KADI SARVA VISHWAVIDYALAYA

GANDHINAGAR

Course Details for

MASTER IN BUSINESS ADMINSTRATION
(Integrated) PROGRAMME
CURRICULUM:

The course curriculum and syllabus for MBA (I) of Kadi Sarva Vishwavidyalaya is devised considering
the norms of AICTE. This syllabus has endeavored to strike a balance between theory and practice and
classic and contemporary concepts. The MBA (I) programme will be conducted on a semester basis with ten
semesters spread over five academic years. The duration of each semester will be around 16 weeks.

The courses in the first year of MBA (I) are as

follows:

SEMESTER – I

Course Code Subject name

MBA(I) 101 English Language
MBA(I) 102 Effective Communication skills
MBA(I) 103 Business Mathematics
MBA(I) 104 Human Skills
MBA(I) 105 Computer Application
MBA(I) 106 Indian Constitution

SEMESTER – II

Course Code Subject name

MBA(I) 201 Business Communication
MBA(I) 202 Foreign Language
MBA(I) 203 Business Statistics
MBA(I) 204 Financial Accounting
MBA(I) 205 Environment Management
MBA(I) 206 Quantitative Aptitude and Logical
Reasoning
 SEMESTER – III

Course Code Subject name

MBA (I) 301 Managerial Economics
MBA (I) 302 Management Principles
MBA (I) 303 Business Environment
MBA (I) 304 Elements of Direct and Indirect Taxes
MBA (I) 305 Public Relations
MBA (I) 306 E-Commerce

SEMESTER – IV

Course Code Subject name

MBA (I) 401 Entrepreneurship
MBA (I) 402 Strategic Management
MBA (I) 403 Micro Economics
MBA (I) 404 Legal Aspects of Business
MBA (I) 405 Management of Cooperatives
MBA (I) 406 Human Resource Management

SEMESTER – V

Course Code Subject name

MBA (I) 501 Feasibility Study
MBA (I) 502 Organizational Behavior
MBA (I) 503 Creativity and Innovation
MBA (I) 504 Information Systems
MBA (I) 505 Business Ethics
MBA (I) 506 Export-Import Procedures
 SEMESTER – VI

Course Code Subject name

MBA (I) 601 Marketing Management

MBA (I) 602 Financial Management
MBA (I) 603 Company law
MBA (I) 604 Project Management
MBA (I) 605 Business Research Methods
MBA (I) 606 Project

SEMESTER – VII

Course Code Subject name

MBA (I) 701 Economics for Managers

MBA (I) 702 Accounting for Managers

MBA (I) 703 Managerial Communication

MBA (I) 704 Organizational Behaviuor

MBA (I) 705 Principles of Management

MBA (I) 706 Quantitative Techniques for Managers
MBA (I) 707 Information System For Managers
MBA (I) 708 Winter Project

SEMESTER – VIII

Course Code Subject name

MBA (I) 801 Cost & Management Accounting

MBA (I) 802 Environment for Business

MBA (I) 803 Financial Management

MBA (I) 804 Human Resource Management

MBA (I) 805 Marketing Management

MBA (I) 806 Production and Operations Management
MBA (I) 807 Business Research Methods
MBA (I) 808 Summer Project
 SEMESTER IX

Course Code Subject Name

Common Subjects

MBA (I) 901 Entrepreneurship Development

MBA (I) 902 Management Control System

MBA (I) 903 Strategic Management

MBA (I) 904 Comprehensive Project – I

Specialization: Marketing

MBA (I) M911 Integrated Marketing Communication

MBA (I) M912 Sales and Distribution Management

MBA (I) M913 Consumer Behaviour

Specialization: Finance

MBA (I) F921 International Financial Management

MBA (I) F922 Security Analysis and Portfolio Management

MBA (I) F923 Management of Financial Services

Specialization: Human Resource

MBA (I) H931 Compensation Management

Management of Industrial Relations & Labour
MBA (I) H932
Legislation
Change Management and Organizational
MBA (I) H933
Development
Specialization: Information System

MBA (I) I941 Information Technology & Business

MBA (I) I942 System Analysis and Design

MBA (I) I943 Data Base Management System

 SEMESTER X

Course Code Subject Name

Common Subjects

MBA (I) 1001 International Business

MBA (I) 1002 Project Management

MBA (I) 1003 Comprehensive Project – II

Specialization: Marketing

MBA (I) M1011 Services and Relationship Marketing

MBA (I) M1012 International Marketing

MBA (I) M1013 Product and Brand Management

Specialization: Finance

MBA (I) F1021 Derivatives and Risk Management

MBA (I) F1022 Corporate Finance Restructuring

MBA (I) F1023 Banking and Insurance

Specialization: Human Resource

MBA (I) H1031 International Human Resource Management

MBA (I) H1032 Strategic Human Resource Management

MBA (I) H1033 Human Resource Development

Specialization: Information System

MBA (I) H1041 E-Business

MBA (I) H1042 Enterprise Resource Planning

MBA (I) H1043 Software Project Management

 The courses of MBA(I) are as follows:

SEMESTER – I

Evaluation components
Course
Subject name Credits Continuous
Code Midterm exam End term exam
Evaluation
MBA(I) 101 English Language 4 30% 30% 40%
Effective
MBA(I) 102 Communication 4 30% 30% 40%
skills
MBA(I) 103 Business Mathematics 4 30% 30% 40%
MBA(I) 104 Human Skills 4 30% 30% 40%
MBA(I) 105 Computer Application 4 30% 30% 40%
MBA(I) 106 Indian Constitution 4 30% 30% 40%

SEMESTER – II
Evaluation components
Course
Subject name Credits Continuous
Code Midterm exam End term exam
Evaluation
MBA(I) 201 Business Communication 4 30% 30% 40%
MBA(I) 202 Foreign Language 4 30% 30% 40%
MBA(I) 203 Business Statistics 4 30% 30% 40%
MBA(I) 204 Financial Accounting 4 30% 30% 40%
MBA(I) 205 Environment Management 4 30% 30% 40%
MBA(I) 206 Quantitative Aptitude and 4 30% 30% 40%
Logical Reasoning
 SEMESTER – III

Evaluation components
Course
Subject name Credits Continuous
Code Midterm exam End term exam
Evaluation
MBA (I) 301 Managerial Economics 4 30% 30% 40%

MBA (I) 302 Management Principles 4 30% 30% 40%

MBA (I) 303 Business Environment 4 30% 30% 40%

MBA (I) 304 Elements of Direct and 4 30% 30% 40%

Indirect Taxes
MBA (I) 305 Public Relations 4 30% 30% 40%

MBA (I) 306 E-Commerce 4 30% 30% 40%

SEMESTER – IV
Evaluation components
Course
Subject name Credits Continuous
Code Midterm exam End term exam
Evaluation
MBA (I) 401 Entrepreneurship 4 30% 30% 40%

MBA (I) 402 Strategic Management 4 30% 30% 40%

MBA (I) 403 Micro Economics 4 30% 30% 40%

MBA (I) 404 Legal Aspects of Business 4 30% 30% 40%
MBA (I) 405 Management of
Cooperatives 4 30% 30% 40%

MBA (I) 406 Human Resource

Management 4 30% 30% 40%
 SEMESTER – V

Evaluation components
Course Subject
Credits Continuous Mid-term End term
Code name
Evaluation exam exam
50% Internal 50% External
MBA (I) 501 Feasibility Study 4
Evaluation Evaluation
Organizational
MBA (I) 502 4 30% 30% 40%
Behavior
Creativity and
MBA (I) 503 4 30% 30% 40%
Innovation
Information
MBA (I) 504 4 30% 30% 40%
Systems
MBA (I) 505 Business Ethics 4 30% 30% 40%
Export-Import
MBA (I) 506 4 30% 30% 40%
Procedures

SEMESTER –VI
Evaluation components
Course
Subject name Credits Continuous Mid-term End term
Code
Evaluation exam exam
MBA (I) 601 Marketing Management 4 30% 30% 40%

MBA (I) 602 Financial Management 4 30% 30% 40%

MBA (I) 603 Company law 4 30% 30% 40%

MBA (I) 604 Project Management 4 30% 30% 40%

Business Research
4 30% 30% 40%
MBA (I) 605 Methods
50% Internal 50% External
4
MBA (I) 606 Project Evaluation Evaluation
 SEMESTER – VII
Course Evaluation components
Subject name Credits
Code Continuous Evaluation Mid term exam End term exam
MBA(I) 701 Economics For Managers 4 30% 30% 40%
MBA(I) 702 Accounting for Managers 4 30% 30% 40%
MBA(I) 703 Managerial Communication 4 30% 30% 40%
MBA(I) 704 Organizational Behavior 4 30% 30% 40%
MBA(I) 705 Principles Of Management 4 30% 30% 40%
Quantitative Techniques for
MBA(I) 706 4 30% 30% 40%
Managers
Information System For
MBA(I) 707 4 30% 30% 40%
Managers
MBA(I) 708 Winter Project 2 50% Internal Evaluation 50% External Evaluation

SEMESTER – VIII
Course Evaluation components
Subject name Credits
Code Continuous Evaluation Mid term exam End term exam
Cost & Management
MBA(I) 801 4 30% 30% 40%
Accounting
MBA(I) 802 Environment for Business 4 30% 30% 40%
MBA(I) 803 Financial Management 4 30% 30% 40%
Human Resource 4 30% 30% 40%
MBA(I) 804
Management
MBA(I) 805 Marketing Management 4 30% 30% 40%
Production and Operations
MBA(I) 806 4 30% 30% 40%
Management
Business Research
MBA(I) 807 4 30% 30% 40%
Methods
MBA(I) 808 Summer Project 4 50% Internal Evaluation 50% External Evaluation
 SEMESTER . IX
COMPULSORY COURSES

Course Evaluation components

Subject name Credits
Code Continuous Evaluation Midterm exam End term exam
MBA (I) Entrepreneurship Development 4 30% 30% 40%
901
MBA (I) Management Control Systems 4 30% 30% 40%
902
MBA (I) Strategic Management 4 30% 30% 40%
903

MBA (I) Comprehensive Project - I 4 50% Internal Evaluation 50% External Evaluation
904

SPECIALIZATION COURSE
Course Evaluation components
Subject name Credits
Code Continuous Evaluation Midterm exam End term exam
Integrated Marketing
MBA (I) 4 30% 30% 40%
Communication
M911
MBA (I) Sales And Distribution
4 30% 30% 40%
M912 Management
MBA (I) Consumer Behavior 4 30% 30% 40%
M913
MBA (I) International Financial
4 30% 30% 40%
F921 Management
MBA (I) Security Analysis And
4 30% 30% 40%
F922 Portfolio Management
MBA (I) Management Of Financial
4 30% 30% 40%
F923 Services
MBA (I) Compensation Management 4 30% 30% 40%
H931
Management of Industrial
MBA (I) Relations & Labor 4 30% 30% 40%
H932
Legislations
MBA (I) Change Management And 4 30% 30% 40%
H933 Organizational Development
MBA (I) Information Technology & 4 30% 30% 40%
I941 Business
MBA (I) System Analysis And Design 4 30% 30% 40%
I942
MBA (I) Data Base Management
4 30% 30% 40%
I943 System

SEMESTER . X
COMPULSORY COURSES
Course Evaluation components
Subject name Credits
Code Continuous Evaluation Midterm exam End term exam

MBA International Business 4 30% 30% 40%

(I) 1001
MBA Project Management 4 30% 30% 40%
(I) 1002
MBA Comprehensive Project - II 4 50% Internal Evaluation 50% External Evaluation
(I) 1003

SPECIALIZATION COURSES
Course Evaluation components
Subject name Credits
Code Continuous Evaluation Midterm exam End term exam
MBA (I) Services and Relationship
4 30% 30% 40%
M1011 Marketing
MBA (I) International Marketing 4 30% 30% 40%
M1012
MBA (I) Product and Brand
4 30% 30% 40%
M1013 Management
MBA (I) Derivatives & Risk
4 30% 30% 40%
F1021 Management
MBA (I) Corporate Finance &
4 30% 30% 40%
F1022 Restructuring
MBA (I) Banking and Insurance 4 30% 30% 40%
F1023
MBA (I) International Human Resource 4 30% 30% 40%
H1031 Management
MBA (I) Strategic Human Resource
4 30% 30% 40%
H1032 Management
MBA (I) Human Resource Development 4 30% 30% 40%
H1033
MBA (I) E-Business 4 30% 30% 40%
H1041
MBA (I) Enterprise Resource Planning 4 30% 30% 40%
H1042
MBA (I) Software Project Management 4 30% 30% 40%
H1043
EVALUATION:

(a) The objective of evaluation in the MBA(I) Programme is not only to measure the performance of
students but also to motivate them for better performance. Students are to be evaluated on the basis of
class tests, quizzes, class participation, home assignments, project reports and Mid-semester and
End-semester examinations. The method of evaluation as well as weightage to be assigned to different
types of tests will be determined by the faculty teaching the course within the frame work of the
department's policy. The evaluation scheme of each course is to be announced to the candidates by the
faculty for each course in the beginning of the semester.

(b) At the end of each semester, the performance of students will be evaluated in terms of letter grades and
reports which have the following equivalent grade points and connotations:

(i) Letter Grades Grade Points

Passed A+ 4.001 to 4.300

Passed A 3.701 to 4.000
Passed A- 3.301 to 3.700
Passed B+ 3.001 to 3.300
Passed B 2.701 to 3.000
Passed B- 2.301 to 2.700
Passed C+ 2.001 to 2.300
Passed C 1.701 to 2.000
Failed C- 1.301 to 1.700
Failed D+ 1.001 to 1.300
Failed D 0.701 to 1.000
Failed D- 0.001 to 0.700
Failed F 0.00

(ii) Reports Connotations

I Incomplete

S Satisfactory

U Unsatisfactory

(c) The student is required to fulfill the following conditions:

To maintain minimum grade of C or more in each component i.e. Mid Sem Exam (Out of 30 Per Cent),
Continuous Evaluation Component (Out of 30 Per Cent) and End Sem Exam (Out of 40 Per Cent) of each
Semester. The range of grade “C” is equivalent grade Point of“1.701-2.000”.
PROVISION FOR PROMOTION IN NEXT SEMESTER:

1. The student will be promoted from first semester to second semester provided his/her term is granted
for first semester and he/she has cleared CEC Component with requisite grade.
2. The student will be promoted from second semester to third semester provided his/her term is granted
for second semester and he/she has cleared CEC Component with requisite grade.
3. The student will be promoted from third semester to fourth semester provided : (1) his/her term is
granted for third semester and he/she has cleared CEC Component with requisite grade, and (2) the
student need to clear all the components of first semester with requisite passing grades.
4. The student will be promoted from fourth semester to fifth semester provided : (1) his/her term is
granted for fourth semester and he/she has cleared CEC Component with requisite grade, and (2) the
student need to clear all the components till second semester with requisite passing grades.
5. The above mentioned rules (no 3 & 4) are applicable (in same manner) for promotion in semester
sixth to ten.

AWARD OF DEGREE:

The course shall provide an undergraduate degree in 3 or 4 years, (BM / BAM) followed by a Master’s degree
in five years (MBA(I)).

(1) Award of a Bachelor’s degree (BBA) at the end of three years, if one wishes to discontinue the

studies

(2) Award of Master’s degree (MBA (I)) at the end of five years

(a) If the student clears all the components for all subjects in all six semesters with requisite grade, he/she
will be awarded BBA Degree.

(b) If the student clear all the components for all subject in all ten semesters with requisite grade,
he/she will be awarded MBA(I) Degree otherwise his/her result of Semester – X will be withheld
until he/she clears earlier components in all subject/s with requisite grade.
(d) If a student has not been able to complete any course, he/she will be given ["I"] report implying
incomplete. This grade will have to be removed within a specific time period as allotted by the
College / Department, failing which he/she will be given "F" grade.
(e) After the successful completion of the three and five years of programme as per the requirements laid
down as above, the University will issue a consolidated transcript of all the semesters.
Since the MBA(I) Programme is a professional course wherein the students will be subject to a
continuous evaluation throughout the duration of the programme, no class/division will be awarded. The
students shall be recommended for the award of MBA(I) Degree, only after satisfactory completion of all
the requirements of the programme as laid down by the each Department. Hence, there shall be no provision
in the programme with regard to gracing and/or condonation in any form.

No candidate will be allowed to reappear at any semester examination which he/she has already passed.

ATTENDANCE:

Candidates shall be required to attend at least 75% of the total class room sessions separately under each of
the courses offered to them during the semester. In case a candidate fails to meet the minimum requirement,
he/she will have to repeat the respective semester.

CONVERSION OF GRADES INTO PERCENTAGES:

The University has a policy of awarding letter grades and the overall performance of a student is indicated
in terms of Cumulative Grade Point Average (CGPA). No class is awarded for the degree of MBA (I)

The minimum passing standard is “C” Grade or equivalent to 1.701 Grade Point. The maximum C.G.P.A. is
4.30 which is equivalent of 91.00 percent while the lowest C.G.P.A. is 0.01 which is equal to 5.00 percent.
Considering this normal distribution between 5.00 percent (CGPA=0.01) and 91.00 percent (CGPA=4.30),
the conversion factor for each additional 0.01 C.G.P.A. is equal to 0.20 percent.
Accordingly, the CGPA and its equivalent percentage shall be as under:
EXAMPLE: If a student gets 2.98 C.G.P.A. for the complete program, its equivalent percentage will
be worked out by two different styles as under:
Example Style No. 1 Example Style No. 2 (Easier Way)
2.95 (Refer Table) = 64.00 = (Obtained Grade X 20) + 5
+ 0.03 = (3 x .20) = 00.60 = (2.98 X 20) + 5
---- ============ = 64.60 Per cent
2.98 TOTAL= 64.60 Per cent
C.G.P.A. Percentage C.G.P.A. Percentage C.G.P.A. Percentage
0.01 5.00 2.40 53.00 3.40 73.00
0.25 10.00 2.45 54.00 3.45 74.00
0.50 15.00 2.50 55.00 3.50 75.00
0.75 20.00 2.55 56.00 3.55 76.00
1.00 25.00 2.60 57.00 3.60 77.00
1.25 30.00 2.65 58.00 3.65 78.00
1.50 35.00 2.70 B- 59.00 3.70 A- 79.00
1.75 40.00 2.75 60.00 3.75 80.00
1.80 41.00 2.80 61.00 3.80 81.00
1.85 42.00 2.85 62.00 3.85 82.00
1.90 43.00 2.90 63.00 3.90 83.00
1.95 44.00 2.95 64.00 3.95 84.00
2.00 C 45.00 3.00 B 65.00 4.00 A 85.00
2.05 46.00 3.05 66.00 4.05 86.00
2.10 47.00 3.10 67.00 4.10 87.00
2.15 48.00 3.15 68.00 4.15 88.00
2.20 49.00 3.20 69.00 4.20 89.00
2.25 50.00 3.25 70.00 4.25 90.00
2.30 C+ 51.00 3.30 B+ 71.00 4.30 A+ 91.00
2.35 52.00 3.35 72.00

Explanation of Grade, Grade Points, Equivalent Percentage and Percentage Bracket

Table No. 1.1
Explanation of Grade, Grade Points, Equivalent Percentage and Percentage Bracket
Grade Points Equivalent Percentage Marks out
Grade
From To Percentage Bracket of 30
A+ 4.001 to 4.3 91 85-91 27.914
A 3.701 to 4 85 79-85 25.821
 A- 3.301 to 3.7 79 71-79 23.030
B+ 3.001 to 3.3 71 65-71 20.937
B 2.701 to 3 65 59-65 18.844
B- 2.301 to 2.7 59 51-59 16.053
C+ 2.001 to 2.3 51 45-51 13.960
C 1.701 to 2 45 39-45 11.867
C- 1.301 to 1.7 39 31-39 9.077
D+ 1.001 to 1.3 31 25-31 6.984
D 0.701 to 1 25 19-25 4.891
D- 0.001 to 0.7 19 5-19 0.007
F 0 0 5 0-5 0.000

EVALUATION SYSTEM
(a)There is a continuous evaluation system under which each student’s performance is evaluated over the
entire semester for all the courses.

(b) For each course various components of evaluation with their respective weight shall be as follows:

Continuous evaluation components: 30 %

Mid-term Examination: 30 %

End semester examination: 40 %

The continuous evaluation shall cover test elements like case discussions, seminar presentations, quizzes,
assignments, projects etc. The teacher concerned shall announce the weightage for each of the above
components according to the need of the course within the overall limit of 30 %. The detailed course outline
covering the above elements with weightage including session plan shall be prepared by him and shall be
distributed to all the students in the beginning of the semester.

(c) The instructor will evolve the criteria for grading individual component/question and the grades will
be awarded from F to A+. For the purpose of determining result of the course, all the grades of individual
 element/question will be assigned grade-points from the grade conversion table provided in Table – A. The
illustration showing calculation to determine the grade for the entire course is provided in Table - B.

(d) In order to arrive at the final grade for a semester /year, the grade as well as grade point determined
as above for each course will be taken as a base and the cumulative grade point average will be determined
based on simple average method.

TABLE: A
Grade Range 100% 1% 2% 3% 4% 5% 6% 7% 8% 10% 15% 20% 25% 30% 40% 60 %
4.001 –
A+ 4.3 0.043 0.086 0.129 0.172 0.215 0.258 0.301 0.344 0.43 0.645 0.86 1.075 1.29 1.72 2.58
4.300
3.701 –
A 4.0 0.040 0.080 0.120 0.160 0.200 0.240 0.280 0.320 0.40 0.600 0.80 1.000 1.20 1.60 2.40
4.000
3.301 –
A- 3.7 0.037 0.074 0.111 0.148 0.185 0.222 0.259 0.296 0.37 0.555 0.74 0.925 1.11 1.48 2.22
3.700
3.001 –
B+ 3.3 0.033 0.066 0.099 0.132 0.165 0.198 0.231 0.264 0.33 0.495 0.66 0.825 0.99 1.32 1.98
3.300
2.701 –
B 3.0 0.030 0.060 0.090 0.120 0.150 0.180 0.210 0.240 0.30 0.450 0.60 0.750 0.90 1.20 1.80
3.000
2.301 –
B- 2.7 0.027 0.054 0.081 0.108 0.135 0.162 0.189 0.216 0.27 0.405 0.54 0.675 0.81 1.08 1.62
2.700
2.001 –
C+ 2.3 0.023 0.046 0.069 0.092 0.115 0.138 0.161 0.184 0.23 0.345 0.46 0.575 0.69 0.92 1.38
2.300
1.701 –
C 2.0 0.020 0.040 0.060 0.080 0.100 0.120 0.140 0.160 0.20 0.300 0.40 0.500 0.60 0.80 1.20
2.000
1.301 –
C- 1.7 0.017 0.034 0.051 0.068 0.085 0.102 0.119 0.136 0.17 0.255 0.34 0.425 0.51 0.68 1.02
1.700
1.001 –
D+ 1.3 0.013 0.026 0.039 0.052 0.065 0.078 0.091 0.104 0.13 0.195 0.26 0.325 0.39 0.52 0.78
1.300
0.701 –
D 1.0 0.010 0.020 0.030 0.040 0.055 0.060 0.070 0.080 0.10 0.150 0.20 0.250 0.30 0.40 0.60
1.000
0.001 –
D- 0.7 0.007 0.014 0.021 0.028 0.035 0.042 0.049 0.056 0.07 0.105 0.14 0.175 0.21 0.28 0.42
0.700
0.000-
F 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.000

TABLE: B
Suppose a student is getting the following grades for each of the three major components in a subject, his
grade for that subject will be determined as follows:

Continuous Evaluation 30 % Internal Test 30% Uni. Examination 40%

ELEMENT GRADE GP ELEMENT GRADE GP ELEMENT GRADE GP
QUIZ-1 QUE:1 QUE :1
A 0.200 A 0.200 A+ 0.344
5% 5% 8%
QUIZ-2 QUE:2 QUE : 2
B 0.150 C+ 0.230 A 0.320
5% 10% 8%
PRESENT QUE:3 QUE : 3
B+ 0.165 B+ 0.330 B+ 0.264
5% 10% 8%
SEMINAR QUE:4 QUE : 4
C 0.100 D+ 0.065 C 0.160
5% 5% 8%
ASSIGN QUE : 5
B- 0.135 B- 0.216
5% 8%
PROJECT
A- 0.185
5%
TOTAL TOTAL TOTAL
B+ 0.935 B 0.825 B+ 1.304
30% 30% 40%

Overall grade for the course will be calculated as follows:

COMPONENT GRADE GRADE – POINT

A: CONTINUOUS EVALUATION B+ 0.935
B: INTERNAL TEST B 0.825
C: UNIVERSITY EXAMINATION B+ 1.304
OVERALL GRADE – POINT 3.064
OVERALL GRADE B+
TABLE: C - SEMESTER: I

Sr. No. Subject Grade Grade point

1 CC 101 B+ 3.270
2 CC 102 A- 3.425
3 CC 103 B 2.850
4 CC 104 B- 2.555
5 CC 105 C+ 2.215
TOTAL 14.315

C.G.P.A 2.863
GRADE B
EQ. PERCENT 62.26

CALCULATION OF CUMULATIVE GRADE – POINT AVERAGE FOR THE YEAR:

C.G.P.A. SEMESTER : 1 2.763 SEMESTER : 3 2.890

C.G.P.A. SEMESTER : 2 2.677 SEMESTER : 4 2.780

--------- --------

TOTAL 5.449 TOTAL 5.670

====== ======

C.G.P.A. FOR YEAR-1 2.720 C.G.P.A. FOR YEAR-2 2.835

======= ======

GRADE FOR THE YEAR B GRADE FOR THE YEAR B

C.G.P.A. FOR THE BBA. DEGREE = [Three year CGPA Total]/3

C.G.P.A. FOR THE MBA (I). DEGREE = [Five year CGPA Total]/5
Semester - I
 MBA (I) 101 - English Language

Course Objectives: - This is the course of the English language as it is strongly believed that sound
knowledge of language and continuous practice of various skills help in developing competence of the
students. And the main objective of this subject is to provide knowledge and the application of that
knowledge to achieve proficiency.

Focus: The course would focus in providing a practical approach which will guide the learner through the
method of Knowing- Learning – Practicing. Teaching Methods: The course will use the following
pedagogical tools: (a) Discussions on issues. (b) Projects/ Assignments/ Quizzes/ Class participation etc

Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Course Contents:
No. of
Module No. Module Content
Sessions
I Grammar and Usage - Introduction : Need for Teaching 10
Grammar: Notions of Correctness and Usage : Types of
Grammar (Descriptive, Prescriptive, Functional ) :Elements and
Functions :Parts of Speech Form/Function Adjectives, Adverbs:
Function, Place and Order in a Sentence, Sentence Structure
:Noun Phrase Verb Phrase

II Grammar and Usage – : Classification of Sentences: Framing 10

Negative Sentences :Framing Questions, Tag Questions, WH
Questions : Simple, Compound, Complex Sentences : Clauses –
Coordinate, Subordinate, Noun Clauses, Adjective Clauses,
Adverbial Clauses, Conditional Clauses, Transformations,
Simple/Compound/Complex, Affirmative/Negative, Change of
Narration, Change of Voice, Degrees of Comparison
III Word Formation…1: Use of Affixes in the Formation of Words 10
in Different Parts of Speech, Number & Degrees of Comparison
: Conversion: Reduplication :Clipping
IV Word Formation…1: Compound Formation: Acronyms: 10
Inventions: Borrowings: Substitute.
V Book Review & Movie Review: Structure of Book Review and 10
Movie Review: Elements Book Review and Movie Review:
English Literary Books - English Movies – Classics.

Text Book:-
Murphy, R. Intermediate English Grammar. New Delhi: Cambridge University, Indian Reprint,
2005

Reference Book:-
[Link], David. English Grammar in Steps. New Delhi: Orient Longman, 2008
[Link], Ron. Teachers Grammar of English. New York: CUP, 2008

Session Plan:-
Session Topic to be covered
nos.
1-2 Need for Teaching Grammar: Notions of Correctness and Usage :
3-5 Types of Grammar (Descriptive, Prescriptive, Functional )
6-8 Elements and Functions :Parts of Speech Form/Function Adjectives,
Adverbs: Function, Place and Order in a Sentence
9-10 Sentence Structure: Noun Phrase Verb Phrase.
11-14 Classification of Sentences: Framing Negative Sentences: Framing
Questions, Tag Questions, WH Questions: Simple, Compound, Complex
Sentences
15-17 Clauses – Coordinate, Subordinate, Noun Clauses, Adjective Clauses,
Adverbial Clauses, Conditional Clauses
18-20 Transformations , Simple/Compound/Complex, Affirmative/Negative,
Change of Narration, Change of Voice, Degrees of Comparison.
21-23 Use of Affixes in the Formation of Words in Different Parts of Speech,:
24-26 Number & Degrees of Comparison
27-30 Conversion: Reduplication: Clipping.
31-34 Compound Formation ::
35-37 Acronyms
38-39 Inventions: Borrowings
40 Substitute
41-43 Structure of Book Review and Movie Review :
44-47 Elements Book Review :
47-50 Movie Review: English Movies – Classics
Content:

No. Topics Topics to be covered

1 Grammar [Link]
and  Need for Teaching Grammar
Usage - 1  Notions of Correctness and Usage
 Types of Grammar (Descriptive, Prescriptive, Functional)
2. Elements and Functions
 Parts of Speech
 Form/Function
 Adjectives, Adverbs: Function,
Place and Order in a Sentence
3. Sentence Structure
 Noun Phrase
 Verb Phrase
2 Grammar 1. Classification of Sentences
and  Framing Negative Sentences
Usage - 2  Framing Questions, Tag Questions, WH Questions
 Simple, Compound, Complex Sentences
 Clauses – Coordinate, Subordinate, Noun Clauses, Adjective
Clauses, Adverbial Clauses, Conditional Clauses,
 Transformations – Simple/Compound/Complex,
Affirmative/Negative, Change of
Narration, Change of Voice,
Degrees of Comparison
2. Phrasal Verbs
3 Word  Use of Affixes in the Formation of Words in Different Parts of
Formation…1 Speech, Number & Degrees of Comparison
 Conversion
 Reduplication
 Clipping
4 Word Compound Formation
Formation…2  Acronyms
 Inventions
 Borrowings
 Substitute
5 Book Review  Structure of Book Review and Movie Review
& Movie  Elements Book Review and Movie Review
Review  English Literary Books
 English Movies – Classics
 MBA (I) 102 - Effective Communication Skills

Course Objectives: - Communication is a very essential skill for the managers to be successful in their
professional career. The objective is to acquaint the students with the basic concepts and techniques of
communication that is useful in developing skills of communicating effectively.

Focus: The course has unique feature and offers training in essential soft skills, integrating them with all the
four language skills- Listening, Speaking, reading and writing- and all the four language components-
pronunciations, vocabulary, grammar and spelling.

Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Course Contents:
Module Module Content No. of
No. Sessions
I Communication Skills: Definition/Types: Process/Cycle : 10
low/Network/Levels : Verbal and Non Verbal Communication : Noise
:Barriers
II Listening Skills : Hearing and Listening, Phonetic features of listening, 10
Purpose and barrier to listening, Sound Discrimination: Understanding
Lexical Items : Stress and Intonation Patterns : Structural Items (Use
and Meaning) : Retrieving General Information
III Speaking Skills : Social Conversation Skills : 10
Starting a Conversation: Greetings :Introducing Oneself and Others :
Apologizing and Excusing : Asking for and Giving Information :
Agreeing and Disagreeing : Inviting – Accepting and Declining
Invitations: Expressing Likes and Dislikes Complimenting
IV Reading Skills :Reading as an Interactive Skill : Purposes of Reading : 10
Different Kinds of Texts: Strategies needed to Interpret Texts :
Interpreting Cohesive Devices, Discourse Markers, and Grammatical
Structures
V Writing Skills : Differences between Spoken and Written English : 10
Strategies of Developing a Paragraph : Process of Writing :
Brainstorming : Discovering and Developing a Plan for Writing :
Drafts: Exploratory, Working and Final : Levels of Effective Writing
:Sentence Structure : Vocabulary : Point of View : Punctuations.

