FACULTY OF ECONOMICS,
DEVELOPMENT & BUSINESS
SCIENCES
SCHOOL OF DEVELOPMENT
STUDIES
BACHELOR OF COMMERCE (GENERAL) PROGRAMME
STUDY GUIDE 2024
(SEMESTER 2)
Strategic Management
BMN 302
Study guide compiled by: Ms. Siyasanga Mgoduka
Title and Full Names of Facilitator
Copyright 2024 edition.
University of Mpumalanga, Mbombela Campus.
No part of this book may be reproduced or transmitted in any form or by any means, electronic or
mechanical including photocopying and recording without written permission from the publisher.
TABLE OF CONTENTS
TABLE OF CONTENTS1. CONTACT INFORMATION2. WORD OF WELCOME
3. MODULE INFORMATION
4. PREREQUISITES
5. RATIONALE FOR THE MODULE
6. PURPOSE OF THE MODULE7. HOW TO USE THE STUDY GUIDE
8. CONSULTATION HOURS
9. MODULE OUTCOMES
10. PRESCRIBE AND SUPPLEMENTARY READINGS
11. STUDY UNITS
12. ASSESSMENT12.1 ASSESSMENT TASKS & WEIGHTING
12.2 Assessment Criteria12.3 Moderation13. Module rules
13.1 Class Attendance, Preparation and General Conduct13.2 Plagiarism
and Academic Integrity.............................................................................................................
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1. CONTACT INFORMATION
Position Name Office Telephone Email Address
Facilitator Ms Siyasanga Mgoduka 207, BLD 9 013 002-0478 [Link]@[Link]
Programme
Prof Andrew Maredza 220, BLDG 9 013-002-0232 [Link]@[Link]
Leader
Head of School Prof Estelle Boshoff 206, BLDG 4 013-002-0196 [Link]@[Link]
Faculty
Mr Siphesihle Khanyile 209, BLDG 4 013-002-0236 [Link]@[Link]
Administrator
School
Ms Lewane Nchabeleng 209, BLDG 4 013-002-0286 [Link]@[Link]
Administrator
2. WORD OF WELCOME
Dear BMN 302 Students
The School of Development Studies welcomes you to the subject Business Management (Strategic
Management) BMN302
We trust that information contained in this learning guide will assist in your preparation for lectures, provide
guidance in your studies and assessments, and contribute to your successful completion of this subject.
3. MODULE INFORMATION
Module Name Strategic Management
Module Code BMN 302 Development date 18/07/2024
Facilitator Ms. Siyasanga Mgoduka
Programme BCom General
Economics,
School Development Studies Faculty Development &
Business Sciences
Year / level 3rd NQF level 7
Credits 240 Notional Hours 160
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4. PREREQUISITES
Please refer to the Faculty Rules and Regulations.
5. RATIONALE FOR THE MODULE
This module will assist with the following:
- Effectively develop and implement corporate strategies
- Set up realistic business objectives
- Perform daily tasks efficiently
- Lead effectively
The purpose of strategic management is to develop an integrative perspective across the
organisations.
6. PURPOSE OF THE MODULE
1. A study guide provides the framework for target education within which goals are spelt out clearly. The
objectives and learning goals are therefore made known to you in advance, so that you know what the
syllabus entails and of what you will have to give an account during and at the end of the course.
The frequent consultation of the study guide is essential, as the study guide defines:- Which work is going
to be dealt with and - Which work must be prepared.
2. A study guide promotes self-tuition on the part of the student
A function of a lecturer at a tertiary institution is to make knowledge available rather than to convey such
knowledge. The responsibility remains yours to master the knowledge and make it your own.
In class the lecturer explains the principles of the subject and their practical application. The absorption of
the details is your responsibility by means of self- tuition from the prescribed textbook and additional
sources in the library. You must start to think independently and to apply self-discipline.
