Chapter III

METHODOLOGY

This chapter discusses the research methodologies which include the research

design, research locale and time of study, respondents of the study, sampling procedure,

research instrumentation, data gathering procedure, and statistical treatment of data.

Research Design

This study will use the quantitative research in the form of survey research design

and will utilize the descriptive research. According to Bhandari (2022), quantitative

research involves gathering and examining numerical data. It can be used to identify

trends and averages, formulate hypotheses, examine casualty, and extrapolate findings to

larger populations, He defined research as one that entails asking a group of individuals

questions, then examining the answers to learn more about them. Lastly, according to

him, the goal of descriptive research is to precisely and methodically characterize a

population, circumstance, or phenomena. When the goal of the research is to discover

traits, frequencies, trends, and classifications, descriptive research is a suitable option.

Research Locale and Time of Study

The research will be conducted at San Fernando, Romblon during the first

semester of the academic year 2024-2025, from August 2024 to October 2024.
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Respondents of the Study

The respondents of the study will be the owner of the lodging houses, guests,

operators of MIMAROPA Transport Cooperative in San Fernando, Romblon, and

operators of Sibuyan Island Transportation Association in San Fernando, Romblon. This

research will gather data from the three (3) lodging house owners, ten (10) guests, and

fourteen (14) land transportation operators in San Fernando, Romblon. In general, this

study will be utilizing a total of twenty-seven (27) respondents.

Sampling Procedure

A purposive sampling technique will be employed in this study to guarantee a

thorough representation of all significant groups in San Fernando, Romblon's hospitality

industry. The population will be split into three distinct strata: lodging houses owners,

guests, and land transportation operators. Random sampling will be used to guests. This

method gathers varied viewpoints and experiences from various lodging houses, enabling

a more precise and nuanced knowledge of transportation services.

Research Instrumentation

The researchers will use a survey questionnaire in order to gather data and

information needed from the respondents.

The questionnaire will be divided into three parts. The first part includes the

demographic profile of the respondents as to age, sex, location origin, and purpose of

visit. In the second part, the students will answer the question, “What types of land
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transportation services are currently provided by lodging houses in San Fernando,

Romblon?”. The third part contains the questions: To what extent do transportation

services impact the guest satisfaction in the hospitality sector of San Fernando,

Romblon?; and What strategies can be implemented to optimize transportation services to

better meet the needs and expectations of guests and enhance their satisfaction?

Data Gathering Procedure

According to Bhandari (2020), data collection is a systematic process of gathering

observations or measurements. Whether you are performing research for business,

governmental or academic purposes, data collection allows you to gain first-hand

knowledge and original insights into your research problem.

The following activities will be undertaken in the data gathering for the study:

First, the researchers will make statements and questions for the survey questionnaire.

Second, the panels will check the questionnaires and will validate. Third, the validated

questionnaires will be reproduced. Next, the researchers will send letters of permission to

the Campus Director, to the Business Administration and Management Head, to the

Municipal Mayor, and to the respondents. Then, upon securing the letters, the researchers

will distribute the prepare survey questionnaires to the respondents and will personally

manage it, and the respondents will be given enough time to respond or answer in the

questionnaires. Lastly, the forms will be thoroughly completed by the respondents, the

researchers will gather the data and will encode, tabulate, analyze, and interpret it using

the appropriate statistical tools.

Statistical Treatment of Data

The data from the survey questionnaires will be gathered and classified according

to their purpose. The gathered data will be organized into tables and presented with

numerical coding of the respondent attitudes by sentiment level.

1. Percentages will be computed to describe the demographic profile of the

employees in terms of various factors. It will also be used in the describing the

result in the second part of the questionnaire.

The formula for calculating percentage (P) is:

P = f / N * 100

where;

f is the frequency and N is the total number of respondents.

2. Weighted Mean (WM) will be used to calculate the data on the Likert scale

responses provided by the respondents, specifically the third part of the

questionnaire.

∑ wi X i
W = i =1n
∑ wi
i=1

3. The Likert scale responses will be categorized into four levels: Strongly Agree

(SA), Agree (A), Disagree (D), and Strongly Disagree (SD), with corresponding

numerical ranges for each level. This scale will help interpret the respondents’
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responses and provide insights to enhance the guest satisfaction through

optimized transportation services in the hospitality industry of San Fernando,

Romblon.

The third part of the questionnaire will be measured through the Four-Point Likert

Scale.

Table 1.

Four-Point Likert Scale

Scale Statistical Limit Verbal Description Verbal Interpretation

3 2.51 – 3.25 Agree (A) Important (I)

2 1.76 – 2.50 Disagree (D) Somewhat Important (SI)

1 1.00 – 1.75 Strongly Disagree(SD) Not Important (NI)