SWEET LEAF MILK TEA

A Marketing Plan Presented to The

Faculty of the College of Business
Administration
University of the Visayas
Corner D. Jakosalem & Colon Street, Cebu City Philippines 6000

In Partial Fulfillment
Of the Requirements for the course

BA 11 – FUNCTIONAL AREAS OF BUSINESS OPERATION

ABARQUEZ, KHARL JOHN G.

CABALUNA, JEAN
DUAMAN,LURYBELLE
S. GULBEN, MARJORIE
C. NACAR, MARIA
ELIZABETH V.
PADAYOGDOG, KESHA
ADREANA TANUDRA, AIZA MAE
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TABLE OF CONTENTS
Page

Title Page 01
Table of Contents 02-03
Part
1 COMPANY/INDUSTRY OVERVIEW
Profile/History 04
Business Logo 05
Strategic Business Unit 06-07
Mission & Vision 07-08
SWOT Analysis 08-12
Goals and Objectives 13

2 MARKET ANALYSIS / ENVIRONMENTAL AUDIT

Environmental Audit 14
Product Life Cycle 15

3 COMPETITIVE ANALYSIS
Competition - Direct/ Indirect 16-17
Market Share Breakdown 18
Competitive Advantage 19
Product Positioning 20
Industry Analysis 21

4 CONSUMER ANALYSIS / PROFILE

Market Segmentation 22
Consumer Demographics 23
Target Audiences 23
Market Research 24
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5 STRATEGY - ANSOFF'S MATRIX 25-27

6 MARKETING MIX ANALYSIS - 5 P's
Product 28-29
Price 29-31
Promotion 31-32
Place 32
People / Customer Service 33
7 CONCLUSION
Conclusion 34-36
References 37-38
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PART I
COMPANY/INDUSTRY OVERVIEW

Business Profile/History

The milk tea industry has seen remarkable growth over the past decade, fueled by changing
consumer preferences and the rising popularity of bubble tea. As health consciousness becomes
more prevalent, there is an increasing demand for low-sugar and sugar-free options. Additionally,
consumers are drawn to customization, seeking personalized beverages that allow them to select
flavors and toppings. Social media platforms like Instagram and TikTok play a crucial role in
promoting visually appealing drinks, particularly among younger audiences. The competitive
landscape features a mix of established brands and emerging local players, all competing for
market share through diverse product offerings, quality ingredients, and engaging customer
experiences. Sweet Leaf Milk Tea aims to tap into this expanding market by providing a range of
products, including Classic, Health, and Specialty lines designed to meet varying consumer
preferences. By implementing effective customer engagement strategies, such as loyalty programs
and promotions, and focusing on strong marketing efforts through social media and local events,
Sweet Leaf Milk Tea is poised to establish itself as a key player in the competitive milk tea industry.
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Business Logo

Figure 1: Sweat Leaf Milk Tea Logo

The Sweet Leaf Milk Tea logo immediately catches the eye with its inviting and playful design.
The bold, cursive “Sweet Leaf” text, combined with a more straightforward “Milk Tea” beneath it,
creates a balanced look that’s both approachable and clear. This pairing allows the brand name to
stand out while leaving no doubt about the product it represents. At the center of the logo, two
stylized leaves symbolize the brand’s commitment to natural ingredients, perhaps hinting at the
use of unique elements like sweet potato leaves. These leaves not only enhance the logo's visual
appeal but also reinforce the connection to freshness and health, making it memorable for
consumers looking for a unique, nature-inspired drink. The circular background in warm pastel hues
—soft pink and peach—adds a welcoming and energetic feel, creating an aura of friendliness
around the brand. The clean, uncluttered layout speaks to modern aesthetics, appealing especially
to younger audiences who appreciate simple yet vibrant designs. This logo is likely to resonate in
settings like cafes, schools, and social spaces, drawing customers with its refreshing and nature-
inspired vibe.
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Strategic Business Unit

Figure 2: Strategic Business Unit

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The Sweet Leaf Milk Tea Strategic Business Unit (SBU) comprises distinct components, each
managing essential functions that contribute to growth and profitability. Market Segmentation
focuses on identifying and targeting specific customer groups, such as young milk tea
enthusiasts and health-conscious adults, ensuring tailored marketing messages reach the right
audience. The Product Line manages diverse offerings—Classic, Health, and Specialty lines—to
meet varied tastes and dietary preferences. Customer Engagement oversees relationship-building
through loyalty programs, feedback systems, and quality service to foster customer loyalty and
positive word-of-mouth. Meanwhile, Operations & Staffing is responsible for the day-to-day
business, from selecting optimal locations to training staff, ensuring efficient operations and high
service standards. The Marketing Strategy component develops campaigns that align with
brand values, focusing on digital engagement, partnerships, and promotions to boost visibility
and customer acquisition. Lastly, Financial Goals manages revenue targets, cost control, and
growth metrics to ensure Sweet Leaf Milk Tea remains profitable and sustainable. Together, these
components enable the SBU to adapt to market trends, meet customer expectations, and achieve
long-term objectives.

