Descriptive Statistics
Std.
N Minimum Maximum Mean Deviation
Price 102 3 5 4.04 .465
Customer Demand 102 3 5 3.86 .546
Promotional Offers 102 2 4 3.25 .481
Quality 102 2 5 3.71 .698
Distributor 102 2 5 3.39 .600
Relationship
Pricing 102 2 5 3.18 .620
promotional offers 102 2 4 2.89 .561
customer demand 102 3 5 3.69 .660
Distributor 102 2 4 2.99 .410
relationship
Quality 102 4 5 4.24 .426
Pricing 102 1 2 1.38 .488
Quality 102 2 3 2.72 .453
Demand 102 2 3 2.81 .391
Promotional Offers 102 1 3 1.90 .386
Sales Person 102 1 3 1.88 .532
Availability
i intend to purchase 102 3 5 3.82 .515
KRPL's products
Valid N (listwise) 102
Key Variables Interpretation:
1. Price (Mean: 4.04, Std. Deviation: 0.465):
o Interpretation: On average, respondents rated price as an important
factor (mean = 4.04, close to 5). The low standard deviation (0.465)
indicates that most respondents have similar opinions about the
importance of price.
2. Customer Demand (Mean: 3.86, Std. Deviation: 0.546):
o Interpretation: Customer demand is also considered fairly important
(mean = 3.86). The standard deviation of 0.546 suggests slight
variability in how respondents perceive this factor.
3. Promotional Offers (Mean: 3.25, Std. Deviation: 0.481):
o Interpretation: Promotional offers seem to be moderately important
(mean = 3.25). The standard deviation suggests a moderate
agreement, with a little variability in responses.
4. Quality (Mean: 3.71, Std. Deviation: 0.698):
o Interpretation: Quality is rated fairly high, with a mean of 3.71.
However, the standard deviation (0.698) indicates there’s more
variability in how respondents rate this factor.
5. Distributor Relationship (Mean: 3.39, Std. Deviation: 0.600):
o Interpretation: The distributor relationship is moderately important,
with an average score of 3.39. The standard deviation indicates some
variability in how respondents view the relationship with the distributor.
6. "I Intend to Purchase KRPL’s Products" (Mean: 3.82, Std. Deviation:
0.515):
o Interpretation: On average, respondents have a relatively positive
intention to purchase KRPL’s products (mean = 3.82). The low standard
deviation (0.515) shows that most respondents are consistent in their
intention.
Insights:
Price and Quality are considered the most important factors for the
retailers, as shown by the highest means (4.04 and 4.24, respectively).
Promotional Offers seem to be less critical, as the mean for this factor is
lower (1.90-3.25 across different questions).
Salesperson Availability has the lowest mean (1.88), indicating it is not as
important or effective compared to other factors.
Purchase Intention is relatively strong (mean = 3.82), meaning most
retailers have a positive outlook toward purchasing KRPL’s products.
What to Focus on:
Price and quality have high means and should be emphasized in your analysis
as key factors influencing retailer purchase intention.
Since there is variability in how some factors are perceived (e.g., promotional
offers, distributor relationship), you might explore these further to see if they
have different impacts across various types of retailers.
Reliability Statistics
Cronbach's
Alpha N of Items
.628 15
Model Summary
Adjusted R Std. Error of
Model R R Square Square the Estimate
1 .724a .355 .549 .476
a. Predictors: (Constant), Sales Person
Availability, Demand, Customer
Demand, Promotional Offers,
promotional offers, customer demand,
Distributor relationship, Price, Quality,
Distributor Relationship, Pricing,
Quality, Promotional Offers, Pricing,
Quality
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta
1 (Constant) 4.810 1.106
Price -.196 .127 -.177
Customer Demand .131 .102 .138
Promotional Offers .094 .132 .088
Quality -.008 .118 -.011
Distributor Relationship -.021 .105 -.025
Pricing .225 .090 .271
promotional offers -.017 .089 -.018
customer demand .011 .095 .013
Distributor relationship .183 .126 .146
Quality -.140 .145 -.116
Pricing -.300 .141 -.284
Quality -.231 .115 -.203
Demand .011 .151 .009
Promotional Offers -.116 .141 -.087
Sales Person Availability -.176 .107 -.182
a. Dependent Variable: i intend to purchase KRPL's products