ACAS PAST QUESTION

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Don’t study because you need to. Study because knowledge is power.

Here are past questions to aid students of communication arts study effectively.
These past questions are the provision of the Caleb Jacob led administration.
Please do well to maximize this material to your best advantage. We wish you
success.

Precious Emem-Abasi
Director of Academics

GOODLUCK.
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DEPARTMENT OF COMMUNICATION ARTS
SECOND SEMESTER 2012/2013 SESSION

PROGRAMME: DEGREE THREE

COURSE: COM 328 — RURAL COMMUNITY NEWSPAPER

INSTRUCTIONS: ANSWER QUESTION NO.1 AND ANY OTHER. WRITE GOOD

ENGLISH.

1. Location, localization, ownership, development, infrastructure, poverty, and

democratization are seven interwoven concepts in rural community
newspaper management and production. Discuss these concepts and
reconcile them with best practices.

2. A typical rural community newspaper has some professionally defined

delimitations and limitations. Discuss this in your own way.

3. Write a critique on the current trends in rural community newspaper

publishing in the developing world and make your recommendations.

4. The publisher, editor, and he reporters of a typical rural community

newspaper must see themselves as communication artists and aesthetics
and not mere mass communicators. Do you share in this assertion?

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Level 400
University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Course Code/title: Com 414 Situational Public Speaking
Year of Study: Four
Duration: Two Hours
General instruction: Answer question l and any two others

1. Your organization bank (Free for All Bank, Nig. Plc) has introduced a new
product — savings package known as ‗the young will wow‖ for youths to
enable them start a business after school. Write a speech of not more than
two pages introducing this product to University of Uyo students.
2. (a) The fear of public presentations is natural for many public speakers. Why
is this so?
(b) Distinguish between normal and high communication apprehension.
What remedies are available for both of them?
3. (a) Define source credibility Why is it important in public speaking?.
(b) List and discuss the different dimensions of source credibility
4. (a) Explain what is meant by audience analysis and show how a speaker can
analyze his audience
(b) What purpose does audience analysis serve?

5. (a) Choose a topic, state the organizational pattern appropriate for the topic
and give a detailed outline of the presentation.
(b) State the functions of an introduction
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Course Code/Title: Com 415 Environment Reporting
Year of Study: Four
Duration: Two Hours
General Instruction: Answer question one and two others

1. Recall the internet research you carried out on an environmental

communication article in a reputable environmental communication journal.
Write a three-page summary of that study taking care to highlight the topic,
author(s), objectives, methodology, key findings and conclusion (30 marks)

2. Write an editorial (3 pages) on the quality of air and its implications on

plant, animal and human health in Nigeria and recommendations/call for
action for publication in a national daily (20 marks)

3. Write a feature article (3 pages) for publication in an Uyo tabloid on planting

the right type of trees to reduce global warming (20 marks)

4. You have been consulted by the authorities of the University of Uyo to design
a plan to make Uniuyo an environment friendly varsity i.e. ―a green campus‖
Taking into consideration ALL aspects of the environment- air, water,
energy, wastes, land, buildings, and forest; explain the components of your
plan (20 marks)

5. You have been consulted by the Ministry of Education to mount a seminar

on environmental sustainability for Secondary School students. How would
you do this? (20 marks)

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University of Uyo, Uyo

Department of Communication Arts
Second Semester Examination 2015/2016 session

Course Code/Title: Com 426 Organization and Management of Public Relations

Consultancies
Year of Study: Degree Four
Duration: Three hours
General Instruction: Answer question one and any other two

1. The University of Uyo Students‘ Crisis of June 12, 2013 required an

emergency public relations response. What would you have done as a
consultant to manage the crisis bearing in mind the desire of the public to
have information.
2. Public Relations consultancies affect the economy and are themselves
affected by the economy. Discuss.
3. A manufacturing company shut down two years ago at the outbreak of
hostilities in its community of operations is planning to resume production.
You have been consulted and the issue of enabling environment was on the
top of the agenda. How would you go about ensuring this?
 4. Explain your understanding of the ethical issues of lowballing, spinning,
distortions as the impact on the image of the PR practitioner and on the
profession. Give five examples to support your submission.