Teaching Methods:
The course will use the following pedagogical tools:
a) Lectures
b) Role plays
c) Case discussion
d) Projects/ Assignments/ Quizzes/ Class participation etc.
Text Book:-
 Technical Communication: Principles and Practice – Meenakshi Raman, Sangeeta
 Sharma (OUP)
 Personality Development, Harold Wallace and Ann Masters, Cengage Publishers.
 Basic Communication Skills for Technology Andrea J. Rutherford (Pearson Education)
 Ur, Penny. Teaching Listening Comprehension. Cambridge: CUP, 1984.
 Srinivas, Revathi. Communicating Effectively in English Book I. Ed. ShardaKaushik.
 Chandigarh: Abhishek Publishers, 2008
 Tillitt, B & Brudea Mary Newton. Speaking Naturally Communication Skills in American English,
New York: CUP, 2004

Reference Book:-

 Communication Skills for Technical Students. T.M. Farhathullah (Orient Longman)

 English for Technical Communication, - K.R. Lakshminarayanan, (Scitech Publications,
Chennai.)
 Basics of Management and Communication Skills.- Dr. P.C. Shejwalkar (Everest
Publishing House)
 Business Communication Strategies-Matthukutty M. Monippally (Tata – McGraw –Hill)
 Field, John. Listening in the Language Classroom. New York: CUP, 2008
 Rogerson, Pamela. Speaking Clearly. New York: CUP, 2000
 Body Language. - Allan Pease. (Sheldon Press, London)

Session Plan:-
Session Topic to be covered
nos.
1-4 Communication Skills: Definition/Types: Process/Cycle: Flow/Network/Levels.:
5-6 Types of Grammar (Descriptive, Prescriptive, Functional ) Verbal and Non Verbal
Communication Noise Barriers
7-10 Listening Skills : Sound Discrimination
11-12 Understanding Lexical Items.
13-14 Stress and Intonation Patterns : Structural Items (Use and Meaning)
15-16 Retrieving General Information
17-18 Social Conversation Skills : Starting a Conversation:
19-20 Greetings : Introducing Oneself and Others :Complimenting
21-23 Apologizing and Excusing :
24-26 Asking for and Giving Information :
27-29 Conversion: Reduplication: Clipping Agreeing and Disagreeing: Inviting – Accepting and
Declining Invitations: Expressing Likes and Dislikes.
30-33 1 Reading as an Interactive Skill
34-36 1 Purposes of Reading
37-38 Different Kinds of Texts: Strategies needed to Interpret Texts
39-40 Interpreting Cohesive Devices, Discourse Markers, and Grammatical
Structures
41-44 Differences between Spoken and Written English
45-48 Strategies of Developing a Paragraph : Process of Writing :
Brainstorming : Discovering and Developing a Plan for Writing :
Drafts: Exploratory, Working and Final:
48--50 1 Levels of Effective Writing
Sentence Structure
Vocabulary
Point of View
2 Punctuations

No. Topics Topics to be covered

1 Grammar [Link]
and  Need for Teaching Grammar
Usage - 1  Notions of Correctness and Usage
 Types of Grammar(Descriptive, Prescriptive, Functional
2. Elements and Functions
 Parts of Speech
 Form/Function
 Adjectives, Adverbs: Function,
Place and Order in a Sentence
3. Sentence Structure
 Noun Phrase
 Verb Phrase
2 Grammar 2. Classification of Sentences
and  Framing Negative Sentences
Usage - 2 Framing Questions, Tag
Questions, WH Questions
Simple, Compound, Complex
Sentences
Clauses – Coordinate,
Subordinate, Noun Clauses,
Adjective Clauses, Adverbial
Clauses, Conditional Clauses,
Transformations –
Simple/Compound/Complex,
Affirmative/Negative, Change of
Narration, Change of Voice,
Degrees of Comparison
2. Phrasal Verbs
3 Word Use of Affixes in the Formation of Words in Different Parts of Speech,
Formation…1 Number & Degrees of Comparison
Conversion
Reduplication
Clipping
4 Word Compound Formation
Formation…2 Acronyms
 Inventions
Borrowings
Substitute
5 Book Review Structure of Book Review and
& Movie Movie Review
Review Elements Book Review and Movie Review
English Literary Books
English Movies – Classics
 MBA (I) 103 - Business Mathematics

Course Objectives:- The aims of this course is to understand and be able to use the language, symbols and
notation of mathematics, develop mathematical curiosity and use inductive and deductive reasoning when
solving problems, become confident in using mathematics to analyze and solve problems both in real-life
situations.

Focus: The course would focus in providing a practical knowledge to analyze and solve the mathematical
problems.

Teaching Methods: The following pedagogical tools will be used to teach this course:
a) Lectures and Discussions
b) Problem Solving
c) Assignments

Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr. Author/s Name Publisher Edition and Year

No. of the Book of Publication
T1 D. C. Sancheti & Business Sultan Chand & Eleventh or Latest
V. K. Kapoor Mathematics Sons Edition

Reference Books:

Sr. Author/s Name Publisher Edition and

No of the Book Year of
Publication
R1 P. K. Gupta and man Operation research and Sultan Chand & Latest Edition
Mohan Statistical analysis Sons
R2 Dr. Amarnath Dikshit Business Mathematics Himalaya Latest Edition
& Dr. Jinendra Jain Publishing House

Instructions:
 The students are informed to do a pre-session reading.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained.
 Session Plan:
No. of
Module Course Topics Sessions
Required
Introduction of Mathematics and its Implication.
Set Theory
Sets, types of sets, subject, power set, null set, universal set, equality of two sets,
complement of a set, union and intersection of sets, different of two sets, Venn diagram
law of algebra of sets, De Morgan Laws, Cartesian product of two sets and number of
elements in a finite set.
I
Matrix Algebra 16
Meaning of matrix and types of matrices- Null matrix, square matrix. identity matrix,
symmetric matrix and skew symmetric matrix, transpose of a matrix, orthogonal matrix,
addition, subtraction and multiplication of matrices, determinants and their basic
properties (without proof), singular and non singular matrices, inverse of a matrix, ad joint
of a matrix, solution of simultaneous equations (for two and three variables only) using
inverse of matrix.
Function
Concepts of a function, domain, co-domain and range of a function, constant functions,
real functions, different functions and their graphs - linear function, quadratic function,
polynomial function, rational function, exponential function and logarithmic function,
function in economic theory (demand, supply, consumption, revenue and cost function)
II 16
equilibrium price.
Limit
Limit as a function, limit of sum, product and quotient of two functions and their uses in
evaluating limits, use of the standard forms (without proof) :Lim (1 + 1/n)n, Lim (1 + n)1/n,
Lim ax-1/x and Lim xn-an/x-a n--->0 n--->0 x--->0 x--->a.
Linear Programming
III Introduction of Operation Research, Meaning of linear programming, Mathematical
8
formulation of LP Problem for two variables, solution of LP problems by Graphical
Method.
Transportation Problems: Only Initial Solution
Formulation of transportation problem its initial basic feasible solution by North-West
IV Corner rule, Matrix minima (least cost method), Vogel’s Approximation Method (VAM). 10
Assignment Problems: - Assignment problem and its optimum solution by Hungarian
method.

Websites to be referred:
Sr. No. URL of the Website
1 [Link]
2 [Link]
3 [Link]
4 [Link]
Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 104 - Human Skills
Course Objectives:
1) To make students understand the basics of human nature and different types of skills needed for
effective management of the organization
2) To impart essential human skills to students through interactive pedagogy

Focus: The course would focus in providing a practical approach which will guide the learner through the
method of Learning and Implementing.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Discussions on issues.
(b) Projects/ Assignments/ Quizzes/ Class participation etc
(c)Case study/Roll Plays/Games

Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Text Book/Reading Material: Reading Material will be provided to the students for the topics mentioned
in the content.

Reference Books:

Title Name of the Author Publisher

Basic Managerial Skills For All E.H. McGrath PHI
Understanding Organization Behavior UdaiPareek Oxford
Behavior in Organization Jerald Greenberg and Robert PHI (Ninth Edition)
A. Baron
Organizational Behavior Margie Parikh and Rajan TMH
Gupta
Organizational Behavior Stephen Robbins, Timothy Pearson Education (Latest
Judge, SeemaSanghi Edition)

Content:

No. of
Sr. No Topics Sub Topics Sessions
Required
Introduction of Human Nature and Human
Introduction Skill
Module 1: Basics of Factors affecting Human Nature and Skill 8
Human Nature Reading, Writing, Listening
Basic Human Skill
Analysis of Strength and Weakness
Learning Learning Process 15
 Types of Learning: Classical and Operant
Conditioning, Social Learning
Reinforcement Schedule
Physical Abilities Definition and types of physical ability
Definition and types of Intellectual ability
Module 2: Intellectual Abilities
Developing Abilities Emotional Intelligence
Meaning of thinking
Critical thinking and Creative thinking
Effective Thinking
Thinking tools
Barriers to critical thinking
Managerial skill Managerial functions and roles
Process of decision making
Decision Making
Decision Making Style
Skill
Module Decision Making Approach
3:Development of Meaning of Interpersonal skill 15
skills Interpersonal Skill Listening and Assertion
Giving and Receiving Feedback
Types of Social Skills
Social Skill
Impression Management
Types of Groups
Understanding Group Group Forming Process
and Teams Roles in the group
Module 4:
Understanding Group Factors affecting group Effectiveness 8
Behavior Meaning and Causes of Conflict
Managing Conflict
Handling Conflict
and Negotiation
Negotiation Process
1) Managerial Function and Role
2) Decision Making
Module 5 Case Discussion 4
3) Understanding Group behaviour
4) Conflict and negotiation
 MBA (I) 105 - Computer Application
Course Objective:
The main objective of this course is to enable the students to acquire basic knowledge of computer and
understand the fundamentals in computer system. The course includes introduction to basics of computers
and its applications in the various areas of business. As in today’s time no Business can function without
technology and computers. With the help of this training students can develop and strengthen overall
computer skills

Focus:
The course would focus in providing a practical approach which will guide the learner through the method
of Knowing- Learning – Practicing.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Discussion on issues.
(b) Practical Sessions
(c) Projects/ Assignments/ Quizzes/ Class participation etc

Course Duration:
The course duration is of 50 sessions (Including practical sessions) of 60 minutes each.

Evaluation Scheme
60% (Internal +CEC) + 40%University Exam = 100%
Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc
B Mid-Semester Examination 30% (Internal Assessment)
(15% Theory and 15% Practical)
C End-Semester Examination 40% (External Assessment)
(20% Theory and 20% Practical)

The detail of CEC is as under:-

Sr. Continuous Evaluation Components Nature of Activity Marks
No (Individual/Group)
1 Assignment Individual 10
2 Quiz Individual 5
3 Practical Session/Project Individual 5
4 Class Participation & Attendance Individual 10

Textbooks:
Sr. Author/s Name Publisher Edition and Year
No. of the Book of Publication
T1 R P Soni, Harshal Working with Personal Books India Latest Edition
Arolkar, Sonal Jain Computer Software
Reference Books:
Sr. Author/s Name Publisher Edition and Year
No of the Book of Publication
R1 Vishal Soni Computer Applications for Himalaya Publishing Latest Edition
Management House
R2 Ramesh Behl Information Technology for Mc Graw Hill 2nd edition
Management
R3 R K Taxali PC Software for Windows 98 Tata McGraw-Hill, Latest Edition
made simple New Delhi,

Instructions:
 The students are informed to do a pre-session reading of study topics and review on different subject
and bring in the class.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained

Module Module Content No. of

sessions
required
I Exploring the Computer 10
Computer – definition -Computer for individual users & Organizations,
Components of Computer - input unit - output unit - storage unit CPU-
ALU - control unit - computer hardware – System software - Application
software.
Computer systems
Types of Computer systems- Micro, Mini, Mainframe and Super Computers
- Business and Scientific Computer systems - First, second, third and fourth
generation Computers - Laptop and notebook
II Operating Systems & Data Processing 10
Types of operating Systems:
Computer data - Information – storage devices - primary memory - RAM,
ROM, PROM, EPROM, secondary memory
Importance of computers in business - Computer applications in various
areas of business- Computer related jobs in business.
Networking
Networking Basics -The uses of a network -Common types of networks
- Network topologies - Network media - Network hardware
III MS OFFICE 15
WORD -Creating a new document -Opening/modifying a saved document
-converting files to and from other document formats -Adding symbols &
pictures to documents - headers and footers -Finding and replacing text - spell
check and Grammar check -adjusting margins, line space - character space -
 Changing front type, size -Bullets and numbering -Tables -Adding, editing,
deleting tables. Mail Merge usage.
POWERPOINT -Creating new presentations -Opening existing
presentations -editing, deleting, copying, hiding slides -Presentations –
Applying new design –Adding graphics -Using headers and footers
Animating text -Special effects to create transition slides
IV EXCEL -Working with worksheets -cells -Entering, 15
editing, moving, copying, cutting, pasting, transforming data
-Inserting and deleting of cells -Working with multiple worksheets -
switching between worksheets - sorting and filtering data moving, copying,
inserting & deleting worksheets -Using formulas for quick Calculations -
Creating and editing charts-elements of an EXCEL chart -Types of chart -
chart wizard -Formatting chart elements -Pivot tables -What-if analysis.
Introduction to MS Access and Outlook
 MBA (I) 106 - Indian Constitution

Course Objectives: - The aim of this course is to ensure all participants understand basics of
Indian Constitution. It is essential to know the legal framework of a country specifically its
constitution which is over and above all. Participants are required to understand how constitution
has to be kept in mind while operating business in the given country.

Focus: The course focus is on learning implications of Indian Constitution with respect to
business.

Teaching Methods:

The following pedagogical tools will be used to teach this course:

d) Lectures and Discussions

e) Problem Solving.
f) Assignments

Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Course Contents:

Module Module Content No. of

No. Sessions
I Introduction 10
Constitution’ meaning of the term,, Indian Constitution:
Sources and constitutional history, Features: Citizenship,
Preamble, Fundamental Rights and Duties, Directive Principles
of State Policy
II Union Government and its Administration 10
Structure of the Indian Union: Federalism, Centre- State
relationship, President: Role, power and position, PM and
Council of ministers, Cabinet and Central Secretariat, Lok
Sabha, Rajya Sabha
III State Government and its Administration 10
Governor: Role and Position, CM and Council of ministers,
State Secretariat: Organisation, Structure and Functions
IV Local Administration 10
District’s Administration head: Role and Importance,
Municipalities: Introduction, Mayor and role of Elected
Representative, CEO of Municipal Corporation, Pachayati raj:
Introduction, PRI: Zila Pachayat, Elected officials and their
roles, CEO Zila Pachayat: Position and role, Block level:
 Organizational Hierarchy (Different departments), Village
level: Role of Elected and Appointed officials, Importance of
grass root democracy
V Election Commission 10
Election Commission: Role and Functioning, Chief Election
Commissioner and Election Commissioners, State Election
Commission: Role and Functioning, Institute and Bodies for the
welfare of SC/ST/OBC and women

Text Book/Reading Material: Reading Material will be provided to the students for the topics
mentioned in the content.

Reference Books:

Title Name of the Author Publisher

Indian Polity Laxmikanth McGraw Hill Education
Our Constitution Subhash Kashyap National Book Trust,
India
Introduction to the Constitution D D Basu LexisNexis
of India
Semester – II
 MBA (I) 201 - Business Communication

1. Objectives:
a. To enhance the significance of effective business communication in today’s business environment.
b. To develop the communication skills that required in different business contexts through various
interactive activities
c. To develop practical aspect of Business communication.

2. Course Duration: The course duration is of 40 sessions of 1 Hour each i.e. 40 hours.

3. Course Contents:
No of
Weightage
Module Module Content Session
(Out of 100 %)
Required
1 Business Communication – Definition, Importance & 8 20
benefit of effective communication, Components of
Communication, Concepts & problems of communication.
Need for business correspondence & its importance,
Various kinds of Business correspondence
2 Business Letter - Characteristics of Business Letter 10 25
Replies to letter of Enquires, Drafting of business
Complaints, claims, Collection letter, drafting of sales
letter, Drafting of Correspondence of company secretary
such as letter to Directors, Shareholders, Public, etc.
3 Circulars, Notice & Memos – Meaning & content of 10 25
Circulars, Development of Circulars, Drafting notice,
minutes of meeting & circular.
4 Report Writing – Classification of report, Features of 12 30
goods report, report in form of memorandum, report of
committee, newspaper reports, Proposals- Meaning,
purpose & Kinds of Proposals, Development of Short &
Long Proposals

4. Teaching Method: The following pedagogical tools will be used to teach this course:
(1) Lectures and Discussions (2) Practical Assignment*
Practical Assignment Includes Writing Letters, Circular & Reports

5. Evaluation pattern:

Assessment Criteria Weightage

End Term (University) Examination 40% (External Assessment)
Mid Sem Examination 30 %( Internal Assessment)
Attendance, Quiz & Assignments 30 %( Internal Assessment)
6. Text Book
Sr. Name of Author Name of Book Publication house Edition
No.
1 Lesikar Business Communication TMH 11th, Latest
7. Reference Book
Sr. Name of Author Name of Book Publication house Edition
No.
1 K.K. Ramchandaran, Lakshmi Business Macmillan First Edition
K K , K K Kartik, M Krishna Communication
Kumar

8. List of Newspapers. Students will have to refer to Following News Paper.

1. Business Standard
2. Economic Times

9. Session Plan
Sessions Topics to be covered
1-2 Importance & benefit of effective communication,
3 Components of Communication,
4 Concepts & problems of communication.
5-6 Need for business correspondence & its importance,
7-8 Function & Various kinds of Business correspondence
9 Characteristics of Business Letter.
10-11 Replies to letter of Enquires
12-14 Drafting of business Complaints, claims
15-16 Drafting of sales letter
17-18 Drafting Correspondence of company secretary such as letter to Directors,
Shareholders etc.
19-20 Meaning & content of Circulars
21-22 Development of Circulars
23-24 Drafting notice, minutes of meeting
25-28 Drafting of & Circular & Memos
29 Classification of report
30-32 Features of goods report, report in form of memorandum
33-34 Report of committee
35-36 Newspaper reports
37 Proposals- Meaning, Purpose & Kinds of Proposals
38-40 Development of Short & Long Proposals
 MBA (I) 202 – Foreign Language

Language Offered - Spanish

Proposed Faculty: Mrs Lata N. & Dr Adithya Yagnik
Duration: 40 Hours – Part I of II – A1 Proficiency
Created by: Course Coordinator – Hk School of Foreign Languages, Ahmedabad

Course Objective:
Spanish is one of the leading spoken language in the world. This course will help MAM Students to reach to
the world of internationalization, as Spanish language is spoken in more than 100 countries. By learning
Spanish, student can get good opportunities for the employment in MNCs or become entrepreneur with
international trade.

Pedagogic Style of teaching:

The language can be learned by practicing. So, the pedagogic style will be more based on practice once the
thorough understanding is provided for words, Vocabulary, grammar and sentence framing.

Course Plan for each 10 hours UNIDAD.

UNIDAD 1 / NOSOTRAS – CADA UNIDAD TIENE DIEZ HORAS En esta

unidad vamos a conocer a los compañeros de clase. Para ello vamos a aprender:
> a dar y a pedir datos personales (el nombre, la edad...)
> a saludar y a despedirnos > recursos para preguntar sobre las palabras > el género
> las tres conjugaciones: -ar, -er, ir > los verbos ser, tener y llamarse
> los números del 1 al 100 > el abecedario
> las nacionalidades > las profesiones

UNIDAD 2 / QUIERO APRENDER ESPAÑOL

En esta unidad vamos a decidir qué queremos hacer en este curso de español.

Para ello vamos a aprender:

> a expresar intenciones > a expresar intereses

> a explicar los motivos de lo que hacemos
> el Presente de Indicativo (verbos terminados en -ar/-er/-ir)
> algunos usos de a, con, de, por y para > el artículo determinado > los pronombres personales sujeto

UNIDAD 3 / ¿DONDE ESTÁ SANTIAGO?

En esta unidad vamos a hacer un concurso de nuestros conocimientos sobre el mundo hispano.

Para ello vamos a aprender:

> a describir lugares y países > a expresar existencia

> a hablar de ubicación > a hablar del clima
> algunos usos de hay > el verbo estar > el superlativo
> un/una/unos/unas > mucho/mucha/muchos/muchas
> qué/cuál/cuáles/cuántos/cuántas/dónde/cómo

UNIDAD 4 / ¿CUÁL PREFIERES?

En esta unidad vamos a hacer la lista de las cosas que necesitamos para pasar un fin de semana fuera.

Para ello vamos a aprender:

> a identificar objetos > a expresar necesidad
> a comprar en tiendas: preguntar por productos, pedir precios, etc. > a hablar de preferencias > los
demostrativos: este/esta/estos/estas/esto > el/la/los/las +
adjetivo
> qué + sustantivo / cuál/cuáles > tener que + infinitivo
> el verbo ir > los números a partir de 100 > los colores
> las prendas de vestir > los objetos de uso cotidiano
 MBA (I) 203 - Business Statistics

Course Objectives:-
Statistics is used to make inferences related to situations. Various Statistical methods can be applied to
different situations to arrive at meaningful results. This subject aims to familiarize students towards
perceiving and analyzing modern business & economic numericals and apply statistical techniques for
arriving at sound management decisions. To develop skills in structuring and analyzing business problems
using quantitative analysis. To understand the effective use of computer software for resolution of statistical
problems.

Focus:
The course would focus in providing a theoretical and practical knowledge of statistics with their implication
in business.

Teaching Methods:
The following pedagogical tools will be used to teach this course:
d) Lectures and Discussions
e) Problem Solving.
f) Assignments

Course Duration:
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
60% (Internal +CEC) + 40%University Exam = 100%

Weightage
A Assignments/ Quizzes/ Class 30% (Internal Assessment)
Participation, Attendance etc
B Mid-Semester Examination 30% (Internal Assessment)
C End-Semester Examination 40% (External Assessment)

The details of CEC are as under:-

Sr. No Continuous Evaluation Components Nature of Activity Marks

(Individual/Group)
1 Assignment Individual 10
2 Quiz Individual 15
3 Class Participation & Attendance Individual 05
Session Plan:

Course Topics No. of Sessions

Module
Required
Introduction to Statistics:
Basic concepts, Statistics in business, Data measurement
Measure of Central Tendency
Mean, Median, Mode, Percentiles, Quartiles, Numericals, Learnings on
I 14
the Computer
Measures of Dispersion
Range, Inter-quartile range, Mean Absolute Deviation, Variance and
Standard deviation, Learnings on the Computer
Measures of Association (Correlation)
Correlation, Methods of Correlation study - Scatter Diagram, Karl
Pearson’s coefficient of correlation, Rank correlation, Numericals,
II Learnings on the Computer (Except Bivariate frequency distribution) 14
Simple Regression Analysis
Introduction to regression analysis, regression lines, Develop Trend line,
Numericals, Learnings on the Computer
Probability:
Introduction, Methods of assigning probabilities, Structure of probability,
Marginal, Union, Joint and Conditional probabilities, Addition and
Multiplication Laws, Baye’s Theorem, Numericals
Probability Distributions:
III 12
Discret Distributions – Compared with Continuous Distributions,
Binomial Distribution, Poisson Distribution, Numericals, Learnings on the
Computer
Continuous Distributions - Normal Distribution, Numericals, Learnings on
the Computer
Index Numbers: Fixed Base and chain Base method. Price & Quantity
index, Factors construction of index numbers, deflating prices and income
IV Laspayer's, Paashe's & Fisher's Index Number. 10
Use of any software (EXCEL, Minitab, SPSS etc.) for exposure to the
above concepts. Statistical Modeling using SPSS.

Textbooks (Latest Edition):

Sr. No. Author/s Name Publisher Edition and Year

of the Book of Publication
T1 J. K. Sharma Business Statistics Pearson Third Edition
Reference Books:

Sr. Author/s Name Publisher Edition and Year of

No of the Book Publication
R1 Ken Black Business Statistics for Wiley Latest Edition
Contemporary Decision Making
R2 Levin and Rubin Statistics for Management Pearson 7th Edition
R3 Anderson, Sweeney Statistics for Business and Cengage 11th Edition
and Williams Economics Learning

Instructions:
 The students are informed to do a pre-session reading.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained.

Journals/ Magazines/ Periodicals to be referred:

Sr. No Publisher Title

1 Serial Publications International Journal of Business
Statistics and Finance
2 Serial Publications International Journal of Statistics and
Management Systems

Websites to be referred:

Sr. No. URL of the Website

1 [Link]
2 [Link]

Note: Wherever the standard books are not available for the topic appropriate print and online resources,
journals and books published by different authors may be prescribed.
 MBA (I) 204 - Financial Accounting

Course Objectives:-
The main objective of this course is to strengthen student understanding of accounting concepts and process.
By studying this course students will be able to understand fundamentals, corporate final accounts,
depreciation and financial analysis. The students will be able to evaluate company’s performance based on
financial information.

Focus:
The course would focus in providing a theory and practical approach towards understanding of financial
accounting.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Classroom Session
(b) Projects/ Assignments/ Quizzes/ Class participation etc.

Course Duration:
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
60% (30% Mid Sem Exam + 30% CEC) + 40%University Exam = 100%
Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc.
B Mid-Semester Examination 30% (Mid Sem Exam Assessment)
C End-Semester Examination 40% (External Assessment)

The details of CEC are as under:-

Sr. Parameters Nature of Activity Weightage
No (Individual/Group)
1 Project Report Group 10%
2 Quizzes Individual 5%
3 Assignment Individual 5%
4 Attendance and Class Participation Individual 10%
5 Mid Term Examination 30%
6 End Term Examination (University Exam) 40%

Session Plan
Module
Topics/ Sub topics Sessions
No.
Meaning, Scope and objectives of Accounts, types of accounting, Rules of Debit
4
1 Credit, accounting concepts, conventions, Language of Business
Journal Entry, Ledger and Posting 5
Preparation of Trial balance 2
2
Account Glossary 3
 Preparation of Corporate Final Account – Horizontal 5
Preparation of Corporate Final Account –Vertical 6
Introduction to Depreciation 1
Methods of calculating Depreciation, Straight line, Written Down, Sum of the
6
3 Year and Production Unit Method.
Valuation of Inventories 6
Financial Statement Analysis 4
4 Horizontal Analysis, Vertical Analysis, Ratio Analysis, Understanding Annual
8
Report
Total Sessions 50

Textbooks (Latest Edition):

Sr. Author/s Name Publisher Edition and Year
No. of the Book of Publication
T1 R. Narayanaswamy Financial Accounting: A PHI Learning Latest Edition
Managerial Perspective Private Limited

Reference Books:
Sr. Author/s Name Publisher Edition and
No of the Book Year of
Publication
R1 Ambrish Gupta Financial Accounting for Pearson Education Latest Edition
Management: - An
Analytical Perspective
R2 Ashok Bannerjee Financial Accounting-A Excel Books Latest Edition
Managerial Emphasis
R3 S.N Maheshwari and A Text Book of Accounting Vikas Publishing Latest Edition
S.K Maheshwari for Management House

Instructions:
 The students are informed to do a pre-session reading of theory.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained

Project Report – Financial Analysis of Company

It is a group project and maximum two students are allowed in a group. A group has to select one Public
limited company which should be listed in Bombay stock exchange. The guidelines will be provided
separately.

Websites
[Link] [Link]
[Link] [Link]
[Link] [Link]
[Link] [Link]
[Link] [Link]
 MBA (I) 205 - Environment Management

Objective

After studying the subject students will develop their lifelong skills and awareness including:
 A knowledge of environmental processes and the impacts of societies on the environment
 The scientific principles that underpin issues of sustainability and environmental management
 The causes of key issues affecting the environment as well as possible ways of managing these
 The pressures which impact on the environment and potential solutions to these.

Focus

The course would focus in providing a practical approach which will guide the learner through the method
of Knowing- Learning – Practicing.

Teaching Methods

The course will use the following pedagogical tools:

(a) Discussions on issues.
(b) Projects/ Assignments/ Quizzes/ Class participation etc.

Course Duration The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
Components Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc.
B Mid-Semester Examination 30% (Internal Assessment)
C End-Semester Examination 40% (External Assessment)

Course Content:
Unit Topics Weightage
1 Introduction to Ecology, Environment and its component, Biodiversity, 25%
Environment Management,
2 Elements of Environmental Resources Management-Air Environment, Water 25%
Environment, Land Environment, Mineral Resources, Biological Resources,
Energy Resources, Pollution and Pollution Control, Global Warming and
Climate Change, Sustainable development, Management of Water, National
River Action Plan (NRAP),The National Water Development
Authority(NWDA), Environmental Movements- Chipko movement, Appikko
movement, Narmada Bachao Aandolan, Water conservation- Tips to save
water, Rainwater harvesting and Watershed management
3 Solid Waste Management, Integrated Solid Waste Management, E-waste 25%
Management, Radioactive Waste Management
4 Stockholm Conference and The Earth Summit Agreements, The forty Second 25%
Amendment Act, Environmental Protection and Fundamental Rights,
Environmental Legislation in India, Forest and Wildlife Legislations,
 Pollution Control Legislations, The Air Act, 1981, The Environment
Protection Act, 1986, Environmental Operations in Business, Green
Marketing, Sustainable Green Marketing: Triple Bottom Line, Gort Cloud,
Eco-Labeling, Environmental Crime
Contemporary Issues in Environmental Management
Corporate Environmental Responsibility
ISO 14000 and Environment Management System
Environmental Ethics
Carbon Credit and Acid Rain

Textbooks (Latest Edition):

Sr. Author/s Name Publisher Edition and Year
No. of the Book of Publication
T1 M. M. Suplphy Intoduction to PHI Learning Latest
Environment Private Ltd.
Management

Reference Books:
Sr. Author/s Name Publisher Edition and
No of the Book Year of
Publication
R1 Shashi Chawla A Textbook Of Tata McGraw Hill 2012
Environmental Studies
R2 Raj Kumar Singh Environmental Studies Tata McGraw Hill 2011
R3 Anindita Basak Environmental Studies Pearson Education First Edition,
R4 N K Uberoi Environmental Excel Books Second Edition
Management
R5 G N Pandey Environmental Vikas Publishing First Edition,
Management House

Instructions:
 The students are informed to do a pre-session reading of articles related to environmental issues and
bring in the class.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained
 MBA (I)206 : Quantitative Aptitude and Logical Reasoning
Course Objectives
Propose with an integral focus on campus placement, this course train the students on variety of
question types used by the companies in their written test at the time of final placement.

Focus
The subject modules will train the students on quick ways to solve the quantitative aptitude
problems and questions applying logical reasoning, within a short time span given during the
placement drives.

Teaching Method
The course will use the following pedagogical tools:
a) Lectures
b) Practice Sessions
c) Mock Tests

Course Duration
The course duration is of 50 sessions of 60 minutes each, i.e. 50 hours.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%
The continuous evaluation scheme includes the components like Including Mock Tests
Assignment and Attendance.

Model Content
Module Course Content No. of Weightage
No. Sessions
I Decimal Fraction, Square Roots, Problems on 11 25 %
Clock & Calendar, Permutation and
Combination, Time and Work,
Time and Distance, Problem on Age

II Partnership, Simple Interest & 11 20%

Compound Interest, Profit and Loss,
Percentage, Average, Probability
 III General Mental Ability: Analogy, 11 25%
Classification, Series Completion, Coding-
Decoding, Blood Relation, Puzzle Test,
Direction Sense Test, Logical Vann Diagrams,
Alphabet Test, Inserting Missing Character,
Data Sufficiency
IV Logical Reasoning: Logic, Statements- 11 20%
Arguments, Assumptions, Corse of Action,
Conclusion, Question Statements
V Data Interpretation: Pie Charts, Bar Diagrams, 06 10%
Tables

Text Book
Sr. Author/s Name of the Book Publisher Edition and Year
No. of Publication
1 R.S. Aggarwal Mathematics for MBA S. Chand Latest Edition
2 R.S. Aggarwal Verbal & Non Verbal S. Chand Latest Edition
Reasoning

Reference Books
Sr. Author/s Name of the Book Publisher Edition and Year of
No Publication
1 Sijwali & Sijwali Reasoning Arihant Latest Edition
2 Dr. Lal & Kumar Verbal Reasoning Upkar Latest Edition
3 R.S. Aggarwal Quantitative Aptitude S. Chand Latest Edition
4 Abhijit Guha Quantitative Aptitude Mc Graw Hill Latest Edition
5 Edgar Thorpe Test of Reasoning Mc Graw Hill Latest Edition
Semester – III
 MBA (I) 301 – Managerial Economics
Course Objectives:
This paper will help the students to improve their analytical skill in the field of Economics and to apply
the same for rational managerial decisions. This paper will also able to develop the economic way of
thinking in dealing with practical business problems and challenges.

Focus:

The emphasis in this course will be on basics of demand and supply, production and cost analysis under
different market conditions and different types of market.

