❑

∫ Asesores dx
❑

Jorge Luis Ramon Cardoza

Villahermosa, Tabasco, March 12, 2020

table of Contents
Summary..................................................................................................................3

Project name............................................................................................................ 4

Background.............................................................................................................. 4

Justification...............................................................................................................5

Goals........................................................................................................................ 7

Market research....................................................................................................... 8

Determination of population and sample..............................................................8

Information gathering technique (Survey)...........................................................11

Survey results.....................................................................................................16

Conclusions of the market study.........................................................................30

Summary

This work is focused on offering math advice, mostly to young people who are of
secondary and higher education age, with the aim of reinforcing knowledge, skills
and abilities in this area. The idea is to carry out a diagnosis of the students who
will take the tutoring sessions to determine which topics they need to understand
better in order to perform well in the subjects they are taking. It is worth mentioning
that these consultations can be offered in person or virtually (through video calls).
Investment will be required in the conditioning of a space that will be used as a
classroom or several classrooms, as demand increases. This advisory method is
expected to be offered initially at CECYTE No. 7 and Federal Secondary School
No. 6 located in the Heriberto Kehoe Vincent Subdivision. It is expected that with
the development of this project there will be four groups of beneficiaries:

1. Mentored: Mainly, young people who will take the tutoring since they will
improve their skills in the area of mathematics that will allow them to have a
better academic performance, which will reduce the failure rate and provide
better preparation for the following levels of education.
2. Parents of students: The benefits they could obtain are, mainly, the
satisfaction of seeing their children acquire new knowledge and skills;
avoiding paperwork, expenses, discussions or problems that would arise if
their child failed.
3. Teachers of those being advised: Those being advised will be able to be
more receptive, participative and successful students in the classroom,
which will allow the class to flow, delays in the subjects will be avoided,
logically, it will be possible to study the entire syllabus during the school
year, which would reduce the frustration or worry of seeing that their
students do not understand.
4. Advisors: One of the great results of teaching is learning. That is, advisors
will be able to deepen their understanding of the topics they teach, helping

3
 them improve their skills both in the subject taught and in their teaching
skills.

Project name

∫ MateAsesoresdx
❑

Background

Nowadays, it is very common to hear young people say: “I don’t like math.” And, in
most cases, these young people have a poor performance in that subject. I am
very sure that in almost all educational institutions in Villahermosa, the majority of
students who are part of the failure rate statistics, fail mathematics or related
subjects. And this creates a chain reaction: a young person who starts secondary
school encounters complex subjects that he does not understand, which leads to
poor or failing academic performance; the following year the same thing happens
since skills and knowledge from the previous year are required; he reaches high
school level in the same situation. The issue of finding out why students continue
to pass these subjects without having the required knowledge is a very important
issue, however, it will not be addressed in this project.

In an attempt to improve their children's academic performance, parents may resort

to taking their children to tutoring. In Villahermosa there are very few companies
that are dedicated, in an organizational way, to offering this service, despite that,
there are many people who offer private advice. In any situation, counseling
sessions almost always have the same structure: a student comes with a problem
on a specific topic that he or she doesn't understand and the counselor helps him
or her understand how to solve that specific problem.

4
Justification

From my point of view, providing advice requires a little more in-depth work than
just helping to resolve a problem that one has doubts about. The idea of evaluating
or diagnosing, or rather, the person being advised allows us to identify where they
are. Knowing the topics that are being covered in the level of study you are
currently taking allows you to identify where you should be. So, if we know both
aspects: where the client is and where he or she should be, it helps us to be able
to provide the client with a teaching proposal that is appropriate to his or her
needs. In other words, the advice that will be offered will allow for an efficient use
of the time of the person being advised, that is, the student will be using his time to
learn or reinforce only the subjects that he requires so that he can be at the
academic level that he is taking. The advantage of this method is that you will
avoid spending more time, money and effort on learning something that is not yet
your time to learn.

Another important aspect of counseling is follow-up. It is expected to have a close

relationship with those being counseled to find out how their academic
performance is during and after counseling and to know what changes were
verified.