5. (a) How different is PR counselor from a press agent, lobbyist and publicist?
(b) What are the general attributes of a PR counselor?

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University of Uyo, Uyo

Department of Communication Arts
Second Semester Examination 2015/2016 session

Course Code/Title: Com 441 Special Topic in Advertising and Public Relations

Year of Study: Degree Four

Duration: Two hours

General Instruction: Answer three questions

1. Your organization is planning an end of year get together in which the

immediate past CEO will be sent-off, some long serving staff will be honored
and a new welfare package for the staff unveiled. Draw up a detailed step by
step plan on what the event will look like.

2. You came to work in the morning only to discover that three of your
colleagues were involved in an auto accident that left two of them dead and a
third badly injured. These persons were sent on an assignment by the
organization. As the PR officer what do you do to manage the situation.

3. Your organization has been called upon to get involved in the sponsorship of
the Nigerian contingent to the 2016 Rio Olympic Games. What does it
involve and what does it mean to your organization.

4. People tend to criticize the continuous use of stereotype representations in

advertising. Is there anything wrong with stereotyping? What can be done to
correct this?

5. What does budgeting in Advertising entail? Why should it be the starting

point in any Advertising campaign?

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 University of Uyo, Uyo
Department of Communication Arts
Second Semester Examination 2015/2016 session
Course Code/Title: Com 421 Comparative Media Systems
Year of Study: Degree Four

Duration: Two hours

General Instruction: Answer any three questions

1. The evolution of media systems is closely linked to the political, economic

and social indices of the society. Discuss.
2. Identify three traditional forms of communication in your community. Make
a case for their survival and sustainability.
3. (i) Examine five principles that guided the social responsibility media system
(ii) Examine the five tenets that guided the democratic participant media
system

4. Assess the merits and demerits of the Authoritarian and the Soviet-
Communist media system

5. If you were in a position to recommend a media system to Nigeria, which

system would you recommend? Justify the basis for your recommendation.
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University of Uyo, Uyo

Department of Communication Arts
Second Semester Examination 2015/2016 session
Course Code/Title: Com 422 Drama and Documentary Production
Year of Study: Four

Duration: Two hours

General Instruction: Answer question one and one other in section A (2 questions),
and one question in Section B

SECTION A

1. Identify your group (Group I or Group 2) boldly on the front cover (outer) of
your answer booklet. Discuss how you went about the production of your
drama, the challenges, excitement, procedure and eventual accomplishment.

2. Discuss the character of Drama

3. What constitute the kinds of composition put forward by playwright?

SECTION B
4. Analyse the term‖docurnentar7‘ with examples on two types and showcase
their differences.

5. What are the following?

- Story board
- Vision and Form
- Narration
- Film Producer
 UNIVERSITY OF UYO, UYO
DEPARTMENT OF COMMUNICATION ARTS
SECOND SEMESTER EXAMINATION 2015/ 2016 SESSION
PROGRAMME: DEGREE FOUR
COM 425: INTERNATIONAL PUBLIC RELATIONS
Answer question one and any two questions of your choice

1. Critically take a second look at the research topic you presented and do the
following:
a. Clearly write out your research topic (5marks)
b. Write a one paragraph but smart introduction of the topic (5marks)
c. Write a 100 word abstract for the topic (10marks)
d. Mention four major critical findings /recommendations from your
paper.(10marks)

2. In IPR the concept of publics is fundamental to the study, who in your

opinion is a public and discuss strategic publics of any known multinational
company of your choice.

3. All public relations is local not minding the circumstances. Discuss this
statement within the context of establishing the common and dividing lines
between local and 1nternational public relations?

