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Data Mining Techniques and Applications

The document discusses the rapid growth of data and the increasing user expectations for sophisticated information, highlighting the importance of data mining to uncover hidden information. It outlines various data mining techniques, including classification, clustering, and association rules, as well as the algorithms used for predictive and descriptive analysis. Additionally, it emphasizes the need for data cleansing and modification to enhance the effectiveness of data mining outputs.

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11 views8 pages

Data Mining Techniques and Applications

The document discusses the rapid growth of data and the increasing user expectations for sophisticated information, highlighting the importance of data mining to uncover hidden information. It outlines various data mining techniques, including classification, clustering, and association rules, as well as the algorithms used for predictive and descriptive analysis. Additionally, it emphasizes the need for data cleansing and modification to enhance the effectiveness of data mining outputs.

Uploaded by

devipriya210387
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

• Data is growing at a phenomenal rate

• Users expect more sophisticated information

• UNCOVER HIDDEN INFORMATION – Data Mining

• Finding hidden information in a database


• Fit data to a model
• Similar terms
• Exploratory data analysis
• Data driven discovery
• Deductive learning (Instructer centred approach)
Traditional
WAYS Data mining access
database access
QUERY Might not be well Miner needs exact
formed or precisely data
stated
DATA Different version Data to be cleansed
and modified to
better support
OUTPUT Not a subset of data Output of some
analysis of the
contents of database
Database

• Find all credit applicants with last name of Smith.

• Identify customers who have purchased more than $10,000 in the last month

• Find all customers who have purchased milk

Data Mining

• Find all credit applicants who are poor credit risks. (classification)

• Identify customers with similar buying habits. (Clustering)

• Find all items which are frequently purchased with milk. (association rules)
• Involves algorithm to accomplish different tasks.

Data Mining Algorithm

• Objective: Fit Data to a Model

• Descriptive-Identifies patterns or relationship in data

• Predictive-Prediction about values of data using known results

from different data ,based on historical data (past data)

• Preference – Technique to choose the best model

• Search –Technique to search the data– “Query “


DATA MINING

PREDICTIVE DESCRIPTIVE

CLASSIFICATION CLUSTERING

REGRESSION SUMMARIZATION

TIME SERIES ANALYSIS ASSOCIATION RULES

PREDICTION SEQUENCE DISCOVERY


Classification maps data into predefined groups or classes

• Supervised learning – learn from the previous data with human assistance

• Pattern recognition – type of classification ,data is classified based on the

predefined classes

• Example: Predicting terrorists among the passengers by the patterns

Regression is used to map a data item to a real valued prediction variable.

Example: linear regression explains the relationship between age and height of
the person
Value of an attribute changes over time

Type of classification ,for predicting the flood ,speech recognition

• Similar to classification ,except groups are not predefined ,but defined by the data
• Accomplished by determining the similarity among the data
• Alternatively called as unsupervised learning or segmentation .(makes data
as segments )
• Expert need to interpret the meaning of clusters
• Summarization maps data into subsets with associated simple descriptions.
• Characterization
• Generalization
• Example : Calculating mean ,median ,mode in the data

Link Analysis uncovers relationships among data.


• – Affinity Analysis
• – Association Rules
• Example – Market basket analysis

Sequential Analysis determines sequential patterns


Patterns based on time sequence of actions
Example – buying foods in summer and winter/rainy season

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