This will have a positive impact at different times in the life of the person being
advised: in the short term, the person being advised will be able to understand the
subjects taught during his/her schooling; in the medium term, the person being
advised will be better prepared (with the necessary knowledge and skills) for the
next level of education; and in the long term, the person himself/herself could help
other people to learn these subjects and repeat the cycle of benefits.

5
Goals

General:

 Offer specific math tutoring in person or virtually to provide the knowledge

and skills needed to perform well academically.

Specific:

 Evaluate the knowledge of those being advised with a diagnostic

assessment to identify areas of opportunity.
 Outline a teaching plan through a schedule to determine the topics that
need to be taught.

6
Market research

Determination of population and sample

The population expected to be impacted is all students enrolled at CECyTE

Campus No. 7 and Federal Secondary School No. 6. Based on data obtained from
the Educational Information and Management System (SIGED) website, the
number of students at Federal Secondary School No. 6 is as follows:

In the morning shift:

In the afternoon shift:

7
With this information we know that altogether we have a total of 677 students
enrolled in this period. This amount is a portion of the population.

The other part of the population is made up of students who study at CECyTE
campus no. 7. I managed to obtain this information on the institution's portal. So
that:

8
Considering the two shifts: morning and afternoon; the total number of students
enrolled in this period is 1,358 students.

The population expected in this project is the set of students, that is, from both
CECyTE and Federal Secondary School; therefore, the total population is 2,035
students.

To facilitate the work, the survey will be carried out on a sample of the population,
for a specific purpose the well-known formula will be used to determine the sample
size with known or finite populations, namely:

2
N ∙ Zα ∙ p ∙ q
n= 2 2
e ∙ ( N −1 ) +Z α ∙ p ∙ q

Considering a probability of success (p) and error (q) of 0.5, an error level of 3%
and a confidence level of 95%, which would be equivalent to a value of Z α 1.96. The
formula would be as follows:

(2035)∙ ( 1.96 )2 ∙ (0.5)∙(0.5)

n=
(0.03)2 ∙ ( 2035−1 )+ (1.96 )2 ∙(0.5)∙(0.5)

1954.414
n=
2,781

n=702.716968 ≈ 703

This formula results in a sample of 703 students who will be surveyed, and it is
expected that the data obtained will be significant.

9
Information gathering technique (Survey)

The technique that will be used to collect the desired information will be the survey
and with the help of a questionnaire, as an instrument of this technique.

Due to the current situation with the COVID-19 pandemic, the educational
institutions that are intended to be surveyed are closed, so conducting the survey
in person would require a lot of time and effort. We will make use of the
advantages that ICT offers us when creating a form in Google Drive, it is an online
form that can be completed from a computer to a cell phone.

The format and structure of the survey is shown below:

10
Mathematics Tutoring Survey
This survey is aimed at high school and college students in order to
know their interest in receiving math tutoring and the way in which they would like it
receive
them.
Below you will find a series of multiple choice questions, please
select the option that most closely matches your way of thinking.

*Mandatory

Section 1: General information.

In this section, questions will be asked to obtain general information about you and your interest in
of mathematics.
counseling.

What level of study are you currently pursuing?

*

Secondary

Preparatory

Considering the level of education where you are. How do you feel about
regarding math topics? *

I feel I have the necessary knowledge, but I would like to learn more.

I feel that I have the necessary knowledge and I feel satisfied.

I feel like I lack knowledge and I want to learn.

I feel like I lack knowledge, but I am satisfied.

Are you interested in receiving advice?

*

Y 11

e
No
What would you like to see
* in the
consultancies?
Solve exercises that I have for homework.

Explanation of the topics I am studying.

Explanation of topics that I should have learned before and I

don't know.
Any topic related to mathematics.

How would you like to receive this* advice?

Online.

In person: at my house.

In person: in a classroom.

Other
s:

How long would you consider it appropriate for the consultation

to last?
45 minutes

1 hour

1 hour and 30
minutes
Other
s:

Section 2: Learning situations.

In the next section they will ask questions to find out your interest in teaching situations and
learning. A situation will be mentioned and a scale from 0 to 10 will appear where 0 represents that
you would not be interested in being in that situation at all; and 10 represents that you would be very
that situation.
interested Please
in being in select the scale that best suits your interests.