4. Discuss any five definitions of TPR you know and analyse the common
issues within the definition chosen.

5. Arising from the presentations done in the course of the lectures on IPR ,
discuss four major themes that have affected today‘s landscape of global
public relations?

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UNIVERSITY OF UYO, UYO

DEPARTMENT OF COMMUNICATION ARTS
First Semester Examination 2015/2016
Course Code/Title: Com 419 Advertising Production Techniques
Year of Study: Four
Duration: Two Hours
General Instruction: Answer any three questions of your choice

1(a) Advertising layout is as critical as the advertising message Discuss.

(b) Outline and discuss the different types of advertising layout formats known
to you.

2. As a student of advertising discuss what steps you will take in preparing

and producing print advertising materials for your client.
3. Drawing from your knowledge and with the aid of a diagram, explain the
three phases of a television commercial production.
4(a) Distinguish between advertising copy and copy writing
(b) What will you consider to be the principles of a good copy?

5. Develop a television commercial script for any product of your choice and
produce a story board for it.
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Course Code/Title: Com 415 Environment Reporting
Year of Study: Four

Duration: Two Hours

General Instruction: Answer question one and two others

1. Recall the internet research you carried out on an environmental

communication article m a reputable environmental communication journal.
Write a three-page summary of that study taking care to highlight the topic,
author(s), objectives, methodology, key findings and conclusion (30marks)

2. Write an editorial (3 pages) on the quality of air and its implications on

plant, animal and human health in Nigeria and recommendations/call for
action for publication in a national daily (20 marks)

3. Write a feature article (3 pages) for publication in an Uyo tabloid on planting

the right type of trees to reduce global warming (20 marks)

4. You have been consulted by the authorities of the University of Uyo to design
a plan to make Uniuyo an environment friendly varsity i.e. ―a green campus‖
Taking into consideration ALL aspects of the environment,- air, water,
energy, wastes, land, buildings, and forest; explain the components of your
plan (20 marks)

5. You have been consulted by the Ministry of Education to mount a seminar

on environmental sustainability for Secondary School students. How would
you do this? (20 marks)
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Course Code/Title: Com 431 Trends in Communication and Globalization
Year of Study: Four
Duration: Two Hours
General Instruction: Answer question one and any two others

1. Briefly discuss the stance of your seminar paper with focus on your topic.
What solutions do you proffer?
2. Discuss the implications of globalization on social interactions in the
information age.
3. Explore the influence of globalization on the nature of the media particularly
in the third world countries. What must third world countries do in the face
of globalization?
4. Discuss using clear-cut examples the extent to which globalization has
created a new world where the countries of the world have risen as a single
entity.
5. Globalization is being advocated by the developed countries to further their
own interest and not necessarily to promote the interest of the developing
countries of the world. Take a position on the above statement.

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University of Uyo, Uyo

Department of Communication Arts
First Semester Examination 2015/2016 session
Course Code/Title: Com 417 Political Communication
Year of Study: Degree Four
Duration: Two and half hours
General Instruction: Answer question one and two others

1. For an enduring democracy to thrive in Nigeria, the media must assist in

Nation building, maintain an environment conducive to democracy, promote
free choice of leaders through the ballot box, social justice, equity and
respect for human rights. Arising from these responsibilities discuss how the
media can efficiently discharge these roles.
2. Across the globe propaganda is employed by politicians and political parties
in the pursuit of their ambition for political office. Elucidate your
understanding of propaganda and seven techniques of propaganda.
3. What do you understand by Political advertising and Political Public
Relations? Discuss the four phases of a typical Political advertising.
4. Which institutions and organizations are stakeholders in Political
communication and what are their roles?
5. Media practice is guided by press theories. In the face of reckless abuse
under the Libertarian theory, what should be the way forward for media
practitioners?
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Year of Study: Four
Course Code/Title: Com 414 Situational Public Speaking
Duration: Two Hours 2
General Instruction: Answer question 1 and any two others

1 Your organization a bank (Free for All Bank, Nig. Plc) has introduced a new
product - savings package known as ―the young will grow‖ for youths to
enable them start a business after school. Write a speech of not more than
two introducing this product to University of Uyo students.

