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Unisex Shirt Business Strategy Guide

The document outlines a marketing strategy focused on storytelling to emotionally connect with a unisex target audience, starting with shirts for cash flow. It emphasizes competitive pricing, inventory management, customer retention, and engagement, while also planning for scalability into women's and kids' wear. Additionally, it highlights the importance of eco-friendly packaging and legal compliance in establishing the brand.

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abinash.gadsara
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9 views1 page

Unisex Shirt Business Strategy Guide

The document outlines a marketing strategy focused on storytelling to emotionally connect with a unisex target audience, starting with shirts for cash flow. It emphasizes competitive pricing, inventory management, customer retention, and engagement, while also planning for scalability into women's and kids' wear. Additionally, it highlights the importance of eco-friendly packaging and legal compliance in establishing the brand.

Uploaded by

abinash.gadsara
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd

Key Points

---------------------------------

1. Marketing.(Use storytelling to connect emotionally with customers and also


our target customer will be unisex).
2. Starting from shirt as our first business for cash flow.
3. Trends(ex - design, quality and price).
4. Inventory management(understocking and overstocking).
5. price should be competative and ensuring profitibility.
6. Premium and budget-friendly lines( As we are giving discount to a customer
through that margin we should make some profit).
7. Launch and distribution( Engaing in any event so we can represent our brand
also we should make a discount at the launch).
8. Customer Retention and Enagagement(Provide excellent customer service to
build loyalty.
Encourage user-generated content
(e.g., customers sharing photos of your
clothing) & collecting feedbacks from customer.
9. Legal and financial (registering business & securing trademarks of brand)

1.1) account tracking


1.2) btain necessary permits and certifications
(e.g., for sustainable clothing).

10. Scalability - As of we are only planning for only shirts in coming future we
should be look into womens and kids wear in india
then we should plan for in house making of cloths and
reaching different countries.

11. Packaging - As I am Focusing Eco-Friendly packaging for making an image of


our brand.

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