12
The advisor explaining a topic or exercise.
*

0 1 2 3 4 5 6 7 8 9 10

I'm not interested I'm very interested.

Me solving exercises alone. *

0 1 2 3 4 5 6 7 8 9 10

I'm not interested I'm very interested.

Me explaining a topic or exercise to the advisor.

*

0 1 2 3 4 5 6 7 8 9 10

I'm not interested I'm very interested.

Me solving an exercise with a group of classmates. *

0 1 2 3 4 5 6 7 8 9 10

I'm not interested I'm very interested.

Me explaining a topic or exercise to a group of classmates. *

0 1 2 3 4 5 6 7 8 9 10

I'm not interested I'm very interested. 13

 Have access to a digital library with topics to review or learn. *

0 1 2 3 4 5 6 7 8 9 10

I'm not I'm very interested.

interested

Section 3: Price
In this section, questions will be asked regarding the price of the consultations.

Based on your previous responses to the entire survey, how much would you be
willing to pay per session?*
Please use a closed number such as 10, 20, 30, etc.

$50 or less.

Between $50 and

$100
$100 or
more.

Do you think you would have support from your parents or guardians to pay for
advice?
the *

Y
e
No

Send

Never send passwords through Google Forms.

This content was not created or endorsed by Google. Report Abuse - Terms of Service - Privacy Policy

Forms
14
Survey results

Section 1: General information.

1. What level of study are you currently pursuing?

Preparatory 500
Secondary 203
Total 703

¿Qué nivel de estudio está cursando actualmente?

29%

Preparatoria
Secundaria

71%

71% of respondents were young people studying in high school.

2. Considering the level of education where you are. How do you feel about
math topics?
I feel I have the necessary knowledge, but I would like to learn more. 198
I feel like I lack knowledge and I want to learn. 397
I feel that I have the necessary knowledge and I feel satisfied. 76
I feel like I lack knowledge, but I am satisfied. 32
Total 703

15
 Considerando el nivel de educación donde te en-
cuentras. ¿Cómo te sientes con respecto a temas de
matemáti cas?

5% Siento que tengo el conocimiento

necesario pero me gustaría
11% aprender más.
28% Siento que me falta conocimiento y
quiero aprender.
Siento que tengo el conocimiento
necesario y me siento satisfecho.
Siento que me falta conocimiento
pero estoy satisfecho.

56%

From this result we can see that 61% of respondents do not feel that they have
the mathematical knowledge and/or skills for the level they are at. However, 84%
of respondents want to learn, regardless of how they feel about their level of
studies, but the majority of those who have a desire to learn (56% of the total
respondents) are young people who lack knowledge for the level of study they
are at.

3. Do you know where you could get math tutoring?

No 474
Yeah 229
Total 703

16
 ¿Sabes dónde podrías tomar asesorías de Matemáti cas?

33%

No
Sí

67%

67% of respondents do not know where they could get advice, which could be
considered an advantage because it indicates that there is little competition or
that the competition is not very well known.

4. In case you answered yes to the previous question. Is it an organization or

a person who offers the advice?
22
A person 9
22
Total 9

17
 En caso de que hayas respondido que sí a la pregunta anterior. ¿Es
una organización o una persona quién ofrece las asesorías?

Una persona

100%

Interestingly, the 229 respondents who knew where they could receive advice
answered that the person they knew who could offer them advice was a person
and not an organization. This could also be an opportunity because the
“competition,” in this case, are people who may offer advice informally.
Furthermore, the fact that they are individuals who offer advice can be a source
of advisors for the project and thus instead of seeing them as competition, they
could be considered allies, if they are willing to be part of the project.

5. Are you interested in receiving math tutoring?

Yeah 614
No 89
Total 703

18
 ¿Te interesa la idea de recibir asesorías de
Matemáti cas?

13%

Sí
No

87%

Consistently, almost the same percentage of respondents who answered in the

first question that they wanted to learn more about mathematics (84%) answered,
in this question, that they are interested in the idea of receiving tutoring (87%).
This provides greater security in knowing that customers in this section of the
market are at least interested in knowing what is being offered.