VISION
To become a leading milk tea brand known for sustainability, taste, and health- conscious
offerings.

MISSION
To offer a refreshing and healthier alternative in the milk tea market by combining quality
ingredients and unique flavors at affordable prices.

TAGLINE
“ Nature’s Blend, Perfectly Brewed ”

The vision of establishing Sweet Leaf Milk Tea as a trusted brand centers on sustainability, taste,
and health consciousness, seamlessly integrating with its mission to provide a refreshing, healthier
option in the milk tea market. Sweet Leaf uses premium ingredients and crafts unique, affordable
flavors that resonate with mindful consumers. This commitment to quality and well-being makes Sweet
Leaf a go-to choice for milk tea enthusiasts seeking a natural, flavorful experience. The tagline,
“Nature’s Blend, Perfectly Brewed,” captures the brand’s dedication to balancing nature’s finest with an
exceptional taste, reinforcing Sweet Leaf's identity, and fostering strong brand loyalty, sustainable
growth, and a positive market impact.
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SWOT ANALYSIS

Figure 3: Sweet Leaf Milk Tea SWOT Analysis

Strengths

 Unique Offerings

Sweet Leaf Milk Tea offers a distinct menu that goes beyond traditional milk tea flavors.
We incorporate innovative and healthy ingredients, such as fresh fruits, organic herbs, and
superfoods, into our beverages. This commitment to unique and exciting flavor combinations sets us
apart from competitors and provides customers with a truly distinctive experience.
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 Premium Quality

Made from only high-quality ingredients, sure milk tea is always fresh and delicious.
Customers know that they're being served a product that is unique and very carefully made; the result
of careful and deliberate considerations. This kind of focus on quality develops confidence and makes
more people choose Sweet Leaf over others.

 Quality Focus

At Sweet Leaf Milk Tea, we prioritize quality in every aspect of our business. We source the
finest ingredients, from premium tea leaves to fresh, locally sourced produce. Our meticulous preparation
process ensures that every cup is crafted with care and attention to detail. This unwavering commitment
to quality results in a superior product that consistently delights our customers and builds long-term
loyalty.
Weaknesses

 Limited Diversity

It does not necessarily have to embody combined flavors or product profiles needed to cater
to certain tastes among customers. Thus, it might not be appealing to those very clients who
explore different and varied tastes.

Strategy: Continue innovating with new flavors, toppings, or seasonal specials that guarantee
there's always something new to look forward to for every variety of customers.

 High Startup Costs

Establishing a milk tea shop requires significant upfront investment. Costs associated with acquiring high-
quality equipment (e.g., professional tea brewing machines, high-capacity refrigerators), securing a
suitable location (potentially requiring renovations), and building an initial inventory of premium
ingredients can be substantial.

Strategy: Careful budgeting, exploring cost-effective equipment options, and potentially seeking
partnerships with suppliers for favorable pricing can help mitigate startup costs.

 Distribution Gaps
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Sweet Leaf Milk Tea may not be distributed in the number of stores it ought to be; hence,
prospective consumers face difficulties accessing the products. This somehow reduces the
competition with leading brands since they are distributed in larger establishments.

Strategy: Partner with the delivery application; multiply outlet/s or pop-up stalls; sell products
online, as this increases the accessibility and reaches more customers.

 Low Awareness

Not enough people know about Sweet Leaf Milk Tea. It limits its potential to attract customers
and grow the business. Unless brand visibility has been strong, it would hardly fight with a famous
name.

Strategy: Use social media marketing, influencer collaborations, and creative promotions to
make the brand more visible and memorable before a wider audience.

Opportunities

 Product Innovation

Sweet Leaf Milk Tea may create excitement and buzz over new drinks by trying their luck at
various flavors, toppings, or packaging ideas. The uniqueness offered by this beverage would keep
customers interested while perhaps attracting new ones too. Besides, these innovations could
make the brand stand out in the crowds.

