BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN MARKETING MANAGEMENT

CHED Memo No. 17 s 2017
(Effective A.Y. 2019-2020)
Name of Student:: __________________________________________________________ Student Number: __________________________

FIRST YEAR
First Semester Second Semester
CODE SUBJECT DESCRIPTIONS UNITS GRADE CODE SUBJECT DESCRIPTIONS UNITS GRADE
ISR 111 Acctg. for Sole Proprietorship w/ Service & Mdsg. 3 ISR 122 Acctg. for Partnership and Corp. w/ Mfg. 3
BAC 111 Human Resource Management 3 CBM 121 Operations Management and TQM 3
MMM 111 Professional Salesmanship 3 MMM 122 Distribution Management 3
GEN 112 Mathematics in the Modern World 3 ELM 121 Consumer Behavior 3
GEN 116 Understanding the Self 3 GEN 121 The Contemporary World 3
MH 111 Malabon History 1 GEN 123 Rizal Course 3
PE 111 Physical Fitness and Exercise 2 GEN 124 Environmental Science 3
NTP 111 ROTC/CWTS 3 PEd 122 Rhythmic Activities 2
NTP 122 ROTC/CWTS 3
Total number of units 21 Total number of units 26
SECOND YEAR
First Semester Second Semester
CODE SUBJECT DESCRIPTIONS UNITS GRADE CODE SUBJECT DESCRIPTIONS UNITS GRADE
BAC 212 Basic Microeconomics 3 MMM224 Retail Management 3
BAC 213 Good Governance and Social Responsibility 3 ELH 316 Marketing Management 3
MMM 213 Advertising 3 ELM 315 International Marketing 3
ELM 212 Services Marketing 3 ELM 224 Entrepreneurial Management 3
GEN 111 Purposive Communication 3 GEN 122 Arts Appreciation 3
GEN 113 Science, Technology and Society 3 PEd 224 Team Sports 2
PEd 213 Recreational Games 2 ELM 417 Industrial/ Agricultural Marketing 3
ELM 223 E-Commerce and Internet Marketing 3
Total number of units 23 Total number of units 20
THIRD YEAR
First Semester Second Semester
CODE SUBJECT DESCRIPTIONS UNITS GRADE CODE SUBJECT DESCRIPTIONS UNITS GRADE
GEN 125 Politics & Governance w/ Phil. Constitution 3 CBM 322 Strategic Management 3
BAC 315 Taxation 3 BAC 326 Business Research 3
MMM 316 Marketing Research 3 MMM327 Product Management 3
ELM 418 Environmental Marketing 3 BAC 314 Law on Obligations and Contracts 3
GEN 114 Ethics 3 GEN 115 Readings in the Philippine History 3
GEN 126 Social Science and Philosophy 3
CAE 323 International Business and Trade 3
Total number of units 15 Total number of units 21
FOURTH YEAR
First Semester Second Semester
CODE SUBJECT DESCRIPTIONS UNITS GRADE CODE SUBJECT DESCRIPTIONS UNITS GRADE
BAC 417 Feasibility Study 3 OJT 422 Practicum/Work Integrated Learning 600 Hours 6
ELM 316 Direct Marketing 3
CAE 223 Business Laws and Regulation 3
CAE 224 Business Tax 3
MMM 418 Pricing Strategy 3
ELM 419 New Market Development 3
ELM 420 Cooperative Marketing 3
ELM 421 Strategic Marketing Management 3
Total number of units 24 Total number of units 6

Prepared by: Reviewed by:

PROF. JEFFREY E. FALOGME DR. JANINE MONEDA-DELA CRUZ

Program Coordinator Dean, College of Business and Accountancy

Noted by: Noted by:

DR. WILLAM ENRIQUE, LPT DR. GLEN DV. DE LEON, CPA

Vice President for Academic Affairs University President