The document outlines proposed topics for a 6-week Advanced Management Course, covering areas such as Public Policy, Public Finance, Transport Economics, Operations Research, Big Data Analytics, Strategic Management, and Marketing. Each topic includes specific subtopics that delve into financial analysis, transport market dynamics, operations management techniques, and sectoral logistics management for railways. The course aims to provide comprehensive knowledge and skills relevant to management in public policy and transport sectors.
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Advanced Management Program
The document outlines proposed topics for a 6-week Advanced Management Course, covering areas such as Public Policy, Public Finance, Transport Economics, Operations Research, Big Data Analytics, Strategic Management, and Marketing. Each topic includes specific subtopics that delve into financial analysis, transport market dynamics, operations management techniques, and sectoral logistics management for railways. The course aims to provide comprehensive knowledge and skills relevant to management in public policy and transport sectors.
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PROPOSED TOPICS TO BE COVERED IN THE 6-WEEK
ADVANCED MANAGEMENT COURSE
1, PUBLIC POLICY, POLICY DESIGN & DECISION MAKING
2, PUBLIC FINANCE & FINANCIAL ACCOUNTING
Topics Like
Financial Reporting, Analysis and Control, Financial Planning and Forecasting, Risk and
Return concepts and Asset Pricing, Working Capital Management, Capital Budgeting-Project
Appraisal and Cost of Capital, Capital Structure-Financing Decisions and Restructuring,
Investment Strategies — Public Private Partnership (PPP) etc
[Link] ECONOMICS
Topics Like
Microeconomic Theory: Transport Market Dynamics, Customer Behaviour & Demand
Determination, Elasticity of Demand & Supply, Theory of Production, Theory of Cost, Theory
of Profit Maximization & Competitive Supply Monopoly and Market Power, Monopolistic
Competition & Oligopoly Cost Benefit Analysis etc.
4. OPERATIONS RESEARCH
Topics Like
Basic Tools, Modelling and Forecasting, Linear Programming Modeling and its Solution using,
MS Excel, Integer Programming, Simulation, Decision Making under Uncertain Environment
Modelling and Forecasting - Basic Tools of Forecasting and Measuring Forecast Accuracy,
Operations Management Technique - Project Planning : CPM & PERT, Critical Path Analysis
Network Optimization, Queuing Theory etc
BIG DATA & DATA ANALYTICS FOR POLICY & TRANSPORT
6. STRATEGIC MANAGEMENT
Topics Like
Introduction to Process and Content of Strategy, Introduction to Competitive Advantage
External Analysis, Industry Structure Analysis, Internal Analysis: RBV, Value Chain Analysis,
Core Competencies, Business Level Strategy, Corporate Strategy & Implementation etc. [Link] BUSINESS ENVIRONMENT
Topics Like
Transport and Macro-economic Environment, Long-run Growth and Transport
Fansport, Development and Economic Activity, Railways as a Major Player in Indian
Economy and multimodal logistics, PM -Gati Shakti Masterplan: -Challenges & Opportunities
8. MARKETING TOOLS & STRATEGIES AND MARKETING RESEARCH
Topics Like
Introduction to Marketing tools, strategies and Marketing Research Process & Problem
Formulation; Research Design, Research Methodology and Sampling, Measurements and
Scaling in Marketing Research, Designing Marketing Research Tools; Data Collection
Approaches, Data Organization and Analysis etc
9, MARKETING MANAGEMENT
Topics Like
Analysing the Marketing Environment for indian Railways, Market Segmentation, Targeting
and Positioning, Creating and Managing Product/ Services, Channel Design and
Management for Services, Service Recovery Management, Managing People for Services,
Building and Managing Customer Relationship etc.
[Link] SECTORAL LOGISTICS MANAGEMENT FOR RAILWAYS
Topics Like
Sector specific insight on Container Traffic, Iron & Steel, Coal, Cement, Food & Fertilizer etc.