 Health Trends

The increasing demand for healthily consumed food and beverage products will be an
advantage for Sweet Leaf Milk Tea with the use of sweet potato leaves. Health benefits may be
promoted to customer-looking-for-healthy type customers. With this trend, the brand can gain a
competitive advantage, such as being the go-to choice for nutritious beverages.
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 Expanded Distribution

This expansion into more areas will increase the number of customers of Sweet Leaf Milk Tea.
The availability of products in supermarkets, cafes, or online stores can be taken to one's home,
which could increase turnover and bring about a very high turnover level in the market.

 Strategic Partnerships

Collaborating with other businesses, like fitness centers, schools, or events, can introduce
Sweet Leaf Milk Tea to new audiences. These partnerships can help the brand gain more exposure
and build trust with customers. Working together with the right partners can boost growth and
reputation.

Threats

 Intense Competition

Sweet Leaf Milk Tea faces strong competition from well-established milk tea brands and new
players entering the market. Competitors with bigger budgets may offer aggressive promotions,
making it harder to attract and retain customers.

Strategy: Unique usage of sweet potato leaves; use a loyalty program, by rewarding returning
customers a great way to establish Sweet Leaf Milk Tea as distinguished in the crowded market.

 Regulatory Changes

Changes in food safety or business permits might add another layer of compliance, meaning
added costs or delays. It's very important to be up to date on regulations to avoid service
disruptions.

It would be pretty effective to steer through change by building a strong relationship with local
government and ensuring compliance by constantly training staff and updating processes.
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 Rising Costs

The cost to purchase raw materials, transportation, and utilities may rise, reducing profitability.
This may be more challenging to maintain an affordable price per product while still offering high-
quality ones.

Strategy: Negotiate better deals with suppliers, reduce waste, and explore cheaper ingredients
without loss of quality to sustain profitability.

 Economic Fluctuation

During economic downturns, customers may reduce spending on non-essential items like milk
tea, affecting sales. This creates uncertainty in revenue streams.

Strategies: Carry low-cost items or special deals during times of economic stress, and provide
low-priced menu options that attract price-sensitive customers to regularly demand the product.
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GOALS

 Market Recognition: Position Sweet Leaf Milk Tea as the preferred sustainable and health-
conscious milk tea brand in the local area.

 Customer Loyalty: Foster a dedicated customer base through high-quality experiences and
engaging customer service.

 Expansion: Broaden reach by opening new locations or exploring franchising within the next
2–3 years.

 Sustainable Growth: Balance sustainability with cost-effectiveness, aiming for profitability by

year three.

OBJECTIVES
 Brand Awareness: Increase brand recognition by 30% in the first year through targeted
advertising, active social media presence, and influencer collaborations.
 Sales Growth: Boost monthly sales by 10% in the first year through promotional campaigns
and retention initiatives.
 Customer Satisfaction: Establish a loyalty program within six months to enhance customer
relationships and maintain a 90% satisfaction rate.
 Product Innovation: Launch one new seasonal or specialty flavor each quarter, based on
customer feedback and trends.
 Sustainability Commitment: Transition to 100% biodegradable or recyclable packaging
within the first year to align with sustainable practices and appeal to eco- conscious
consumers.
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PART II
MARKET ANALYSIS/ENVIRONMENTAL AUDIT

Market analysis studies the market overview, market trends, and target market, while
environmental audits assess a company's environmental impact through internal and external
factors.

ENVIRONMENTAL AUDIT

Figure 4: PESTEL Analysis

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PRODUCT LIFE CYCLE (PLC)

Figure 5: Sweet Leaf Milk Tea Product Life Cycle

The product life cycle refers to the stages a product goes through from its initial development
to its decline in the market. (PLC) has the following stages - introduction, growth, maturity, and
decline. In view of the fact that Sweet Leaf Milk Tea is a new product. It falls into the introduction
phase. During the growth phase, sales begin to increase as more consumers try the product
focusing on its awareness. Promoting and establishing its presence among consumers, put the
foundation for future growth and market penetration.
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PART III
COMPETITIVE ANALYSIS

Competitor analysis is identifying industry competitors and researching their marketing

techniques in order to analyze a company's strengths and weaknesses in contrast. This process
enables Sweet Leaf Milk Tea to acquire insights for strategic planning and competitive advantage.