2(a) The fear of public presentations is natural for many public speakers. Why is
this so?
(b) Distinguish between normal and high communication apprehension. What
remedies are available for both of them?

3(a) Define source credibility. Why is it important in public speaking?

(b) List and discuss the different dimensions of source credibility.

4(a) Explain what is meant by audience analysis and show how a speaker can
analyze his audience.
(b) What purpose does audience analysis serve?

5(a) Choose a topic, state the organizational pattern appropriate for the topic and
give a detailed outline of the presentation.
(b) State the functions of an introduction.

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University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 20 15/2016 session
Course Code/Title: Com 416 Broadcast Station Management and Operations
Year of Study: Degree Four
Duration: Two and half hours
General Instruction: Answer question one and two others

1. You have been approached by the licensee of a radio station in Uyo which is
experiencing severe c Challenges in terms of dwindling listener loyalty, poor
programming and shortage of quality staff and obsolete equipment. Do a
report on how you are going to turn the dwindling fortunes of this radio
station around and ensure it ranked among the top three in the market.
2. Do an exhaustive overview of Abraham Maslow‘s Hierarchy of Needs and say
how his needs hierarchy can assist broadcast station managers overcome
challenges of managing their personnel.
3. As an aspiring broadcast station manager, discuss the factors you must
consider to succeed on the job. What management model will you-adopt and
why?
4. Discus the highlights of management by objectives and Kurt Lewin‘s
Organizational Change and Development
5. In any broadcast station, the personnel constitute a major resource, what
criteria will you adopt to ensure that you hire the right personnel and retain
same.
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015-2016 session
Department of Communication Arts
Course Code/Title: Com 418 Organization and Management of Advertising Agencies
Year of Study: Four
Duration: Two Hours
General Instruction: Answer question one and any two others

1. ―Management is considered to be a universal phenomenon and organization

is seen as a social system‖ In view of this statement, discuss management
and organization in the following perspective: Features of management;
Levels and functions of management; Interrelationships and
interdependency; subsystem; open system organization
2. As a young entrepreneur desirous of setting up an advertising agency, how
will you deal with the following issues: (i) The organizational and managerial
structure of the agency (ii) The different departments and their social roles
(iii) which department will be more ciitical than the other and why?

3(a) The advertising business is essentially a people business and at the heart of
it is a relationship. What factors in your opinion is responsible for the poor
client-agency relationship?
(b) What are the possible solutions to this problem?

4(a) What are the critical issues today‘s advertising agency scene in Nigeria?
(b) If you were to set up an advertising agency how will you confront these
issues?

5. Discuss the various ways agencies are compensated. As an agency owner,

which will you consider as the best method and why?
 University of Uyo, Uyo
Department of Communication Arts
First Semester Examination 2015/2016 session
Course Code/Title: Com 412 Data Analysis in Communication
Year of Study: Degree Four
Duration: Two and half hours
General Instruction: Answer Question One and two others
1(a) What is t-test and when can it be used for data analysis?
(b) Compute the t-test of the data sets
A B
15 10
16 12
17 13
18 14
19 25
20 26
2(a) Explain what you understand by the Chi square and state when it could be
used for data analysis
(b) Calculate the Chi square value of this distribution and state if there is any
significant relationship between place of residence and opinion expressed at
4df and at 0.05 level of significance. Table value = 4.488

Opinion Expressed
Place of Favourable Neutral Unfavourable Total
residence
Uyo 30 5 10 45
Eket 32 3 15 50
Oron 40 10 5 55
Total 102 18 30 150

5a) Describe what is meant by frequency analysis. At what point in the research
does a researcher carry out this analysis?
(b) Construct a bivariate table from the following data/variables.