Teaching Methods:

 Lectures
 Case study
 Minor projects

Course Duration:

The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme

60% (Internal + CEC) + 40% University Exam = 100%

Continuous Evaluation Component

Assignments 10 %
Presentations 10 %
Class Participation & Attendance 10 %

Detailed Session Plan

Unit Topics to be covered No. of

No. Session
Required
I Nature & Scope of Economics 7
Economics: Definition, Nature & Scope, Micro and Macro Economics, central
problems of an economy, Production possibility curve and opportunity cost,
II Demand & Supply 10
Utility Analysis – total utility and marginal utility, law of diminishing utility,
consumers’ equilibrium, Meaning: Demand and Supply, Law of Demand and
supply, Types of Demand, Determinants of demand and supply, Indifference
curve analysis, consumers’ equilibrium, equilibrium price, shifts in demand &
supply,
III Production and cost analysis 17
Short run production, Long run production, relationship between production and
cost, types of cost, cost in short and long run, Isoquant & Isocost, expansion
path, returns to scale, economies of scale.
IV Macro Economics 16
Introduction, Circular flow of income & expenditure, national income, inflation,
Aggregate demand and Aggregate supply, The influence of monetary and fiscal
policy on aggregate demand and supply, The short-run trade-off between
inflation and unemployment

Textbooks:
1. Managerial Economics; Atmanand: 2nd Edition; Excel Publication
2. Economics – Principles and Applications; Mankiw; Latest Edition; Cengage learning

Reference Books:

1. Managerial Economics, Sadanand Prusty, Latest Edition, PHI

2. Managerial Economics, G S Gupta, Latest Edition, Tata McGraw Hill
3. Principles of Economics, D N Dwivedi, Latest Edition, Vikas Publishing House Pvt. Ltd.
4. Micro Economic Theory, H L Bhatia, Latest Edition, Modern Publisher
5. Micro Economic Theory, M L Jhingan, Latest Edition, Konark Publisher Pvt. Ltd.
6. Economic System and Micro Economic Theory, S K Agarwal, Latest Edition, Galagotia Publishing
Company

List of Magazines, Journals and Websites to be referred;

Newspapers: The Times of India, The Business Standard, The Indian Express, The Economic Times, The
Financial Express etc.

Magazines & Journals: Asia Economic Review (Quarterly), Fortune International (Monthly), Indian
Journal of Economics (Quarterly), Business & Economics (Fortnightly), Business India (Fortnightly),
Business Today (Fortnightly), Business World (Weekly), Global CEO (Monthly) etc.
 MBA (I) 302–Management Principles
Course Objectives:-

The objective is to help the students understand the fundamental concepts of principles of management; the
basic functions of management like planning, organizing, controlling and leading. It is also intended to give
an overview of the historical development, theoretical aspects and practical application of managerial
process.

Focus:

The focus of the course is on basic functions of Management i. e. Planning, Organizing, Leading and
Controlling. This course presents a thorough and systematic coverage of management theory and practice.
It focuses on the basic roles, skills and functions of management with special attention to managerial
responsibility for effective and efficient achievement of goals.

Teaching Methods:

 Lectures
 Group Discussions
 Case Studies

Course Duration:

The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme:

60% (Internal + CEC) + 40% University Exam = 100%

Continuous Evaluation Component:

Assignments 10 %
Presentations 10 %
Class Participation & Attendance 10 %

Detailed Session Plan:

Session Course Content Chapter Weightage

Nature and Functions of Management, Development of
1-10 Management Thought, Social Responsibilities of Business 25%
1, 2, 3
Planning, Decision-Making, Business Forecasting and
4 , 5, 6
11-20 Operations Research 20%

21-32 Organisation, Authority Delegation and Decentralisation, 7, 8, 9, 10, 25%

 Coordination, Informal Organisation, Staffing, Training and 11, 12, 13,
Development, Performance Management, Compensation Plans 14

15, 16, 17
33-40 15%
Direction and Supervision, Communication, Leadership
41-48 Managerial Control, Organisational Change 18, 19 15%
48-50 Revision 100%

Textbook:

Principles of Management. P. C. Tripathi and P N Reddy, Fourth Edition or Latest, TMH.

Reference Books:

Sr. No Author/s and Edition Publication Title

James A .F. Stoner, R. Edward
1 Freeman, Daniel R. Gilbert, Sixth Pearson Management
Edition (Eighth Impression, 2011)
Cengage New Era of
2 Richard L. Daft, 10th or Latest Edition
Learning Management
Pearson
3 Robbins & Coulter, Latest Edition Management
Education
Tata McGraw Principles of
4 Koontz, Latest Edition
Hill Management
Essentials of
5 Massie, Joseph L, Latest Edition PHI
Management
Fundamentals of
Robbins S.P. and Decenzo David A, Pearson Management:
6
Latest Edition Education Essential Concepts
and Applications
Principles of
Himalaya
7 Rajeesh Viswanathan Management:
Publishing
Concepts & Cases

Further Reading:
Reading national business dailies like The Economic Times, The Business Standard, The Financial Express
etc. is a must for an MBA student. Students are also advised to read business magazines like Business
India, Business Today, Business & Economy, Dare, Outlook Business, Indian Management, Fortune etc. to
keep updates of happening in world of business. The website of all these newspapers and magazines
generally provide online excess for all articles published in real editions. Our library also has research
journals of national and international repute and they give insight into research and progress in different
aspects of management.
 MBA (I) 303–Business Environment
Course Objectives:

The objective of this course is to ensure that students learn how to comprehend factors of business
environment and their impact on business. They should learn to interpret, analyse and implement this
understanding to reactive and proactive decision making for the sustainable business.

Focus:

The focus of the course is on Political, Economic, Social, Technological and International Business
Environmental factors influencing business operations and respective industry.

Teaching Methods:

 Lectures
 Group Discussions
 Case Studies

Course Duration:

The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme:

60% (Internal + CEC) + 40% University Exam = 100%

Continuous Evaluation Component:

Assignments 10 %
Presentations 10 %
Class Participation & Attendance 10 %

Detailed Session Plan:

Session Course Content Chapter Weightage

Introduction to Business Environment 3
Introductory Cases – Indian Two-wheeler Industry (from
1-3 5%
Business Environemt: text and Cases by Francis Cherunilam) &
Punjab Tractors (Case Material To be Provided in Class)
Economic Environment 13 & 21
Monetary, Fiscal Policy & Union Budget; Industrial Policy &
Economic Reforms
4-15 15%
 Recommended newspapers and magazines are to be referred
for detailed Union Budget.
 Web Source: [Link]
  Reference material will be provided.
Economic Environment 9, 10, 11
16-18 5%
Types of Economic System & Policies related to Business
Social Environment 23, 25
19-20 Introduction; Significance; Business & Society; Consumer 15%
Protection Act
Social Environment
21-23 Corporate Governance in India 28
5%
Technological Environment
Introduction; Significance; Technology Transfer Process ; 5, 39
Implication of Technological environment on Business and
24-29 economy; ISO, BIS; IT Evolution & Business Environment; 15%
India & Intellectual Property Rights
 Web Source for ISO: [Link]
 Further reading: Intellectual Property India Annual Rep. 12-13
International Environment
30-42 Introduction; Significance; Globalization, MNC and Foreign 38 10%
capital in India; Foreign Trade Policy
International Environment
FERA & FEMA; Bilateral trade, Multilateral Trade, India and 32, 48, 49,
30-42 15%
WTO; The World Bank Group; The International Monetary 50
Fund
Natural Environment
Overview, Environmental Protection; Waste Management and
Pollution Control; Environmental Risk Management; India’s 4
43-48 15%
Environment Policy; Ecological Implication on society
Further Reading: Chapter no. 6, reference book 1 & Chapter 41,
reference book 4.
49-50 Revision 100%

Textbook:

 Business Environment, A. C. Fernando, latest Edition, Pearson Publication

Reference Books:

1. Business Environment : Text & Cases, Francis Cherunilam, Latest Edition, Himalaya Publishing
House
2. Business Environment: Text & Cases, Paul, Justin, Latest Edition, Tata McGraw Hill
3. Business Environment, Shaikh Saleem, Pearson Publication
4. Business Environment, Vivek Mital, Excel Books
5. Business Environment, Suresh Bedi, Excel Books
6. International Business Environment, Francis Cherunilam, Latest Edition, Himalaya Publishing
House
7. Business Environment, Saleem Sheikh, Latest Edition, Pearson Education
List of Magazines, Journals and Websites to be referred;

Newspapers: The Times of India, The Business Standard, The Indian Express, The Economic Times, The
Financial Express etc.

Magazines & Journals: Asia Economic Review (Quarterly), Fortune International (Monthly), Indian
Journal of Economics (Quarterly), Business & Economics (Fortnightly), Business India (Fortnightly),
Business Today (Fortnightly), Business World (Weekly), Global CEO (Monthly) etc.
 MBA (I) 304 -Elements of Direct & Indirect Taxes
Course Objective:
The main objective of this course is to enable the students to acquire basic knowledge of various concepts
and their application relating to direct taxes, GST and other indirect taxes with a view to integrating the
relevance of these with financial planning and management decisions. The course will equip students
with the application of principles and provisions of tax laws in computation of income of individuals
under various heads of income and their assessment procedures.

Focus:
The course would focus in providing a practical approach which will guide the learner through the method
of Knowing- Learning – Practicing.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Discussion on issues.
(b) Practical Sessions
(c) Projects/ Assignments/ Quizzes/ Class participation etc

Course Duration:
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
60% (Internal +CEC) + 40%University Exam = 100%
Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc
B Mid-Semester Examination 30% (Internal Assessment)
C End-Semester Examination 40% (External Assessment)

The detail of CEC is as under:-

Sr. Continuous Evaluation Components Nature of Activity Marks
No (Individual/Group)
1 Assignment Individual 10
2 Quiz Individual 5
3 Practical Session/Project Individual 5
4 Class Participation & Attendance Individual 10

Textbooks:
Sr. Author/s Name Publisher Edition and Year
No. of the Book of Publication
T1 Dharmendra Patel Taxation Synergy Latest Edition
& Siddharth Patel Knowledge
ware-Mumbai
T3 CA Farooq Haque Guide to the “Goods and Notion Press, Latest Edition
Services Tax” Chennai
Reference Books:
Sr. Author/s Name Publisher Edition and Year
No of the Book of Publication
1 E.A. Srinivas Corporate Tax Planning Tata MacGraw Hill Latest Edition

2 Girish Ahuja Systematic Apaproach to Bharat Law House Latest Edition

& Ravi Gupta Income Tax and Sales Tax Pvt. Ltd
3 V.S. Datey Indirect Taxes - Law and Practice Taxmann Publications Latest Edition
4 V. Balachandran Indirect Taxes Sultan Chand & Sons Latest Edition
5 Dr. V.K Students’ Guide to Income Taxmann Latest Edition
Singhania & Dr. Tax Publications
Monica
Singhania
6 Bharat Systematic Approach to Bharat Publication Latest Edition
Publication Income Tax
7 V. S. Datey VAT and Service Tax Taxmann Publications Latest Edition
8 Girish Ahuja & Direct Tax Laws & Bharat Law Latest Edition
Ravi Practice House
Gupta

List of Magazines, Journals and Websites to be referred

[Link] Business Standard Business World

[Link] The Economic Times Business Today
[Link] The Chartered Accountant Journal of Finance
[Link] The Chartered Secretary Chartered Financial Analyst

Instructions:
 The students are informed to do a pre-session reading of study topics and review on different
subject and bring in the class.
 The deadline given for the submission would stand final, there won’t be any extension given for the
same.
 No late submissions would be entertained

Modu Module Content No. of Weightage

le No sessions
required
I Introduction to Income Tax 8 20%
Overview of Direct Tax Laws and Income Tax Authorities,
Direct versus indirect taxes, taxable person, Definitions:
Assessee, Assessment year, Previous year, Total income,
Dividend, Agriculture income, Casual income, Residential
Status and incidence of taxation, Income exempt from Tax.
II Computation of income under different heads of income : 16 30%
Salary, Profits and Gains of Business or Profession,
 Capital Gain (Only theory),
Income from House Properties (Only theory)
Income from Other Sources
Exclusion from Total Income, Exclusion related to specified
heads to be covered with relevant head, eg. Salary, Business
Income, Capital Gain, Income from Other Sources -
Deduction from total Income under different sections like
80C, 80CCC, 80D, 80DD, 80E - Comparison of total income
for Individual
III Introduction: Features of Indirect Tax. Constitutional 10 20%
validity. Indirect Tax Laws, administration and relevant
procedures.
A Brief discussion about the old indirect taxes: Service
Tax, Central Excise and Value Added Tax
Service Tax: Nature of Service Tax, Taxable Service,
Service Provider and Service Receiver, Classification of
taxable services, Valuation of Taxable Service, Service Tax
and Cess Payable, Refund.
Central Excise: Definitions, nature and types of excise duty,
The Central Excise Law, Classification, Valuation, Basic
procedures, Provisions relating to CENVAT,
VAT Act: Introduction and concept of vat and sales tax,
Salient feature of State VAT Acts, Filing & Return under
State VAT Acts, Accounting & Auditing VAT.
IV Goods and Service Tax (GST) 16 30%
Introduction to GST, Definition under CGST & IGST Act,
Levy and Collection of Tax, Rates of GST, Exemptions, place
of supply of Goods or Service or Both, Input tax credit,
Registration under GST, Tax Invoice, Debit and Credit notes
 MBA (I) 305- Public Relations Management
Course Objectives:

1. To understand the increasingly complex structure of industry and its growing remoteness from
direct contact with the people.
2. To understand the development of an astounding vast and intricate network of mass communication
media.
3. To understand the rise of competition, and more so in the change of the global economic
perspective.
4. For understanding the added emphasis on employee relations within the organization.
5. To understand the need to consult and communicate clearly and truthfully.
6. To make students aware about the public relationship Management in organization.
7. To make them understand about the public relations communication tools and techniques

Focus:
The main focus is to make the student understand the basic principles of public relation and communication
theories and skills that apply to the professionals and organizations alike.

Teaching Methods:
Lectures, Presentations, Case study, Role Plays, and Projects/ Assignments.

Course Duration:
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme:

60% (Internal +CEC) + 40%University Exam = 100%

Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc
B Mid-Semester Examination 30% (Internal Assessment)
C End-Semester Examination 40% (External Assessment)

Continuous Evaluation Component

The details of CEC are as under:-

Sr. Continuous Evaluation Components Nature of Activity Marks

No (Individual/Group)
1 Presentation of Case. Group 10
2 Role Plays Group 10
3 Quiz Individual 5
4 Class Participation & Attendance Individual 5
Detailed Session Plan

Number Weightage
Unit Topics of
Sessions
Public Relations : 10 20%
Definition – Meaning – Importance –Objectives – scope and
Functions- Essentials of good public relations, Human Relations and
Public Relations, Growth of Public relation in India, Elements of
public relations.
1
Public Relations Tools :
Advertising, Publicity, Propaganda- Diplomacy- Promotion-
Campaign- Lobbying-Public affairs- Public relation Counseling-
Public relation Budgeting- Evaluating the effectiveness of Public
relations- Social environment- Tool differ from Techniques.
Public Opinion: 10 20%
Meaning, Attitude in opinion, formation of public opinion, group
influence of individual opinion, rational basis of public opinion, some
laws of public opinion- image surveys- motivation research,
Effectiveness surveys, face to face interviews, questions for company
employees- principles of persuasion.
Public Relations Communications –
Meaning – Importance –Benefits- Listening- The key to
communication is perception- the five principles of improved
communications- techniques of communication- the communication
2 process, methods, communication by symbols- Why good
communication is so important- communication components, forms-
Media in communication- Written communication- Oral
communication- Visual communication- Audio-Visual
communication- the art of listening- honest communication- the stance
communication in the world of exaggeration- the 7 C’s of
communication, Techniques to reduce the discrepancies between the
communication and the audience’s attitude.- Acceptance through five
stages- stages of adoption process- letters- The Telephone- Word of
Mouth- Newsletter- Public address system.

Advertising: 10 20%
Meaning- Definition- Objective and importance of Advertising-
Claims made for advertising- Criticism of Advertising- Advertising
and community- organization of the advertising Business- purpose of
advertising- Role and function of advertising- Advertising Media-
3 copy Writing- Kinds of Copy Forms- Advertising Agency.
Meeting, Conference, Techniques :
Information- Advisory- Problem Solving- Informational Meetings-
Advisory Meetings- Problem solving meeting, considering solutions-
Acting on the Decisions – Insight into conference- criteria-
Techniques- Group situation- Questioning- Techniques- Directions-
 Types
Corporate Public Relations: 10 20%
Corporate citizenship- PR personal code of corporate Ethics- The
catalytic Role of Public Relations in planning and corporate
citizenship- Corporate Reputation- Public Relation for social
Conscience of Corporate Bodies- Philosophy of Democracy in the
Work Place- Social Audit- Public relation is a management function-
Roundup- PR in Health Education- PR in public Utilities- PR in
Relation Strategy- Image building and impression Management-Case
4 Study of Companies / Corporate in India

Public Relation as a Profession :

Profession- Profession code- code of ethics- personal credo of
Bateman- Ethics and challenges in public Relation- The code of
Athens- International Public Relation Association (IPRA)- Code of
conduct-code of LISBON- Overseas code-Cultural Ambassador- PR in
Indian Economics – Development and Public Participation.

Students have to prepare and present Small Cases (in group of 2-3 10 20%
students) on Public Relations Management in any organization of their
choice. Role play on conducting meetings, organizing events,
5
organizing of public awareness campaigns, interviews with eminent
personalities, interactions and on hand experience of relationships with
industry, organizations, Allotment of Assignments and Projects

Textbooks:

Sr. Author/s Name Publisher Edition and Year

No. of the Book of Publication
T1 C S Rayudu and K Principles of Public Himalaya Latest
R Balan Relations Publishing House

Reference Books:

Sr. Author/s Name Publisher Edition and

No of the Book Year of
Publication
R1 Effective Public Merry Shelburne biztantra Latest
Relations
R2 Management of Public Shailesh Sengupta Jain Book Publishing Latest
Relations and Co
Communications

R3 Effective Writing skills John Foster Kogan Page India Third Edition.
for Public Relations
R4 Handbook of Public Philip Lesly JAICO Book Latest
relations and
Communications
R5 Power Public Relations Leonard Saffia NTC Business Latest
Books.

List of Magazines, Journals and Websites to be referred;

Public Relations Review (ELSEVIER),

Asia Pacific Public Relations Journal,
Journal of Public Relations Research (Taylor and Francis),
Public Relations Inquiry (Sage Publications)

Websites:
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]
 [Link]/Business_and Eonomy/ Business to Business/Corporate Services/Public
Relations/
 MBA (I): 306 E-Commerce
Course Objectives: The specific objectives of this course are:
1. To familiarize the learners with the concept of e-commerce
2. To familiarize the learners with the various models of e-commerce
3. To understand the process for e- marketing.
4. To understand the process of managing e-enterprise

Focus: The content of this course is designed to provide an integrated view of the functional
areas and to acquaint them with the e-commerce fundamentals. The subject would thus offer
students the opportunity to exercise on functions of e-commerce and learn practically about the
same.

Teaching Methods: The course will be taught through class room discussion, case study
discussion, seminar and presentations. Students understanding will evaluated through quizzes,
assignment and projects.

Course Duration: Duration of course will be three months.

Evaluation Scheme:
 Internal Evaluation 60%
o Mid semester exam 30%
o Continuous Evaluation Component 30%
 External Evaluation 40%

Continuous Evaluation Component

Sr. Continuous Evaluation Components Nature of Activity

No (Individual/Group)
1 Presentation/Assignment Group
2 Quiz Individual
3 Attendance and CP Individual
Sr. Module Topic No. of Weighatge
No. session
1 Introduction of e -commerce Overview and Meaning, 5 15%
Benefits and Applications,
E-Commerce in India,
E-Commerce Infrastructure,
Business Models and
Concepts
2 e -Commerce Enterprise Building an e-commerce 20 25%
Presence: Web Sites, Mobile
Sites, and Apps

Introduction, e-Enterprise,
Managing the e-Enterprise, E-
business Enterprise,
Comparison between
Conventional Design and E-
organization
3 e-commerce marketing Social, Mobile, and Local 15 25%
concepts e-commerce marketing
communication
Building an E-commerce
Presence: Web Sites, Mobile
Sites, and Apps,
e-payment and security issues
4 e-commerce portals Online retailing, 15 25%
Online Retailing and Services
Online Content and Media
Social Networks, Auctions,
and Portals
B2B E-commerce: Supply
Chain Management and
Collaborative Commerce
5 Assignment/Project Select any issue/topic 5 10%
regarding e-commerce, collect
data from primary or
secondary sources and make a
report on it.

Textbooks:

E-commerce, Kenneth C. Laudon, Pearson, 10th edition

Reference Books:

Sr. Author/s Title of the Book Publisher Edition and

No. Year of
Publication
1 Dave Chaffey E-Business and E- Pearson 5/e
Commerce Management:
Strategy, Implementation
and Practice

2 Ravi Kalakota and “Frontiers of Electronic Pearson Latest

Andrew B Commerce”, Education
Whinston, Asia

List of Magazines, Journals and Websites to be referred:

Journals Magazines Newspapers

Indian Journals of Marketing Impact Business Standard
SAGE Pitch Economic Times
IES Anvesha Imagine Retail Times of India

.
Semester – IV
 MBA (I) 401 - Entrepreneurship
Course Objectives:-
The aim of the course is unable the students understand the role of Entrepreneurship in economic
development, the key entrepreneurial feelings, motivation, background, importance of role model , sources
and methods for new venture & techniques for creative problem solving, develop bankable Business plan
for starting a new venture.

Focus:
Syllabus will have focus on Practical learning of various concepts. Through preparation of meet the
entrepreneur report students can able to learn how they start business & can learn various issues &
Problems that an entrepreneur is facing.

Teaching Methods:
Following pedagogical tools will be used to teach this course:
(1) Lectures and Discussions (2) Meet the Entrepreneur report & Case study
Course Duration: The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr. No. Author/s Name of the Book Publisher Edition and Year of Publication

T1 Rajeev Roy Oxford University Press Entrepreneurship

Reference Books:
Sr. Author Publication Title
No
1 Arya Kumar Pearson Education Entrepreneurship-Creating &Leading an
Entrepreneurial Organization
2 Rashmi Bansal Westland publication Connect the dots

Instructions:
Students are required to prepare a business plan in a group by selecting any business idea. They have to
prepare a report which includes introduction of the business, marketing plan, operational plan, financial
plan and organization plan etc

Session Plan:
No of
Module Module Content Session
Required
1 Facets of Entrepreneurship Introduction, Understanding Entrepreneurship, 12
Family Business, Development of Entrepreneurship in emerging Market
 2 Starting Business in India Entrepreneurial Support to start & run a new venture, 12
Growth of Business idea, legal Compliance to start a business venture, Buying an
existing venture
3 Business Plan Development of Business Plan& project report, Managing 14
Operations in Business, Performing Marketing Activities to do a business,
developing a new Product
4 Financing a business & Social Responsibility Entrepreneurial Source of 12
Finance, Venture Capital as source of Finance, Performing of CSR & Social
responsibilities, Social Entrepreneur

Websites to be referred:
Sr. No Websites
1 [Link]
2 [Link]
3 [Link]/success-stories-secrets-rich-businessmen-tycoons/
4 [Link]
5 [Link]

Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 402 – Strategic Management
Course Objectives:-
The aim of the course is to make the students familiarize and understand the concepts of strategic
management , the significance of managing the business strategically in the current business environment,
the strategies at corporate, business and functional levels, analyze the firm’s external environment, the
resources and thus carrying out SWOT analysis for strategy formulation, strategy implementation and the
challenges of managing a change, strategic control system and to get acquainted with various strategies
adopted by firms to successfully compete with their rivals

Focus:
The content of this course is designed to provide an integrated view of the functional areas and to acquaint
them with the strategic management process. The subject would thus offer students the opportunity to
exercise qualities of judgment and help them to develop a holistic perspective of the management of
organizations

Teaching Methods:
The course will be taught through class room discussion, case study discussion, seminar and presentations.
Students understanding will evaluated through quizzes, assignment and projects.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr. Author/s Name of the Book Publisher Edition and Year of
No. Publication
T1 Milind Strategic Management, Concepts and PHI Latest Publication
Phadtare Cases

Reference Books:
Sr. Author/s Title of the Book Publisher Edition and
No. Year of
Publication
R1 Arthur A. Thompson, A. Crafting and Executing Tata McGraw- 16th Edition,
J. Strickland, John E. Strategy: The Quest for Hill, New 2010
Gamble and [Link] Competitive Advantage – Delhi
Concept and Cases
R2 Michael Hitt, Management of Strategy: Cengage 1st Indian
Robert E. Hoskisson, Concepts and Cases Learning Reprint, 2007
and R. Duane Ireland
R3 AzharKazmi Strategic Management Tata McGraw- 3rd Edition,
and Business Policy Hill, New 2009
R4 Gerry Johnson, Exploring Corporate Pearson 2nd Impression
Kevan Scholes and Strategy: Text and Cases Education
Ricard Whittington
R5 Jay B Barney & Strategic Management Pearson 2008
William S. And Competitive Advantage- Education
Hesterly Concept and Cases
R6 Charles W. L. Hill An Integrated approach Cengage 2008
& Gareth R. to Strategic Management Learning
Jones

Instructions:
Topics for the presentation will be given which has to prepared and presented in the class and the
assignment of the same is to be submitted.

Course Content:
Module No. Module Content No. of
Sessions
Required
1 Introduction of Strategic Management : 8
Introduction of Strategy: Definition , Elements, Forms and Types of Strategy,
Need for strategy
Introduction of Strategic Management: Definition, functions and role, need
for Strategic Management.
Vision, Mission and Strategic Management Process
2 External Environment Scanning: 15
Political, Economical, Socio-cultural, Technological and Industry
Environment
Internal Environment Scanning :
Identifying strength, weakness, opportunity, threats, capabilities,
competencies and core competencies
3 Corporate Level Strategy: 15
Strategic Alliances, Horizontal and Vertical Integration, Diversification
Business Level Strategy:
Offensive and Defensive strategies, Five Generic Strategies
Functional Level Strategy: Overview of various functional strategies
4 Strategic Implementation: 8
Behavioural and Functional Issues: Organization Structure, Organization
Culture, Strategic Evaluation and Control
5 Case Discussion: 4
1) Environmental Scanning
Levels of Strategies

List of Magazines, Journals and Websites to be referred:

Journals Magazines Newspapers
Harvard Business Review Business World The Economic Times
Vikalpa – A Journal for Decision Makers Business Today Business Standard
Management Review

Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 403 – Micro Economics
Course Objectives:-
Managerial Economics is the application of economic theory and methodology to managerial decision
making problems within various organizational settings such as a firm or a government agency

Focus:
Focus of this course is on elasticity, estimation of demand, game theory applicable to oligopoly market
and pricing strategies in different types of market.

Teaching Methods:
 The course will be taught through class room discussion, case study discussion, seminar and
presentations. Students understanding will evaluated through quizzes, assignment and mini projects.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr. Author/s Name of the Book Publisher Edition and Year of

No. Publication
T1 Mankiw Economics – Principles and Cengage Latest Publication
Application Learning

Reference Books:
Sr. Author/s Title of the Book Publisher Edition and
No. Year of
Publication
R1 Sadanand Prusty Managerial Economics PHI Latest Edition

R2 G S Gupta Managerial Economics Tata McGraw Hill Latest Edition

R3 D N Dwivedi Principles of Economics Vikas Publishing House Pvt. Ltd Latest Edition

R4 H L Bhatia Micro Economic Theory Modern Publisher Latest Edition

R5 M L Jhingan Micro Economic Theory Konark Publisher Pvt. Ltd Latest Edition
R6 S K Agarwal Economic System and Micro Galagotia Publishing Company Latest Edition
Economic Theory

Instructions:
Topics for the presentation will be given which has to prepared and presented in the class and the
assignment of the same is to be submitted.
Course Content:
No. of
Module
Module Content Sessions
No.
Required
I Introduction 12
Ten Principles of economics, Thinking like an economist
II Demand Forecasting & Elasticity 12
Demand forecasting techniques, Manager, forecaster and choice of right method,
determinants of demand forecasting, Introduction to elasticity, Elasticity of demand,
price elasticity of demand and its determinant, income elasticity of demand, cross
price elasticity of demand, Price elasticity of Supply and its determinant
III Market classification 14
Forms of Markets, Perfect competition, profit maximization and the competitive
firm’s supply curve, the supply curve in a competitive market, Monopoly, reasons of
monopoly, welfare cost of monopoly, price discrimination, Oligopoly, markets with
only few sellers, game theory, Monopolistic competition, competition with
differentiated products
IV Pricing Practices and Strategies 12
Basic pricing methods, Sophisticated pricing methods, Pricing strategies for Special
cost and demand structures, pricing strategies in market with intense price
competition

List of Magazines, Journals and Websites to be referred:

Asia Economic Review (Quarterly), Fortune International (Monthly), Indian Journal of Economics
(Quarterly), Business & Economics (Fortnightly), Business India (Fortnightly), Business Today
(Fortnightly), Business World (Weekly), Global CEO (Monthly) etc.

Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 404 – Legal Aspects of Business
Course Objectives:-

The aim of the course is to sensitize the students and also help them appreciate the overall legal framework
within which legal framework aspects relating to business activities are carried out. To create awareness
among the students regarding the rules and regulations affecting various managerial functions which they
need to be adhere by as a managers.

Focus:
The content of this course is designed to provide a focus on Practical learning of various concepts. Solving
of various case studies as per the applicable acts & rules, students will be able to solve legal issues in the
organizations.

Teaching Methods:
The course will be taught through class room discussion, case study discussion, seminar and presentations.
Students understanding will evaluated through quizzes, assignment and projects.

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr. No Author Publication Title

1 N.D. Kapoor Sultan chand Elements of Business and Eco. Laws

Reference Books:

Sr. No Author Publication Title

1 Akhileshwar Pathak TMH Legal Aspects of Business
2 K R Bulchandani Himalaya Business law for management

Instructions:
Topics for the presentation will be given which has to prepared and presented in the class and the
assignment of the same is to be submitted.

Course Content:
No of
Module Module Content Session
Required
1 Indian Contract Act – 1872General Principles of Contract Act-Introduction, 12
Essentials of a valid contract, Agreement and contract, Types of contracts,
Proposal and Acceptance,
2 Companies act, [Link], Types of Companies, Memorandum & 12
Articles of Association, Prospectus, Meetings, Membership of a company
3 Negotiable Instruments Act – 1881, Types of Negotiable instruments and their 14
essential features, Parties to negotiable instruments, Dishonor of Cheque due to
insufficiency of funds
4 Sale of Goods act, 1930 Contract of sale and its features, conditions 12
&warranties, Performance of contract, Rights of an unpaid seller
Intellectual Property Rights(IPRs) - Introduction, their major types like
Patents, Trademarks, Copyrights, Industrial designs, etc

List of Magazines, Journals and Websites to be referred:

1. International Journal of Law Crime and Justice - Elsevier Publication
2. Journal of Law and Social Research
3. Law Reviews and Journals Research Guide
4. Australian International Law Journal
5. IUP Law Review
6. Business Law Today
7. [Link]
Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 405 – Management of Co‐operatives
Course Objectives:-
This course characterizes and distinguishes co-operatives from other forms of organizations and
highlights the important place they occupy in India’s rural economy. India has an extended history of
Cooperative movement and it has played a crucial role in the development of rural economy. Since the
country's independence in 1947 it has seen a huge growth in Cooperative societies serving mainly the
farming sector. For example, Milk Co-operatives, Sugar Co-operatives, Consumer Co-Operatives, Credit
Co-operatives and Banks etc. The cooperatives render service s rather than making profit, they believe in
self-help and mutual help rather than competition. Despite their substantial importance in India’s rural
economy, most of the co-operatives suffer from a variety of internal and external problems. The major
constraints include the lack of professionalism and poor management.