COMPETITION- DIRECT/INDIRECT

Figure 6: Sweet Leaf Milk Tea Direct Competitors

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Sweet Leaf Milk Tea has direct and indirect competition in the market of Cebu milk tea, as A
Little Tea, Bubble Tea Station, and Chatime are large brands dominating the said market. A Little
Tea is a direct competitor as it offers a lot of flavors, like cakes, pudding, and mousse milk teas,
among others. The place offers smoothies, coffee, and yogurt as well. It has 17 branches here in
Cebu and starts at 109-139. It has a strong presence in the local market. Bubble Tea Station also
competes directly, offering refreshing, customizable bubble tea with a variety of fruity and creamy
flavors and is available for just 95 pesos at 40 branches in Cebu. Chatime is an indirect competitor,
yet the powerful reputation of the brand still stands with premium quality teas with different
flavors such as classic milk teas and fruit teas for 110 pesos, and located in very popular areas like
SM Seaside and IT Park Cebu.

However, Sweet leaf Milk Tea stands out because it uses sweet potato leaves in every drink,
making it a healthier and more unique choice compared to other milk tea brands. While other
places offer fun flavors and toppings, Sweet leaf focuses on fresh, nutritious ingredients that
attract health-conscious customers and those looking for something different. With its focus on
high quality and a special twist, Sweet Leaf Milk Tea offers an experience that other brands can’t
quite match.
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MARKET SHARE BREAKDOWN

Figure 7: Market Share Breakdown

The chart above illustrates the market share of the proposed business compared to its
competitors. The total daily units sold are divided among four main rivals, totaling 100%. According
to the data provided, Sweet Leaf Milk Tea accounts for the lowest share, representing 10% of the
total units sold by the selected business each day. Following Sweet Leaf Milk Tea, Bubble Tea
Station, and A Little Tea hold the next high shares at 25% and 15%, respectively, while Chatime
commands the largest share at 50%.
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COMPETITIVE ADVANTAGE

Sweet Leaf Milk Tea enjoys some unique competitive advantages over its other
contemporaries like Chatime, A Little Tea, and Bubble Tea Station. By infusing sweet potato leaves
in the milk tea, Sweet Leaf comes up with a healthier drink for its consumers by infusing extra
nutrients that are normally not consumed in any ordinary milk tea. Sweet potato leaves are known
for being rich in vitamins and antioxidants, which support overall health. Its unique ingredient
choice makes Sweet Leaf stand out amongst health-conscious consumers who are asking more for
their milk tea than just its great taste.

Apart from health benefits, Sweet Leaf Milk Tea uses sustainability to make the brand more
appealing to customers who care about the environment's well-being. The leaves of sweet potatoes
are nutritious to eat and, at the same time, sustainable to grow, hence making Sweet Leaf’s
choices of ingredients easier for the environment. This attention to sustainability helps maintain
the advantage of Sweet Leaf over its competitors, many of whom do not place the same emphasis
on eco-friendly business practices.

Therefore, Sweet Leaf Milk Tea offers a mix of health and sustainability benefits at an
affordable cost, refreshing for customers who need quality but have a positive influence on one's
health and the environment. Such commitment to unique, wholesome ingredients, and
sustainability ensures that Sweet Leaf Milk Tea stands out in the crowded milk tea market.
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PRODUCT POSITIONING

High Quality & Benefits

Low High

Price
Price
CHATIME
A LITTLE TEA
BUBBLE TEA STATION
SWEET LEAF MILK Tea

Low Quality & Benefits

Figure 8: Product Positioning

Compared to the competitive market, Sweet Leaf Milk Tea stands out with an exceptional
balance of low price with high quality, thus making it especially suitable for customers on a budget
who would not want to sacrifice either taste or health benefits. Other brands also provide
affordable but good options, such as Bubble Tea. Sweet Leaf Milk Tea adds sweet potato leaves to
create a unique health benefit; thus, our drinks are much healthier than most. They therefore get
more value with Sweet Leaf: high-quality ingredients at lower prices and added sweet potato
leaves nutritionally.