(i) Educational Attainment

- University
- College of Technology
- Secondary School
- Primary School
(ii) Age Group
15-24
25-34
3 5-44
45-54
55-64
4(a) Distinguish between a null hypothesis and a research hypothesis. At what
point do you reject or accept a null hypothesis
(b) Explain the following: Nominal data, Ordinal data, interval data, ratio data.
5a) Describe attitude measurement and list and discuss the various scales used
in measuring attitude
(b) Distinguish between measures of association and measures of spread.
Mention at least two of each
 UNIVERSITY OF UYO, UYO
DEPARTMENT OF COMMUNICATION ARTS V
FIRST SEMESTER EXAMINATION, 2014/2015 SESSION
PROGRAMME: [Link]
COURSE: COM 411- MASS MEDIA LAW AND ETHICS
DATE OF EXAMINATION: 24Th MARCH 2016
DURATION: TWO HOURS
INSTRUCTIONS: Attempt Question 1 and two other questions. Neat presentation
and good grammar are of essence.
1(a) Basing your discourse on John Austin‘s philosophy of law and Immanuel
Kant‘s ethical principle, explain the 5 ethical codes which journalists
necessarily have to adhere to in the course of their practice. Enumerate any
5 factors that militate against the ethics or cause journalists to contravene
ethical codes.-15 marks
(b) Junga Zelson is a renound journalist with an impeccable record of
investigative journalism. His media outfit has assigned him to cover State
House of Assembly. His recent report from the House of Assembly contained
this: ―the floor of the House yesterday turned into an arena of exchange of
bows and accusations. Hon Juna and Hon Ganka exchanged deadly blows
while Hon Pina said Hon Sponka was an unrepentant thief despite his
wealth and position‖. Hon Sponka sued Zelson for defamation. (i) State and
explain briefly, the most appropriate defence available for Zelson. —5 marks.
(ii) Assuming Hon Sponka was the one who told Zelson to publish the report
but later turned around to sue, state and explain briefly, the most
appropriate defence for Zelson. —5 marks
(c) A graduate of a certain University approached his former lecturer for
referee‘s recommendation to a would- be employer. The lecturer erroneously
wrote that the graduate was a credible man though he had, in his
undergraduate days, been twice convicted for dishonesty. The lecturer sealed
letter and labelled ―To Whom It May Concerned‖ for onward transmission to
the would-be employer. The graduate craftily opened the letter and saw the
defamatoiy content. He showed to his friend, for the sake of having a
witness, and proceeded to court against the lecturer for defamation. State
and explain briefly, with appropriate case/authority, whether the lecturer
has committed defamation. —5 marks
2(a) Identify and explain in detail, the tripartite concepts in COM 411 —15 marks
(b) In the light of the provisions of Section 39(1) of the 1999 Constitution, is a
journalist being allowed into a restricted venue of an event to cover same a
matter of right or privilege? Why? — 5marks
3(a) Discuss the import, prospects and challenges of the FoI Act, 2011 in
journalism practice in Nigeria?— 10 marks
b) What is press freedom? Is there press freedom in Nigeria? Explain the theme
and the trend of press freedom in the post colonial era in Nigeria. - 10 marks
4(a) Explain the absolute and situational ethical principles relating to
journalism.- 10 marks
(b) Identify and explain, with realistic and verifiable examples, the major ethical
issues prevalent in contemporary media practice in Nigeria. —5 marks
5(a) Explain any 5 of the following: (i) Justification (ii) Absolute Privilege (iii) The
Criminality of Seditious Publication (iv) Privacy Law (v) Contempt of Court
and Journalism Practice (vi) False Attribution of Authorship (vii) Obscene
publication (viii) Ethics and morality — 15 marks
(b) Briefly explain the principle of fair hearing as posited in Plato‘s concept of
justice. —5 marks