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Overview of Sampling Methods in Research

The document discusses various sampling methods used in research, including simple random sampling, systematic sampling, stratified sampling, cluster sampling, convenience sampling, judgmental sampling, quota sampling, and snowball sampling. It emphasizes the importance of selecting an appropriate sampling strategy to ensure valid and reliable information while saving time and money. The conclusion highlights that careful planning and execution can minimize sampling and measurement errors.

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4 views12 pages

Overview of Sampling Methods in Research

The document discusses various sampling methods used in research, including simple random sampling, systematic sampling, stratified sampling, cluster sampling, convenience sampling, judgmental sampling, quota sampling, and snowball sampling. It emphasizes the importance of selecting an appropriate sampling strategy to ensure valid and reliable information while saving time and money. The conclusion highlights that careful planning and execution can minimize sampling and measurement errors.

Uploaded by

malayghorai387
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SAMPLING

SOUGATA BISWAS
CHIRABRATA CHAKROBARTY
SUVENDU KAYAL
KALYAN PATRA
INTRODUCTION
Sampling is the process of selecting observations
( a sample) to provide an adequate description and
inferences of the population.

sample:-
o It is a unit that is selected from population
o Represents the whole population
o Purpose to draw inferences.
METHODSS OF SAMPLING
SIMPLE RANDOM SAMPLING
Random
sampling
Researcher randomly selects a
subset of participants from a

.
With Without
population.
Each member of the population
.
replacement replacement

has an equal chance of being


selected.
.

.
. .

.
SYSTEMETIC SAMPLING .

Each member of the


sample comes after an
equal interval from its
previous member.
STRATIFIED SAMPLING
.
Cluster sampling
In this method in which you divide a
population into clusters, and then
randomly select some of these clusters
as your sample.

Area sampling/multi-stage sampling


Convenience sampling Judgmental sampling
In selecting the incidental sample, the In the sampling technique in which
researcher determines the required the sample members are chosen
sample size and then simply collects only on the basis of the
data on that number of individuals researcher's knowledge and
who are available easily. judgment (some logic).
Quota sampling
.
Quota sampling is a method for selecting survey
participants that is a non-probabilistic version of stratified
sampling

As per RESERCHER
judgement
Snowball
sampling
In snowball sampling, the researcher Identifying and
selecting available respondents who meet the criteria
for addition.
After the data have been collected from the subject,
the researcher asks for a referral of other individuals,
who would also meet the criteria and represent the
population of concern.
Ex. social studies
conclusion
In conclusion, it can be said that using a sample in research
saves mainly on money and time, if a suitable sampling
strategy is used, appropriate sample size selected and
necessary precautions taken to reduce on sampling and
measurement errors, then a sample should yield valid and
reliable information.

CREDITS: This presentation template was created by Slidesgo, including


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THANK
you
CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik

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