Retail Sales Training
Retail Sales Training For
Better Customer Service
About us :-
eLeaP LMS is a leader in the e-learning industry because
its learning management software system is flexible, adaptable
and customizable – and so easy to use it can be up and running in
a matter of minutes with no special training. eLeaP also has an
extensive library of over 700 ready-to-go training courses which
you can easily deploy to your team. Many of our customers
greatly benefit from our free professional training services to
help them make sense of the confusing and expensive training
and e-learning landscape.
Employees must be engaged to be most effective and productive.
Using a customizable e-learning system that provides relevant
employee training will better engage staff, with the potential to
increase productivity and revenue. It’s been estimated that nearly
25% of all employees leave their job because there simply aren’t
enough training or learning opportunities.
[Link]
Why is Important
Knowing the seven steps of a sale gives you an overview of
how a sale is conducted from beginning to end. Learning the
various methods of approaching a customer is the first step in
that process.
What You'll Learn
The seven steps of a sale
The importance and purposes of the approach in the sales
process
How business-to-business sales representatives conduct the
initial approach
The three initial approach methods used by retail salespeople
[Link]
Key Term
service approach method
greeting approach method
merchandise approach method
Steps of a Sale
Professional salespeople go through seven steps when
helping a customer make a purchase.
Approaching the customer
Determining needs
Presenting the product
Overcoming objections
Closing the sale
Suggestion selling
Relationship building
[Link]
Approaching the Customer
The approach is the first face-to-face contact with the customer. The
approach sets the mood or atmosphere for the other steps of the sale.
It has three purposes:
to begin conversation
to establish a relationship with the customer
to focus on the merchandise
Approaching the Customer
When approaching the customer, follow these rules:
Treat the customer as an individual.
Be perceptive about the customer’s buying style.
Be enthusiastic, courteous, and respectful.
[Link]
Steps of a Sale
Sometimes it is easy to
remember many steps by
creating a mnemonic
device, such as ANPOCS
for the steps of a sale.
What is the significance
of each letter in this
mnemonic device? How is
“Customer Relationship
Building” part of the sales
process?
[Link]
The Approach in Business-to-Business
Selling
In B2B selling, the salesperson will set up an appointment
in the pre-approach stage of the sale. At the approach,
follow these rules:
Arrive early to show you are interested and give
yourself time to organize your thoughts.
Introduce yourself and your company.
Use the customer’s name.
Offer a business card.
[Link]
The Approach in Retail Selling
There are three methods you can use in the initial
approach to retail customers:
the service approach
the greeting approach
the merchandise approach
The Service Approach
In the service approach method, the salesperson asks the
customer if he or she needs assistance. This method is
acceptable when the customer is obviously in a hurry or if
you are an order taker for routine purchases.
[Link]
The Greeting Approach
In the greeting approach method, the salesperson simply
welcomes the customer to the store. This lets the customer
know that the salesperson is available for any questions or
assistance.
The Merchandise Approach
In the merchandise approach method,
the salesperson makes a comment or asks questions about
a product in which the customer shows interest. This
method can only be used if a customer stops to look at
a specific item.
[Link]
Learning Management System
CONTACT
US is an experience.
Learning
Everything else is just an information
[Link]