3. A study guide promotes student participation in class. You must be prepared when you come to class. You
must study the relevant work beforehand, otherwise you will not be able to participate meaningfully and
contribute your share
4. This study guide contains important information regarding evaluation dates, prescribed textbooks,
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information concerning lecturers, the syllabus etcetera. competitive advantage for the individual
organisations and the supply chain as a whole.
7. HOW TO USE THE STUDY GUIDE
This study guide should be used in conjunction with the prescribed text, information on Moodle and the
slides used in the contact sessions. It links the material to the outcomes that you have to achieve. You
should regularly consult Moodle for updates of the work schedule, reading material and assessments.
8. CONSULTATION HOURS
It is imperative that you prepare for the contact/online sessions by using the textbooks and other
prescribed material. There is not enough time during contact/online sessions to lecture the textbooks page
by page, and during these sessions we will therefore focus on key terms, concepts, the use of economic
models and the interpretation of results.
Day Time
Tuesday 10:00 – 11:00
Friday 12:00 – 13:00
9. MODULE OUTCOMES
o This module has specific outcomes against which you will be assessed as indicated per lecture
unit.
10. PRESCRIBED & SUPPLEMENTARY READINGS
Prescribed: Lazenby, K., 2022. The strategic management process: A South African perspective. Van Schaik
Publishers.
o Additional study material in the form of journal articles and news reports will be updated on Moodle
during the course of the semester.
11. KEY LEARNING UNITS
Unit / Topic Learning Objectives Readings
Chapters 1.
UNIT 1: The Strategic On successful completion of study Unit 1 the
Management Process student will be able to:
Understand the definition and
explanation of strategic
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management.
Differentiate between the key
elements of strategy.
Identify the people involved in
strategic management.
Understand the characteristics of
strategic planning.
Understand the strategic
management process as well as
why strategy is important.
Recognize the benefits of strategic
management.
Recognize the risks of strategic management.
UNIT 2: Strategic On successful completion of study Unit 2 the Chapter 2
direction student will be able to:
Describe why it is important for managers to
have a clear strategic vision of where the
organization is heading.
Be able to formulate a strategic vision for an
organization.
Explain what a mission is and why it is an
important management tool.
Be able to use the information from this chapter
to develop a mission statement for an
organization.
Discuss core values and their importance for
modern-day organizations.
Be able to use the information from this chapter
to develop values for an organization.
Explain the importance of an integrated
statement of vision, mission and values.
UNIT 3: Strategy, ethics, On successful completion of study Unit 3 the Chapter 3
and social responsibility student will be able to:
Understand the definition and explanation of
ethics and social responsibility
Differentiate between the forces or factors that
could shape ethical conduct in an organization.
Explain how ethical decision making takes
place using an appropriate model.
Distinguish between four approaches to or
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viewpoints on ethical decision making.
Discuss the mechanisms and structures that
could be used to build an ethical organization.
Understand what social responsibility entails
and role of stakeholders in managing social
responsibility.
Describe the link between strategy and ethical
behavior in an organization.
UNIT 4: Internal On successful completion of study Unit 4 the Chapter 5
environmental analysis student will be able to:
Discuss the importance and challenges of
conducting an internal environmental analysis.
Apply a SWOT analysis in an organization and
explain its importance in environmental
analysis.
Identify all the important resources and
capabilities in an organization and discuss their
importance in the resource-based view with
regard to internal environmental analysis.
Describe value chain analysis as a method for
performing internal environmental analysis.
o Apply the functional approach in internal
UNIT 5: External On successful completion of study Unit 1 the Chapter 6
environmental analysis student will be able to
Describe all the elements of the external
environment.
Apply all the elements of the
macroenvironment in the environmental
analysis of an organization.
Describe and identify what an industry is and
how to do an industry-competitive analysis by
using Porter’s model.
Construct a strategic group diagram for an
organization.
Analyze the importance and key success
factors for an organization
UNIT 6: On successful completion of study Unit 1 the
Business-level Chapter 8 & 9
strategies & Corporate- student will be able to
level strategies Understand what a business-level strategy is.
Discuss sustainable competitive advantage.
