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Age years
Children e in to distinguis ads fro programs associate rand names wit oduct categories and
nderstand the asic scri t of consumption Children can evaluate products and make decisions a out
spending savin and givin to charity Children peste thei parents to u products ut also e in to
acquire and use negotiation skills.
At age some children receive thei first smartphone and egin usin it fo texting apps games and
calls.

Stage 4: Shopping Independently

Age 1 years
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wit friends ildren discove the wonders of shoppin and decidin amon choices Children
understand the persuasive intent of ads e in to process functional cues regardin products and
develo purchase in ence and negotiation st ategies.
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$ 75,000 70 $ 99,999

$ 50,000 to $ 74,999

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Unmarried Opposite Gender

Married Opposite Gender

0 10 20 30 40 50 60

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