19
 6. What would you like to see in the consultancies?
Explanation of the topics I am studying. 366
Solve exercises that I have for homework. 211
Explanation of topics that I should have learned
263
before and I don't know.
Any topic related to mathematics. 184
Total 1024

¿Qué te gustaría ver en las asesorías?

Cualquier tema relacionado a matemáticas.

Explicación de temas que debí aprender antes y no los sé.

Resolver ejercicios que tengo de tareas.

Explicación de los temas que estoy cursando.

0 50 100 150 200 250 300 350 400

These results show that respondents are most interested in reinforcing the topics
they are studying at this very moment. Secondly, they are interested in learning
topics that they should already know, but don't. With this we can get an idea of
what they would expect to receive in the consultations.

7. How would you like to receive this advice?

In person: in a classroom. 344
Online. 246
In person: at my house. 113
Total 703

20
 ¿Cómo te gustaría recibir esas asesorías?

16%

Presencial: en un salón de
clases.
En línea.
49%
Presencial: en mi casa.

35%

49% of respondents, almost half, prefer to receive advice in person and in a

classroom. Despite this, a good percentage, namely 35% of respondents are also
interested in receiving online advice. And finally, there is very little interest in
receiving advice at home.

8. How long would you consider it appropriate for the consultation to last?
1 hour 304
1 hour and 30
minutes 212
45 minutes 133
20 minutes 18
2 hours 36
Total 703

21
 ¿Cuánto ti empo te parecería apropiado que durara la
asesoría?

5% 1 hora
3% 1 hora y 30 minutos
45 minutos
19%
43% 20 minutos
2 horas

30%

43% of respondents prefer counseling sessions to last 1 hour, the second most
popular option (30%) is 1 hour and 30 minutes. These are the two most
significant answers.

22
 Section 2: Learning situations.
In this section, situations will be considered ideal if the highest percentage of
responses is between 8 and 10, situations will be considered acceptable if the
highest percentage of responses is between 4 and 7, and situations will be
considered unacceptable if the highest percentage of responses is between 0
and 3.

9. The advisor explaining a topic or exercise.

El asesor explicando un tema o ejercicio.

350

300 41,3%, 290

250

200

150
15,9%, 112
100 11,9%, 84
10,0%, 70 9,4%, 66
50 4,1%, 29 3,4%, 24
1,4%, 10 2,6%, 18
0
1 2 3 5 6 7 8 9 10

Since 69.1% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

23
 10. Me solving exercises alone.

Yo resolviendo ejercicios solo.

300 40,0%, 281

250

200

150

13,7%, 96
100
8,7%, 61 8,3%, 58 8,1%, 57
50 5,8%, 41 5,3%, 37
4,0%, 28
2,0%, 14 1,8%, 13 2,4%, 17
0
0 1 2 3 4 5 6 7 8 9 10

Since 58.9% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

11. Me explaining a topic or exercise to the advisor.

Yo explicando un tema o ejercicio al asesor.

180 23,6%, 166
160
140
17,6%, 124
120 16,2%, 114

100
80
9,2%, 65
60 7,1%, 50 8,0%, 56
6,1%, 43
40 3,8%, 27 4,4%, 31
2,7%, 19
20 1,1%, 8
0
0 1 2 3 4 5 6 7 8 9 10

Since 50.5% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

24
 [Link] solving an exercise with a group of classmates.

Yo resolviendo un ejercicio con un grupo de compañeros.

180
160 22,2%, 156
19,9%, 140
140
120
100
12,1%, 85 11,8%, 83
80
9,0%, 63
60 7,0%, 49 6,5%, 46
40 5,1%, 36
4,0%, 28
2,4%, 17
20
0,0%, 0
0
0 1 2 3 4 5 6 7 8 9 10

Since 53.9% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

13. Me explaining a topic or exercise to a group of classmates.

Yo explicando un tema o ejercicio a un grupo de

compañeros.
160
140 19,1%, 134

120 15,4%, 108

100 12,5%, 88 12,8%, 90 12,2%, 86
80
9,0%, 63
60 7,3%, 51
5,4%, 38
40
3,4%, 24 3,0%, 21
20
0
0 1 2 3 5 6 7 8 9 10

Since 46.7% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

25
 [Link] access to a digital library with topics to review or learn.

