Scribd
Upload
6 views4 pages

Customer Perception in Kovilpatti Cars

The document is a questionnaire designed to study customer perception towards the automobile industry in Kovilpatti town. It includes various demographic questions, awareness levels regarding car features, purchasing behavior, and satisfaction levels. The aim is to gather insights on customer preferences and experiences related to automobile purchases.

Uploaded by

hryt3v9aw8
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
6 views4 pages

Customer Perception in Kovilpatti Cars

The document is a questionnaire designed to study customer perception towards the automobile industry in Kovilpatti town. It includes various demographic questions, awareness levels regarding car features, purchasing behavior, and satisfaction levels. The aim is to gather insights on customer preferences and experiences related to automobile purchases.

Uploaded by

hryt3v9aw8
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A STUDY CUSTOMER PERCEPTION TOWARDS AUTOMOBILE

INDUSTRY IN KOVILPATTI TOWN

QUESTIONNARIES FOR CUSTOMERS

[Link] :

2 .Gender :
 Male
 Female

3. Marital Status :
 Married
 Un married

4. Age :
 18 to 28
 29 to 39
 40 to 50
 Above 50

[Link] :
 School
 PG
 Graduated
 Others

[Link]:
 Business
 Government Employee
 Private Employee
 Professional
 Others

[Link] of family :
 Nuclear
 Joined

8. Family monthly income :


 Below ₹ 20000
 ₹ 20000 to ₹30000
 ₹30000 to ₹40000
 Above ₹40000

9. At present which type of car you have ____________________

10. Sources of information about selected for:


 Family members
 Friends
 Agencies
 Ads
 Sales representatives
 Others ( if any specific )

11. Level of awareness regarding :

[Link] Features Not at all Aware More

1 Price
2 Quality
3 Pickup
4 Service
5 Brand image
6 Capacity
7 Maintenance
8 Fuel
consumption
9 Style
10 Brake
11 Colour

[Link] the mode of payment while purchase car?


● Cash
● Credit

[Link] on credit purchase, mention the source of finance?


● Bank
● Auto finance
● Private finance

[Link] what event ,you have placed the order with the dealer?
● Wedding day
● Birthday
● Festival
● Others

[Link] the purpose of purchase?


● Personal use
● Family use
● Business use
● Social status
● Others
[Link] is your satisfaction about your present car?
● Very satisfied
● Dissatisfied
● Neutral
● Satisfied
● Very dissatisfied
[Link] much you spent to purchase car?
● ₹8,00,000 - ₹10,00,000
● ₹11,00,000 - ₹13,00,000
● ₹14,00,000 - ₹16,00,000
● ₹16,00,000 above

[Link] is your preferred fuel type for car?


● Gasoline
● Diesel
● Electric
● Hybrid
● Others

[Link] level of satisfaction regarding the following?

SA-Strongly Agree, A-Agree, M-Moderate, DA-Disagree, SAD-Strongly Disagree

[Link] FEATURES OF CAR SA A M DA SDA

1 Price
2 Quality
3 Pickup
4 Service
5 Brand image
6 Capacity maintenance
7 Fuel consumption
8 Style
9 Brake
10 Colour
11 Spare parts availability
12 Riding comfort
13 Attitude of showroom

You might also like