“A study on customer satisfaction of Colgate
olgate tooth paste”
paste
Questionnaire
1. Age
a) Below20 Years b) 20-30
20 Years c) 30-40 years d) Above 40 Years
2. Gender
a) Male b) Female
[Link] status
a) Unmarried Married
b)Married
4. Educational Qualification
a) SSLC b) HSC c)UG d) PG e) Other
5. Occupation
a) Professional b) Employed c) Students d) Agriculturist e) Others
6. Monthly income
a) Below Rs.20,000 b) Rs.20,000-Rs.40,000
Rs.20,000 c) Rs.40,000-Rs.60,000
Rs.60,000 d) Above Rs.60,000
7. Area Residence
a) Rural b) Urban c) Semi Urban
8. Type of Family
a) Joint Family b) Nuclear Family
9.. Which Colgate toothpaste Variant do you use?
a) Colgate Strong teeth b) Colgate total c) Colgate Max fresh d) Colgate Active salt
e) Colgate Visible White f) Others
10. How often do you buy Colgate tooth paste?
a) Monthly b) Every 2 Months c) Occasionally d) Rarely
11. Where did you buy the tooth paste?
a) Retailer Shop b) Whole sales dealer c) Medical stores
12. Please mention thesize of the Colgate tooth paste you buy?
a) 25gms b) 50gms c) 100gms d) 150gms e) 200gms
13. What factors influence your choice of toothpaste?
a) Brand reputation b) price c) Availability d) Flavour/ Fragrance
e) Dentist recommendation f) Advertising/ promotion e) Others
14. Who motivated to buy the specific brand tooth paste?
a) Friends b) Relatives c) Dealers d) Salesman
15. How much amount do you spent for purchasing Clogate
logate tooth paste every month?
a) Below Rs. 10 b) Rs.10- Rs.20 c) Rs. 20- Rs.50 d) Rs.50-Rs.
Rs. 100 e) Rs.100-Rs.200
16. Which type of Colgatee tooth paste use?
a) Organic b) Non Organic
17. How long have you been using Colgate tooth paste?
a) Less than 1 Year b) 1-3
3 Years c) 4-6 Years d) More than 6 Years
18. Overall how satisfied are you with Colgate tooth paste?
a) Very Satisfied b) Satisfied c) Neutral d) Dissatisfied e) Very dissatisfied
19. How do you rate Colgate toothpastes effectiveness
effectiveness in maintaining oral hygiene?
a) Excellent b) Good d) Average c) Poor
20. How do you feel aboutt the packaging and design of Colgate toothpaste?
a) Very attractive b) Attractive c) Neutral d) unattractive
21. How Satisfied are you with the price of Colgate toothpaste?
a) Very Satisfied b) Satisfied c) Neutral d) Dissatisfied e) Very dissatisfied
22. What are the side effects of Colgate toothpaste?
a) Cheilitis b) Dermatitis c) Swelling d) Itchiness
23. On the basis of which factor your decision regarding purchase of Colgate toothpaste?
[Link] Factors Highly Aware Neither Unaware Highly
Aware Aware or unaware
Not Aware
1. Price
2. Quality
3. Brand image
4. Availability
5. Advertisement
6. Packaging
design
7. Friends
8. Labelling
9. Offers
10. Brand Value
11. Usability
Satisfaction Highly Aware Neither Unaware Highly
S .NO Aware Aware Unaware
NorNot
Aware
Price
1
Quality
2
3 Brandimage
4 Availability
5 Advertisement
6 Packaging
design
7 Friends
Labelling
8
9 Offers
10 Income
11 Brandvalue
12 Usability
20. WhichSkincareProductsdoyouuseforyourbaby?
Johnson Himalaya Libero Wipro Sebamed Mother MeeMee
Babyproducts &Johns Care
on
BabyLotion
BabyBathsoap
BabyOil
BabyCream
BabyPowder
BabyShampoo
Diaper Cream
Eczema Cream
Babyskincare Baby Baby BabyOil Baby Baby Baby
products Lotion Bath Cream powder Shampoo
Soap
Johnson&
Johnson
Himalaya
Libero
Wipro
Sebamed
MotherCare
MeeMee
Chicco