Meanwhile, other brands like Chatime and A Little emphasize high quality and benefits but
charge higher prices, which is not good for customers who want an affordable treat that can be
enjoyed routinely without going over budget. Sweet Leaf Milk Tea carries the best of both worlds:
delicious, a healthy drink option, and perfectly reasonably priced for all. All these put together
combine to make Sweet Leaf the best to satisfy those looking for something unique yet budget-
friendly and nutritious. Because of this quality focus, it is not only that customer satisfaction
improves, but also brand loyalty increases to allow Sweet Leaf to capture more market share.
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INDUSTRY ANALYSIS

According to Shi et al. (2021), Since the early twentieth century, the milk tea industry has
expanded fast, becoming a popular leisure activity among young people. There are three
categories of milk tea establishments: low-cost ones, mid-range stores with a variety of
alternatives, and high-end businesses that prioritize aesthetic appearance. The ability to launch
new products regularly and maintain effective supply chains to cut costs are key variables in
industry success. As the industry advances, firms will need to focus on innovation and
individualized solutions to attract customers. More franchise opportunities and innovative products
are predicted in the future, allowing the milk tea business to continue expanding and adapting to
changing consumer preferences.

In addition to the range of store kinds, consumer preferences are evolving, with many
customers looking for healthier milk tea options. This trend has resulted in the introduction of
beverages with natural components, lesser sugar, and even options including super foods. As
people become more health-conscious, brands that highlight these qualities in their products are
more likely to build a devoted following. Furthermore, social media plays an important role in
marketing new flavors and fashionable drinks, which increases sales and engages younger
audiences.

Sweet Leaf Milk Tea would completely stand out from other brands in the market due to its
high-quality products with a notable health benefit, making the pricing more competitive compared
to companies like A Little Tea and Chatime. The use of sweet potato leaves by Sweet Leaf, not
utilized in any milk tea shops presently, provides a different taste and healthier option for
customers who take their health as the topmost concern. This focus on quality not only enhances
customer satisfaction but also strengthens brand loyalty, enabling Sweet Leaf to capture a bigger
market share.

On the other hand, A Little Tea and Chatime offer average-middle quality and benefits, which
turn them into decent substitutes for those who seek milk tea at reasonable prices. Though their
pricing is the same, they do not have any differential selling proposition as Sweet Leaf does. The
Bubble Tea Station is relatively the most economical, attracting price-sensitive consumers with
decent-quality drinks. Still, Sweet Leaf offers a combination of health benefits, innovative
ingredients, and competitive prices, and thus it keeps its brand among the preferred choices for
consumers craving an upgraded version of milk tea.
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PART IV CONSUMER
ANALYSIS/PROFILE

A consumer analysis profile provides an overview of the company’s target market and
customer. It compromises details like demographics, geo-graphic location, behavior patterns,
psychographic traits, and other suitable characteristics. Having a customer analysis profile allows
companies or businesses to have awareness, customize their products and services, and develop
marketing strategies to beneficially link with the customers and engage them.

MARKET SEGMENTATION

Sweet Leaf Milk Tea is made for adolescents, young adults, and older adults, whether they are
students or not and employed or unemployed, with targeted segmentation considering geo-
graphic, demographic, psychographic, and behavioral patterns. This method ensures the milk tea
drink meets the special and taste that the consumers are looking for.

Figure 9: Market Segmentation

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CONSUMER DEMOGRAPHICS

Table 1: Sweet Leaf Milk Tea Target Market Customer

TARGET AUDIENCE

The table shows the consumer demographic profile of individuals, consisting of adolescents-
young adults and later adults aged 10-18, 19-25, and 25 older. It also shows both genders and
includes consumers relationship status. With a range of allowance/income from PHP 60-200 to PHP
5,000-8,000. Understanding what different individuals like and need like affordable and refreshing
drink that can keep up with their budget, is important for selling sweet leaf milk tea to engage with
them. The sweet leaf milk tea is not just available at the University of the Visayas or near the
school but also across Cebu City, making it easy for a wide audience to delight in. It is suited for
adolescents, young adults and older adults consumers who can buy their own beverages and for
those who care about health. Consumers who prioritizes health benefits and sustainable products.
Adolescents and young adults who wants drinks with low sugar and natural ingredients.
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Table 2: Sweet Leaf Milk Tea Calendar/Timeline

MARKET RESEARCH

Organizing market research for sweet leaf milk tea means gathering information about the
milk tea industry, other milk tea businesses, and target market. The business collects data from
potential customers using in-person surveys to get detailed, different perspectives into their
preferences. This research helps identify the target customers and learn about what they like and
want. We also observe other milk tea brands to see how their pricing, how they do sales, and how
they handle product choices and drink flavors define what makes sweet leaf milk tea unique from
theirs. The price of the drink is based on production costs and how customers value the product.
We promote our business through posting engaging videos on different social media platforms
such as Facebook, TikTok, and Instagram to stay updated on what's new, like eco-friendly and
sustainable products. A strong marketing strategy and branding are developed to successfully
promote sweet leaf milk tea.
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PART V
STRATEGY – ANSOFF’S MATRIX