Tener acceso a una biblioteca digital con temas para repasar

o aprender.
200
25,2%, 177
180
160 21,6%, 152
140 18,9%, 133
120
100
80
60 7,1%, 50 6,4%, 45
40 4,1%, 29 4,7%, 33 4,1%, 29
2,8%, 20 3,1%, 22
20 1,8%, 13
0
0 1 2 3 4 5 6 7 8 9 10

Since 65.7% of respondents rated it between 8 and 10, it is considered to be an

ideal situation for the respondents.

As a final conclusion, all teaching situations seem to be ideal for the respondents,
obviously some more than others: The most accepted with 69.1% is the situation
where an advisor explains a topic, the second most accepted with 65.7% is
access to a digital library to be able to review or learn math topics. The least
accepted situation, with 46.7%, is the situation in which students explain a topic
or exercise to a group of classmates. By knowing these learning or teaching
preferences of respondents, a clearer perspective can be created on how advice
should be offered to be more accepted by clients.

26
 Section 3: Price

[Link] on your previous responses to the entire survey, how much would
you be willing to pay per session?

¿cuánto estarías dispuesto a pagar por sesión?

14%

Entre $50 y $100

$50 o menos.
51% $100 o más.

35%

Just over half of respondents, 51%, are willing to pay between $50 and $100 for
advice, though a significant 35% are only willing to pay $50 or less. From another
perspective, you could say that 65% are willing to pay $50 or more for advice.

27
 [Link] you think you would have support from your parents or guardians to
pay for the counseling?

¿Consideras que tendrías apoyo de tus padres o tutores para pagar

por las asesorías?

8%

Sí
No

92%

It is very gratifying to know that 92% of parents or guardians are willing to support
those surveyed in the idea of taking counseling. Beyond the fact that the monetary
expense for the consultations will be covered, it demonstrates the interest that
these people have in the learning and preparation of the respondents.

28
Conclusions of the market study.
Approach Conclusions
The area looks promising because it shows a lot of learning in math
tutoring.
Around It is a very busy area during school periods, although a little empty during
the holiday periods. However, greater efforts could be made to offer
counselling programmes during the holidays.
Most clients could be found at the upper secondary level of education
because there are more students enrolled at that level, although there are
a good number of students enrolled at the secondary level.
Most students at these two educational levels do not have, or at least do
not feel that way, the necessary knowledge in mathematics for the level
Customers
they are at and are willing to learn. In addition to these types of clients,
there are others who feel they have the necessary knowledge for their
current level of study, but still want to learn. They are all open to the
possibility of receiving advice and many of them have the support of their
parents and guardians.
What seems to be most appealing to the client is a session of between 1
hour and 1 hour and a half, mainly in a classroom, although it can also be
online. The advisor is expected to explain topics that they are studying
and, to a lesser extent, but equally important, topics that they should have
learned and do not know. Although the above will be the main teaching
Product situation, with the idea of enhancing learning and understanding of the
topics, the student will have to solve exercises and explain them either to
the student advisor or to other classmates. A digital library will also be
offered where they can learn or review the aforementioned. The expected
price will certainly be more than $50 pesos per session, but it could be
more or less than $100.
Competence Although it is known that there are various organizations that are
dedicated to advising young people such as Kumon or Mr. Nerd. In the
chosen market section, these organizations are almost unknown. Thus,

29
leaving individuals who provide advice as competition. I think that most of
these people might have some other economic activity as their main
source of income, so offering advice could be a secondary source of
income or, at best, they do it only to reinforce their knowledge or to help
young people who lack it. I say “in the best case scenario” because if
these people’s main reason for giving advice is not to make a profit, the
possibility of turning them into allies could open up so that they could join
the project and join forces to achieve a common goal: to contribute to
ensuring that young people can receive math advice. Therefore,
competition could become a source of recruitment of human resources for
the project.

30