STRATEGIC MANAGEMENT PAPER
Section: BSBA 2E
Group No. 5
Student Name: Flores Ross Zaymar A.
Home Address: Tarcan Baliuag Bulacan
Email Address: rosszaymar@[Link] Cell. No.: 09916860605
Product/Service: Egg Supplier
Business Enterprise Model: MSME (Micro, Small and Medium Enterprise)
Problem Statement 1. Scarcity in supply
Summary:
2. Small sizes of eggs
3. High prices of eggs
(Group Consensus)
I. Vision and Mission
Vision:
The vision of this company is to increase the supply of farm-fresh egg production in the
country, enabling us to export to various countries internationally. And to become leading
provider of farm fresh eggs in our country while maintaining sustainable practices in farm.
especially
Mission:
in these times. However, the price of eggs is currently rising due the inflation
happening in our country.
Our objective is to fulfill our customers' needs by providing them with fresh, quality
eggs, whether they are for home or commercial use. We are committed to assessing the
challenges that face egg supplies by following legal requirements and using sustainable
farming practices. In this business, we prioritize the welfare of our chickens, follow the rules,
and innovate to make things better. Our goal is to exceed, rather than just meet, your
expectations while maintaining a safe and environmentally friendly community. We hope to
develop a strong relationship with our customers based on community, sustainability, and
quality.
II. Object Oriented Systems Diagram
IV. Problem - Strategy Matrix
PROBLEM - STRATEGY MATRIX (MAP)
Ite
Gross Domestic Product
m C G I X M P
Gov' Impor
GDP-pc = [C + G + I + (X - M)] / P
No. Consumer t Investmnt Export t Popn.
A. Marketing Factors
1 1. Product (Quality & Quantity)
2 2. Price
3 3. Promotions
4 4. Place
5 5. People
6 6. Process
7 7. Physical Evidence
8 8. Customer
9 9. Cost
10 10. Communication
11 11. Convenience
B. Financial Factors
12 1. Balance Sheet
13 2. Income Statement
14 3. Cash Flow Statement
15 4. Equity Statement
C. Operations
16 1. Operational Strategy
17 2. Process Management
18 3. Supply Chain
19 4. Quality Control
20 5. Capacity Planning
21 6. ISO Compliance
22 7. Env. Sustainability
23 D. Human Resource
24 E. Socio-Economic/Geopolitics
25 F. Technology
(Matrix Description and Discussion)
Customers should trust and buy our products based on its quality, which is normal egg size. Ensuring
the eggs' size meets the standards and expectations of consumers will raise and affect our
profitability. We should be on track and minimize the chance of scarcity of eggs in the event of high
demand from clients for eggs. How do we sell eggs if we don't have them? For this company, pricing
is also very important. The inflation, increased feed and vitamin costs, and operational
incompetence affect the pricing strategy. The profitability of the business depends on keeping
competitive pricing and recovering the expenditure.
I. Strategy Implementation
Problem: (increasing price of eggs)
Strategic Steps Schedule / Time Frame Budget Estimate (Cost)
(Procedure)
1. Improve the Poultry
Farm
Equipment and
Cages
2. Buy and raise chicks Ave. Price per chick (₱50 -
Buy additional ₱150)
100 Chicks
200 chicks= ₱10,000 -
₱30,00
[Link] Alternative and Ave. Price of feeds per
low price yet quality sack (₱1,500)
Feeds
24 acks= ₱36,000
Provide Vitamins Ave. Price of vitamins
and Supplements (₱500)
24 pcs of vitamins=
₱12,000
Always clean Price of disinfectant
their cage and (₱17)
bedding
3 pcs a month= ₱612 a
year
Regularly inspect 2 employees wage (₱200
chickens and a day)
coops for mites,
lice and worms In one year= ₱144,000
Provide lighting for Ave. Price for LED lights
the chickens (₱100)
10 pcs= ₱1,000
Budget Summary
Equipment and cages ₱30,000
High quality feeds ₱36,000
Vitamin Supplements ₱12,000
Disinfectant ₱612
Employees ₱144,000
LED Lighting ₱2,000
Water ₱8,400
Electricity ₱9,000
TOTAL ₱242,012
VI. STRATEGY DISCUSSION
a plan on implementing strategy to mitigate rising egg prices by practicing improved
poultry farming. It mentions the main steps in this regard as upgrading the equipment,
acquiring 100 additional chicks worth ₱10,000, quality feed at ₱36,000 per year, and
vitamins and supplements worth ₱12,000 per year. Disinfectant costs for cleaning the cages
and pest inspection are also considered as ₱612 per year, along with two employees' labor
worth ₱144,000 per year. Tasks are scheduled uniformly during the year, and their emphasis
is on continuous care and cost management. The overall plan focuses on optimizing the
operations and balancing resource investment to ensure sustainable egg production at
lower costs.
VII. CONCLUSION
The increasing prices of eggs from poultry farms in the Philippines require a multiple
intervention approach. Among the top recommendations are improving local production,
through government support and incentives such as feed subsidies and veterinary care,
while having access to modern farm technology. Strengthening the management of the
supply chain reduces middlemen and thereby minimizes transportation costs in the market.
Moreover, competition in the poultry industry will be encouraged and effective price
monitoring will be ensured to avoid exploitation and price manipulation. Alternative protein
sources and consumer education can also reduce demand pressure on eggs. In this way, the
government and stakeholders can achieve a more sustainable and affordable egg supply for
consumers.
VIII. RECOMMENDATIONS FOR STRATEGY IMPLEMENTATION
a. MSME Enterprises
(Your recommendations/suggestions for businesses in general)
Develop a Business Plan: It provides a roadmap to access business to go and
how will business achieve success.
Review Potential Markets: It reduce risk and it ensuring better return of
investments
b. Barangay or Local Communities
Barangay :Tarcan
Municipality : Baliwag
Province : Bulacan
(Your recommendations/suggestions for your barangay or local communities)
Encourage Backyard Poultry Farming: Provide training and support programs
including affordable chicks, feeds, and negotiates better prices
Support Local Egg Producer: Encourae the community to buy eggs directly
from the lcal suppliers to lessen the middleman and to support small
backyard.