenue from parking fees.
However, when the number of electric vehicles increases, further adjustments will be
implemented to compensate for the deficit revenue.
V. Scamper
Substitute: Instead of focusing on just school parking fees, substitute it with
challenges or competitions encouraging students to use eco-friendly transportation
methods reward system which students will be provided with privileges and perks such
as training points or vouchers,… whenever they join. For example, you could have a
competition to see which class or grade can collectively log the most miles using
bicycles or public transportation over a set period.
Combine: Combine the “bus tickets for perks” exchange with educational
workshops or seminars about the environmental benefits of using eco-friendly
transportation. Students can earn points not only for the number of times they use
buses but also for attending these educational sessions.
Adapt: Adapt the promotion of electric scooters to include various forms of
eco-friendly transportation, such as walking, biking, using public transportation, or
carpooling. This encourages students to explore different options and find the one that
works best for them.
Modification: Modify the parking fee system to include peak-hour pricing.
Increase fees during peak traffic times when petrol vehicles contribute most to
congestion and pollution, while offering discounts for off-peak arrivals or for using
alternative transportation modes.
Put to Another Use: Rather than concentrating school fee discount programs
solely on transportation, put the concept to another use by integrating it into other
school activities or events. For example, organize a "Green Week" where students
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participate in various eco-friendly activities, including using sustainable transportation
methods.
Eliminate: Eliminate the focus on school parking fees which may raise doubts
and opposition, instead, convert the program into a collaborative and voluntary effort.
Students can work together as a school community to achieve a collective goal, such
as reducing the school's overall carbon footprint by a certain percentage within a set
timeframe. The elimination of promotion of green vehicles through parking fees would
allow the project to have more voluntary essence and a positive approach to the
problem.
Reverse: Besides efforts to foster students’ usage of environment-friendly
vehicles, reverse the programs by challenging students to come up with innovative
solutions to improve eco-friendly transportation options in their community. Students
can brainstorm ideas and implement projects aimed at making biking, walking, or
using public transportation more accessible and appealing during “Green Week” or
“Green Worshop”.
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