R18 [Link].

CSE (Data Science) III & IV Year JNTU Hyderabad

PREDICTIVE ANALYTICS

[Link]. IV Year I Sem. L T P C

3 0 0 3

Course Objectives: The course serves to advance and refine expertise on theories, approaches and
techniques related to prediction and forecasting.

Course Outcomes
1. Understand prediction-related principles, theories and approaches.
2. Learn model assessment and validation.
3. Understand the basics of predictive techniques and statistical approaches.
4. Analyze supervised and unsupervised algorithms.

UNIT - I
Linear Methods for Regression and Classification: Overview of supervised learning, Linear regression
models and least squares, Multiple regression, Multiple outputs, Subset selection, Ridge regression,
Lasso regression, Linear Discriminant Analysis, Logistic regression, Perceptron learning algorithm.

UNIT - II
Model Assessment and Selection: Bias, Variance, and model complexity, Bias-variance trade off,
Optimism of the training error rate, Estimate of In-sample prediction error, Effective number of
parameters, Bayesian approach and BIC, Cross- validation, Boot strap methods, conditional or
expected test error.

UNIT - III
Additive Models, Trees, and Boosting: Generalized additive models, Regression and classification
trees, Boosting methods-exponential loss and AdaBoost, Numerical Optimization via gradient boosting,
Examples (Spam data, California housing, New Zealand fish, Demographic data).

UNIT - IV
Neural Networks (NN), Support Vector Machines (SVM), and K-nearest Neighbor: Fitting neural
networks, Back propagation, Issues in training NN, SVM for classification, Reproducing Kernels, SVM
for regression, K-nearest – Neighbour classifiers (Image Scene Classification).

UNIT - V
Unsupervised Learning and Random forests: Association rules, Cluster analysis, Principal
Components, Random forests and analysis.

TEXT BOOK:
1. Trevor Hastie, Robert Tibshirani, Jerome Friedman, The Elements of Statistical Learning-Data
Mining, Inference, and Prediction, Second Edition, Springer Verlag, 2009.

REFERENCE BOOKS:
1. [Link] –Pattern Recognition and Machine Learning, Springer, 2006.
2. L. Wasserman-All of statistics.
3. Gareth James. Daniela Witten. Trevor Hastie Robert Tibshirani. An Introduction to Statistical
Learning with Applications in R.
R18 [Link]. CSE (Data Science) III & IV Year JNTU Hyderabad

WEB AND SOCIAL MEDIA ANALYTICS

[Link]. IV Year I Sem. L T P C

2 0 0 2
Course Objectives: Exposure to various web and social media analytic techniques.

Course Outcomes:
1. Knowledge on decision support systems.
2. Apply natural language processing concepts on text analytics.
3. Understand sentiment analysis.
4. Knowledge on search engine optimization and web analytics.

UNIT - I
An Overview of Business Intelligence, Analytics, and Decision Support: Analytics to Manage a
Vaccine Supply Chain Effectively and Safely, Changing Business Environments and Computerized
Decision Support, Information Systems Support for Decision Making, The Concept of Decision Support
Systems (DSS), Business Analytics Overview, Brief Introduction to Big Data Analytics.

UNIT - II
Text Analytics and Text Mining: Machine Versus Men on Jeopardy!: The Story of Watson, Text
Analytics and Text Mining Concepts and Definitions, Natural Language Processing, Text Mining
Applications, Text Mining Process, Text Mining Tools.

UNIT - III
Sentiment Analysis: Sentiment Analysis Overview, Sentiment Analysis Applications, Sentiment
Analysis Process, Sentiment Analysis and Speech Analytics.

UNIT - IV
Web Analytics, Web Mining: Security First Insurance Deepens Connection with Policyholders, Web
Mining Overview, Web Content and Web Structure Mining, Search Engines, Search Engine
Optimization, Web Usage Mining (Web Analytics), Web Analytics Maturity Model and Web Analytics
Tools.