Focus:
The course would focus in providing a practical approach which will guide the learner to identify and
briefly discusses some contemporary issues in the management of co-operatives and outlines strategies for
their resolution.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Lectures
(b) Discussions on issues.
(c) Projects/ Assignments/ Quizzes/ Class participation etc

Evaluation Scheme: 60% (Internal +CEC) + 40%University Exam = 100%

Textbook (Latest Edition):

Sr Author/s Name Publication Edition

No of the Book
1 G. R. Madan Co-operative Movement in A Mittal Publication (New Delhi) Latest
India

Reference Books:
Sr Author/s Name Publication Edition
No of the Book
1 Dr. B. S Cooperation In India Sahitya Bhavan Publishers and Latest
Mathur Distributors Pvt. Ltd .Agra
2 T.N. Hajela Principles Problems and Shiva Arts Printers Agra Latest
Practice of Cooperation

Instructions:
Topics for the presentation will be given which has to prepared and presented in the class and the
assignment of the same is to be submitted.

be entertained.
Course Content:
No of
Modu
Module Content Session
le
Required
1 Concept and Principles of Co-operation: 12
Need and Principles of Co-operation– Co-operation, Capitalism and Socialism
History and Development of Cooperative Movement:
–Committee on Co-operation(1964)–All India Rural Credit Review
Committee(1969)–Seventh Five Year Plan Agricultural Credit Review
Committee(1986)–Committee on Organization of Co-operatives for Rural
Poor(1990)–Need for a National Policy on Co-operatives, Recent 97th Amendment
in Constitution in 2013 related to Cooperatives
2 Types of Cooperatives: Credit Cooperatives; Non-Credit Cooperatives 12
Activity Wise Classification: Marketing, Processing and Service Cooperatives
Three Tier Structure of Cooperatives
3 Overview, Structure, Role and Functions of Cooperatives: 14
Credit and Banking Cooperatives
Marketing and Consumers ’Co-operatives
ProcessingCooperatives:DairyCooperatives,SugarCooperatives,Oilseeds
Housing Cooperatives; Fisheries Cooperatives ;Labor Cooperatives
4 ManagementFunctionsinCooperatives:Registration,DecisionMakingProcessinCoo 12
peratives,SourcesofFundsfor Cooperatives Audit and Inspection of Cooperatives,
Overview of cooperative laws and bye-laws Board executive Relationship, Functions
of the Board, Job Description of a Chief Executive, Member, Director, President,
General Manager. Challenges , Problems and Prospects of Cooperatives ,
Contemporary issues in Cooperative sector

List of Magazines, Journals and Websites to be referred:

Journals:
International Journal of Rural Management
Cooperative Perspective
IMT Case Journal

Websites:
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]

Note: Wherever the standard books are not available for the topic appropriate print and complied resources,
journals and books published by different authors may be prescribed.
 MBA (I) 406 Human Resource Management

Course objective:

This is the first introductory course of the functions of HRM to acquaint students with different
subsystems of Human Resource Management and their importance

Focus: The course would focus in providing a practical approach which will guide the students
through the method of Knowing- Learning – Practicing.

Teaching Methods:
The course will use the following pedagogical tools:
(a) Case discussion covering a cross section of decision situations.
(b) Discussions on issues.
(c) Projects/ Assignments/ Quizzes/ Class participation etc

Course Duration:
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
60% (Internal +CEC) + 40%University Exam = 100%

Weightage
A Projects/ Assignments/ Quizzes/ 30% (Internal Assessment)
Class participation etc
B Mid-Semester Examination 30% (Internal Assessment)
C End-Semester Examination 40% (External Assessment)

The details of CEC are as under:-

Sr. Continuous Evaluation Components Nature of Activity Marks

No (Individual/Group)
1 Presentation of Case. Group 20
2 Quiz Individual 20
3 Class Participation & Attendance Individual 10
Textbooks (Latest Edition):
Sr. Author/s Name Publisher Edition and Year
No. of the Book of Publication
T1 K. Aswathappa Human Resource Tata McGraw-Hill, Sixth Edition
Management New Delhi,
Reference Books:

Sr. Author/s Name Publisher Edition and

No of the Book Year of
Publication
R1 Gargy Dessler and Biju Human Prentice Hall India / Eleventh Edition
Varkkery Resources Pearson Education – (Latest Edition in
Management 2003 Indian Reprint Indian context)
R2 Sinha, Sinha and Industrial Pearson Education, First Indian Print
Shekhar Relations, 2004 ( or later)
Trade Unions and New Delhi
Labor
Legislations
R3 C.B. Mamoria, Satish Dynamics of Himalaya 2010
Mamoria, S.V. Gankar Industrial Publishing House
Relations
R4 Snell. [Link] Human Resource Cengage Learning Latest Edition
Management

Instructions:
 The cases are from the text book and the photocopy of the cases will be given which are
not in the text book. All the students are hereby informed to do a pre-session case reading
& bring the case in the class.
 The students are supposed to finalize the topics of their presentation in the 2nd week and
the submission would be in last week for which the date will be declared in advance. The
dates for the presentations will be finalized and students would be informed about the
same well in advance.
 The deadline given for the submission would stand final, there won’t be any extension
given for the same.
 No late submissions would be entertained
COURSE CONTENT:

No. of
Unit Topics
Sessions
Understanding the nature and scope of Human Resource 7
I Management, Context of Human Resource management,
Integrating HR strategy with Business Strategy.
Human Resource Planning, Analyzing Work and Designing Job, 11
Recruiting Human Resource, Selecting Human Resource,
II
Inducting and Placing New Hires.

Training , Developing and career Management, Appraising and 13

Managing Performance, Managing Basic Remuneration, Incentives
III and performance based payments, Managing employee Benefits and
services, Remunerating the Top brass( Executive remuneration)

Motivation Perspectives, Motivation in Action, Empowering 9

VI
Employee, Communicating with employees
Managing betterment Work, A safety and Healthy Environment, 10
V
Managing Separation and Rightsizing.

List of Journals/Periodicals/ Magazines/ Newspapers etc.:

Human Capital, Indian Journal of Industrial Relations, HRM Review, Indian Journal of Training
and Development.
Semester V
 MBA (I) 501- Feasibility Report

A group consisting of three to four students will identify the business area of their choice and
will prepare detailed feasibility report on the basis of their investigation. The project begins
after the end of semester-IV & will be evaluated in the beginning of semester-V. So, the
student needs to work on this project during the summer vacation of second year. The credit
of this project will be added in semester V. The project may be based on primary data or
secondary data depending upon the nature of the topic. The project will be evaluated on the
basis of written report, presentation and viva-voce.

Course Objective
 The purpose of this course is to enable students to prepare a feasibility report which
helps them to start a new venture.
 The course will prepare the students to evaluate the obstacles pertaining in new start-
ups & enable them to develop an integrated approach to solved it.

Focus
The main focus of this project is to facilitate students to study a Business opportunity &
understand the possible challenges & Problems that they can face when the start a venture.

Evaluation Scheme
Project Report – 60%, Presentation and Viva – 40%.
The Evaluation Panel consists of two examiners (internal & external) where each one will do
the evaluation for 50 % weightage.

Model Content of the Report

Title Page
Preface
Acknowledgement
Table of content
1. Introductory Page
1) Name & Address of Business
2) Name & Address of the principals (founders)
3) Nature of Business (Description of Business)
4) Statement of Financing needed
2. Executive Summary – Two to three pages summarizing the complete business plan
3. Industry Analysis
1) PEST Analysis
2) Future outlook and trends
3) Analysis of competitors
4) Market Segmentation
5) Industry & Market Forecast
4. Description of venture
1) Products
2) Services
3) Size of Business
4) Office Equipments& Personal
5) Background of Entrepreneurs
5. Production Plan
For Manufacturing Firm:-
1) Manufacturing Process
2) Physical Plant
3) Machinery &Equipments
4) Name of Suppliers of Row Material
For Service Firm:-
1) Merchandise
2) Inventory Control System
3) Flow of Service to the customers
4) Steps Involved in Business Transaction
5) Technology Utility Requirement to serve Customer
6. Operation Plan
1) Description of companies operation
2) Flow of order for goods & services
3) Technology Utilization
7. Marketing Plan
1) Pricing
2) Distribution
3) Promotion
4) Product Forecast
5) Contracts
8. Organizational Plan
1) Form of ownership
2) Identification of partners or principle share holders
3) Authority of principals
4) Management Team Background
5) Roles & responsibility of members of organization
9. Assessment of Risk
1) Evaluate weakness of business
2) New Technology
3) Contingency Plan
10. Financial Plan (At least three years)
1) Pro forma Income Statement
2) Cash flow projection
3) Pro forma balance sheet
4) Breakeven Analysis
5) Sources and Application of fund
11. Annexure
1) Letters
2) Market Research data
3) Leases or contracts
4) Price list from suppliers

Reference Books
Sr. Author/s Name of the Book Publisher Edition and
No. Year
of Publication
1 Robert D, Hisrich Entrepreneurship TMH Publication Sixth Edition.
House
2 AnjaFoerster& Different Thinking --- Latest
Peter Kreuz
3 ICFAI Center for Project ICFAI Center for Latest
Management Management Management
Research Research
4 ShilpiJauhari&S.K. Project Himalaya Publishing Latest
Chaturvedi Management House
5 Edward Blackwell How to prepare a The Sunday Times Fourth Edition
Business Plan press
6 Prasana Chandra Projects TMH Publication Fifth Edition
House
7 Bruce Entrepreneurship Person Education Latest Edition
Barringer&[Link]
Ireland
8 SatishTaneja& S.L. Entrepreneur Galgotia Publishing Latest Edition
Gupta Development- New Company
Venture Creation
9 Vasant Desai Project Himalaya Publishing Latest Edition
Management & House
Entrepreneurship
10 John. W. Mullians The New Business Person Education Latest Edition
Road Test
11 P.C. Jain Hand Book for Entrepreneurship Fourth Edition
New Entrepreneurs Development Institute
of India
12 V VRamani& A V Business The ICFAI University Latest Edition
Bala Krishna Incubation Press
13 Vasant Desai Project Himalaya Publishing Latest Edition
Management House

Websites

1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]
6. [Link]
 MBA (I) 502 Organizational Behavior
Course Objectives
The course helps the students to understand the 'human' side of the organizations. The
students will be able to observe, understand and analyze the behavior within the
organizational context. It also helps the students to develop basic skills to deal with the
ongoing behavioral dynamics and contribute to organizational effectiveness.

Focus
The course would focus in providing a practical approach which will guide the learner to deal
with how organizations are managed, how employees are recruited; how culture of an
organization develops with time; and what are the different forms of organizational structures
necessary to run organizations effectively.

Teaching Method
The course will use the following pedagogical tools:
a) Lectures
b) Role plays
c) Case discussion.
d) Projects/ Assignments/ Quizzes/ Class participation etc

Course Duration
The course duration is of 50 sessions of 60 minutes each, i.e. 50 hours.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%
The continuous evaluation scheme includes the components like Presentation, Assignment,
Case Discussion, Quiz and Attendance.

Model Content
Module Course Content No. of Weightage
No. Sessions
I Organisational Behaviour: The emerging 10 15 %
challenges and opportunities to organsiational
behavior, History and evolution of
organsiatonal behavior, Fundamental of
individual behavior
II Personality, Attitude and job Satisfaction, 10 25%
Learning and Learning theories, Perception
 III Motivation and work performance, Practical 10 20%
Motivation Approaches Emotional and spiritual
intelligence, the dynamics and Management of
stress.
IV Group and team Dynamics, Transactional and 10 20%
organizational behavior, Leadership definition
and theories of leadership, approaches of
leadership. Authority, power and politics.
V Organizational Structure, Organizational 10 20%
Development, Organizational effectiveness,
Organization of future, Corporate governance
and social responsibility.

Text Book
Sr. Author/s Name of the Book Publisher Edition and Year
No. of Publication
1 AvinashChitale, Organisational PHI Latest Edition.
Rajendra Prasad Behaviour- Text and
Mohanty, Cases
NishitRajaramDubey.

Reference Books
Sr. Author/s Name Publisher Edition and Year of
No of the Book Publication
1 Stephen P. Robbins Organizational Pearson Latest Latest
Timothy A Judge, Behavior Edition
SeemaSanghi
2 Margie Parikh and Organizational Pearson Latest Edition
Rajen Gupta Behavior
3 Dipak Kumar Organisational Oxford Latest Edition
Bhattacharya Behaviour Publications
4 UdaiPareek Understanding Oxford University Latest Edition
Organisational Press
Behavior
5 Jerald Greenberg Behavior in PHI Ninth Edition
Robert A. Organizations
Baron
6 K. Aswathappa Organisational Himalaya Latest
Behavior Publishing House
7 Fred Luthans Organisational McGraw - Hill Latest Edition
Behaviour
8 Gregory Moorhead Organisational Jaico Publication Latest Edition
 &Ficky W. Griffin Behaviour
9 Niraj Kumar Organisational Himalaya Latest Edition
Behaviour Publishing House

List of Journals/ Periodicals/ Magazines/ Newspapers etc

 Harvard Business Review, Decision, Vikalpa etc
 ICFAI Journal of Organisationl Behaviour
 MBA (I) 503-Creativity & Innovation
Objectives
 To introduce with dynamics of ideation & creativity
 To understand the essence of innovation in the dynamic business environment
 To acquaint with the recent paradigm shift of Innovation – From Macro & Micro
Perspective

Focus
The focus of the subject is on providing knowledge for successful practice of business
innovation in the domains of venture capital management, intellectual properties, strategy,
and corporate entrepreneurship.

Teaching Method
The teaching method includes lectures & case studies.

Course Duration
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme

Continuous Evaluation Scheme 30%

Mid Semester Examination 30%
University Examination 40%
The continuous evaluation scheme includes the components like Presentation, Assignment,
Case Discussion, Quiz and Attendance.

Model Content

Module Course Content No. of Weightage

Sessions
1 Dynamics of Ideation and Creativity: Inbound 10 20 %
Ideation—Internal Innovation Ideation, Creative
Process, Outbound Ideation, Open Innovation Ideation
Methods, Other Miscellaneous Ideation Methods
2 The Concept of Innovation: Defining Physical and 10 20%
Social Technologies, Levels of Innovation—Why is
Management Innovation so Important, Incremental vs
Radical Innovation, Innovation in Large and Small
Firms, Why Should Firms Invest in Innovation
3 New Product Development: Context of New Product 5 10%
Development, Process of New Product Development,
R&D Approach and New Product Development,
 Outsourcing of New Product Development
4 Paradigms of Innovation—The Macro Perspective: 10 20%
Context of Innovation—Developed & Emerging
Economies, Examining Reverse Innovation and Its
Application to Corporate, Future Macro Trends in
Innovation
Paradigms of Innovation—The Micro Perspective:
Organizational Factors Affecting Innovation at the
Firm Level ( Culture, Team, Leadership)
5 Venture Capital, Intellectual Property, Strategic 15 30%
Context of Innovation & Corporate
Entrepreneurship

Text Book

Sr. No. Author Name of the Book Publisher Edition

1 Vinnie Jauhari and Innovation Oxford University First

SudhanshuBhushan Management Press

Reference Books

Sr. No Author Name of the Book Publisher Edition

1 Floyd Hurr Rousing Creativity: Think Crisp Publications 1999
New Now Inc.
2 Davis Gary and Training Creative Thinking New York Pub. Latest
Scott
3 Rastogi Managing creativity for Mac Millan Latest
Corporate Excellence
4 Pradip NCTE and Lifelong Creativity Tata McGraw Hill Latest
Khandwalla
5 Allan Afuah Innovation Management Oxford Uni. Press Latest

6 Paul Trott Innovation Management & Pearson Education Latest

New Product Development
 MBA (I) 504 Information Systems

Course Objectives
 To understand the different software and hardware systems available in the industry
 To understand the latest developments in the wireless technology and its application
worldwide
 To explain key concepts and elements of information technology and information
systems
 To examine the evolution, role, function and impact of IT & IS in global business
operation.
 To identify sources of information and assess how they can be used in the decision
making process by leveraging information technology and networks.

Focus
Information System for managers includes evolution, role, function and impact of
Information Technology (IT) and Information Systems (IS) in international business
operations. It will develop the students’ ability to identify sources of information and how
these can be used in the decision-making process by leveraging IT and networking.

Teaching Method
The following teaching method will be adopted
a) Lectures
b) Computer applications/ problems
c) Case study
d) Minor projects

Course duration
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme:
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%
The continuous evaluation scheme includes the components like Presentation, Assignment,
Case Discussion, Quiz and Attendance.

Model Content

Module Course Content No. of Weightage

Sessions
1 Introduction to Information Management 12 25%
Introduction to Management Information System
 Database Management
2 Business Data Communication 12 25%
Application of Information Systems
Organization and Information System
3 E- Commerce 13 25%
Supply Chain Management
Customer Relationship Management
4 Decision Support System 13 25%
Executive Information System
Knowledge Management System
Information Systems: Ethical and Social Issues

Text book
Management Information System by Indrajeet Chatrjee, Latest Edition, PHI Publications

Reference Books
 Management Information Systems: Managing the Digital Firm, 11th Edition, Ken Laudon,
Jane Laudon and RajanishDass, Pearson Education
 Management Information Systems - W.S Jawadekar, Second Edition, TMH Publishing
 Management Information Systems, S Sadagopan, PHI
 Introduction to Information Technology, ITL Education Solutions Limited, Pearson
Education

List of Magazines/ Journals

 Journal of Management Information Systems

 International Journal of Information System and Management
 MIS Quarterly
 European Journal of Information System
 The Electronic Journal of Information System Evaluation
 Information Week
 Information Management
 MBA (I) 505 - Business Ethics

Course Objective
To develop the character of students by sensitizing them to fundamental principles of Ethics
in general and Business, in particular in such a way that it makes permanent imprints in the
minds of the students so that ‘Ethical Mindset’ becomes a crucial filter for future decision
making process as is necessary for a transparent and a fair Corporate Governance System.

Focus
Syllabus will have focus on the various Practical learning concepts. Students are required to
case study of companies’ ethical practices.

Teaching Method
The following pedagogical tools will be used to teach this course:
1) Lectures
2) Case Study Discussions
3) Assignments

Course Duration
The course duration is of 50 sessions of 60 minutes each, i.e. 50 hours.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%

Continuous Evaluation Components:

 Case Study analysis: Students are require to identify certain corporate cases pertaining
to ethical practices and undertake a case study on them.
 Assignment: A group/ individual assignment will be given in the class room. A group
is supposed to submit it in hard copy. Date of submission will be announce in the
class only.
 Quiz: Quiz will be conducted at regular interval after the completion of certain
portion of the syllabus.
 Attendance & Class Participation: Attendance & Class Participation will be taken into
consideration as Continuous Evaluation Component.
Model Content
No of Weightage
Module Course Content
Sessions
1 Introduction and Overview of Ethics 12 25
Business Ethics, Ethics for Managers, Value and
Ethics in Business, Ethical Decision Making, Personal
and Business Ethics, Management Ethics, Morality,
Etiquette and Professional Codes
2 Ethical Dilemmas and Decision Making 12 25
Ethical Dilemma, Sources of Ethical problems,
Personal Ethics for employees, Ethical models that
guide decision making, approach for ethical decision
making, Personal and Corporate Values and Ethical
decision making
3 Ethics, Business and Corporate Ethics 14 25
Corporate Ethics, Good Governance, Strategies and
techniques for sound Corporate Governance, Indian
Model of Corporate Governance, Guide for
Investors/Shareholders, Investor Protection in India,
Problems of Investors in India
4 Corporate Social Responsibility, Consumer 12 25
protection and Environmental Ethics
Why CSR, Advantages and Scope of CSR, Ethics and
CSR, Consumer, Parties to consumer protection,
Consumer protection in India, Consumer Protection
Act, Environmental concerns, Future outlook on
Environment, Sustainable Development, Waste
Management and Pollution Control

Textbooks

Sr. No Author Publication Title Edition

1 A C Fernando Pearson Business Ethics: An Indian Perspective Latest

Reference Books

Sr. Author Publication Title Edition

No
1 A C Fernando Pearson Business Ethics and Latest
Corporate Governance
2 S K Mandal Tata McGraw Hill Ethics in Business and Latest
Corporate Governance
3 Murthy C.S.V. Business Ethics and Himalaya Publishing Latest
Corporate Governance
List of Magazines, Journals and Websites to be referred

Sr. Publisher Title

No
1 Indian Institute of Management, Journal of Human Values
Kolkata.
2 Indus Business Academy, Bangalore. IBA Journal of Management &
Leadership
3 Geeta Press Gorakhpur Kalyan Kalpataru
 MBA (I) 506 - Export Import Procedures

Course Objectives
The specific objectives of this course are:
 To familiarize the learners with the concept export/import and understand the
significance of global business
 To familiarize the learners with the process of export and import
 To understand the process for export financing and marketing
 To understand the process of shipment, logistic and preparation of documents for
export/import

Focus
The content of this course is designed to provide an integrated view of the functional areas
and to acquaint them with the export/import management process. The subject would thus
offer students the opportunity to exercise on functions of export/import and learn practically
about the same.

Teaching Methods
The course will be taught through class room discussion, case study discussion, seminar and
presentations. Students understanding will evaluated through quizzes, assignment and
projects.

Course Duration
The course duration is of 50 sessions of 60 minutes each, i.e. 50 hours.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%

Continuous Evaluation Component

Sr. Continuous Evaluation Components Nature of Activity

No (Individual/Group)
1 Presentation/Assignment Group
2 Quiz Individual
3 Attendance and CP Individual
Model Content
No. of Weightage
Module Course Content
Sessions
Meaning and Definition, Types of export and import,
Role in Indian Economy, Export and Trading House,
Major exports and imports, Major trading partners,
1 10 20%
Latest EXIM policy, FERA and FEMA, Role of WTO
in foreign trade, Process of starting export/import
business, Registration process for import and export
Pre-Shipment Finance, Post Shipment Finance, Role of
EXIM Bank in financing for export and import,
2 12 25%
Methods of payment for exporters and importers,
Types of the incentives
Types of channel for export and import, Forms and
symbols for labels, Packaging material and Types of
3 12 25%
packaging, Pricing strategy and methods of pricing
INCOTERMS
Modes of Transport, Forms of Shipping, Types of
4 ships, Reservation of Shipping Space, Containerization 12 25%
Shipping and commercial documents
Select any product from India to be exported to any
5 foreign country of your choice. Prepare marketing plan, 4 10%
estimation of cost, shipment and documentation.

Textbook

Sr. Author/s Title of the Book Publisher Edition

No.
1 Justin Pual and Export Import Oxford Latest
Rajiv Aserkar Management University Press

Reference Books

Sr. Author/s Title of the Book Publisher Edition

No.
1 UshaKiranRai Export - Import And PHI Latest
Logistics Management
2 Aseem Kumar Export and Import Excel Latest
Management
3 P S Khurana Export Management Galgotia Latest
Publication
List of Journals, Magazines and Newspapers to be referred

Journals Magazines Newspapers

Foreign Trade Review EXIM India Business Standard
(SAGE publication) ([Link]
Economic Times
Times of India

Websites

1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]
6. [Link]
7. [Link]
Semester VI
 MBA (I) 601 - Marketing Management

Course Objectives
Marketing Management is the fundamental functional course. The objective of the course is
to acquaint students with importance, ways and consequences of doing marketing. The
objective is also to make them comprehend challenges of contemporary time and requirement
of novel thinking so as to succeed in achieving objectives of the organization by practicing
efficient and effective marketing.

Focus
The subject will focus on product, price, place and promotion of both products as well as
services.

Teaching Methods
Along with lectures,Case Study, Assignments and Field-work Projects will be used.

Course Duration
The course duration is of 50 sessions of 60 minutes each.
Evaluation Scheme

Continuous Evaluation Scheme 30%

Mid Semester Examination 30%
University Examination 40%
CEC will be based on Quiz, Assignment, Project, Presentation, Class Participation and
Attendance.

Model Content
Module Course Content No. of Sessions Weightage
1 Understanding Marketing Management;
Defining Marketing for the 21st Century, 7 15%
Developing Marketing Strategies and Plans
2 Analyzing Market;Analyzing Consumer 8 20%
Markets, Analyzing Business Markets
3 Choosing Value; Identifying Market
Segments and Targets, Basic Understanding
of Brand Positioning and Brand Equity; 10 25%
Designing Value; Setting Product Strategy,
Designing and Managing Services,
Developing Pricing Strategies and Programs
4 Delivering Value; Designing and
Managing Integrated Marketing Channels;
Managing Retailing, Wholesaling, and 10 25%
Logistics; Communicating Value;
Designing and Managing Integrated
 Marketing Communications
5 Sustaining Growth and Value; 05 15%
Introducing New Market Offerings

Textbook

[Link]. Name of Book Name of Author Name of Edition

Publishing House
1 Marketing Philip Kotler, Kevin Pearson 14th
Management: A Lane Keller, Abraham edition
South Asian Koshy&MithileshwarJha
Perspective

Reference Books

Sr. Name of Book Name of Author Name of Publishing Edition

No. House
1 Marketing V.S. Ramaswamy MacMillan Latest
Management edition
2 Marketing K. Karunakaran Himalaya Publishing Latest
Management House edition
3 Marketing Arunkumar& N. Vikas Latest
Management Meenakshi edition
4 Marketing Tapan Panda Excel Books Latest
Management edition
5 Marketing RajanSaxena Tata- McGraw Hill Latest
Strategies Publishing Company edition
6 Marketing in the J. S. Panwar SAGE Latest
new Era edition
7 Strategic Khurana&Ravihandran Global Business Press Latest
Marketing edition
Management
8 Marketing RamanujMazumdar Allied Publishers Ltd. Latest
Strategies New Delhi edition
 MBA (I) 602 - Financial Management

Course Objective
The primary objective of this course is to explore concepts, approaches to financial
management and its applicability in the corporate finance. This course is extended to the
learning with case studies. There are four basic decisions of Finance, i.e. Investment,
Financing, Working Capital and Dividend Decision. In addition, instructor focuses on
foundation in finance principles and the related mathematical tools that are necessary for
students to understand how financial decisions are made. The instructor also focuses on the
teaching theory with practical aspects. This course helps students to inculcate corporate
finance problems. However emphasis will be placed using Microsoft Excel to solve financial
problems.

Focus
The course would focus in providing a practical approach which will guide the learner
through the method of Knowing- Learning – Practicing.

Teaching Method
The course will use the following pedagogical tools:
(a) Discussion on issues.
(b) Practical Sessions (Introduction to financial functions in Spreadsheets)
(c) Projects/ Case studies /Assignments/ Quizzes/ Class participation etc

Course Duration
The course duration is of 50 sessions of 60 minutes each.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%
CEC will be based on Quiz, Assignment, Project, Presentation, Class Participation and
Attendance.

Model Content
Module No. of Weightage
Course Content
No Sessions
Fundamentals of Financial Management and
Valuation
Concepts of Financial Management: Definition,
Scope, Goal, Function, Agency Theory, Financial
1 12 25%
System, Functions, Structure, Players.
Time value of Money: Concepts of time value,
Compounding and Discounting, Annuities, Valuation
of Bonds and Shares
Investment Decisions
2 12 25%
Introduction of capital budgeting, Nature, Process and
 Discounted and Non Discounted Techniques of
Investment Selection.
Estimation of Cost of Capital
Financing and Dividend Decisions
Theory of Capital Structure: Meaning, Relevance and
Irrelevance of Capital Structure, Arbitraging (Only
theory), Leverage Analysis, Sources of Long Term
3 12 25%
Finance.
Understanding Dividend Decisions: Meaning, Various
Models of Relevance and Irrelevance of Dividend
theory.
Working Capital Decisions
Understanding Working Capital Management:
Principles, Policies and estimation of Working Capital
Management
4 14 25%
Management of Components of Working Capital:
Management of inventory, Working capital financing,
Management of Cash (only theory), Management of
receivables (only theory).
* The Case studies will be taken from Text Book I. M. Pandey, Financial Management,
Latest Edition, Vikas Publication

Textbook
Sr. Author/s Title of the Book Publisher Edition and Year
No. of Publication
T1 I. M. Pandey Financial Management Vikas Latest Edition
Publication

Reference Books
Sr. Author/s Title of the Book Publisher Edition and Year
No of Publication
1 Srivastava&Misra Financial Management Oxford University Latest Edition
Press
2 Prasanna Chandra Financial Management – Tata McGraw-Hill Latest Edition
Theory and Practice Publishing
Company
3 Van Horne Fundamentals of Financial Pearson Education Latest Edition
&WachowiczJr Management
4 Briham& Houston Fundamentals of Financial Thomson Business Latest Edition
Management Information India
(P) Ltd
5 Reddy, Sudarsana Financial Management – Himalaya Latest Edition
Principles and Practice Publishing House
6 Vishwanath, S. R Corporate Finance - Theory Response Books Latest Edition
and Practice
7 McMenamin, Jim Financial Management – An Oxford University Latest Edition
Introduction Press
List of Magazines, Journals and Websites to be referred
Business Standard Business World
The Economic Times Business Today
The Chartered Accountant Journal of Finance
The Chartered Secretary Chartered Financial Analyst
[Link] [Link]
[Link] [Link]
 MBA (I) 603 -Company Law
Course Objectives
The objectives of this course are
1. To impart the students with Practical knowledge of the requirements and actions of
company law which company require to follow as per the company act, 2013
2. To enable students with the legal requirements that they need to follow for the
formation & management of a company
3. To equip students with rules and regulations affecting various managerial functions

Focus
Syllabus will have focus on Practical learning of various concepts. Students are require to
undertake a case study of company law and need to solve it as per the norms & regulations of
company act.

Teaching Method
The following pedagogical tools will be used to teach this course:
 Lectures
 Case Study Discussions
 Audio & visual Material
 Assignments

Course Duration
The course duration is of 50 sessions of 60 minutes each, i.e. 50 hours.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%

Continuous Evaluation Component

 Case Study analysis & Viva Voce: Students are require to undertake a case study
pertaining to company law of any government, private or Corporate & need to solve it
as per the norms & regulations of company act.
 Quiz: There will be two Quizzes.
 Attendance & Class Participation: Attendance & Class Participation will considered
in CEC.
Model Content

No of Weightage
Module Course Content
Sessions
Company act-Basics & Management
Definition & Characteristics of company , Company
distinguished from Partnership, Company law in India
(The company act, 2013), Formation of company &
1 various process involved in it, Directors, 12 25%
Appointment, power, Meeting, Duties & other legal
regulation pertaining to director, Account keeping &
related norms, Appointment of auditors & power,
rights, duties of auditors
Share capital& Power of Borrowings
Various Kinds, Alternatives & reduction of share
capital, Further issue, Reorganization of capital &
voting Rights, Application & allotment of shares,
Lien, Forfeiture, nomination & Transmission of
2 12 25%
shares, Issue of shares at Premium & discount, bonus
shares, SEBI Guidelines on Shares, Ultra Virus
Borrowing, Various kinds of Debentures & Remedies
for debenture holders, Various regulations of
company law with respect to charges
Partnership Business & Legal Requirements
Definition & formation of partnership, Feature of
partnership, Differences between partnership & other
forms of Business, Types of Partnership, Relation of
3 14 25%
Partner with other partners & third party, Minor’s
position in partnership, Incoming & Outgoing
Partners, Registration of a partnership firm & legal
requirements
Investigation, Restructuring & Winding of
Company
Meaning of Investigation, Power for Investigation,
Investigation by Government & imposition of
Restrictions, Powers of Inspectors & Reporting,
Principle of Majority rule, Prevention of oppression &
4 12 25%
Mismanagement, Power of company law board &
central government, Restructuring & amalgamation,
Compromise at time of going public & winding up of
company, meaning & Modes of Winding up of
company, Winding up Procedure & Power of Court,
Voluntary Winding Up
Textbook

Sr. Author Publication Title Edition

No
1 [Link] Sultan Chand & Sons Elements of Company Latest
Law

Reference Books

Sr. Author Publication Title Edition

No
1 K.R Himalaya Publishing Business Law for Latest
Bulchandani House Management
2 A.K. Taxmann Company Law & Practice Latest
Majumdar&
Dr. G.K.
Kapoor
3 J.K. Bareja Galgotia Publishing Industrial Law Latest
Company

List of Magazines and Journals

Sr. No Publisher Title

1 Jus Scriptum Magnus Pvt. Ltd. Corporate law Advisor
2 ICFAI University IUP Law Review
3 Hart Publishing, Oxford Journal of Corporate Law Studies
([Link]
4 Vantage Asia Publishing Limited India Business Law Journal
([Link]

Websites

Sr. No Websites
1 [Link]
2 [Link]
3 [Link]/official-website-company-law-board
4 [Link]/
 MBA (I) 604 -Project Management
Course Objective

The subject emphasizes on imparting the knowledge, skills, tools and techniques involved in
carrying out project activities so as to ensure that projects are delivered within budget and
schedule. Upon successful completion of the course, the student will be able to understand
how to devise strategy and plan for the project and design the project and its schedules and
overall framework.

Pedagogy

 Lectures
 Case study
 Assignments

Evaluation Pattern

Continuous Evaluation Scheme 30%

Mid Semester Examination 30%
University Examination 40%
CEC will be based on Quiz, Assignment, Project, Presentation, Class Participation and
Attendance.