Market development via the Ansoff Matrix will be the focus of Sweet Leaf Milk Tea's core area;
that is, it'll offer its products in a new market, reach untapped customer groups, geography or
online channels. Such strategies would be focused on healthy- conscious customers, enter into new
markets, grow its online capabilities, partners with wellness centers, and adds subscriptions. The
company can also invest in Product Development for new flavors, sugar-free versions, or even
other related products. Investing in Market Development with subsequent secondary product
development could increase brand awareness and spread to more clients, bring sales growth, and
be more competitive in terms of market share in line with its overall aims for expansion and
customer satisfaction.

Figure 10: Ansoff’s Matrix

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Sweet Leaf Milk Tea could begin with market penetration strategies, focusing on deepening its
reach within existing customer segments through promotions, loyalty programs, and expanded
distribution channels. Once market penetration has established a strong presence, it could shift
toward product development by introducing new flavors or variants to capture additional interest
within its existing market. For further expansion, the company might explore market development,
reaching new geographic areas or customer demographics. Lastly, diversification could involve
adding entirely new product lines or entering different beverage categories to diversify revenue
streams and mitigate risk.

1. Market Penetration

 Boost Promotional Frequency: Sweet Leaf Milk Tea Provides monthly discounts or package
offers to draw in recurring business. Launch a loyalty program: Promote recurring business by
putting in place a system of rewards where clients accumulate points for each transaction.

 Meal delivery app : To expand its market reach, Sweet Leaf Milk Tea has partnered with
regional meal delivery services like Grab Food and Food panda.

2. Product Development

 New flavors every quarter: To maintain a steady stream of excitement and freshness in the
product offerings, Sweet Leaf Milk Tea introduces new flavors every six months in addition to
seasonal flavors.

 Healthy options: Sweet Leaf keeps the Original Flavor available and develops sugar- free,
plant-based milk tea varieties to appeal to consumers who are health-conscious.

 Make it a customizable drink: Allowing customers to select their own add-ons, such as Boba
Pearl and Nata De Coco , will assist expand the pool of potential customers.
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3. Market Development

 Expansion to other Cebu: Open other stores in Pacific Mall, Island Central Mall (ICM), Tipolo
Square, Insular Square, SM Consolacion, and other locations throughout Cebu.

 Targeting the young market: To draw in Gen Z and millennial clients in new markets,
conduct focused marketing campaigns that include collaborations with social media influencers
and partnership

 Enter the food industry: Sweet Leaf Milk Tea Focus on new consumer categories by creating
a menu of complimentary treats like cheesecakes, cookies, or fries to sell alongside the milk
tea. The Sweet Leaf Milk tea franchise model is available in numerous provinces, including
Bohol, Zamboanga City, Zamboanga del Sur, Cagayan de Oro, and Bukidnon.
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PART VI. MARKETING

MIX ANALYSIS (5P’s)

Marketing Mix Analysis, the 5P's of marketing - Product, Price, Promotion, Place, and
People - are essential elements guiding marketing strategies. By understanding and
optimizing these factors, businesses can create compelling products, reach the right
audience, and foster strong customer relationships, leading to brand success.

Product:

Price:
Php 65.00

Figure 11: Product

Introducing Sweet Leaf Milk Tea, a delightful fusion of sweet potato leaves and creamy milk,
offering a refreshing and nutritious beverage experience. Our unique recipe combines the
goodness of fresh sweet potato leaves with water and your choice of milk (regular, almond, or soy),
resulting in a vibrant and flavorful drink. You can customize your taste with classic, vanilla,
caramel, or seasonal fruit flavors. But why sweet potato leaves? Because they offer a unique
combination of flavor and nutritional benefits superior to many other leafy greens. They're
exceptionally rich in beta-carotene (Vitamin A), Vitamin C, Vitamin E, iron, and potassium,
supporting eye health, immunity, and overall well-being. Their subtle sweetness and earthiness
create a unique flavor profile, perfectly complemented by the creamy milk which adds calcium and
Vitamin D.
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Enjoy Sweet Leaf Milk Tea – a delicious and nutritious way to nourish your body and mind! The high
concentration of antioxidants protects against cell damage, while the vitamins and minerals
contribute to a stronger immune system and improved overall health.

