Order Fulfilment & Customer
Service
Introduction
Session Agenda
1) Introduction to module
2) Assessments
3) Source of information
Text Books
Text Books
Joel D. Wisner; [Link] Leong, “Principles Of
Supply Chain management” (A balanced
Approach). FT Prentice Hall. 7th Edition 2006
Supply Chain Management
Management of the flow of goods or services between entities in the
chain to realize delivery of end products or services, satisfying
customers at minimum cost.
OR
Set of approaches utilized to efficiently integrate suppliers,
manufacturers, warehouses and stores, so that merchandise is produced
and distributed in the right quantities, to the right locations at the right
time in order to minimize system wide costs while satisfying service
level requirements.
Returned Goods
Material Flow
Cash Flow
Supplier Factory Retailer Consumer
Supplier Distr. Center Retailer
Information Flow
Why is SCM difficult?
Different facilities may have different, conflicting
objectives
◦ Suppliers want manufacturers to commit themselves to
purchasing large quantities in stable volumes with flexible
delivery dates
◦ Manufacturers want large production runs
◦ Warehouses and Distribution Centers want to reduce
inventory
◦ Reduction in inventory levels increase transportation costs
Conclusion
Supply chains compete, not companies
Most of the opportunities for cost reduction and
value enhancement lie at the interface between
supply chain partners
Supply chain integration implies process
integration
End of Topic