Model Content

Module Course Content No of Weightage

No. sessions
1 Introduction: Introduction to Project Management, 8 15%
Structures and Culture of Project Management
Defining the Project: Project Definition, Strategy and 12 25%
2
Project Selection
Designing the Project: Estimating Project Time & Cost, 12 25%
3 Developing a Project Plan, Managing Risk, Scheduling
Resources, Reducing Project Duration
Deliver and Executing the Project: Progress & 12 25%
4 Performance measurement & evaluation Supply Chain
Issues
5 Develop: Project Audit & Closure 6 10%

Text Books
 Projects by Prasanna Chandra, Tata McGraw Hill
 Project Management- The Managerial Process, Clifford F. Gray & Erik W. Larson,
Tata McGraw Hill
Reference Books
 Project Management by Harvey Maylor, Pearson Education, 3rd edition
 Project Management by Pinto, Pearson
 Project Management-The Managerial Process by Clifford F. Gray & Erik W. Larson,
Tata McGraw Hil
 MBA (I) 605 - Business Research Methods
Course Objective
Management of business and industrial enterprises involves some basic functions to achieve
the objectives of the organizations through well planned decisions on a variety of business
issues. For better decision making it is required to have sufficient information about the
particular business area as information reduces the uncertainty in decisions. In this context
research helps in developing the information about the various business areas and this way it
also assist the managerial decision making. The course includes the understanding of various
concepts of research methodology, some illustrations of their practical usage and
understanding of some data analysis software.

Focus
The focus of this subject is to provide basic understanding about use of qualitative and
qualitative research tools.

Teaching Methods
 Lectures
 Case study
 Minor projects (Including Development of questionnaire, Writing Literature Review)

Course Duration
There shall be 50 sessions of one hour each and the course is spread across 16 weeks.

Evaluation Scheme
Continuous Evaluation Scheme 30%
Mid Semester Examination 30%
University Examination 40%

CEC will be based on Quiz, Assignment, Project, Presentation, Class Participation and
Attendance. Some of the suggested assignments are as under.

 In a group of two, students need to select one topic of research and have to prepare
literature review, with use of APA citation style.
 In a group of two, students need to develop a questionnaire for online & manual
versions.

Model Content
Module No. of
Course Content Weightage
No. Sessions
Introduction to the Research Industry &
1
1 Career Scope
10 %
Introduction, Objectives & Application
2-3
Nature and Scope of Business Research,
 Research Process at Glance, Decision Making
and Marketing Research
Discussion on Illustrative Research
4
Proposals
Quantitative Research Designs
5-7
2 Types of Research Designs and its applications 10 %
Identifying the Research Problem 8-9
Specifying Data and Acquisition Methods
Data Types, Data Source, Primary Data &
3 10-12 10 %
Secondary data, Comparison Between Various
Data Actualization Method
4 Qualitative Research design 13-15 10 %
Measurement and Scaling: Fundamentals
and Comparative Scaling Commonly Used
5 16-18 10 %
Scales in Business Research, Reliability and
Validity of Scale
Questionnaire Designing Steps in Designing
Questionnaire, Pitfalls in Questionnaire 19
6 10 %
Designing
Developing & Using Online Questionnaire 20-24
Sampling Design and Procedure Sampling
7 25-27 10 %
Method Procedure and Sample Size Decision
Define Research Question And Framing &
Testing Of Hypotheses Developing the
Hypothesis, Testing of Hypothesis; Type – I
and II Errors, One Tailed and Two Tailed Test
of Significance. Parametric and Nonparametric
8 28-32 20 %
Tests of Univariate and Bivariate Data
(Nonparametric Tests: Kolmogorov Smirnov
Test, Sign Test, Wilcoxon Matched Pairs Test,
Kolmogorov Smirnov Two Sample Test, Mann
Whitney U Test)
Test of Association and Research report
writing Regression (Introduction only),
Preparing a Research Report and
9 33-36 10 %
Communicating the Research Results (Includes
APA style of reporting the results and
referencing), Evaluation of Research Result
Statistical Package for Social Services
37-42
(SPSS) (Will be used in future projects)
Revision & Remedial Sessions 43-50

Text Book (Latest Edition)

Sr. No. Author/s Publication Title Edition

1 Naval Bajpai Pearson Business Research Methods Latest

Reference Books (Latest Edition)
Sr. Author/s Publication Title Edition
No.
1 Cooper, Tata McGraw Hill Business Research Latest
Schindler & Methods
Sharma
2 Bryman& Bell Oxford University Press Business Research Latest
India Methods
3 Uma Sekaran Wiley Research Methods for Latest
Business
4 Luck & Rubin Prentice Hall Marketing Research Latest
Publication
5 Pandya Books India Advanced Marketing Latest
&Jayswal Publications Management
6 George Pearson SPSS for Windows Latest
&Mallery Step by Step

Other Suggested Reading

At least five articles / research papers of their choice, from the available Indian journals with
international repute (Faculty Member can suggest the article / research paper).

Students need to refer the following websites

[Link] [Link] [Link]

[Link] [Link] [Link]
[Link] [Link] [Link]/
[Link] [Link]
 MBA (I) 606 - Project

Course Objective
The purpose of this course is to enable students to study an industry/sector in its totality and
appreciate the use of an integrated approach in understanding the environmental issues
and problems.

A group of two to three students are asked to study a specific industry and the major players
in that industry in group. The group is required to submit a technical report on concerned
industry at the end of Semester. The group will identify the industry and the major
companies in that industry for the purpose of study in the beginning of the semester and will
start working on it. The report will be prepared by the group and it will be evaluated on the
basis of written report, presentation and viva-voce.

Evaluation Scheme
Project Report – 60%, Presentation and Viva – 40%.
The Evaluation Panel consists of two examiners (internal & external) where each one will do
the evaluation for 50 % weightage.

Model Content of the Report

 Title Page
 Certificate
 Declaration
 Preface
 Acknowledgement
 Executive Summary
 Table of Content

Sr. No. Particulars

1 Introduction about the Industry
2 Research Methodology
 Objectives of the Study of Product Market Analysis
 Information Needs
 Research Design
 Data Collection & Sources
 Primary Survey Sample Plan (If Required)
 Survey Technique, Approach & Instrument(S) To Be Used
 Analysis Plan
 Schedule.
 Limitations If Any
3 Study of Global Market
 Global Scenario of Industry
 PEST Analysis of Industry in world Market
 List of Corporate & Countries – Suppliers / Customers
 Global Trends In Production, Consumption, Product Development &
 Marketing
4 Study of Indian Market
 History of Industry in India
 Indian Scenario of Industry
 Growth and Evolution of Industry in India
5 Product Profile
6 Demand determination of the Industry
 Price
 Income of targeted customers
 Penetration level
 Availability of Finance
 Replacement Demand
 Promotion Schemes
 Excise duty structures
7 Players in the Industry
 Number of Players
 Introduction of key players
 Market Share of Various Brands/Firms
8 Distribution channel in the Industry
9 Key Issues and Current Trends
 Product Quality/Technology
 Promotion
 Company specific marketing strategies
 Segmentation and Positioning
 Total Market
 Seasonality Pattern
 Growth Rate Statistics
10 PESTEL Analysis (depends on nature of study, as per the guide’s suggestions)
 Import duties on Components and finished goods
 Taxes and Levies
 Non-Tariff Barriers
11 Portfolio Modal:
 Michel Porter’s Five Force Model,
 BCG (2 × 2) Matrix,
 GE Nine cell (3 × 3) Matrix
 Key Success Factors etc.
12 Opportunity and Threat (OT) Analysis
13 Problems Identification, Problems Analysis and Remedial Measures
14 Future Outlook/Conclusion/Suggestions
15 Annexure & Bibliography
Semester VII
Name of the Subject: ECONOMICS FOR MANAGERS
Course Code and Subject Code: MBA(I) 701, EFM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Management of business and industrial enterprises involves some basic functions to achieve the
objectives of the organizations through well planned decisions on a variety of business issues. In this
context training in economics provides a systematic and logical way of analyzing business decisions that
focuses on economic forces that shape both day to day decisions and long run planning decisions. It also
serves to develop and strengthen overall analytical skills of students of all majors. The course brings
together topics in microeconomics and macroeconomics that can be applied to business decision making
to create a valuable way of thinking about markets and decisions.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

 Ten principles of economics

1-5 5%
 Thinking like an economist

 Market Demand and Elasticity

6 - 12 15%
 Demand, Supply and Market Equilibrium

 Consumers , producers and the efficiency of markets

13 - 18 10%
 Production and Cost Analysis

18 - 21  Firms in Competitive Markets 10%

 Monopoly
22 - 25 10%
 Monopolistic competition
 26 - 29  Oligopoly 10%

 Measuring a Nations’ Income

30 - 33 10%
 Measuring the cost of living

 The monetary system

34 - 37 10%
 Money growth and inflation

 Open-economy macroeconomics – Basic concepts

38 - 44 10%
 Aggregate demand and aggregate supply

 The influence of monetary and fiscal policy on aggregate

45 - 50 10%
 The short-run trade-off between inflation and

Text Book:
1. Economics- Principles and Applications, N Gregory Mankiw, Cengage Learning
2. Additional Study Material will be provided macroeconomics topics.

Reference Books:
1. Managerial Economics- Principles and World Wide Application, Dominick Salvatore, Oxford
Publication
2. Managerial Economics –Concepts and Applications, Christopher R. Thomes & S. Charles Maurice,
8th edition, Tata McGraw Hill
3. Managerial Economics, Craig Petersen and [Link] Lewis, Pearson/PHI
4. Managerial Economics- Theory and Application, D M Mithani, Himalaya Publishing House
5. Economics, Samuelson and Nordhaus, Tata McGraw Hill
6. Managerial Economics, Atmanand, Excel Books
7. Managerial Economics- Concepts & Cases, Mote, Paul and Gupta, Tata McGraw Hill
Name of the Subject: ACCOUNTING FOR MANAGERS
Course Code and Subject Code: MBA(I) 702, AFM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Financial Accounting is known as the language of business. It measures, translates and sums up the
impact of all business activities into financial terms in the form of financial statements and facilitates an
enterprise to analyze and assess periodically whether it is running profitably and enjoys a sound financial
health or not. Based on this financial information, a business formulates its strategies for revenue
enhancement, cost economies, efficiency improvements, restructuring of its operations and further
expansion / diversification for creating and enhancing the wealth of the shareholders.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Sessions Topic
weightage
Financial Accounting & Economic Decisions:
1-4 Introduction, Purpose, Definition, Scope & Coverage 10%
Concepts, Conventions and Terms

Processing Transactions:
5-9 5%
Accounting Process, Classifying Business Transactions

Measurement of Business Income:

10-16 10%
Income Measurement, The Profit & Loss Account

Completing the Accounting Cycle:

17-22 15%
Adjustments, Profit & Loss Account and Balance Sheet

Valuation of Inventories :
23-26 10%
Inventory Valuation Methods
 Valuation of Fixed Assets :
27-31 Meaning, Significance, Scope and Coverage and Disclosures 10%
Depreciation of fixed assets

Shareholders’ Equity :
32-36 The Corporate Organisation, Share Capital, Reserves, Buy Back of Shares and 10%
Treasury Stock, Bonus Shares Stock Based Compensation, Earning Per Share

Financial Statement Analysis:

37-42 15%
Classification, Structure, ROI, Solvency, Liquidity Ratios, etc. Core Ratios

Analysis of Cash Flow Statement:

43-47 10%
Introduction, Analysis of Cash Flow, Management Discussion

Generally Accepted Accounting Principles:

Sources, ICAI’s Standard on Accounting Policies, Changes in Policies
48-50 5%
IFRS
Window dressing

Text Book:
1. Financial Accounting: A Managerial Perspective, R. Narayanaswamy PHI Learning Private Limited

Reference Books:
1. Financial Accounting for Management: - An Analytical Perspective, Ambrish Gupta, Pearson
Education
2. Accounting for Management, S.K Bhattacharya and John Dearden, Vikas Publishing House
3. Financial Accounting-A Managerial Emphasis, Ashok Bannerjee, Excel Books
4. Basic Accounting for Management, Paresh Shah, Oxford Higher Education
5. A Text Book of Accounting for Management, S.N Maheshwari and S.K Maheshwari, Vikas
Publishing House
6. Financial Accounting for Management, N Ramchandran and Ram Kumar Kakani, TMH
7. Financial Accounting: Concepts, Methods and Applications, Carl S Warren, James M Reeve, Cengage
Learning
8. Financial Accounting, Maheshwari & Maheshwari, Vikas Publishing House
9. Gupta & Gupta, Principle of Accountancy, Sultan Chand & Sons
10. Essentials of Financial Accounting, Leslie Chadwick, Prentice Hall of India
11. Financial Accounting for Managers, T. P. Ghosh, Taxmann publication
Name of the Subject: MANAGERIAL COMMUNICATION
Course Code and Subject Code: MBA(I) 703, MC
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Communication is a very essential skill for the managers to be successful in their professional Career.
The objective is to acquaint the students with the basic concepts and techniques of Communication that
is useful in developing skills of communicating effectively.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Sessions Topic
weightage
Concepts of Communications: Definition, Objectives of Communication,
Characteristics of Communication, Process of Communication, Forms of
communication, Roles of a Manager, Communication Roadblocks and
1–4 10%
Overcoming them, Overcoming Communication Barriers, Effectiveness in
Managerial Communication
Case Study: - Goodwill Corporation Ltd.
Role of Verbal & Non-verbal Symbols in communication : Forms of Non-
verbal Communication, Interpreting Non-verbal messages, Tips for effective
5–9 10%
use of non-verbal Communication
Case Study:- Charisma Corporation
Listening: Definition, Anatomy of poor Listening, Features of a good
Listener, Meaning of EL, Types of Listening skills, strategies, Barriers to
effective Listening.
Spoken Communication : Oral Presentation: Planning presentation,
10 – 14 10%
Delivering presentation, Developing & displaying visual aids, Handling
questions from the audience , Telephone, Teleconferencing, Challenges and
etiquette
Case Study:- The Farewell Speech
 Group Discussion & Interviews :Methodology of Group, Role Functions in
Group Discussions, From of Group, Characteristics of Effective Groups,
Group Decision –Making , Group Conflict, Types of Non-functional
Behavior, Fundamental principles of Interviewing, Types of Interviewing
15 – 19 10%
Questions, Important Non-Verbal Aspects, Types of Interviews, Style of
Interviewing. Mock Interviews, Introduction, Greetings and Art of
Conversation, Dressing and Grooming, Norms of Business Dressing.
Case Study:- Career Counseling
Meetings: Ways and Means of conducting meeting effectively, Planning a
Meeting, Meeting Process, How to Lead Effective Meeting, Evaluating
20 – 23 5%
Meeting, Writing Agenda and Minutes of meetings , Web Conferencing
Case Study:- A Special Meeting of the Executive Committee
Forms of Communication in Written mode: Written Business
Communication, Basic Principles, Tips for effective writing, The Seven Cs
of Letter writing, Planning steps for effective writing , Persuasive written
messages , Writing Business Reports (Short & Long), Kinds of Business
24 – 30 15%
Letters, Tone of writing, inquiries, orders & replying to them, sales letters,
Job application Letters, Writing Effective Memos, Format and Principles of
writing Memos.
Case Study:- Missing Briefcase
Job applications & Resume:Identifying potential career opportunities,
31 – 33 Planning a Targeted Resume, Preparing Resumes, Supplementing a Resume, 5%
Composing Application Messages
Writing E-mail, Business Reports, Business Proposals :Effective E-mail,
E-mail Etiquettes, Writing Business Reports and Proposals, Purpose of
34 – 39 20%
Business Reports, Parts of Report, Format of Business Proposals, Practice for
Writing Business Reports.
40 – 50 Practical work Analysis: Project presentations 15%

Text Book:
1. Basic business Communication, Raymond V. Lesikar & M. E. Flatley, TMH
2. Cases will be provided from Meenakshi Raman and Prakash Singh, Business Communication, Oxford
University Press

Reference Books:
1. B. Com (Business Communication), Lehman, Cengage
2. Business Communication Today, Bovee, Thill & Schatzman, Prentice Hall
3. Effective Business Communication, Murphy, Hildebrandt & Thomas, TMH
4. Business Communication Strategies, Monipally, TMH
5. Essentials of Business Communication, Mary Ellen Guffey, South-Western Educational
6. Business Communication Asha Kaul Prentice Hall of India
7. Professional Communication Aruna Koneru Tata McGraw-Hill

Page 118 of 111

Name of the Subject: ORGANIZATIONAL BEHAVIOUR
Course Code and Subject Code: MBA(I) 704, OB
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Organization Behaviour provides framework to the students to understand the human behaviour
dynamics in work organisations through the study of the individual, the group and the organisational
system. Organization is composition of human beings and their behaviour. In order to manage the people
in organization, it is essential to understand individual attitudes and behaviour in an organizational
context. It does this by reviewing psychological theories as they apply to organizations; demonstrating
the contribution of a psychological perspective to understanding human behaviour at work; and critically
evaluating the empirical evidence.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Sessions Topic
weightage
General orientation for OB field, introduction, what managers do, Other fields
1- 4 5%
related to OB, Challenges and opportunity ,OB models
Foundation of OB: Ability- intellectual and physical ,biographic
5-8 characteristics – Age, gender, race, tenure etc, shaping – managerial tool, 5%
reinforcement theories , Theories of learning
9-11 Values, Attitude and Job Satisfaction 5%
Personality and its determinants, traits theories, linking individual’s
11-13 10 %
personality and values to workplaces
Perception definition, attribution theory , shortcuts , specific application,
14-17 Perception and decision making , rational model , assumption of model , three 10 %
components, bounded rationalities , Transactional analysis, Johari Window
Motivation definition , early theories, contemporary theories, Self efficacy
18-20 10 %
theory, reinforcement theory, equity theory,
 Expectancy theory, Job characteristics model , job rotation, enrichment,
21-25 enlargement, Alternative arrangement in job , Employee involvement, 5%
Rewarding employee
Group Development, group decision making, group behavior, understanding
26-27 5%
difference between team and group, Team Building
Leadership- awareness and general discussion, trait theories , Behavioral
28-30 10%
theories, Contingency theories, Inspirational approaches ,
charismatic, transformational and transactional leadership, Ethics and
31-33 leadership , trust and leadership, three types of trust, Contemporary roles, 5%
challenges , finding and creating leaders
Contrasting leadership and power, bases of power , dependency , power
34-35 tactics, politics , causes and consequences of political behavior, the ethics of 5%
behaving politically
Culture definition , some of the aspects , general discussion, Functions of
36-40 culture , creating and sustaining culture ,how employee learn culture, 5%
Creating customer responsive culture , culture and nation
41-44 Transitions in conflict thought, the conflict process, negotiation process 10 %
Introduction to change management, Change Dynamics, Forces for change,
45-47 5%
planned change, resistance to change.
Approaches to managing organizational change, creating a culture for change,
48-50 5%
work stress and its management.

Text Book:
1. Organizational Behaviour by Stephen Robbins, Timothy Judge and Seema Sanghi, 14 th Edition,
Pearson Education

Reference Books:
1. Understanding organizational behaviour by Udai Pareek ,4th edition , 2004 , Oxford press
2. Organizational Behaviour –by Parikh and Gupta, 1st edition, TMH Publication
3. Organizational Behaviour by Fred Luthan , Tata Mc-Graw hill publication
Name of the Subject: PRINCIPLES OF MANAGEMENT
Course Code and Subject Code: MBA(I) 705, POM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
This course presents a thorough and systematic coverage of management theory and practice. It focuses
on the basic roles, skills and functions of management with special attention to managerial responsibility
for effective and efficient achievement of goals. The objective is to help the students understand the
fundamental concepts of principles of management; the basic functions of management like planning,
organizing, controlling and leading. It is also intended to give an overview of the historical development,
theoretical aspects and practical application of managerial process.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Sessions Topic
weightage
Managing and Managers: Organizations and Need for Management,
1-3 Management Levels and Skills, Challenges of Management, Management
5%
Process, Types of Managers
The Evolution of Management Theory: Early Thinking about
4-6 Management, Neo-Classical Theories, Classical and Modern Management 5%
Theories
Social Responsibility and Ethics: Changing concept of Social
7-9 Responsibility, Shift to Ethics, Tools of Ethics 5%
Case: Union Carbide
Globalization and Management: Globalization and Competitiveness,
10-11 5%
Changing International Scene, Global Business Practices
Decision Making: Nature of Managerial Decision Making, Problem and
12-14 Opportunity Finding, Deciding to Decide, Rational Model in Perspective, 5%
Rational Model in Perspective (Continue)
Planning and Strategic Management: Planning an Overview, Strategic
15-17 7.5 %
and Operational Plans, Concept of Strategy, Levels of Strategy
 Strategy Implementation: Matching Structure and Strategy,
Institutionalizing Strategy, Operationalizing Strategy, Using Procedures to
18-21 7.5 %
facilitate Implementation
Case Study: Edmunds Corrugated Parts and Services
Organizational Design and Organizational Structure: Building Blocks,
22-24 5%
Organizational Design, Downsizing, Types of Organizational Structures
Power and the Distribution of Authority: Power, Authority, Line and
25-27 5%
Staff Authority, Centralization and Decentralization
28-30 Human Resource Management: HRM Process, HRM and Strategy 5%
Managing Organizational Change and Innovation: Planned Change,
31-34 Model of Change Process, Organizational Development 5%
Case Study: Southern Discomfort
Motivation: Motivation Theories, Motivational Theories and Managerial
35-28 Implications 7.5%
Case: Kimbel’s Department Store
Leadership: Different Approaches to Leadership, Future of Leadership
39-42 Theory 7.5 %
Case Study: Acme Minerals Extraction Company
Communication and Negotiation: Improving Communications Process,
43-44 5%
Communications in Organizations, Negotiating to Manage
Effective Control: Meaning, Importance and Process of Control, Designing
45-48 10%
Control Systems, Auditing, Financial Controls, Budgetary Control Methods
49-50 Information Systems: Information System and Control 10%

Text Book:
1. Management , James A .F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Sixth Edition, Pearson

Reference Books:
1. New Era of Management, Richard L. Daft, 10th Edition, Cengage Learning
2. Management, Robbins & Coulter, Pearson Education
3. Principles of Management, Koontz, Tata McGraw Hill
4. Essentials of Management, Massie, Joseph L, PHI
5. Fundamentals of Management: Essential Concepts and Applications, Robbins S. P. and Decenzo
David A, Pearson Education
6. Principles of Management, P C Tripathy & P N Reddy, Tata McGraw-Hill
7. Principles of Management: Concepts & Cases, Rajesh Viswanathan, Himalaya Publishing
Name of the Subject: QUANTITATIVE TECHNIQUES FOR MANAGERS
Course Code and Subject Code: MBA(I) 706, QTM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Statistics is used to make inferences related to situations. Various Statistical methods can be applied to
different situations to arrive at meaningful results. This subject aims to familiarize students towards
perceiving and analyzing modern business & economic numerical and apply statistical techniques for
arriving at sound management decisions. On completion of this course, students would be able to acquire
an understanding of descriptive statistical tools like measures of central tendency & measures of variation
and apply these tools to real life situations. Course helps in identifying and establishing relationships
between real life variables using tools like correlation and regression and comprehend the concepts of
probability & probability distributions. Course also discusses the concept of sampling & sampling
distributions and enables identifying application of sampling methods for real life situations. The Course
also helps in developing hypothesis for different situations & makes use of tools like Chi-square test and
ANOVA at primary level.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Sessions Topic
weightage
Introduction to Statistics:
1-2 Basic concepts, Statistics in business, Data measurement, Uses 5%

Descriptive Statistics: Measure of Central Tendency

3-5 Mean, Median, Mode, Percentiles, Quartiles, Numerical 5%

Descriptive Statistics: Measures of Variation

6-9 Range, Inter-quartile range, Mean Absolute Deviation, Variance and 5%
Standard deviation, Numerical
Descriptive Statistics: Measures of Association
10 - 12 Correlation, Methods of Correlation study - Karl Pearson’s coefficient of 5%
correlation, Rank correlation, Numerical
 Simple Regression Analysis:
Introduction to regression analysis, regression lines, Residual analysis,
13-16 10%
Standard error of estimate, Coefficient of Determination & Estimation,
Develop Trend line
Sampling and Sampling Distribution:
Sampling, Random Sampling Techniques, Nonrandom Sampling
17-20 10%
Techniques, Sampling Errors & Non-sampling Errors, Sampling
Distribution of mean and proportion
Probability:
Introduction, Methods of assigning probabilities, Structure of probability,
21-24 10%
Marginal, Union, Joint and Conditional probabilities, Addition and
Multiplication Laws, Baye’s Theorem
Probability Distributions:
25-28 Discrete Distributions –Binomial Distribution, Poisson Distribution, 10%
Continuos Distributions - Normal Distribution
Statistical Inference: Estimation for Single Populations
Estimation population mean using z statistic (σ known), Estimating
29 - 31 5%
population mean using t statistic (σ unknown), Estimating population
proportion, Estimating Sample Size,
Statistical Inference: Hypothesis Testing for Single Populations
Introduction to hypothesis testing, Testing hypothesis about a population
32 - 36 10%
mean (Standard deviation – Known and Unknown), Testing hypothesis
about a proportion, Numerical
Statistical Inference: Hypothesis Testing for Two Populations
Hypothesis testing and Confidence Intervals about difference in two means
37 - 42 10%
using z statistic (Population Variances Known and Unknown), Statistical
inferences for two related populations,
Analysis of Variance (ANOVA): One-way ANOVA, Reading F table,
43 - 46 Numerical, Learning on the Computer 5%
Analysis of Categorical Data: Chi–Square- Test of Independence, Test
47 - 50 10%
of Goodness of Fit, Numerical, Learning on the Computer

Text Book:
1. Business Statistics for Contemporary Decision Making, Ken Black, 5th Edition, Wiley Publications
(India Edition)

Reference Books:
1. Statistics for Management, Levin and Rubin, 7th Edition, Pearson
2. Statistics for Business and Economics, Anderson, Sweeney and Williams, 11th Edition, Cengage
Learning
3. Statistics for Management, T. N. Srivastava and Shailaja Rego, 2nd Edition, TMH
4. Business Statistics in Practice, Bruce Bowerman, Richard T. O’ Connell and Emily Murphree, 5th
Edition, Tata McGraw hill
5. Statistics for Managers, Levine, Stephan, Krehbiel and Berenson, 5th Edition, PHI
6. Statistical Methods, S. P. Gupta, 34th Edition, Sultan Chand & Sons
Name of the Subject: INFORMATION SYSTMEM FOR MANAGERS
Course Code and Subject Code: MBA(I) 707, ISM
Course Credit: FULL

Course Description
Information System for managers includes introduction to basics of computers so as to help student learn
about the computers, programming and various applications. With the help of this training students can
develop and strengthen overall computer skills. The aim of the second half of the course is to introduce
the student to the evolution, role, function and impact of Information Technology (IT) and Information
Systems (IS) in international business operations. It will develop the students’ ability to identify sources
of information and how these can be used in the decision-making process by leveraging IT and
networking.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Computer applications/ problems
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Types of Computers, concept of hardware and software, Memory, Input and
1-4 5%
Output devices
Secondary Storage devices, Software-Application programs, operating
5-7 5%
systems

8 - 10 Introduction to Networking, Internet, intranet, extranet, Network topology 5%

11 - 14 MS Word 5%
15 - 17 MS PowerPoint 5%
18 - 21 MS Excel (introductory) 5%
22 - 26 MS Excel (advanced) 10%
Information Systems in Global Business
27 - 30 10%
 Role of Information systems – perspectives of IS, what is an IS?
  Contemporary approaches to IS

How businesses use IS

31 - 34  Business processes – efficiency and transformation 10%

 Types of business Information systems
Ethical and social issues in IS

35 - 38  Ethics in an Information society – ethical, social and political issues 10%

 Moral dimensions of Information systems
Enterprise applications
 Enterprise systems – enterprise software, business value of Enterprise

39 - 42 systems 10%
 Supply chain management systems
 Customer Relationship Management systems
Managing knowledge

43 - 46  Dimensions of knowledge 10%

 Types of knowledge management systems
Enhancing decision making
 Types of decisions
47 - 50 10%
 Decision making process
 DSS

Text Book:
1. Information Technology for Management, 2nd edition, Ramesh Behl, Mc Graw Hill
2. Management Information Systems: Managing the Digital Firm, 11th Edition, Ken Laudon, Jane
Laudon and Rajanish Dass, Pearson Education

Reference Books:
1. Microsoft office 2007, Gary Shelly, Thomas Cashman, Misty Vermaat, Cengage Learning
2. Management Information Systems - W.S Jawadekar, Second Edition, TMH Publishing
3. Management Information Systems, S Sadagopan, PHI
4. Introduction to Information Technology, ITL Education Solutions Limited, Pearson Education
Semester VIII
Name of the Subject: COST & MANAGEMENT ACCOUNTING
Course Code and Subject Code: MBA (I) 801, CMA
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Management of business and industrial enterprises involves some basic functions to achieve the objectives
of the organizations through well planned decisions on the critical issues of cost. In this context training
in cost accounting provides a systematic and logical way of analyzing business decisions that focuses on
the very important part of business. It will acquaint students with various concepts of costing and highlight
the decision making and control focus of managerial accounting.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

Overview of Cost Management Accounting

Definition, Scope and functions Of Management Accounting and difference
1-2 between Management Accounting and Financial Accounting, Strategic 5%
Decisions and The Management Accountant, Decision making, Planning and
control, Cost-Benefit Approach, The Chief Financial Officer and The
Controller

An Introduction to Cost Terms and Purposes

Costs And Cost Terminology, Direct Costs and Indirect Costs, Cost
3-4 Allocation, Variable Costs and Fixed Costs, Cost Drivers, Relevant Range, 5%
Total Costs and Unit Costs, Inventoriable Costs and Period Costs, Prime Cost
and Conversion Cost, Relationship Of Types Of Costs

Cost-Volume Profit Analysis

4-7 5%
Essentials of CVP analysis, CVP assumptions, Breakeven point and target
income, CVP analysis for decision making, Sensitivity analysis and Margin
 of safety,cost planning and CVP, Effects of sales mix on income, Contribution
margin Vs Gross margin

Job Costing
Building block concepts of costing system, Job costing and Process costing,
8 - 11 Evaluation and implementation of Job costing, Indirect cost rates, Normal 8%
costing, Actual costing, Budgeted indirect costs and End-of-Accounting-Year
adjustments, Multiple overhead cost pool

Activity Based Costing

12 - 16 Simple costing using single indirect cost pool, Activity Based Costing 10%
System, Cost Hierarchies, Comparing alternative costing system, Using ABC
Systems for improving cost management and profitability ,

Master Budget and Responsibility Accounting

Budgets and the budgeting cycle, advantages of budgets, developing
17 - 22 operating budget, sensitivity analysis, responsibility accounting, 10%
responsibility and controllability, budgeting in multinational companies,
human aspects of budgeting

Flexible Budgets, Direct Cost Variances, and Management Control

23 - 25 Static budget and variances, Flexible budget, Flexible budget variance and 10%
sales volume variances, Price variance and Efficiency variance, Management
use of variances

Flexible Budgets, Overhead Cost Variance And Management Control

Variable and fixed overhead costs, developing budgeted variable and fixed
26 - 30 overhead cost rates, variable overhead cost and spending variance, integrated 10%
analysis of overhead cost variance, production volume and sales volume
variance, variance analysis and ABC,

Decision Making and Relevant Costs

Information and the decision process, The concept of relevance, insourcing
31 - 33 Vs outsourcing, make Vs buy, Opportunity cost and outsourcing, product mix 8%
decision with capacity constraints, customer profitability-ABC- and relevant
costs, equipment replacement decision, decision and performance evaluation

Pricing decision and cost management

34 - 37 Short run pricing, long run pricing, target costing and target pricing, value 10%
engineering, cost plus pricing, additional decision for pricing consideration

Sales variance analysis

38 – 40 5%
Sales variances, Sales mix variance and Sales quantity variance

41 – 43 Cost Allocation: Joint Products & By-Products 7%

 Allocating joint costs, Approaches to joint costs, Irrelevance of joint cost for
decision making, Accounting for By-products

Process costing
44 – 46 Physical units and Equivalent units, Weighted average method, FIFO method, 5%
Transferred-In Costs in process costing, Hybrid costing system

Contemporary Issues
47 2%
Kaizen costing, Target costing, Life Cycle costing, E-Budgeting

48 – 50 Revision

Text Book:
1. Cost Accounting - A Managerial Emphasis, 14th Edition, Hongren, Datar & Rajan, Pearson