Price

Category Item Quantity Estimated

Cost

Ingredients Sweet Potato Leaves 1kg 50

Milk 1L 139

Sweetener 30g or 30ml 50

Tapioca Pearls 1kg 95

Ice 5kg 100

Classic Flavor 500g 58

Vanilla Flavor 500g 58

Caramel Flavor 500g 58

Seasonal Fruit Flavor 500g 58

Water 5L 100

Packaging Milk Tea Cup with 100pcs 128

Straw
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Take-out Plastic 100pcs 64

Bags

Utilities Butane 5pcs 125

Labor Service Crew 3 person 1500

Miscellaneous Transportation 60

TOTAL ESTIMATED ₱ 2,646

COST

Table 3: Sweet Leaf Milk Tea Cost Based Pricing Break-Down

Mark-Up = Unit Product Cost

Desired Return of Sale

=36.37
56%

=64.94
Price= Php 65.00

COST OF GOOD SOLD PER UNIT= 36.37

SELLING PRICE= ₱96.00
MARK UP=38%
Our Sweet Leaf Milk Tea offers a unique, health-focused beverage experience at an accessible
price point of ₱96 per cup. This price is carefully calculated to balance profitability with affordability
for our target market of students, young adults, and faculty. Each cup features a smooth, rich tea
base made from carefully sourced sweet potato leaves and boiled water, blended with fresh
ingredients and flavors like classic milk tea, matcha, and honey. This provides a delicious drink
packed with vitamins and antioxidants.

Our pricing strategy incorporates a markup of ₱28.57 per cup (selling price ₱65 minus cost of
goods sold ₱36.37). This markup allows us to cover our production costs, including sourcing high-
quality ingredients and maintaining an efficient production process capable of producing
approximately 70 cups daily. While competitive analysis would require further research into local
beverage pricing, our markup aims to be competitive while reflecting the superior quality and
health benefits of our unique sweet potato leaf-based tea. We believe this offers excellent value
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compared to other beverages, particularly those lacking the nutritional benefits of our product. By
prioritizing both quality and affordability, we aim to attract a loyal customer base that values both
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taste and wellness. Our projected gross profit of ₱6,720 (from 70 cups at ₱96 each, with production
costs of ₱2,546) demonstrates the viability of our pricing strategy and its potential for sustainable
growth.

Calculation
Total Number of Cups Produced per Day: 70 cups
Total Revenue: 70 cups×₱96=₱6,720
Estimated Profit: ₱6,720−₱2,546 = ₱4,174

Promotion

Figure 12: Promotion

Sweet Leaf Milk Tea will employ a multi-pronged marketing strategy to build brand awareness
and customer loyalty. Our social media presence will be crucial, utilizing engaging content across
platforms: TikTok will feature vibrant videos and challenges to maximize virality; Instagram will
showcase high-quality visuals emphasizing both taste and health benefits; and Facebook will run a
"Flavor of the Month" campaign to generate excitement and repeat purchases. We'll also partner
with local influencers to leverage their authentic reviews and reach a broader audience.

Strategic collaborations will extend beyond social media. Partnerships with cafes and health
food stores will provide valuable sampling opportunities and increase brand visibility in key
locations. This direct customer interaction will allow potential buyers to experience the unique
taste and health benefits of Sweet Leaf Milk Tea firsthand.
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Place

Cebu City, specifically the Brgy. Kalubihan, Cebu City surrounded by UV-Main, UC, and ACT
universities, was selected as the ideal production location for Sweet Leaf Milk Tea due to its
vibrant, youthful atmosphere, perfectly aligning with the brand's health-focused image. This
strategic location offers immediate access to a large target market: health-conscious students and
young professionals at these universities, representing a ready consumer base for innovative and
nutritious beverages.

Furthermore, establishing production near these institutions allows for efficient distribution
and marketing. Potential store locations could include spaces near the main entrances of UV-Main,
UC, and ACT, or high-traffic areas such as the student centers and popular hangouts frequented by
students. The area's established food and beverage industry provides additional advantages,
including access to a skilled workforce, reliable suppliers, and a dynamic environment conducive to
product development and innovation. This ensures efficient operations and a strong foundation for
growth.

