UNIVERSITY
INSTITUTE OF
BIOTECHNOLOGY
DEPARTMENT OF
BIOSCIENCES
[Link]. ZOOLOGY
Submitted by: Saumya Dhamanda
UID: 21MSZ1045
Submitted to: Dr. Aashima Bangia
DATA COLLECTION
What is Data Collection?
Purpose of Data Collection
OVERVIEW Methods of Data Collection
Primary Data Collection
Advantages
Disadvantages
Secondary Data Collection
Advantages
Disadvantages
Conclusion
References
WHAT IS DATA COLLECTION ?
• Data collection is the process of gathering and
measuring information on targeted variables in
an established systematic fashion which then
enables one to answer relevant questions and
evaluate outcomes.
• The data collection component of research is
common to all fields of study including physical
sciences, social sciences, humanities and
business.
• Systematic gathering of data for a particular purpose from various sources, that
has been systematically observed, recorded, organized.
• It help us to collect the main points as gathered information.
• While methods vary by discipline, the emphasis on ensuring accurate and honest
collection remains the same.
• The goal for all data collection is to capture quality evidence that then translates
to rich data analysis and allows the building of a convincing and credible answer
to questions that have been posed.
PURPOSE OF DATA COLLECTION
Data collection is an extremely important part of any
research because the conclusion of a study are based on
what the data reveal.
There are several ways of collecting data.
The choice of procedures usually depends on the objectives
and design of the study and availability of time money and
personnel.
The purpose of data collection is-
• to obtain information
• to keep on record
• to make decisions about important issues,
• to pass information on to others
METHODS OF DATA COLLECTION
DATA
PRIMARY SECONDARY
PRIMARY DATA COLLECTION
• Primary data are information collected by a researcher
specifically for a research assignment that has not been
compiled and published on a public forum.
• Companies/researchers generally take the time and
allocate the resources required to gather primary data only
when a question, issue or problem presents itself that is
sufficiently important or unique.
• Primary data are original in nature and directly related to
the issue or problem and current data.
• Primary data are collected through various methods like
interviews, surveys, questionnaires etc.
ADVANTAGES DISADVANTAGES
Targeted Issues are addressed. The investigator has to contend with all the
hassles of data collection deciding:
Data interpretation is better. ◦ why, what, how, when to collect the data
◦ getting funding
Efficient Spending for Information.
◦ ethical considerations
Decency of Data.
High Cost
Proprietary Issues. Time Consuming
Addresses Specific Research Issues. Inaccurate Feed-backs
Greater Control. More number of resources is require
SECONDARY DATA COLLECTION
• Data collected by someone else for some other purpose that
is being used by the investigator for another purpose.
• It must bear reliability, suitability, adequacy to the
researchers/companies work.
• It can be done by 2 methods:
INTERNAL SOURCE EXTERNAL SOURCE
Customer feedback Journals
Sales record Books
Marketing activity Magazines, newspaper
Cost Information Internet
ADVANTAGES DISADVANTAGES
Ease of access. No guarantee for quality of research.
Low cost to acquire. May not be specific to researcher’s
needs.
Clarification of research question.
Incomplete information.
May answer research question.
Not timely.
CONCLUSION
Data collection is gathering of useful information related to the
topic of research. It is significant because it authenticates the
issues related to the research gap. It is a very important part of
a research work because it enables the researcher to take
decisions related to the information available and also to
understand how helpful is the information that will assist in
carrying forward the research work. The analysis of the data
that is collected is every essential because it helps the
researcher to establish a factual basis for building verdict.
REFERENCES
• [Link]
• [Link]
[Link]
• [Link]
• [Link]
• [Link]
• Gibbs, Lisa, et al. "What have sampling and data collection got to do
with good qualitative research?." Australian and New Zealand journal of
public health 31.6 (2007): 540-544.
[Link]
6405.2007.00140.x