Reference Books:
1. Cost and Management Accounting , 7th Edition, Colin Drury, Cengage
2. Cost And Management Accounting And Control, Hansen & Moven, Thomson
3. Cost Accounting, Rajshekaran & Lalitha, Pearson
4. Cost Management Accounting, Ravi Kishore, 5th Edition, Taxxman
5. Cost Accounting Principles & Practices, Nigam & Jain, Latest Edition, PHI
6. Management Accounting, Khan & Jain, Latest Edition, TMH
7. Management Accounting, R C Sekhar& A V Rajagopalan, Oxford Uni. Press
8. Managerial Accounting, Bamber, Braun & Harrison, Latest Edition, Pearson
9. A Textbook on Cost and Management Accounting, M. N. Arora, 10th Edition, Vikas Publications
10. Cost Accounting, K Alex, Pearson
11. Management Accounting, Paresh Shah, Latest Edition, Oxford Uni. Press
Name of the Subject: ENVIRONMENT FOR BUSINESS
Course Code and Subject Code: MBA (I) 802, BE
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Today’s environment is very dynamic and it continuously throws challenges and opportunities to
business firms. To fight against these challenges and to grab the opportunities one has to be aware about
the environmental factors. This course helps the students to understand these environmental factors.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
1-3 Introduction to Business Environment 5%

Economic Environment
4-15 15%
Fiscal Policy & Union Budget; Industrial Policy & Economic Reforms

Economic Environment
16-18 5%
Types of Economic System & Policies related to Business

Social Environment
19-20 15%
Introduction; Significance; Business & Society; Consumer Protection Act

Social Environment
21-23 5%
Corporate Governance in India

24-29 Technological Environment 15%

 Introduction; Significance; Technology Transfer Process ; Implication of
Technological environment on Business and economy; ISO, BIS; IT
Evolution & Business Environment; India & Intellectual Property Rights

International Environment
30-42 Introduction; Significance; Globalization, MNC and Foreign capital in 10%
India; Foreign Trade Policy ;

International Environment
30-42 FERA & FEMA; Bilateral trade, Multilateral Trade, India and WTO; The 15%
World Bank Group; The International Monetary Fund

Natural Environment

43-48 Overview, Environmental Protection; Waste Management and Pollution 15%

Control; Environmental Risk Management; India’s Environment Policy;
Ecological Implication on society

49-50 Revision

Text Book:
1. Business Environment, A. C. Fernando, latest Edition, Pearson Publication

Reference Books:
1. Business Environment: Text & Cases, Francis Cherunilam, Latest Edition, Himalaya Publishing
House
2. Business Environment: Text & Cases, Paul, Justin, Latest Edition, Tata McGraw Hill
3. Business Environment, Shaikh Saleem, Pearson Publication
4. Business Environment, Vivek Mital, Excel Books
5. Business Environment, Suresh Bedi, Excel Books
6. International Business Environment, Francis Cherunilam, Latest Edition, Himalaya Publishing House
7. International Economics, [Link], Latest Edition, Tata McGraw Hill
Name of the Subject: FINANCIAL MANAGEMENT
Course Code and Subject Code: MBA (I) 803, FM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The primary objective of this course is to explore concepts, approaches to financial management and its
applicability in the corporate finance. This course is extended to the learning with case studies. There are
four basic decisions of Finance, i.e. Investment, Financing, Working Capital and Dividend Decision. In
addition, instructor focuses on foundation in finance principles and the related mathematical tools that
are necessary for students to understand how financial decisions are made. The instructor also focuses on
the teaching theory with practical aspects. This course helps students to inculcate corporate finance
problems. However emphasis will be placed using Microsoft Excel to solve financial problems.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Financial Management; Definition, Scope, Goal, Function, Agency Theory,
1-2 5%
Financial System, Functions, Structure, Players.
Concepts of Time Value, Compounding & Discounting, Annuities, Sinking
3-7 and Capital Recovery Factors. 6%
 Discussing, Solving of Numerical Examples & Cases
Valuation of Bonds and Shares.
8 - 12 10%
 Discussing and Solving of Numerical Examples
Principles of Working Capital Management and Formulating Working
13 - 14 5%
Capital Policy.
Estimation of Working Capital Requirements and Operating Cycles.
15 - 19 8%
 Discussing, Solving of Numerical Examples & Cases
Cash Management and Tools of Managing Cash.
20 - 21 5%
 Discussing, Solving of Numerical Examples & Cases
 Receivables Management.
22 - 23 5%
 Discussing, Solving of Numerical Examples & Cases
Inventory Management.
24 - 25 5%
 Discussing and Solving of Numerical examples
Sources of Working Capital Finance; Regulation of Bank Finance,
26 - 27 5%
Committees, Maximum Permissible Bank Finance.
Investment Decision; Introduction and Techniques of Investment Selection,
28 - 32 DCF and non DCF methods. 10%
 Discussing, Solving of Numerical Examples & Cases
Cost of Capital.
33 - 36 6%
 Discussing, Solving of Numerical Examples & Cases
Estimation of Cash Flows.
37 - 40 6%
 Discussing, Solving of Numerical Examples & Cases
Concepts of Leverage, Operating and Financial Leverages, Risk Return
41 - 43 Analysis. 6%
 Discussing and Solving of Numerical Examples
Capital Structure Theories Relevance and Irrelevance of Capital Structure,
44 - 46 and Arbitraging. 6%
 Discussing and Solving of Numerical Examples
Sources of Long-Term Finance; Shares, Debentures and Term Loans,
47 5%
Venture Capital
Dividend Theory; Various Models of Relevance and Irrelevance Approaches
48 - 49 Towards 5%
 Discussing and Solving of Numerical Examples
Formulation of Dividend Policy & Practice, Methods of Payments and Other
50 2%
Considerations.

Text Book:
1. Financial Management, I. M. Pandey, Latest Edition, Vikas Publication
2. Principles of Corporate Finance, Richard A. Brealey, Stewart C. Myers, Franklin Allen and Pitabas
Mohanty, Latest Edition, Tata McGraw Hill, 2007

Reference Books:
1. Financial Management, Srivastava & Misra, Oxford University Press, New Delhi.
2. Financial Management – Theory and Practice, Chandra, Prasanna, Latest Edition, Tata McGraw-Hill
Publishing Company, New Delhi
3. Fundamentals of Financial Management, Van Horne & Wachowicz Jr., latest edition, Pearson
Education, New Delhi
4. Fundamentals of Financial Management, Briham & Houston, Latest Edition, Thomson Business
Information India (P) Ltd., New Delhi.
Name of the Subject: HUMAN RESOURCE MANAGEMENT
Course Code and Subject Code: MBA (I) 804, HRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The course of human resource management is developed to learn the practices and procedures adopted
in organization. Therefore, this course espouse a novel approach to understand the various aspects of
human resource management such as job analysis, recruitment , selection, training and development ,
appraisal , keeping in view the requirement of the management students.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Introduction to HRM & why HRM useful to all managers, Line & staff
1-3 10%
aspects of HRM, changing environment , HR's strategic challenges
The Strategic Role of Human Resources Management, Job analysis & its
4-6
meaning, Job analysis & its steps, methods, uses 10%
personnel planning & Recruitment, planning & forecasting & sources of
7-9 recruitment, forecasting the supply of internal candidates & outside 5%
candidates
Employee testing & selection, Interviewing candidates: basic testing
10 - 16 concepts, Types of test & Types of interviews, Training & development, 10%
Orienting Employees & the training process, methods
Managing organizational change & development, performance appraisal &
career management, Basic concepts & introduction to appraisal performance
17 - 20 & the appraisal interview, Basic concepts & introduction to appraisal 10%
performance & the appraisal interview, Establishing strategic pay plans,
Determination pay rates & competency based pay
 Determination pay rates & competency based pay, pay for performance &
21 - 23 5%
financial incentives Money & motivation & incentives for team sales people
Managers executives & employees, Managing global human resources,
Managing global human resources, Managing global human resources, HR
24 - 28 10%
& internationalization of business, global differences & similarities in HR
practices
Industrial Relations, Definitions & main aspects of industrial relation, Trade
29 - 35 union legislations, background & efforts at amendments, Trade union act, 10%
1926, Methods of settling industrial disputes in India
Machinery for the prevention Settlement of industrial dispute in India,
Collective bargaining , meaning importance units & levels & factors
36 - 40 10%
influencing, International labor organization, Labor management
cooperation
workers participation in management : meaning & goals, Payment of wage
legislation, wage legislation objectives & payment of wages act, 1936,
41 - 45 10%
Minimum wage legislation, wage legislation objectives & payment of wages
act, 1936, Minimum wage legislation
Objectives & minimum wages act, 1948, Equal remuneration legislation act,
46 - 50 10%
1976

Text Book:
1. Human Resource management, Garry Dessler Latest Edition Prentice Hall India
2. Industrial Relations, Trade Unions and Labour Legislations, Sinha, Sinha and Shekhar, Latest Edition,
Pearson Education.

Reference Books:
1. Human Resource Management, , John M. Ivancevich, 9th edition, Tata McGraw hill publication
2. Managing Human Resources, Gomezmejia, Balkin and Cardy, 3rd edition, Pearson education.
3. Industrial Relations and Labour Laws Revised Edition, [Link], Vikas Publishing House
Name of the Subject: MARKETING MANAGEMENT
Course Code and Subject Code: MBA (I) 805, MM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
In the era where the firms have surmount the fundamentals of STP and have now moved towards more
of integrated means in all of its mix. Nowhere is the old mass advertisement, today customers have turned
more demanding and companies intend to give more opportunities of customized type and micro based
for their survival. Even explored new forms of communication such as experiential, Entertainment and
viral based. Thus the course intends to familiarize the students with the marketing concepts and practices
and develop their analytical skills, conceptual abilities and substantive knowledge in the aforesaid field.
It seeks to achieve the objective by helping the participants to undergo meaningful exercises in decision
making in a variety of real life situations. This course is intended to be a foundation course for those who
plan to do further in marketing and also designed to serve as a terminal course for those not intending to
specialize in marketing.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
PART I - UNDERSTANDING MARKETING MANAGEMENT
CHAPTER: Defining Marketing for the 21st Century
1-5 Introduction, Basics of Marketing & Market, Importance, Scope, Company 5%
orientation towards market place, Fundamental Marketing Concepts. Trends,
Tasks
Case Discussion
CHAPTER: Developing Marketing Strategies and Plans
6 - 11 Marketing & Customer Value, Corporate & division strategic planning,
15 %
Business unit strategic planning, Product planning, Product strategy
Case Discussion
 PART II- CAPTURING MARKETING INSIGHTS
CHAPTER: Gathering Information and Scanning the Environment
12 - 16 10 %
Components of Modern Marketing, Internal Records & Marketing
Intelligence, Analyzing the Macro environment, The Demographic
Environment, other Major Macro environment
CHAPTER: Conducting Marketing Research
17 - 20 15 %
Marketing Research System, Marketing Research Process, Measuring
Marketing Productivity.
PART III - CONNECTING WITH CUSTOMERS
CHAPTER : Creating Customer Value, Satisfaction, and Loyalty
21 - 25 Building Customer Value, Satisfaction, Loyalty, Maximizing customer 5%
Lifetime Value, Cultivating Customer relationships, Insight: Progress and
priority in the customer Equity Management, CRM Implications and Live
insights
CHAPTER : Analyzing Consumer Markets
26 - 29 5%
What influences Consumer Behavior, Key Psychological Processes, The
buying Decision Process-The five Stage Model
CHAPTER : Analyzing Business Markets
30 - 32 What is Organizational Buying, Participants in the business buying process, 5%
The Purchasing/Procurement process, Stages in the buying Process,
Managing B2B Customer Relationships, Institutional & Government Market
CHAPTER : Identifying Market Segments and Targets
Levels of Segmentation, Experiential Marketing. Levels of Segmenting
33 - 36 Consumer Markets, Bases for segmenting business markets, Market 5%
targeting
Case Discussion

PART IV - BUILDING STRONG BRANDS

CHAPTER : Dealing with Competition
37 - 39 10 %
Competitive Forces, Identifying Competitors, Analyzing competitors,
Competitive strategy for Market leaders Other competitive strategies,
Balancing Customer & Competitors orientations
CHAPTER: Developing and Managing Brands
40 - 41 Brands brief understanding , Features and importance of brand 5%
Case Discussion
PART V - COMMUNICATING VALUE
42 - 44 5%
CHAPTER: Setting Product Strategy and Introducing New Market
Offerings
 Product Characteristics and Classifications, Product Services differentiation,
Marketing \Luxury Brands, Product & Brand relationships (product
hierarchy, product systems and mixes, Product Line and length analysis),
Introducing new product offerings
CHAPTER: Developing Pricing Strategies & Programs
45 5%
Understanding pricing, Setting the price, Adapting the pricing, Pricing for
rural, Initiating and responding to price change
CHAPTER: Designing & Managing Integrated Marketing Channels
Marketing Channels and value networks, Role of marketing channels,
channel design decisions, channel management decisions, channel
integration and systems.
46 - 47 CHAPTER : Designing and Managing Integrated Marketing
5%
Communication
Role of Marketing Communication, Developing Effective communications,
Developing Effective communications, Deciding on the marketing
communications Mix, Managing the IMC
Case Discussion
CHAPTER : Contemporary Issues in Marketing – Latest trend
48 - 50 This section is purely student oriented segment wherein students will discuss
5%
their views and observations.
Case Discussion

Text Book:
1. Marketing Management, Philip Kotler & Kevin Lane Keller& Abraham Koshy & Mithileshwar Jha,
14th edition, Pearson
2. Marketing, Baines, Fill, Kelly Page, Indian Edition, Oxford

Reference Books:
1. MKTG, Lamb, Hair, Sharma, McDaniel, Cengage Learning
2. Great Marketing Turnarounds, Rapp Stan Collins, Prentice Hall
Name of the Subject: PRODUCTION & OPERATIONS MANAGEMENT
Course Code and Subject Code: MBA (I) 806, POM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
World Class performance in delivering high quality, cost competitive products and services is essential
to survival in today’s global economy. Operations Management is the function that is uniquely associated
with the design and management of the transformation process. The continuous change in the approach
towards operations function reflects the manner in which ‘Operations’ impact the organization.
Operations strongly influence how the funds of the organization are utilized. Efficient processing is the
basis for the value creation logic of world class organizations.
This Course on Operations Management introduces issues related to strategic decision making, design,
and planning and operations control in the domain of operations to achieve competitiveness and be a
world class performance.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

Introduction to Operations Management

Definitions, Difference between Products and Services, Ten critical
1-2 10%
decisions in OM, Exciting new trends in OM, productivity challenge
Case: Kishore Biyani and Big Bazaar
 Operations Strategy

3-6 Global view of operations, developing missions and strategies, Achieving

competitive advantage through operations, Issues in operations strategy,
strategy development and implementation

Design of goods and services:

7-10 Goods and services selection, generating new products, Product 5%

Development, Issues for Product Design, Defining Product., Documents for
production, Service Design

Process Strategy:

11-14 Four Process strategies, Process analysis and design, service process design, 5%
selection of equipment and technology, Technology in services, Process
redesign, Ethics and environmentally friendly processes

Facility Location:

15-19 Decisions related to logistics, Factors affecting location, methods of location

like factor rating, centre of gravity, transportation model, with Examples,
Case: Tata’s “Dream Car” Plant Location

Facility Layout: 15%

Strategic importance of layout, Types of layout – office layout, retail layout,

20-23 Warehousing and storage layouts, fixed position layout, Process-oriented
layout, Work cells,, Repetitive and product oriented layout including
assembly line balancing

Operations Scheduling::
24-26 Importance of Scheduling, Scheduling issues, Assignment method of 5%
loading jobs, Sequencing jobs, personnel scheduling in services

Project Management:
Importance, Meaning and types of projects with differences and
27-31 applications, Work breakdown structure, Gantt Chart, network models, time- 15%
cost model with problems with understanding of Network Crashing
Case: E. Sreedharan and Delhi Metro Rail Project

Material Requirement Planning (MRP): Dependent inventory model

32-34 requirements, MRP structure, management and lot sizing techniques, 5%
Extensions of MRP and MRP in services
 Inventory Management:
Types and functions of inventory, Inventory management, Inventory models,
Inventory related costs, Probabilistic models and safety stock, fixed period
35-39 15%
systems, with Examples
Case: Pantaloon – Revolutionizing Inventory Management in Indian
Retailing

Managing quality

40-44 Defining quality, International quality standards, TQM with its tools, Six 10%
sigma – DMAIC cycle, TQM in services, Statistical process control,
Acceptance sampling

Supply chain Management:

45-48 Meaning and strategic importance of supply chain, Supply Chain economics, 10%
Supply chain strategies and management, E-procurement, Vendor selection,
Logistics management, Measuring performance

JIT and Lean Management:

49-50 Meaning of JIT, JIT layout, JIT inventory, JIT Scheduling, JIT Quality, 5%
Toyota production system, Lean operations, including services

Text Book:
1. Operations Management, Heizer, Render and Jagdish Rajsekhar, 9th Edition, Pearson Education

Reference Books:
1. Operations management for Competitive Advantage, Chase, Acquilano, Jacobs and Shankar, 12 th
Edition, Tata Mcgraw Hill
2. Production and Operations Management, Kanishka Bedi, 2nd Edition, Oxford
3. Operations Management Along the Supply Chain, Roberta S. Russell, and Bernard W Taylor, Wiley
India
4. Operations Management: Theory and Practice, B. Mahadevan, 2nd Edition, Pearson Education
5. Operations Management, William Stevenson, 9th Edition, Tata Mcgraw Hill Publication
6. Production and Operations Management, R. Paneerselvam, 3rd Edition, Prentice Hall
Name of the Subject: BUSINESS RESEARCH METHODS
Course Code and Subject Code: MBA (I) 807, BRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Management of business and industrial enterprises involves some basic functions to achieve the
objectives of the organizations through well planned decisions on a variety of business issues. For better
decision making it is required to have sufficient information about the particular business area as
information reduces the uncertainty in decisions. In this context research helps in developing the
information about the various business areas and this way it also assist the managerial decision making.
The course includes the understanding of various concepts of research methodology, some illustrations
of their practical usage and understanding of some data analysis software.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
1 Introduction to the Research Industry & Career Scope
Introduction, Objectives & Application
2-3 Nature and Scope of Business Research, Research Process at Glance, 10%
Decision Making and Marketing Research
4 Discussion on Illustrative Research Proposals
Quantitative Research Designs
5-7
Types of Research Designs and its applications 15%
8 Identifying the Research Problem
Specifying Data and Acquisition Methods
9 - 11 Data Types, Data Source, Primary Data & Secondary data, Comparison
10%
Between Various Data Actualization Method
12 Illustrative Case Study
13 - 15 Qualitative Research design 5%
Measurement and Scaling: Fundamentals and Comparative Scaling
16 - 18 10%
 Commonly Used Scales in Business Research, Reliability and Validity of
Scale
Research Paper Discussion: A Paper Contains Development & Validation
19
of Scale
Questionnaire Designing
20 - 22
Steps in Designing Questionnaire, Pitfalls in Questionnaire Designing
10%
23 Developing & Using Online Questionnaire

Sampling Design and Procedure

24 - 26 10%
Sampling Method Procedure and Sample Size Decision
Define Research Question And Framing & Testing Of Hypotheses
Developing the Hypothesis, Testing of Hypothesis; Type – I and II Errors,
One Tailed and Two Tailed Test of Significance. Parametric and
27 - 32 20%
Nonparametric Tests of Univariate and Bivariate Data (Nonparametric Tests:
Kolmogorov Smirnov Test, Sign Test, Wilcoxon Matched Pairs Test,
Kolmogorov Smirnov Two Sample Test, Mann Whitney U Test)
Test of Association and Research report writing
Regression (Introduction only), Preparing a Research Report and
33 - 36 10%
Communicating the Research Results (Includes APA style of reporting the
results and referencing), Evaluation of Research Result
Statistical Package for Social Services (SPSS)
37 - 42
*Will be used in future projects
43 - 50 Revision & Remedial Sessions

Text Book:
1. Business Research Methods, Cooper, Schindler & Sharma, Tata McGraw Hill
2. Business Research Methods, Bryman & Bell , Oxford University Press India

Reference Books:
1. Research Methods for Business, Uma Sekaran, Wiley
2. Business Research Methods, Zikmund, Babin, Carr, Adhikari & Griffin, Cengage Learning
3. Business Research Methods, Naval Bajpai, Pearson
4. Marketing Research, Malhotra & Dash, Pearson Education
5. Marketing Research, Luck & Rubin, Prentice Hall Publication
6. Marketing Research, Beri, Tata McGraw Hill
7. Research Methods for Management, [Link], Jaico Books
8. Advanced Marketing Management, Pandya & Jayswal, Books India Publications
9. SPSS Explained, Hinton, Brownlow, Mc Murray and Cozens, Tata McGraw Hill
10. SPSS for Windows Step by Step, George & Mallery, Pearson Education
Semester IX
Name of the Subject: ENTREPRENEURSHIP DEVELOPMENT
Course Code and Subject Code: MBA (I) 901, ED
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Entrepreneurship is the most powerful economic force to humankind. The process of transforming
creative ideas into commercially viable businesses continues to be our major challenge. Successful
entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity,
risk taking, and planning. Business students today need courses and programs that set forth a basic
framework for understanding the process of entrepreneurship.

Evaluation pattern:
Class participation and Attendance 10%
Presentations and Assignments 08%
Business Plan Report & Viva Voce 12%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Subject Project
 Assignments

Percentile
Session Course Content
weightage
Entrepreneurship & Entrepreneurial Mindset
Nature & Development of Entrepreneurship, Entrepreneurial Process, How
Entrepreneurs think, Ethics & Social Responsibility, Role of Entrepreneurship in 5%
1-3
Economic Development
Entrepreneurial Intentions & Corporate Entrepreneurship
Intention to act Entrepreneurially, Entrepreneur Background & Characteristics,
Role Model & Support Systems, Promoting Entrepreneurship in India: MSME
route, Entrepreneurial intentions within existing organization, Managerial Vs. 5%
4-6
Entrepreneurial Decision Making, Establishing Corporate Entrepreneurship in
Organization

Entrepreneurial Strategy: Generating and Exploiting New Entry

Opportunities
5%
7–9 New Entry, Generation of New Entry Opportunity, Entry Strategy for new entry
Exploitation, Risk Reduction Strategies for new Entry Exploitation
 Creativity & the Business Idea
Ideas from Trend analysis, Common Sources of New venture ideas, Methods of
Generating Ideas & Solving Problems, Creativity & Entrepreneurship, 10%
10 - 13 Entrepreneurial Innovation, Opportunity Recognition, Product Planning and
Development process, e-Commerce & Business Start-up
Identifying & Analysing Domestic & International Opportunities
Opportunity Recognition & Opportunity Assessment Plan, Information Sources,
Nature of International Entrepreneurship, International Vs. Domestic
Entrepreneurship, Technological Environment, Culture, Available Distribution
14 - 17 8%
Systems, Motivations & Strategic Effects of Going Global, Foreign Market
Selection, Entrepreneurial Entry Strategies, Entrepreneurial Partnering, Barriers to
International Trade, Implications for Global Entrepreneur
Protecting the Ideas & Other Legal Issues for entrepreneurs
Intellectual Property, Need for a Lawyer, How to Select a Lawyer, Legal Issues in
Setting Up the Organization, Patents, Business Method Patents, Start Up Without a
Patents, Trademarks, Copyrights, Trade Secrets, Licensing, Product Safety & 5%
18 - 19
Liability, Insurance
(Additional resources from Internet to be provided)
The Business Plan: Creating & Starting the Venture
Planning as Part of the Business Operation, Business Plan, Who Will Write the
Plan? Scope and Value of the Business Plan? Who Reads the Plan? How Do
Potential Lenders and Investors Evaluate the Plan? Presenting the Plan, 10%
20 - 24
Information Needs, Using the Internet as a Resource Tool, Writing the Business
Plan, Using and Implementing the Business Plan. Why Some Business Plans Fail
CASE: Mithailite Business Plan- Sugarfree Sweet Sweets Retailing Business
The Marketing Plan
Industry Analysis, Marketing Research for the New Venture, Preparing the
Marketing Plan, Characteristics of a Marketing Plan, The Marketing Mix, Steps in 10%
25 - 27
Preparing the Marketing Plan
The Organizational Plan
Developing the Management Team, Legal Forms of Business, Tax Attributes of
Forms of Business, Limited Liability company, Designing the Organization,
Building the Management Team and a Successful Organization Culture, The Role 5%
28 - 29 of a Board of Directors, The Board of Advisors, The Organization and Use of
Consultant

The Financial Plan

Operating and Capital Budgets, Pro Forma Income Statements, Pro Forma Cash
10%
30 - 34 Flow, Pro Forma Balance Sheet, Break-Even Analysis, Pro-Forma Sources and
Applications of Funds, Software Packages CASE: Vegetrom Ltd.
 Sources of Capital
An Overview, Personal Funds, Family and Friends, Commercial Banks, Role of
Government Agency in Small Business Financing, Research and Development,
7%
Limited Partnerships, Government Grants, Private Placement, Boot Strap
35 - 37
Financing
(Additional Resources from Internet to be provided)
Informal Risk Capital , Venture Capital & Going Public
Financing the Business, Informal Risk-Capital Market, Venture Capital, Nature of
Venture Capital, Valuing Your Company, Deal Structure, Going Public- Timing & 5%
38 - 40
Underwriter Selection, Registration Statement & Time Table, Legal Issues in India
CASE: Make My Trip
Strategies for Growth & Managing the Implications of Growth
Growth Strategies, Economic Implications of Growth, Implications of Growth for
the Firm, Overcoming Pressures on Existing Financial Resources, Financial
5%
41 - 42 Control, Overcoming Pressures on Existing Human Resources, Overcoming
Pressures on the Management of Employees, Overcoming Pressures on
Entrepreneurs Time, Implications of Firm Growth to the Entrepreneur
Accessing Resources for Growth from External Sources
Using External Parties to Help Grow a Business, Franchising, Investing in a
5%
43 - 44 Franchise, Joint Ventures, Acquisitions, Mergers, Leveraged Buyouts, Overcoming
Constraints by Negotiating for More Resources
Succession Planning & Strategies for Harvesting & Ending the Venture
Exit Strategy, Succession of Business, Options for Selling the Business,
45 - 46 Bankruptcy, Law for Companies in India, Strategy during Re-organization, 5%
Keeping the Venture Going, Warning Signs of Bankruptcy, Reality of Failure,
Business Turnarounds
Project: Students are required to prepare a business plan in a
47 - 50 group of 4 which includes, introduction of the business, marketing plan,
operational plan, financial plan and organization plan etc.

Text Book:
1. Entrepreneurship, Hisrich, Peters and Shepherd, TMH Publication, 8th Special Indian Edition

Reference Books:
1. Entrepreneurship-Creating and Leading an Entrepreneurial Organization, Arya Kumar, Pearson
Education
2. Projects Planning, Analysis, Financing, Implementation and Review, Prasanna Chandra, Tata
McGraw Hill Publication
3. Entrepreneurship, Rajeev Roy, Oxford University Press
4. Entrepreneurship: New Venture Creation, David Holt, Prentice Hall Publication
5. Entrepreneurship – Theory, Process, Practice, Kuratko & Hodgetts, Cengage Publication
Name of the Subject: MANAGEMENT CONTROL SYSTEMS
Course Code and Subject Code: MBA (I) 902, MCS
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Every organization is meant for achieving pre-set goals and objectives. Well thought-out strategies are
being implemented for this purpose. Execution of these strategies assumes as much importance as
formulation itself. Management control systems are designed in order to implement these strategies
successfully. The process of implementation of the strategies and the dilemma faced by managers are the
main focus of this course. It envisages strategic planning, budgeting, resource allocation, performance
measurement, evaluation, and reward/ responsibility centre allocation. Thus, the main objective of this
course is to equip the students with the skills for effective implementation of strategies and resolving the
attendant problems.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes 10%
Case Presentations 10%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Group Discussions

Percentile
Session Course Content
weightage
1-3  The Nature of Management Control Systems 5%
 Understanding the concept of Strategy
4-6  Corporate Level Strategy 5%
 Business Unit Strategy
 Behaviour in Organizations : Goal Congruence
7-9  Internal Factors that influence Goal Congruence 5%
 The Formal Control System and types of organizations
 Responsibility Centers, Revenue Centers, Expense Centers
10 - 13  Administrative and Support Centres 10%
 Research and Development Centers
 Marketing Centers
14 - 17  Profit Centers- General Considerations 10%
 Business Units and Profit Centers
  Other Profit Centers
 Measuring Profitability
 Transfer Pricing - objectives of Transfer Prices
18 - 21  Transfer Pricing Methods 10%
 Pricing Corporate Services
 Measuring and Controlling Assets Employed
22 - 24  EVA versus ROI 10%
 Evaluating the Economic Performance of the Entity
 Nature of Strategic Planning
25 - 27  Analysing Proposed New Programmes and Ongoing Programmes 5%
 Strategic Planning Process
 Budget Preparation Process
28 – 31  Behavioural Aspects 10%
 Quantitative Techniques

32 - 36  Analyzing Financial Peformance Reports 5%

 Calculating Variances and Limitations of variance analyses

37 – 40  Performance Measurement Systems 5%

 Interactive Control
 Management Compensation- Characteristics of Incentives
41 – 43  Compensation Plans 5%
 Incentives for Corporate Officers and Business Unit Managers
 Agency Theory

44 – 45  Controls for Differentiated Strategies 5%

 Corporate Strategy, Business Unit Strategy, Top Management Style
 Service Organizations: General
46 – 48  Professional Service Organizations 5%
 Financial Service Organizations
 Health Care Organizations and Non Profit Organizations.

49 – 50  Multinational Organizations 5%
 Management Control of Projects

Text Book:
1. Management Control Systems, Robert Anthony and Vijay Govindarajan, McGraw Hill Publication,
12th edition.
Reference Books:
1. Management Control Systems, Pradip Kumar Sinha, Excel Publication, Latest Edition.
2. Management Control Systems, N Ghosh, PHI Publication, Latest Edition.
3. Modern Management Control Systems, Kenneth A Merchant, Pearson Publication, Latest Edition.
Name of the Subject: STRATEGIC MANAGEMENT
Course Code and Subject Code: MBA (I) 903, SM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The content of this course is designed to provide an integrated view of the functional areas and to acquaint
them with the strategic management process. The subject would thus offer students the opportunity to
exercise qualities of judgment and help them to develop a holistic perspective of the management of
organizations. The specific objectives of this course are; To familiarize the learners with the concept of
strategic management and understand the significance of managing the business strategically in the
current business environment; To familiarize the learners with the strategies at corporate, business and
functional levels; To understand and analyze the firm’s external environment, the resources and thus
carrying out SWOT analysis for strategy formulation; To understand the process of strategy
implementation and the challenges of managing a change; To understand strategic control system to
monitor the strategy implementation process; To get acquainted with various strategies adopted by firms
to successfully compete with their rivals.

Evaluation pattern:
Class participation and Attendance 10%
Quiz 10%
Assignments and Presentations 10%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Assignments and Management Games

Approx.
Session Course Content Percentile
weightage
 Introduction to Strategic management, Vision, Mission, Objectives
1-5 10%
 Strategic Making Process

 Business Model and strategy: The I/O Model and Resource-based

6-9 5%
Model of Above Average Return

 External Analysis: PESTEL, Five Force Model, Key Success Factor

10-17 10%
and Driving Forces
  Internal Analysis: Internal Assessment, SWOT and Value Chain
18-22 10%
Analysis

 Five Generic Strategies – Business Level Strategies

23-26 5%

27 – 30  Resource Based View, VRIO framework 5%

 Strengthening Company’s Competitive Position: Offensive and

31-34 10%
Defensive Moves, Strategic Alliances, Integration and Outsourcing

35 - 37  Corporate Level Strategies 10%

38-39  Strategy Execution 15%

40-42  Managing Internal Operation 10%

43-45  Strategy Review, Evaluation and Control 10%

46-50  Case study -

Text Book
1. Crafting and Executing Strategy, Thompson , Peteraf,Gamble,Strickland and Jain, 18th edition.