Figure 13: Google Map

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People

Sweet Leaf Milk Tea is driven by a passionate team dedicated to crafting delicious and
healthy beverages. We believe in the power of natural ingredients, sourcing the freshest sweet
potato leaves directly from local farmers to ensure both quality and sustainable practices. Our
commitment extends beyond the product itself; we're dedicated to providing exceptional customer
service. This commitment is reflected in our comprehensive employee training programs, which
focus on creating a positive and personalized experience for each customer. Our team members
are trained to expertly craft the perfect cup of tea and to provide helpful recommendations and
answer questions with knowledge and enthusiasm. We strive to make every interaction a
memorable part of the Sweet Leaf experience.
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PART VII.
CONCLUSION

Sweet Leaf Milk Tea is well-positioned to capitalize on the growing demands for healthier with
the lowest price beverage. .With the brands mission of combining premium ingredients with unique
flavors at affordable prices reflects its dedication to providing exceptional value and a healthier
alternative for milk tea enthusiasts. Its well-defined goals and objectives—such as expanding its
market reach, launching innovative products, and adopting eco-friendly packaging—align with the
evolving demands of health- conscious and environmentally aware consumers. The Strategic
Business Unit (SBU) that provides an excellent framework in terms of managing its aspects in
business. Building a strong customer relationship and implementing effective marketing strategies,
Sweet Leaf Milk Tea can surely achieve its long-term goals.

In a rapidly changing industry where innovation and consumer- centricity rule, there is no
doubt that SweetLeaf Milk Tea is exactly placed to steal the heart of its customer set. Its focus is
going to ensure success within the dynamic milk tea market of Cebu, and put it on a very short
distance from competition. However it is crucial for Sweet Leaf Milk Tea to always monitor and
check market trends, adapt to change of customers preferences, invest in effective marketing
and branding strategies, and keep up with the demands of the customer to ensure the competitive
edge on the market.

With the competitive pricing of ₱96 per cup ensures accessibility while maintaining
profitability, making it more attractive to students for its student-friendly price. And the strategic
use of social media platforms, influencer partnerships, and collaborations with local businesses
enhances brand awareness and customer engagement. Meanwhile, the carefully selected location
near major universities maximizes exposure to the target demographic, ensuring easy access for
health-conscious consumers. Supported by a well- trained and compassionate team that is
committed to deliver high quality products with excellent customer service.
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With a mix of several products provided strategically, strong marketing strategies, and
creative interaction with customers, Sweet Leaf will capture the hearts of milk tea lovers in
Cebu City and other adjacent places. It also shows broad visibility of the brand through their social
media sites, influencer collaborations, and campus promotions. In addition, identification of
customer feedback, loyalty programs, and high- quality service will help to strengthen the
basis for longer relationships and repeated businesses. Expansion plans, innovation of seasonal
flavors, and the possibility of franchising by Sweet Leaf Milk Tea suggest expansion intentions but
under headings of sustainable growth and in line with emerging consumer needs. With a
commitment to health, sustainability, and satisfaction of customers, Sweet Leaf Milk Tea
has a good chance of being one of the most loved brands within the milk tea industry. By
effectively leveraging the 5Ps of marketing, Sweet Leaf Milk Tea is positioned to make a significant
impact on the beverage industry.

Sweet Leaf Milk Tea's unique blend of health, taste, and sustainability positions it as a strong
contender in the competitive milk tea market. By leveraging its innovative product offerings,
strategic marketing initiatives, and strong customer focus, the brand is well- positioned to achieve
long-term success.

With the help of these things, marketing continues to evolve and Sweet Leaf Milk Tea can
strengthen its position using the following:

 Enhancing Customer Experience: Investing in technology to streamline ordering and

delivery processes, as well as providing exceptional customer service. Assuring customers
comfortability and happier dining with us.

 Expanding Product Lines: Introducing lots of new and alluring flavors without
forgetting to cater specific dietary needs. Like vegan and gluten free.

 Strengthening Brand Partnerships: Collaborating with known brands to promote each

products and reach a wider audience. Partnering with local farmers for sustainable sourcing
of fresh sweet potato leaves. Engaging with local influencers and food bloggers is crucial for
increasing brand exposure.
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 Prioritizing Sustainability: Implementing eco-friendly practices, such as reducing

plastic waste and sourcing sustainable ingredients. Sweet Leaf aims to educate and inspire
its customers by showcasing the environmental benefits of their choices. This focus on
environmental stewardship ensures that Sweet Leaf is not only a flavorful choice but also a
responsible one, contributing to a healthier planet for future generations.
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