Describe and implement the five generic
business-level strategies
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Describe the purpose of developing corporate-
level strategies.
Describe the four categories and their related
strategies on a corporate level.
Link the business-level strategies to corporate-
level strategies.
UNIT 7: Components of On successful completion of study Unit 1 the Chapter 15
successful strategy student will be able to
implementation Understand the importance of successful
strategy implementation.
Differentiate between strategy formulation and
strategy implementation.
Understand the role that the implementation
framework plays in the implementation
process.
Assess and discuss the components as drivers
and instruments for successful strategy
implementation.
Identify the role of short-term goals, action
plans and functional tactics as instruments for
strategy implementation.
UNIT 8: Strategic On successful completion of study Unit 2 the Chapter 16
leadership student will be able to:
Understand the role of leadership as a driver
for strategy implementation.
Identify the characteristics of strategic leaders.
Identify and explain the skills associated with
emotional intelligence.
Differentiate between key actions and
responsibilities.
Identify the leadership style necessary for an
organization in a specific industry life cycle.
Discuss the role of strategic leadership in the
fourth industrial revolution.
12. ASSESSMENT
12.1 Assessment Tasks & Weightings
Formative Assessment
Assessment will be done through quizzes, tests, assignments, presentations, and written examination. A
student will fail the module if a participation mark of less than 40% is achieved. Calculation of the
participation mark will be done as follows:
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Assignment 40%
Test 1 30%
Test 2 30%
Participation Mark 100%
Summative Assessment
Students are required to obtain a participation or semester mark of at least 40% in order to gain
examination entry. The participation is calculated as illustrated above.
Final Module Mark
The participation/semester mark has a weight of 50% and the examination 50%. The final module
mark is the weighted average of formative assessments and summative Assessment A final mark of 50%
means “pass” and 75% means “pass with distinction”.
12.2 Assessment Criteria
In presentations, discussions, written assignments, quizzes, tests and examinations evidence of
achievement of the stated outcomes will be demonstrated when the student is able to provide or do the
following:
o
12.3 Moderation
As an integral part of assessment, Moderation at UMP is guided by the approved Assessment and
Moderation of Student Learning Policy. The approach to moderation of non-exit level modules is as
follows:
Formative assessment: The lecturer designs the assessment strategy and sets the formative
assessments. The University uses a system of internal moderation where each assessment is reviewed
(moderated) by a senior colleague in the programme or School. The assessment is written, under full
examination conditions if it is a test, and marked by the lecturer. A sample (20 – 30% depending on the
class size), or all the scripts/assignments in accordance with the UMP Policy, are moderated by the
external moderator.
Summative assessment: The lecturer sets the summative assessment tools and these are moderated by
the external moderator and then subject to careful review at a School Examinations Committee meeting.
The students complete the summative assessment which is marked by the lecturer, and a sample of the
scripts/assignments or all the scripts/ assignments (as described above), are moderated by the Internal
Moderator. The internal moderator will have received a summary of the assessment strategy, a full set of
the module documentation, including the rubrics, and a full set of model answers. The report from the
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Internal Moderator is reviewed by the Lecturer, Programme Leader, Head of School and Dean and
changes made as necessary.
13. MODULE RULES
13.1 Class attendance, preparation and general conduct
Students are expected to attend (virtually) all lectures, tutorials, and other formal learning activities in
accordance with the university rules. Students are also encouraged to read the assigned materials ahead
of lectures and to participate actively and constructively, always bearing in mind the positive correlation
between what one takes out of lectures and what one is prepared to put in through effort and preparation.
In accordance with the university values, which include excellence, integrity, diversity and collaboration,
students are further expected to conduct themselves properly and show respect for both the lecturer and
fellow students; this includes punctuality for all lectures and related meetings.
13.2 Plagiarism and academic integrity
Students should remember that plagiarism is an academic crime, and anyone whose writing displays
instances of plagiarism will be sanctioned, as plagiarism is a serious offense at the UMP, and will be dealt
with in terms of the university’s Academic Integrity Policy.