Reference Books:
1. Exploring Corporate Strategy, Gerry Jonhson, Kevan Scholes, Richard Whittington, Pearson
Education, 7th Edition.
2. Management of Strategy: Concepts and Cases, Michael Hitt, Robert Hoskisson and Duane Ireland,
Cengage Learning, latest edition.
 Marketing
Specialization
Subjects
Name of the Subject: INTEGRATED MARKETING COMMUNICATION
Course Code and Subject Code: MBA (I) M911, IMC
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The objective of the course is to acquaint the students with essential concepts and techniques for the
development and designing of an effective Integrated Marketing Communication programme. It
provides the learning about various communication tools and its effectiveness, in such a way that fosters
the creative ideas from the learners for development of effective marketing communication programme.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Live projects

Approx.
Session Course Content Percentile
weightage
An Introduction to Integrated Marketing Communication (IMC):
Meaning and role of IMC in Marketing process, one voice communication
V/s IMC. Introduction to IMC tools – Advertising, sales promotion,
1-10 publicity, public relations, and event sponsorship; The role of advertising 20%
agencies and other marketing organizations providing marketing services
and perspective on consumer behaviour
Case Study
Understanding communication process: Source, Message and channel
factors, Communication response hierarchy- AIDA model, Hierarchy of
effect model, Innovation adoption model, information processing model,
11-19 The standard learning Hierarchy, Attribution Hierarchy, and low 20%
involvement hierarchy Consumer involvement- The Elaboration Likelihood
(ELM) model, The Foote, Cone and Belding (FCB) Model
Case Study
 Planning for Marketing Communication (Marcom): Establishing
marcom Objectives and Budgeting for Promotional Programmes-Setting
communication objectives, Sales as marcom objective, DAGMAR approach
20-27 for setting ad objectives. Budgeting for marcom-Factors influencing budget, 20%
Theoretical approach to budgeting viz. Marginal analysis and Sales response
curve, Method to determine marcom budget.
Case Study
Developing the Integrated Marketing Communication Programme:
Planning and development of creative marcom. Creative strategies in
advertising, sales promotion, publicity, event sponsorships etc. Creative
strategy in implementation and evaluation of marcom- Types of appeals and
28-36 25%
execution styles. Media planning and selection decisions- steps involved and
information needed for media planning. Measuring the effectiveness of all
Promotional tools and IMC.
Case Study
Digital Media & Advertising: Digital Media, Evolution of Technology,
Convergence of Digital Media, E- Commerce and Digital Media,
Advertising on Digital Media, Social Media, Mobile Adverting, E-PR
37-44 15%
Advertising Laws & Ethics: Adverting & Law, Advertising & Ethics,
Pester Power, Intellectual Property Rights, ASCI
Case Study

45-50 Revision & Remedial Sessions

Text Book:
1. Advertising & Promotion- An Integrated Marketing Communications Perspective, George Belch,
Michael Belch & Keyoor Purani, TATA McGraw Hill

Reference Books:
1. Advertising Management, Jaishri Jethwaney & Shruti Jain, Oxford University Press
2. Advertising & Promotions: An IMC perspective, Kruti Shah and Alan D’Souza, Tata McGraw Hill
3. Advertising Management, Aakar, Batra and Myers, Prentice
4. Advertising & Promotions, S H Kazmi and Satish K Batra, Excel
5. Advertising; Principles and Practice, Wells, Moriarty and Burnett, Pearson
6. Advertising & Promotion: An IMC approach, Terence A. Shimp Pub., Cengage Learning
Name of the Subject: SALES AND DISTRIBUTION MANAGEMENT
Course Code and Subject Code: MBA (I) M912, SDM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
This course is meant to make students understand fundamentals of Sales Management and Distribution
Management. Since many students with Marketing Specialization start their career in sales, business
development, retailers, wholesalers and distributors handling, it is essential to study basics of personal
selling, sales management, distribution dynamics, various channels of distribution etc. Through this
course, students will be equipped with basic skills required in sales and distribution management.

Evaluation pattern:
Class Participation and Attendance 10%
Quizzes and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Field Project
 Case Study
 Assignment

Percentile
Session Course Content
weightage

 Introduction to Sales Management, The Selling process

1-16  Managing Sales Information, Sales Organization, Managing of sales 25%

territory, Management of Sales Quota

 Recruitment and Selection of Sales force, Training the sales force,

17-26 Sales force motivation, Sales force compensation, Evaluating and 25%

controlling sales force

  Distribution Channel Management, Evolution of Marketing

27-38 Channels, Retailing, wholesaling, Measuring Wholesale 25%

Performance, Franchising

 Channel Design and Planning Process, Channel Management,

39-50 Channel Information System, Logistics and SCM, IT and Logistics 25%

& SCM, Performance Measures

Text Book:
1. Sales & Distribution Management (Latest Edition), Panda Tapan K., Sahadev Sunil, Oxford
University Press
2. Sales & Distribution Management – Text & Cases (2nd Edition), Krishna K. Havaldar, Vasant M.
Cavale, Tata McGraw-Hill

Reference Books:
1. Sales Management: Decisions, Strategies & Cases, Richard R. Still, Edward W. Cundiff, Norman
A.P. Govoni, Pearson Education, Latest Edition
2. Sales Management: Concepts Practice, and Cases, Johnson F.M., Kurtz D.L., Scheuing E.E., Tata
McGraw- Hill, Latest Edition
3. Selling & Sales Management, David Jobber, Geoffrey Lancaster, Pearson Education, Latest Edition
4. Sales Management, Tanner, Honeycutt, Erffmeyer, Pearson Education, Latest Edition
5. Sales Force Management, Mark W. Johnston, Greg W. Marshall, Tata McGraw-Hill, Latest Edition
6. Sales Management, William L. Cron, Thomas E. DeCarlo, Wiley, Latest Edition
7. Sales & Distribution Management, Dr. S. L. Gupta, Excel, Latest Edition
Name of the Subject: CONSUMER BEHAVIOR
Course Code and Subject Code: MBA (I) M913, CB
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
An essential component of marketing is consumer insight – both the obvious needs and wants that are on
the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human
behavior at an implicit level. Psychological science has produced numerous theoretical and technological
advances in recent years that offer unprecedented access to the inner workings of the mind, and allow for
new ways to assess opinion, test new products, evaluate packaging, predict emerging needs, design
promotion and advertising executions, and map out overall marketing strategy.
This course gives an overview of psychological knowledge as it pertains to capturing consumer insight,
and includes a consideration of how the brain works, what factors influence consumer choice, and a critical
evaluation of psychological assessment tools (including such diverse methods as online surveys, brain
imaging, computerized reaction time assessment, and eye-tracking). The course also reviews a range of
“levers” that can influence purchase behavior in unexpected ways and at efficient cost. The course is
organized around a model of human cognition rooted to sequential mental processing steps (e.g.,
awareness, interpretation, attitude, etc.) that intervene between the marketing mix (input) and purchase
behavior (output). The course uses a mix of large cases, mini-cases, and lectures to advance these
concepts.

Evaluation Pattern:
Project 10%
Assignment 10%
Quiz 05%
Class Participation & Attendance 05%
Mid-Semester Exam 30 %
End-term Examination 40 %

Pedagogy:
 Lectures
 Projects
 Case study
 Role plays

Percentile
Session Course Content
weightage
Introduction to the Study of Consumer Behavior
Defining Consumer Bhaviour
1-3 10 %
- Scope of Allocation of Consumer Behaviour
- Why Study Consumer Behaviour
 - Evolution of Consumer Behaviour as a Field of Study and Its
Relationship with Marketing: Behaviour Dimension
- The Interdisciplinary Nature of Consumer Behaviour
Marketing Research and Consumer Behaviour
- Relevance of Marketing Research with Consumer Behaviour
4-8 - Approaches to Consumer Behavior Research 10 %
- Quantitative Research
- Qualitative Research
Market Segmentation and Positioning
- Market Segmentation
9 - 10 - Basis for Segmentation 6%
- Alternatives available for Segmentation
- Positioning
The Consumer Decision Making Process
- What is Consumer Decision
- Consumer Decision Making Process
11 - 14 6%
- Levels of Consumer Decision Making
- Models of Consumers: Four Views of Consumer Decision Making
- Types of Decision Process
Models of Consumer Behaviour
- The Economic Model
- Learning Model
- Psychoanalytic Model
15 - 18 - The Sociological Model 20 %
- The Howard Sheth Model of Buying Behaviour
- The Nicosia Model
- The Engel-Kollat-Blackwell Model
- Engel, Blackwell and Miniard (EBM) Model
Psychological Influence on Consumer Behaviour
- Personality and Self-Concept
19 - 29 - Motivation 15 %
- Consumer Learning
- Consumer Perception
 -Consumer Attitude
- Consumer Communication
Sociological Influences on Consumer Decision Making
- Consumer Reference Groups
- Family and Life Cycle
- Social Class
30 - 41 - Culture 10 %
- Subculture
- Cross Culture
- Personal Influence
- Diffusion of Innovation
Organizational Buying
- Nature of Organizational Buying
42 - 45 8%
- Influences on Organizational Buying Behavior
- Organizational Buying Decision
Consumer Behavior Analysis and Marketing Strategy
- Consumer Behaviour and Product Strategy
46 - 50 - Consumer Behaviour and Pricing Strategy 15 %
- Consumer Behaviour and Distribution Strategy
- Consumer Behaviour and Promotion Strategy

Text Book
1. Consumer Behaviour, Schiffman Kanuk and S. Ramesh Kumar, Pearson, Latest Edition
2. Consumer Behaviour, Concepts and Applications, Loudon and Bitta, TMH, Latest Edition
3. Consumer Behaviour and Marketing Strategy, Peter, J.P. and Olson, TMH, Latest Edition.

Reference Books
1. Consumer Behavior - Insights from Indian Market Majumudar Ramanuj, PHI, 2nd Edition.
2. Consumer Behavior, Blackwell and Engel, Cengage Publication, Indian Edition.
 Finance
Specialization
Subjects
Name of the Subject: INTERNATIONAL FINANCIAL MANAGEMENT
Course Code and Subject Code: MBA (I) F921, IFM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Corporates, these days are going global. With respect to this, it becomes important for the students of
MBA to understand the structure of international finance market and management. Various parameters
of international finance like understanding the flow of fund in the international market, foreign exchange
rate behavior and risk exposures associated with it. This subject also discusses the various financing tools
available to the corporates while operating in the international market. Students will get the knowledge
of currency derivatives, which helps the firm manage their funds in the international market. They will
also come to know how the firms manage the exchange rate risk while operating globally.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
1–3 Multinational financial Management - overview 5%

International flow of funds

Balance of payment, international trade flow, factors affecting

4–6 international trade flows, correcting a balance of trade deficit, 5%
international capital flows, agencies that facilitate internationals
flows

International Financial markets

Motives for using international financial markets, foreign exchange

7 – 10 10%
market, Eurocurrency market, eurocredit market, Eurobond market,
international stock markets
 Exchange rate determination
11 – 13 Measuring exchange rate movements, exchange rate equilibrium, 10%
factors influencing exchange rate,

Currency derivatives
14 – 17 Forward market, currency futures, options, call and put options 5%
market, conditional currency options, European currency options

Government influence on exchange rates

Exchange rate systems, single European currency, government

18 – 22 5%
interventions, intervention as a policy tool, How intervention can
affect MNC’s value

International Arbitrage and Interest Rate Parity

23 – 25 10%
Types of International arbitrage, interest rate parity theory

Relationships among inflation, interest rates and exchange Rates

Purchasing power parity theory, international fisher effect,

25 – 28 10%
comparison of IRP, PPP & IFE theories, impact of foreign inflation
on the value of MNC

Forecasting exchange rates

Why firms forecast exchange rates, forecasting techniques, services,

29 – 31 10%
evaluation of forecast performance, exchange rate volatility, how
exchange rate forecasting affects an MNC’s value

Measuring exposure to exchange rate fluctuations

Is exchange rate risk relevant? Types and management of exposure –

32 – 40 10%
transaction, economic and translation exposure, impact of exchange
rate fluctuations on MNC’s value

41 – 42 Direct foreign investment 5%

 Motives for direct foreign investment, benefits of international
diversification, decisions subsequent to DFI, Host Government views
on DFI, Impact of the DFI on MNC’s value

Country risk analysis

Why country risk analysis is important, political risk factors,

financial risk factors, types of country risk assessment, techniques to
43-46 5%
assess country risk, measuring country risk, reducing exposure to
host government takeovers, impact of an MNC’s country risk
analysis on its value

Long term financing

Long term financing decision, assessing exchange rate risk, reducing

47-48 5%
exchange rate risk, floating rate bonds, impact of an MNC’s long term
financing decision on its value

Short term financing decision

Sources of short term financing, internal financing by MNCs, why

MNCs consider foreign financing, determining the effective
49-50 5%
financing rate, criteria considered for foreign financing, financing
with a portfolio of currencies, impact of an MNC’s short term
financing decision on its value

Text Book:
1. International Financial Management; Jeff Maruda; Cengage publication; Latest Edition

Reference Books:
1. International financial management; Eun & Resnick; TMH; Latest Edition
2. International financial management; V V Sharan; PHI EEE; Latest Edition
3. Multinational financial management; Alan Shapiro; John Wiley Publication; Latest Edition
4. International financial management; P G Apte; PHI; Latest Edition
Name of the Subject: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Course Code and Subject Code: MBA (I) F922, SAPM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
This course is designed to teach the fundamentals of investments along with the analysis and strategies
to become successful investor. It will start from the investment introduction to the performance
Evaluation of securities and portfolio. To understand deeper how market works, students will be taught
the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also persist
how investment in securities market is evaluated based on Fundamental and Technical analysis. It also
discusses application of Modern Portfolio Theory, analysis of active and passive investment strategies,
and measurement of portfolio performance. This course will also emphasize students to learn forces that
affect security market.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Approx.
Session Course Content Percentile
weightage

1 Investment Alternatives and Objectives 5%

Introduction to Risk – Return Tradeoff, Measures, Analysis, Determinants of

2-5 Required Rates of Return and Relationship between Risk and Return, Risk- 10%
free rate and its influencing factors and Risk Premium

Organization and Functioning Securities Markets, Primary and Secondary

6-7 5%
Markets, Types of Markets, Types of Orders
 Introduction to Indian Stock Markets, Stock Market Indices, Indices
8 - 11 5%
Calculations

Economic Analysis – Macroeconomic activities and security markets, The

12 - 13 5%
Cyclical Indicator Approach, Monetary Variables

Industry Analysis – Business Cycles and industry sectors, Evaluating Industry

14 - 15 5%
life cycle, analysis of industry competition and industry rate of returns

Company Analysis, SWOT Analysis, Analysis of Financial Statement and

16 - 17 10%
Stock Valuation

Technical Analysis – Assumption, Advantages, Challenges, Types of Charts,

18 - 21 5%
Technical Trading Rules and Indicators

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of

22 - 25 5%
EMH, Empirical Evidences

Introduction to Portfolio Management – Measurement of Expected Risk and

26 - 27 5%
Returns of Portfolio, Alternative measures of Risk

28 - 32 Markowitz Portfolio Theory 5%

Capital Assets Pricing Model, Overview and Assumptions, Capital Market

33 - 36 5%
Theory, Security Market Line and Capital Market Line, Zero Beta Model

Multifactor Models and risk Estimation – Arbitrage Pricing Theory, Sharpe’s

37 - 39 5%
Single Index Model, Lagrange Multiplier Theory

Equity Portfolio Management Overview and Strategies, Passive and Active

40 - 41 Management, Index Portfolio Construction techniques, Value versus Growth 5%
Investing

Bond Fundaments, Valuation and Bond Yield

42 - 44 The Analysis and Valuation of Bond – Determinants of Interest Rates, Term 5%
structure Interest Rates Theories, Bond Theorems
 Bond Portfolio Management Strategies - Overview and Strategies, Passive
45 5%
and Active Management

46 - 47 Introduction to Mutual Funds 5%

Evaluation of Portfolio Performance – Treynor, Sharpe, Jensen and Fama Net

48 - 50 5%
Selectivity, Application of Portfolio Performance Measures

Text Book:
1. Investment Analysis and Portfolio Management by Reilly and Brown, Cengage Learning, India Ed.

Reference Books:
1. Investment Analysis and Portfolio Management by Prasanna Chandra
2. Investments by Zvi Bodie, Alex Kane, Alan Marcus and Pitabas Mohanty
3. Security Analysis and Portfolio Management by Donald Fisher and Ronald Jordan
Name of the Subject: MANAGEMENT OF FINANCIAL SERVICES
Course Code and Subject Code: MBA (I) F923, MFS
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Financial markets have been increasingly influenced in recent times by financial innovations in terms of
products and instruments, adoption of modern technologies, opening up of the market to the global
economy, streaming of the regulatory framework and so on. Many innovative financial products are
introduced to cater to the varied requirements of both corporate and individual customers. In this
changing financial scenario, students of management need to learn about broad framework of financial
system, its constituents, their linkages and the regulatory mechanism under which it operates. The course
content includes a study of the financial markets, financial intermediation and different financial services.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Projects

Percentile
Session Course Content
weightage
Overview of Financial Services: nature, scope and importance
Financial System and Markets: Types, Constituents and functioning, SEBI-
Role and functions
1-10 25%
Overview of Foreign Markets
Financial Sector Reforms in India
Introduction to Banking and Insurance services; RBI – Role and functions
Primary and secondary markets and their intermediaries: Introduction of
Primary & Secondary Markets (BSE, NSE & OTCEI), Money market
Merchant banking services including new issue management- Prospectus of
11-22 Public Offering, Book Building, IPO and FPO, Greenshoe Option, 25%
Underwriter, Registrar and Share Transfer Agent
Stock broking
Depositories
 Custodial services and short selling and securities lending and borrowing
services

Mutual Fund organization; Meaning, status, types

Leasing and Hire purchase
23-33 Venture capital financing 25%
Credit Rating Services
Factoring and Forfeiting and Bill discounting

Consumer Finance
Plastic Money (Debit, Credit & Smart Card)
34-50 Housing finance 25%
Securitization in India: concept, nature, scope and their implications
Management of Non-Banking Financial Companies and Microfinance

Text Book:
1. The Indian Financial system – Market, Institutions and Services, Bharti V Pathak, , Pearson, Latest
Edition

Reference Books:
1. Financial Services, M.Y Khan, TATA McGraw Hill, 7th Edition
2. Financial Services & Systems, S Gurusamy, TATA McGraw Hill, Latest Edition
3. Financial Services, Tripathy and Nalini Prava, PHI, Latest Edition
4. Financial Services in India, V.A Avdhani, Himalaya, Latest Edition
5. Financial services, Dr. R Shanmugham, Wiley, Latest Edition
6. Management of Banking and Financial Services, Justin Paul and Padmalatha Suresh, Pearson, Latest
Edition
7. Financial Markets and Financial Services, Vasant Desai, Himalaya, Latest Edition
8. Financial Services and System, K Sasidharan & Alex K Mathews, TATA McGraw Hill, Latest Edition
9. Financial Services, Goel and Sandeep, PHI, Latest Edition
10. Financial Markets, Institutions, And Financial Services, Gomez and Clifford, PHI, Latest Edition
 Human
Resource
Specialization
Subjects
Name of the Subject: COMPENSATION MANAGEMENT
Course Code and Subject Code: MBA (I) H931, CM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Course is designed to provide the student with a thorough knowledge of various methods and practices of
Compensation Management. It enables students to understand and perform job evaluation for various job
positions of different fields. It also serves to develop and strengthen overall analytical skills of students
Related to various HR Functions.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Approx.
Session Course Content Percentile
weightage
The reward system
1-5 Reward system : compensation & non compensation dimension, system for non 5%
compensation
Job analysis
Planning a gob analysis program, Collection and description of job data,
6 - 12 10%
designing of custom made job analysis questionnaire , Guidelines for conducting
a job analysis interview
Job Description
Broad , generic job (class descriptions versus Narrow, specific job (Position)
13 - 18 10%
descriptions, A job contract, Planning, operations and control, elements of the
job description, Job summary ,other ways of describing job facts
Job evaluation
Job requirements and pay, whole job ranking, position classification-
18 - 21 Predetermined grading Approach, a market pricing approach, a maturity curve 15%
method, Development and use of compensable factors,. Weighting and rating of
compensable factors
 Designing a Base pay structure
Pay structure architecture, Determining a pay policy line, the need for more than
one pay structure, displaying job data, identifying lowest and highest rates of pay,
22 - 29 developing pay grades, single rate pay grade, two tire wage plan, multiple point 20%
pay structure, range or spread dimension, pay grade width, determining pay grade
minimum and minimum rates of pay, internal design consideration, spread of
range and steps, pay grade overlap, broad banding
Measuring and paying for performance
Merit pay, performance appraisal: cost- effectiveness analysis, designing a job
30-33 content-based performance appraisal program, Rating scale design and 10%
development, performance standards, maintaining an employee documentation
File
Point factor method of job evaluation
Combining point factor and factor comparison methods, job evaluation
34 - 37 10%
committee, Using FES to determine job worth, Factor evaluation system position
evaluation statements
Short term incentives
Premium and differentials, pay for unit produced, individual based bonus and
38 - 44 10%
rewards, organization wide short term incentives, Scanlon plan, lincon’s
incentive system
Long term incentives
Designing a long term incentive and deferred compensation plan, Qualified
deferred compensation arrangement, Social security, retirement plan, pension
45 - 50 10%
plans, profit sharing plan, stock bonus plan, ESOP ,employer benefits and
employer costs for ESOP, Individual retirement account, Savings incentive
match plan for employees

Text Book:
1. Compensation Management in a knowledge- based world, Richard I. Henderson, Pearson Education

Reference Books:
1. Compensation planning, George T Mulkovich & Jerry Newmann, Mc Graw Hill Publication
2. Compensation and reward management, B. D. Singh, Excel Publication
Name of the Subject: MANAGEMENT OF INDUSTRIAL RELATION & LABOUR
LEGISLATION
Course Code and Subject Code: MBA (I) H932, MIRLL
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
Course is designed to provide the student with a thorough knowledge of legal implications in Human
Resource Management. It will help students to understand and handle Industrial Relation. The students
would also be able to appreciate the importance and applications of industrial relations and different
legislations related the same.

Evaluation Pattern:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case Study
 Minor Projects

Percentile
Sessions Course Content
Weightage

Philosophy of Industrial Relation

1-9 20%
Industrial Disputes Act, 1947

Trade Unions and Trade Unions Act, 1926

10-20 15%
Industrial employment standing order Act 1946

21-23 Shops and Establishment Act, 1948 5%

24-26 Factory Act 1948 5%

27-32 Contract Labour (Regulation and Abolition) Act, 1970 15%

 Collective Bargaining

33-35 Worker’s Participation In Management 5%

36-40 Assessment of WPM in India 5%

Discipline
41-45 20%
Code of Discipline in India

45-50 Grievance Handling 10%

Text Book:
1. Industrial Relations And Labour Laws, [Link], Excel
2. Labour and Industrial Laws, [Link], PHI

Reference Books:
1. Industrial Relations- Conceptual & legal framework, A M Sarma, Himalaya Publication
2. Industrial Relations and Labour Laws, S C Srivastava, Vikas Publishing House Pvt Ltd Delhi
3. Industrial Relation, [Link], Oxford 2006 Edition
4. Dynamics of Industrial Relation, [Link], Himalaya Publication
Name of the Subject: CHANGE MANAGEMENT AND ORGANIZATIONAL
DEVELOPMENT
Course Code and Subject Code: MBA (I) H933, CMOD
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
This course is designed to teach and assist students in understanding the strategies and techniques of
OD and moves from the more basic elements to more complex. The five important parts wherein they
will have an idea are: Anticipating Change, Understanding the OD process, Developing Excellence in
individual, Developing High performance in Teams, and Developing Success in organizations.

Evaluation Scheme:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case Study
 Minor Projects

Approx
Sessions Course Content Percentile
Weightage
Organization development and Reinventing the
1-9 Organization 15%
Organizational renewal and Challenge of

Change of the Organizational Culture

OD Practitioner
10-20 15%
Role, Styles, Diagnostic Process
Overcoming Resistance to Change

21-23 Process Intervention Skills 10%

 Strategies for OD Intervention

Empowerment and Interpersonal Intervention Interventions for Team

24-26 5%
Development

Goal Setting for effectiveness organizations

27-32 10%
Work team development

33-35 High Performing Systems 5%

Learning Organizations
36-40 10%
Organizational Transformation

41-45 Strategic change Management 20%

45-50 Changing the culture OD for Future 10%

Text Book:
1. Industrial Relations And Labour Laws, [Link], Excel
2. Labour and Industrial Laws, [Link], PHI

Reference Books:
1. Industrial Relations- Conceptual & legal framework, A M Sarma, Himalaya Publication
2. Industrial Relations and Labour Laws, S C Srivastava, Vikas Publishing House Pvt Ltd Delhi
3. Industrial Relation, [Link], Oxford 2006 Edition
4. Dynamics of Industrial Relation, [Link], Himalaya Publication
 Information
System
Specialization
Subjects
Name of the Subject: INFORMATION TECHNOLOGY & BUSINESS
Course Code and Subject Code: MBA (i) I941, ITB
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
The main objective of this course is to make the students aware about the best use of technology to
make the business potent. As it is an established fact that technology can become one of the key success
factors for the company, enhanced knowledge of technology and advanced computer applications can
give added advantage to new generation managers. The entry of big multinationals in Indian market also
makes it pertinent for managers to have proficiency in latest technologies so that they can gain an edge
over other professionals. This course is designed to provide proper support to the students for better
understanding of technology and its application in business today.

Evaluation pattern:
Quiz 10%
Assignments / Projects 10%
Class participation 10%
Mid Semester Examination 30%
End Term Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

1-4 Information Technology’s Role in Business and its Basics 15%

Identifying Competitive advantages through technology, Supportive

5- 10 15%
organizational structure for Strategic Initiatives

Strategic Initiatives using IT : SCM, CRM and ERP, Measuring the success
11 - 17 15%
of Strategic Initiatives
 Extending the organization, Building a Customer Centric Organization,
18 - 25 15%
Integrating Organization

Organizational Information, Accessing Organizational Information,

26 - 32 10%
Creating Innovative Organizations

Teams, Partnerships and Alliances, Building Software to support an agile

33 - 41 15%
organization,

Outsourcing Development, Ethics in using IT, Emerging Trends and

42 - 50 15%
Technologies

Text Book:
1. Business Driven Technology by Haag/Baltzan/Philips, 2nd ed Tata McGraw Hill Publication.

Reference Books:
1. Enterprise Systems for Management by Luvai Motiwalla, Guido Tabellini, Jeffrey Thompson,
Pearson Education
2. e-Business 2.0 Roadmap for Success by Dr. Ravi Kalakota, Marcia Robinson, Pearson Education
3. Management of Information Technology by Carroll W. Frenzel and John C. Frenzel, fourth
Edition, Thomson Press
4. E-commerce – A Managerial Perspective by P. T. Joseph, Prentic Hall India Publications.
5. Marketing of High-Technology Products and Innovations, 3/e by Jakki J Mohr, Sanjit Sengupta,
Stanley Slater, Pearson Education.
Name of the Subject: SYSTEM ANALYSIS AND DESIGN
Course Code and Subject Code: MBA (i) I942, SAD
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
The objective of the course is to provide the necessary background and experience in developing a System
so that a student can enter in the professional community in the capacity of a system analyst or
programmer. This course provides the student with a practical approach to systems analysis and design
using a blend of traditional developments and current technologies. The student will learn how to apply
established and evolving methodologies for the analysis, design, and development of an information
system.

Evaluation pattern:
Quiz 15%
Assignments / Projects 10%
Class participation 05%
Mid Semester Examination 30%
End Term Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

Foundations For Systems Development:

Modern approach to System analysis and design, system development life

1-6 15%
cycle, system development process, different approaches to improving
development

Origins of software:
7 - 10 Systems acquisition, managing IS projects, representing and scheduling 10%
project plans
 System Planning:
11 - 18 Identifying and selecting systems development projects, assessing project 15%
feasibility, building and assessing the baseline project plan.

System Analysis:
19 - 26 Performing requirements determination, methods for requirements 15%
determination,

Structuring system process requirements:

27 - 34 15%
Process modeling, Data flow diagramming

System Design:
35 - 42 Database design, designing forms and reports, designing interfaces and 15%
dialogues, designing distributed and internet systems

System Implementation and maintenance:

System implantation, software application testing, installation,

43 - 50 15%
documentation, training and supporting users, maintaining Information
system, conducting systems maintenance

Text Book:
1. System Analysis and Design, Hoffer, George, Valacich, PHI, 6th Edition

Reference Books:
1. Analysis, Design of Information System,Rajaraman, PHI Management
2. Analysis & Design of Information System by James A. Senn
3. System Analysis and Design by Elias [Link]
4. System Analysis & Design Hand Book, V.K. Jain, Wiley Dreamtech
Name of the Subject: DATA BASE MANAGEMENT SYSTEM
Course Code and Subject Code: MBA (i) I943, DBMS
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
This course is meant to make students understand fundamentals of Data base Management system. This
course introduces the basics of database systems, as well as the modeling, design and manipulation of
relational databases. The students will gain the required knowledge to describe databases, their
characteristics, and functions. The course will enable the students to create and manipulate databases
on MS-Access database management system.

Evaluation pattern:
Quiz 10%
Assignments 05%
Mini Projects 10%
Class participation 05%
Mid Semester Examination 30%
End Term Examination 40%

Pedagogy:
 Lectures
 Practical sessions in Computer lab
 Minor projects

Percentile
Session Course Content
weightage

Introduction to Database systems, basic concepts and definitions: Data,

1-3 information, Data Warehouse, Fields, Records, Files. Data Dictionary, Data
base, Database system
25%
Data administrator- Functions and responsibilities of Data base
4-7 Administrator (DBA), File-oriented system vs. Database system,
Advantages and Disadvantages of DBMS, Evolution of Database systems

E-R Data Model: Introduction, Basic E-R Concepts-Entities, relationship,

attributes & constraints. Conversion of E-R model into relations, E-R Model
8-12
symbols, problems with E-R Diagrams. Relational Database Management
Systems (RDBMS) 25%

Types of Database systems: centralized database systems, parallel database

13-16
systems, client/server database systems, Distributed database systems.
 Creating a database, navigation pane, ribbon, other relevant features and
17-19
Practice

Creating a new table, naming the fields, table design, changing the table
20-23
design, insert and delete a field

Understanding unique values, choosing and Setting primary key, creating

24-28
composite primary keys, indexing
35%
Manipulating the table in database, (renaming, deleting, copying in
29-33
database), adding records

34-38 Performing operations (insert, delete, update) Sorting and filtering the data

Creating queries, selecting fields, and running queries, joins, use of operators
39-43
in Access

Connecting the data: one-to-one, one-to-many, many-to-many,

44-46
understanding keys, creating and viewing relationships
15%
Data Normalization: Introduction, Normalization, First normal form (1NF),
47-50
second normal form (2NF).

Text Book:
1. Database Systems Concepts, Design and Applications, S K Singh, Pearson
2. Microsoft Office Access 2007-Bible, Groh, Stockman, Powell, Prague, Irwin, Reardon, Wiley,
Latest Edition

Reference Books:
1. Data Base Management Systems, Majumder & Bhattacharyya, Tata McGraw- Hill, Latest Edition
2. Access Database Steven Roman O’relly, Latest Edition
3. Microsoft Office Access 2003 (Step by step) Microsoft Press
4. Data Base System Concepts Silverchatz, Korth & Sudarshan, McGraw Hill
5. Database Systems Design, Implementation and Management Peter Rob, Carlos Coronel Cengage
Semester X
Name of the Subject: INTERNATIONAL BUSINESS
Course Code and Subject Code: MBA (I) 1001, IB
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The course is intended to provide a basic understanding about the finer aspects of international
business to the students. It is aimed at making the students realize that International Business is a
combination of multiple disciplines brought together in a systematic manner. The integration of
General Management, Operations, Financial Management, Marketing Management as well as Human
Resources Management in an international perspective is essential to International Business.

Evaluation pattern:
Class participation and Attendance 10%
Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Subject Project
 Assignments

Percentile
Session Course Content
weightage

1-4 Globalization and International Business

The Cultural Environments facing business.

The Political and Legal Environments facing Business, 25 %
5-14
The Economic Environments facing business.
Globalization and Society.

International Trade and Factor-Mobility Theory.

15-24
Government Influence on Trade. Cross-National
20 %
Cooperation and Agreements.
25-30
Global Foreign-Exchange Markets. The Determination of Exchange Rates
 The Strategy of International Business.
31-35 Export and Import Strategies. 20 %
Direct Investment and Collaborative Strategies.

Marketing Globally.
Global Manufacturing and Supply Chain Management.
International Accounting Issues.
36-42 25 %
The Multinational Finance Function.
Human Resource
Management.

43-45 Country Evaluation and Selection, Emergence of BRIC and Asian Countries 10 %

46-50 Case Study

Text Book:
1. International Business-Environment and Operations by John Daniels, Lee Radebaugh, Daniel
Sullivan, and Prashant Salwan, Pearson, Latest Edition

Reference Books:
1. International Business by Charles Hill & Arun Jain, Tata McGraw- Hill, New Delhi
2. Global Business by Mike W. Peng, Deepak K. Srivastava, Cengage Learning
3. International Business:Theory & Practice by Ajami, PHI
4. International Business:Test & Cases by P. Subba Rao, Himalaya
Name of the Subject: PROJECT MANAGEMENT
Course Code and Subject Code: MBA (I) 1002, PM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The subject emphasizes on imparting the knowledge, skills, tools and techniques involved in carrying
out project activities so as to ensure that projects are delivered within budget and schedule. Upon
successful completion of the course, the student will be able to understand how to Devise strategy and
plan for the project and Design the project and its schedules and overall framework.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Case Presentations 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Assignments

Percentile
Session Course Content
weightage
Introduction

1-8 Introduction to Project Management, Structures and Frameworks of Project 15%

Management

Defining the Project

9 - 20 25%
Project Definition, Strategy and Project Management

Designing the Project

21 - 32 Time planning, Critical Chain Project Management, Cost and Quality 25%

Planning, Plan Analysis and Risk Management

33 - 44 Deliver and Executing the Project 25%

 Project Organization: Structures and Teams, Management and Leadership,

Control of Projects, Supply Chain Issues, Problem-solving and Decision-

making

Develop
45 - 50 10%
Project Completion and Review, Improving Project Performance

Text Book:
1. Project Management, Harvey Maylor, Pearson Education, 3rd edition.

Reference Books:
1. Projects, Prasanna Chandra, Tata McGraw Hill
2. Project Management, Pinto, Pearson
3. “Project Management- A Managerial Approach”, Jack Meredith, Samuel J. Mantel Jr., John Wiley
and Sons
4. Project Management – The Managerial Process, Clifford F. Gray & Erik W. Larson, Tata McGraw
Hill
 Marketing
Specialization
Subjects
Name of the Subject: SERVICES AND RELATIONSHIP MARKETING
Course Code and Subject Code: MBA (I) M1011, SRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The objective of this course is to acquaint the students with concepts and techniques for marketing of
service business, so that they will be able to handle the unconventional challenges of services
marketing.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Projects

Approx.
Session Course Content Percentile
weightage
1-5 Basics of Services Marketing:
Definition of Services and rational for study; Role of services in the economy;
Distinctions between Services and Goods; Services Marketing Mix, Services 20%
and Technology - technology in service encounter, emergence of self service,
automation in services
6-7 Case Study
8-12 Customer Behaviour in Service Encounter:
Four Categories of Services – People-Processing, Mental-Stimulus
Processing, Possession-Processing, and Information-Processing;; Customer
20%
Decision Making – Pre-purchase Stage, Service-Encounter Stage and Post-
Encounter Stage; Customer Expectations and Perceptions of Services – Zone
of Tolerance;
13-14 Case Study
15-25 Services Marketing Mix:
Product – Core and Supplementary Elements, Branding Service Products ;
Price – Role of Non-monetary Costs, Pricing Strategy Pricing and Revenue
20%
Management, Yield Management, Place – Service Distribution, Role of
 Customers in Service Delivery, Delivery through Intermediaries, Franchising,
Electronic Channels, Self-Service Technologies;
Promotion – Role of Marketing Communication, Marketing Communication
Mix, Integrated Services Marketing Communication
26-27 Case Study
28-34 Expanded Marketing Mix:
People – Employees’ Role in Service Delivery, Service Leadership and
Culture,
Process – Service Blueprinting, Service Process Redesign
20%
Physical Evidence - Servicescape, Service Environments,
Managing Capacity and Demand:
Understanding Capacity, Demand Patterns, Strategies for Matching Capacity
and Demands
35-36 Case Study
37-43 Service Quality and Relationship Management
Services Quality: Gaps Model; Measuring and Improving Service Quality;
Relationship Management: Defining Customer Relationships; The Basics;
External Relationships; Supplier Relations; Internal Relationships 20%
Relationship Marketing
Customer Retention; Customer Loyalty; Strategies for reducing Customer
Defections; and Customer Relationship Management
44-45 Case Study
46-50 Revision & Remedial Sessions

Text Book:
1. Services Marketing – Text and Cases, Rajendra Nargundkar, 3rd Edition, Mc Graw-Hill

Reference Books:
1. Services Marketing, Zeithaml, Bitner, Gremler & Pandit, 5th Edition,Mc Graw-Hill
2. Services- Marketing, Operations, and Management, Jauhari & Dutta, Oxford
3. Services Marketing, R. Srinivasan, PHI Learning
Name of the Subject: INTERNATIONAL MARKETING
Course Code and Subject Code: MBA (I) M1012, IM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Organizations are easily going global and the understanding of marketing concepts only for single
country is not sufficient in today’s time. The course is intended to provide a basic understanding about
the various aspects of marketing activity on international front to the students. The basic objective of
this course is to acquaint the students with environmental, procedural, institutional and decisional
aspects of International Marketing. It is aimed at making the students realize that International
Marketing is a blend of multiple disciplines brought together in a systematic manner.

Evaluation pattern:
Class Participation and Attendance 10%
Quizzes and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Project
 Case Study
 Assignment

Percentile
Session Course Content
weightage
1-4 Introduction, Challenges And Opportunities
Trade Theories And Economic Development,
25%
4-14 Trade Distortion And Market Barriers,
World Market
Environment:
15-24
Political, Legal & Cultural
20%
25-30 Consumer Behavior In The International Context & Business Customs

Marketing Research In The International Context :

31-35 20%
Information System, Market Analysis And Foreign Market Entry Strategies
 Product Strategies:
36-42 Basic, Product Planning, Branding & Packaging Decisions, 25%
Distribution Strategies & Documentation
Promotion Strategies:
Personal Selling, Publicity,
43-45 10%
Sales Promotion & Advertising, Pricing Strategies,
Sources Of Financing And International Money Market

46-50 Case Study

Text Book:
1. International Marketing – Analysis & Strategy by Sak Onkvisit, John J Shaw PHI, Latest Edition

Reference Books:
1. International Marketing, Philip R. Cateora, John L. Graham & Prashant Salwan, Tata McGraw- Hill
2. International Marketing Strategy Analysis, development and Implementation, Isobel Doole and
Robin Lowe, Thomson Press Publications
3. International Marketing, Vern Terpstra and Ravi Sarathy, Thomson South Western.
4. International Business- competing in the Global Marketplace, Charles W. L. Hill, Tata McGraw-
Hill
Name of the Subject: PRODUCT AND BRAND MANAGEMENT
Course Code and Subject Code: MBA (I) M1013, PBM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
The objective of this course is to learn fundamentals of Product and Brand Management. The aim of
Product Management Part is to make participants understand competition at product level as well as brand
level. Two broadly important aspects namely Product Management from competition point of view and
Product Management from New Product Development and Innovation point of view are to be covered.
The objective of Brand Management is to make students understand principles of Branding, role of brands,
elements and components of brands, brand equity etc. The main aim for Brand Management is to make
sure that students understand implications of planning, implementing and evaluating Branding Strategies.

Evaluation Pattern:
Class Participation and Attendance 10%
Quizzes and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Projects
 Case study

Percentile
Session Course Content
weightage

Introduction to Product:

1-8 Competition & Product Strategy, product in theory & in practice, 20%

Product life cycle, product portfolio

Product Management & New Product Development:

9 - 16 New product development process, New product strategy, 20%

commercialization, managing Growth, Managing the mature Product

17 - 18 Case: Samsung’s Mobile Business

19 - 30 Branding & Brand Management 30%

 The concept of Brand Equity, Creating brands in a competitive

market, Brand Positioning and Brand Associations, Using Brand

Elements to create brand equity, Leveraging Secondary Brand

Associations

Case: Intel: Building a Technology Brand

31- 32
Case: Brand Elements of Parle-G Biscuit Brand

Growing and Sustaining Brand Equity: Designing and Implementing

Branding Strategies, Launching Brand Extensions Products,

33- 50 Managing brands overtime and Geographic boundaries. Developing 30%

a Brand Equity Management System. Measuring Sources of Brand

Equity and Brand Equity measurement approaches

Text Book
1. Product Strategy and Management, Michael Baker and Susan Hart, Pearson Education, Second
Edition.
2. Strategic Brand Management, Kevin Lane Keller, M.G. Rameswaram and Isaac Jacob, Pearson
Education, Third Edition.

Reference Books
1. Product Management, Donald R. Lehmann and Russell S. Winer, Fourth Edition, TMH
2. Innovation Management and New Product Development, Paul Trott, Fourth Edition, Pearson
3. Startegic Brand Management, Kapferer, J.-N. (1997). London: Kogan Page Limited
4. Building Brand Value : Five Steps of Building Powerful Brands, M. [Link], 2006, New
Delhi: Tata McGraw Hill
5. Brand Management, , H. V. Verma, 2004, New Delhi: Excel Books
6. Branding, A reference guide to solving your toughest branding problems and strengthening your
market position, B. VanAuken, 2007. Jaico Publishing House
7. Managing Indian Brands-Concepts and Strategies, S Ramesh Kumar, 2001, Vikas Publications
8. Successful Branding, Prank K Chaudhary, University (India) Press Limited, Hydrabad, 2001
 Finance
Specialization
Subjects
Name of the Subject: DERIVATIVES AND RISK MANAGEMENT
Course Code and Subject Code: MBA (I) F1021, DRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
Upon successful completion of the course, the student will be able to: Equip with the ability to apply
stock market basics to Indian Derivative market. , Learn valuation, analysis and application for hedging,
speculation and arbitrage for Financial Derivatives. , Learn the mechanics, valuation and trading
strategies of derivative market; develop their own trading strategies in the volatile market

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

Derivative- An Introduction
1-2 Introduction, Managing Risk, Types of Business Risks, Derivatives, 6%

Products, Classification, participant, Evolution, Functions

Forward & Future

Introduction, Forward Contract, settlement of Forward Contract, Futures
3-6 contract, Specifications of Futures contract, difference, Pricing, 6%

Arbitrage, Convergence, Relationship of futures price & expected spot

price

Commodity Futures
Introduction, benefit, commodity futures & economy, Difference of 7%
7-10
commodity & financial futures, Pricing, hedging, Perfect & imperfect
hedge, Basis & Basis Risk, Optimal Hedge Ratio, Spread strategies
 Stock & Index Futures
Index Futures, forward contracts & stocks, Future contract on indices & 7%
11-14
individual stocks, Features, specifications, pricing, Hedging,
Speculation & arbitrage with stock index futures

Currency Forwards & Futures

Foreign exchange markets, Foreign exchange risk, FOREX rates,
15-20 transactions, Arbitrage, Hedging, Speculation & arbitrage, NDF – 10%

Evolution, Growth, Features, Interest rate parity, Currency future –

Trading, settlement, pricing, Hedging, Speculation & arbitrage

Interest rate Forwards & Futures

FRA – Introduction, settlement, Pricing, Hedging, Speculation & 8%
21-23
Arbitrage with FRA and T-Bills, Euro dollars, Treasury bond futures,
Pricing T-Bonds, Duration & Modification, Interest rate futures in india

Interest rate & currency swaps

Features of Swap, Need, swap dealer, Applications, Rationale, Types, 8%
24-26
hedging, Features, Valuing Interest rate and currency swap, Commodity
swaps, equity swaps

Options –Basic
Terminology, call, Put, Quotations, Trading & settlement, Margins, 4%
27-28
Adjustment for corporate actions, Options other than stocks/indices,
Difference options & futures/ forwards

Option Pricing-1
29-31 Intrinsic value & time value, Boundary conditions for option pricing, 8%

arbitrage based relationship of option pricing, Put call parity

Option Pricing-2
Binomial Option Pricing Model, Equivalent portfolio approach for 10%
32-37
option valuation, Multi period Binomial Model, Binomial Model for
Index options, Binomial Tree, Factors affecting option price, Black &
 Scholes Option Pricing Model – Assumption, Interpretation, Implied
volatility

Options-Sensitivities 5%
38-39
Delta & Delta Hedging, Theta, Gamma & Neutrality, Greek Letters

Options-Applications
40-42 Hedging strategies with Options, Income generation with options, 9%

Option trading strategies

Exotic Options
43-45 Forward start option, Binary or digital option, Chooser option, Shout 4%

option, Barrier options, Asian options, Other Exotics

Credit Derivatives
Introduction & Meaning, Types of credit risks, Assessment of credit 4%
46-48
risk, Credit default swaps, Total return swap, Credit linked notes,
collateralized debt obligations

Other derivatives
Payoff of options on futures, Binomial model for future options, 4%
49-50
Valuation of futures options- Black’s Model, Interest rate options, Cap,
Floor, Collar

Text Book:
1. Derivatives & Risk Management, Rajiv Srivastava, 4th Edition, Oxford Publication House

Reference Books:
1. Futures and Option Markets, John C. Hull, Pearson Education
2. Risk Management & Derivative, Rene M. Stulz, Cengage
Name of the Subject: CORPORATE FINANCE AND RESTRUCTURING
Course Code and Subject Code: MBA (I) F1022, CFR
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The course aims to facilitate understanding of corporate merger and acquisition activity, restructurings
and corporate governance. The focus will be on fundamental concepts of valuation and analytical tools
of corporate finance related to restructuring. The aim of the course is for the students to understand the
motivations, decision processes, transaction execution, and valuation consequences of financial,
business, and organizational restructuring by corporate units. It combines applied theoretical approach
with the case study method through detailed analysis of domestic and global restructuring cases. The
course is designed so as to create an interface or link between the academic and the practitioner
perspectives of various dimensions of corporate finance and restructuring process.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

Overview of Corporate Finance & Restructuring 25%

Financial Strategy and Planning, Risk Evaluation and Capital Budgeting,

1 - 12 Dividend and Retention Policies, Designing Capital Structure, Introduction to
corporate restructuring, different forms, motives & applications of corporate
restructuring,

Dimensions of Mergers and Acquisitions 25%

13 - 22
Mergers & acquisitions concept, types and process, Accounting for Mergers
& Demergers, Regulatory framework of mergers and acquisitions. Due
 diligence for M&A, Cross-Border Mergers & Acquisitions. Take-over and
Defense Tactics

Valuation Aspects of Corporate Restructuring 25%

Methods of payment for M & A and Calculations of exchange ratio,

23 - 34 Fundamental and methods of business valuation, Calculations of financial
synergy and return, Different approaches of valuation – Comparable company
& transaction analysis method, DCF, Real Option method, Formula approach
for valuation and other important methods of valuation

Dimensions of Corporate Restructuring

35 - 44 Financial Restructuring & Divestiture, Funding Options for M&A. Strategic 5%

Alliances & Joint Ventures, Employee Stock Ownership, Going Private &
Leveraged Buyouts

45 - 50 Case Study Presentations

Text Book:
1. Corporate Restructuring, Bhagaban Das and Debdas Raskhit, Himalaya, Latest Edition
2. Financial Management, M Y Khan & P K Jain, TATA McGraw Hill, Latest Edition

Reference Books:
1. Mergers & Acquisitions, B Rajesh Kumar, TATA McGraw Hill, Latest Edition
2. Mergers and Acquisitions, Aurora, Shetty and Kale, Oxford, Latest Publication
3. Mergers & Acquisitions, Kamal Ghose Ray, PHI, Latest Edition
4. Mergers, Acquisitions and Corporate Restructuring, Prasad Godbole, Vikas, Latest Edition
5. Value Creation from Mergers and Acquisitions, Sudi Sudarsanam, Pearson, Latest Edition
6. Takeovers, Restructuring, and Corporate Governance, James J. Fred Weston, Mark L. Mitchell, J.
Harold, Pearson, Latest Edition
7. Mergers, Acquisitions & Corporate restructuring, Patrick Gaughan, Wiley, Latest Edition
8. Mergers, Acquisitions and business valuation, Excel books, Ravindhar Vadapalli, Latest Edition
9. John C. Michelson, Restructuring for Growth, TATA McGraw Hill, Latest Edition
10. Financial Management, I M Pandey, Vikas Publication, Latest Edition
11. Financial Management, Prasanna Chandra, TATA McGraw Hill, Latest Edition
12. Strategic Financial Management, Ravi M. Kishor, Taxmann, Latest Edition
13. Corporate Finance, Ashvarath Damodaran, Wiley India, Latest Edition
14. Principles of Corporate Finance, Brealey& Myers, TATA McGraw Hill, Latest Edition
Name of the Subject: BANKING AND INSURANCE
Course Code and Subject Code: MBA (I) F1023, BI
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The GDP of most of the developed countries of the world come from the service sector. Financial sector
is also one of such sectors which provide large employment opportunities. Banking and Insurance sector
in India had seen a dramatic change after liberalization. This subject will offer the students to understand
one of the fastest growing sectors in financial services and will be able to make them competitive for the
same industry.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Projects

Percentile
Session Course Content
weightage
Introduction to banking system
1 - 12 Introduction to Banking, Role of Commercial Banking in the Economy, 20%
Structure, Growth and Development of Banking in India
Profitability and Fund management in Banks
Banks’ balance sheet, Profit and loss account, treasury and fund
13 - 27 management in banks 30%
Risk Management
Risk management in banks, Asset Liability Management
Regulators
Reserve Bank of India (RBI), Insurance Regulatory and Development
28 - 37 25%
Authority (IRDA)
Current development
 BASEL II implications for Indian bank, Asset reconstruction companies,
Securitisation Act 2002
Introduction to insurance
Introduction to Insurance (Life and Non-life), Growth and Development of
Insurance in India
38 - 48 Product & Services in Insurance 25%
Various Life and Non-life insurance policies and their types
Fund Management
Fund Management in Insurance Sector
49 - 50 Revision

Text Book:
1. Banking and Insurance; O P Agarwal; Himalaya Publishing House

Reference Books:
1. Principles of Banking; Indian Institute of Banking Finance; Macmillan
2. Principles and Practice of Non Life Insurance; P K Gupta; Himalaya Publishing House
3. Insurance – Fundamentals, environment and procedures; B S Bodla, M C Garg, K P Singh; Deep and
Deep Publications
 Human
Resource
Specialization
Subjects
Name of the Subject: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Course Code and Subject Code: MBA (I) H1031, IHRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description
The course is intended to provide a basic understanding about the finer aspects of international
business to the students. It is aimed at making the students realize that International Business is a
combination of multiple disciplines brought together in a systematic manner. The integration of
General Management, Operations, Financial Management, Marketing Management as well as
Human Resources Management in an international perspective is essential to International
Business.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, Presentations and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Defining international HRM, Difference between domestic and International
1-5
HRM, Organizational Structure in MNC
International staffing,
20%
The role of an expatriates,
6-12
The role of non expatriates,
The role of the corporate HR functions
Recruiting and selecting staff for International assignments- Introduction, Issues
13-15
in staff selection
Training and Development: The role of expatriate training, components of 25%
16-20 effective pre-departure training, developing staff through international
assignments
 Compensation: Objectives of International
21-25 compensation, Key components of an international compensation program,
25%
Approaches to International compensation, Patterns in complexity
26-30 Expatriation and Repatriation
Performance Management: Introduction, performance management of
31-36 International employees, performance appraisal of
20%
International employees
37-40 Industrial Relations in International Context
41-45 Managing people in International Context 10%
46-50 Case Study

Text Book:
1. International Human Resource Management – Text and Cases P. L. Rao, Excel Books (Latest Edition)

Reference Books:
1. International Human Resource Management, Peter Dowling and Denice Welch, Cengage Learning
2. International Human Resource Management, Tony Edwards, Pearson Education
3. Global Human Growth Model, M.N Rudrabasavaraj, Himalaya
4. International Human Resource Management, Monir Tayeb, Oxford
Name of the Subject: STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Code and Subject Code: MBA (I) H1032, SHRM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
This course presents a thorough and systematic coverage of issues related to strategic human resource
management, this course is basically for the students who are specializing in the field of Human resource
management. This course will help the students to think strategically and integrate the activities of HR
with the organizations goals.

Evaluation Pattern:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case Study
 Minor Projects

Percentile
Sessions Course Content
Weightage
An Investment Perspective of Human Resource Management :
Adopting an Investment Perspective, Valuation of Assets, Understanding and
measuring Human capital, Factors influencing how “Investment Oriented” an
1 - 10 organizational Is. 20%
Challenges in strategic Human Resource Management:
Impact of technology, HR issues and challenges related to technology, Ethical
Behavior, Workforce Demographic changes and diversity
Strategic Management:
Models of strategy, the process of Strategic management, A Strategic
approach to manpower acquisition – recruitment and selection, Strategic
development of human resources, Analysis of environment , Organizational
Self- Assessment, Establishing Goals and objectives, importance of strategic
11 - 20 planning for business success, Setting strategy- Corporate Strategies, 20%
Business unit Strategies, An introduction to market driven strategy, Resource
driven strategy.
The Evolving/ Strategic Role Of Human Resource Management:
Strategic HR versus Traditional HR, Barriers to Strategic HR, Strategic
approach to management structure, job design.
 Human Resource Planning:

Objectives of Human resource planning, Types of planning: Aggregate

planning, Succession Planning.
21 – 30 Design and Resign of Work Systems : 20%

Design of work systems, Job rotation, Redesign of work systems, Strategic

work redesign in Action, Mergers and Acquisitions, Understanding change,
Managing Change.

Employment Law :

31 - 40 Scope of laws, Federal Antidiscrimination Laws, Racial Discrimination, 20%

Employees with disabilities, Enforcement of federal Laws under EEOC,
Executive Orders, Affirmative Action, Sexual Harassment.

Staffing :

Recruiting, Temporary versus Permanent Employees, Internal versus External

Recruiting, when and how extensively to recruit, method’s of Recruiting,
selection, Interviewing, Testing, Diversity.
41 - 50 20%
Training and development:

Benefits, Planning and strategizing training, Need Assessment, Objectives,

Design and delivery, evaluation.

Text Book:
1. Strategic HRM, Jaffrey A Mello, Cengage Learning

Reference Books:
1. Strategic Human Resource management, Das Pulak, Cengage Learning
2. Strategic Human resource management, Charles R. Greer, Pearson
Name of the Subject: HUMAN RESOURCE DEVELOPMENT
Course Code and Subject Code: MBA (I) H1033, HRD
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
To help students understand the concept of Human Resource development and understand the ethical
dilemmas in HRD. The students would be able to appreciate the importance and applications of Human
Resource developments activities by learning various training, learning and development, and also the
peoples processing models.

Evaluation Scheme:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case Study
 Minor Projects

Percentile
Sessions Course Content
Weightage
Introduction to HRD :

The evolution of HRD, The relationship between HRD and HRM, HRD
functions, challenges to organizations and to HRD professionals
Influence of employee Behavior :

1 - 12 Models of employer behavior, external influences on employee behavior, 25%

Motivation.
Learning and HRD:

Learning and Instructions, Maximizing learning, Individual differences in the

learning process, learning strategies and styles, recent developments in
instructional and cognitive psychology.
Assessing HRD needs :

Definitions, purpose of needs, levels of need analysis, prioritizing HRD needs,

Strategic/organizational analysis, task analysis, person analysis
13 - 27 Designing effective HRD programs : 25%

Selecting the trainer, make or buy decision, selecting the training methods and
media, scheduling the HRD program
 Implementing and evaluating HRD programs :

Training Delivery methods, on-the job training methods, classroom training

approaches
Evaluating HRD Programs :

Training delivery method, OJT Methods, Classroom approaches Media and

Methods, Issues concerning training program implementation.
Career Management and Development:
Definition of career development, models of career development, stages of
life and career development, process of career management, roles in career
management, issues and delivering effective career development systems.
Management Development:
Describing the Manager’s job, making management development strategic,
management education, training and experiences, Approaches to develop
Managers, Designing effective MDP.
28 - 39 25%

Organizational development and change

OD Theories and concepts, model of planned change, designing an

intervention strategy, types of interventions
HRD and Diversity:
Diversity Training and Beyond.

Employee Socialization and Orientation:

Socialization, Various perspectives, the realistic job Preview, Employee
Orientation Program.

Skills and Technical Training:

Basic workplace competency, basic skills, Technical training, Interpersonal
skills training, Role of labour unions in skill and technical training programs,
40 - 50 25%
Professional development and education.

Coaching and Performance Management:

Need, coaching and performance management, maintaining effective
performance and encouraging superior performance, skills necessary for
effective coaching, the effectiveness of coaching.
Employee counseling and wellness services
 Need for ECS, Overview of employee counseling service, Stress management
interventions, Employee wellness and health promotion programs, Issues in
Employee Counseling.

Text Book:
1. Human Resource Development, John M Werner & Randy L DeSimone, Cengage Learning

Reference Books:
1. Designing and managing human resource systems, Udai Pareek & [Link], Oxford & IBH
Publication
2. Human Resource Development, Uday kumar Haldar, Oxford publication
3. Human Resource Development , Industrial Relation, Charles R. Greer, Pearson education
 Information
System
Specialization
Subjects
Name of the Subject: E-BUSINESS
Course Code and Subject Code: MBA (I) I1041, EB
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
The course imparts understanding of the concepts and various application issues of e-
business like Internet infrastructure, security over internet, payment systems and various online strategies
for e-business.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Introduction to e-business:
Electronic Business, Electronic Commerce, Types of Electronic
1 - 10 Commerce, Benefits, Limitations and Barriers of E-commerce, 20%
Electronic Commerce Models, Value Chains in Electronic
Commerce, E-Commerce in India.
Web Based Tools for Electronic Commerce, Intranet, Composition of
Intranet, Business Applications on Intranet, Extranets. Electronic Data
11 - 20 20%
Interchange, Components of Electronic Data Interchange, Electronic Data
Interchange Communication Process.
Security Issues in e-business
Security Overview, Electronic Commerce Threats, Encryption,
21 - 25 Cryptography, Public Key and Private Key Cryptography, 10%
Digital Signatures, Digital Certificates, Securing E-commerce
Networks
Electronic Payment System
Concept of e-Money, Electronic Payment System, Types of
26 - 33 15%
Electronic Payment Systems, Smart Cards, Stored Value cards and
Electronic Payment Systems
 B2B Electronic payments, Infrastructure Issues in EPS, Electronic Fund
34 - 36 10%
Transfer.
e-Business Applications & Strategies
Business Models & Revenue Models over Internet, Emerging
37 - 45 15%
Trends in e-Business, e-Governance, Digital Commerce,
Mobile Commerce
Strategies for E-Commerce, Internet based Business Models;
46 - 50 10%
Legal, Ethical and Societal Impacts of E-Commerce.

Text Book:
1. E-Business and E-Commerce Management- Strategy, Implementation and Practice , Dave Chaffey,
Prentice Hall

2. Electronic Commerce- Framework, Technologies and Applications, Bharat Bhaskar, Tata McGraw
Hill.

Reference Books:
1. Electronic Commerce - A Managerial Perspective, Efraim Turban, David King, Dennis Viehland,
Jae Lee, 4th Edition, Pearson Education.
2. Electronic Commerce- From Vision to Fulfillment, Elias M. Awad, PHI Learning.
3. Electronic Commerce Strategy, Schneider Gary P. and Perry, James T, Cengage Learning
Name of the Subject: ENTERPRISE RESOURCE PLANNING
Course Code and Subject Code: MBA (I) I1042, ERP
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
This course aims to highlight the integration of business processes and computer applications
across business functions and also demonstrates how organizations are represented in an ERP system
very broadly. This course studies Enterprise Resource Planning (ERP) systems, its scope,
implementation issues and the organization’s motivation for implementation such systems. The topics
include ERP concepts, implementation methodologies, evaluation of ERP Systems, and the various
ERP Modules. The students will comprehend the implementation process and will be able to play a
pivotal role in an ERP implementation.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage

1-4 Introduction to ERP, Basic Concepts of ERP 5%

5-8 Justifying ERP Investments, Risks of ERP , Benefits of ERP 5%

ERP Implementation Challenges, ERP Implementation (Transition)

9 - 12 5%
Strategies

ERP Implementation Life Cycle, Pre-implementation Tasks, Requirements

13 - 17 10%
Definition

18 - 20 Implementation Methodologies, Package Selection, ERP Project Teams

8%
 Process Definition, Vendors and Consultants, Dealing with Employee
21 - 23 5%
Resistance

24 - 28 Contracts with Vendors, Consultants and Employees, Training & Education 10%

Data Migration, Project Management & Monitoring, Post Implementation

29 - 33 10%
Activities, Success & Failure Factors of an ERP Implementation

Operation and Maintenance of the ERP System, Measuring the

34 - 36 5%
Performance of the ERP System. Maximizing the ERP System

Finance Module of an ERP Package

37 - 41 10%
Manufacturing Module of an ERP Package

Human Resources Module of an ERP Package

42 - 44 7%
Materials Management Module of an ERP Package

Quality Management Module of an ERP Package

45 - 50 Marketing Module of an ERP Package 5%
Sales, Distribution & Service Module of an ERP Package

Text Book:
1. ERP Demystified Alexis Leon, 2nd Edition Tata McGraw Hill Education Pvt. Ltd

Reference Books:
1. Enterprise Resource Planning, Mary Sumner, Pearson Education
2. ERP Concepts and Planning, Garg & Venkitakrishnan, PHI
3. Enterprise Resource Planning, Rajesh Ray, Tata McGraw Hill Education Pvt. Ltd
Name of the Subject: SOFTWARE PROJECT MANAGEMENT
Course Code and Subject Code: MBA (I) I1043, SPM
Course Credit: FULL (50 SESSIONS OF 60 MINUTES EACH)

Course Description:
This course examines the defining characteristics of IT projects, especially involving the development
of software intensive systems, and introduces the student to a variety of project management techniques
that can be applied in an IT project context. While IT projects are similar in some ways to other types
of projects, they pose unique challenges for the managers and organizations that undertake them. IT
project management is particularly challenging because of several factors including: (1) the rapid pace
of technological changes occurring in the IT field, (2) the invisible nature of software, (3) the ever-
present pressure to add new features and functionality to systems, and (4) the difficulty of managing
the organizational changes that accompany most IT implementations. In spite of the advanced
technology that surrounds computer-based information systems, IT project management in most
organizations is not very disciplined.

Evaluation pattern:
Class participation and Attendance 10%
Quizzes, presentation and Assignments 20%
Mid Term Examination 30%
End Term (University) Examination 40%

Pedagogy:
 Lectures
 Case study
 Minor projects

Percentile
Session Course Content
weightage
Introduction to Software Project Management
Importance, Project, Software Projects Vs Other Projects, Contract
1-4 Management, and technical project management, Activities, Plan, Methods, 5%
and methodologies, some ways to categorizing software projects,
management
Step wise – an overview of project planning
Introduction to stepwise project planning, select project, identify project
5-9 10%
scope and objectives, identify project infrastructure, analyze project
characteristics, identify project products and activities
Programme management and project evaluation
10 - 14 Programme management, managing the allocation of resources within 10%
programmes, strategic programme management , evaluation of individual
 projects, technical assessment, cost benefit analysis, cash flow forecasting,
cost benefit evaluation techniques, risk evaluation
Selection of an appropriate project approach
Choosing technologies, technical plan contents list, choice of process
15 - 19 10%
models, structure versus speed of delivery, the waterfall model, V-process
model, the spiral model, prototypes, incremental delivery
Software efforts estimation
Where Estimate done? Problems with over and under estimates, the basis for
20 - 22 software estimating, software effort estimation techniques, Expert judgment, 5%
estimating by analogy, Albrecht function point analysis, function points
mark II, COSMIC full function points, COCOMO : a parametric model,
Activity Planning
The objectives of activity planning, When to plan, Project schedules, Project
and activities, Sequencing and scheduling activities, Network planning
23 - 27 10%
models, Formulating a network model, Adding the time dimension, The
forward pass, The backward pass, Identifying the critical path, Activity float,
Shortening the project duration, Identifying critical activities.
Risk management
Risk, Categories of risk, A framework for dealing with risk, Risk
28 - 32 10%
identification, Risk assessment, Risk planning, Risk management,
Evaluating risks to the schedule
Resource allocation
33 - 35 The nature of resources, Identifying resource requirements, Scheduling 5%
resources, Creating critical paths, Counting the cost
Monitoring and control
Creating the framework, Collecting the data, Visualizing progress, Cost
36 - 38 10%
monitoring, Earned value, analysis, Prioritizing monitoring, Getting the
project back to target, Change control
Managing contracts
The ISO 12207 approach to the acquisition and supply of software, The
39 - 41 5%
supply process, Types of contract, Stages in contract placement, Typical
terms of a contract, Contract management, Acceptance.
Managing people and organizing teams
Understanding behavior, Organizational behavior: a background, selecting
42 - 45 10%
the right person for the job, Instruction in the best methods, Motivation, The
Oldham-Hackman job characteristics model Working in groups
Software quality
The place of software quality in project planning, The importance of software
46 - 50 10%
quality, Defining software quality, ISO 9126, Practical software quality
measures

Text Book:
1. Software Project Management, Bob Hughes & Mike Cotterell, 4th Edition, Tata McGraw Hill

Reference Books:
1. Software Project Management, Pankaj Jalote
2. Effective Software Project Management, Robert K. Wysocki, Wiley