UNIT - V
Social Analytics and Social Network Analysis: Social Analytics and Social Network Analysis, Social
Media Definitions and Concepts, Social Media Analytics.
Prescriptive Analytics - Optimization and Multi-Criteria Systems: Multiple Goals, Sensitivity
Analysis, What-If Analysis, and Goal Seeking.

TEXT BOOK:
1. Ramesh Sharda, Dursun Delen, Efraim Turban, BUSINESS INTELLIGENCE AND
ANALYTICS: SYSTEMS FOR DECISION SUPPORT, Pearson Education.

REFERENCE BOOKS:
1. Rajiv Sabherwal, Irma Becerra-Fernandez,” Business Intelligence – Practice, Technologies and
Management”, John Wiley 2011.
2. Lariss T. Moss, ShakuAtre, “Business Intelligence Roadmap”, Addison-Wesley It Service.
3. Yuli Vasiliev, “Oracle Business Intelligence: The Condensed Guide to Analysis and Reporting”,
SPD Shroff, 2012.
R18 [Link]. CSE (Data Science) III & IV Year JNTU Hyderabad

NATURAL LANGUAGE PROCESSING (Professional Elective – IV)

[Link]. IV Year I Sem. L T P C

3 0 0 3
Prerequisites: Data structures, finite automata and probability theory

Course Objectives:
 Introduce to some of the problems and solutions of NLP and their relation to linguistics and
statistics.

Course Outcomes:
 Show sensitivity to linguistic phenomena and an ability to model them with formal grammars.
 Understand and carry out proper experimental methodology for training and evaluating
empirical NLP systems
 Able to manipulate probabilities, construct statistical models over strings and trees, and
estimate parameters using supervised and unsupervised training methods.
 Able to design, implement, and analyze NLP algorithms
 Able to design different language modeling Techniques.

UNIT - I
Finding the Structure of Words: Words and Their Components, Issues and Challenges,
Morphological Models
Finding the Structure of Documents: Introduction, Methods, Complexity of the Approaches,
Performances of the Approaches

UNIT - II
Syntax Analysis: Parsing Natural Language, Treebanks: A Data-Driven Approach to Syntax,
Representation of Syntactic Structure, Parsing Algorithms, Models for Ambiguity Resolution in Parsing,
Multilingual Issues

UNIT - III
Semantic Parsing: Introduction, Semantic Interpretation, System Paradigms, Word Sense
Systems, Software.

UNIT - IV
Predicate-Argument Structure, Meaning Representation Systems, Software.

UNIT - V
Discourse Processing: Cohension, Reference Resolution, Discourse Cohension and Structure
Language Modeling: Introduction, N-Gram Models, Language Model Evaluation, Parameter
Estimation, Language Model Adaptation, Types of Language Models, Language-Specific Modeling
Problems, Multilingual and Cross lingual Language Modeling

TEXT BOOKS:
1. Multilingual natural Language Processing Applications: From Theory to Practice – Daniel M.
Bikel and Imed Zitouni, Pearson Publication.
2. Natural Language Processing and Information Retrieval: Tanvier Siddiqui, U.S. Tiwary.

REFERENCE BOOK:
1. Speech and Natural Language Processing - Daniel Jurafsky & James H Martin, Pearson
Publications.
R18 [Link]. CSE (Data Science) III & IV Year JNTU Hyderabad

CLOUD COMPUTING (Professional Elective – V)

[Link]. IV Year I Sem. L T P C
3 0 0 3
Pre-requisites: Courses on Computer Networks, Operating Systems, Distributed Systems.

Course Objectives:
1. This course provides an insight into cloud computing.
2. Topics covered include- distributed system models, different cloud service models, service-
oriented architectures, cloud programming and software environments, resource management.

Course Outcomes:
1. Ability to understand various service delivery models of a cloud computing architecture.
2. Ability to understand the ways in which the cloud can be programmed and deployed.
3. Understanding cloud service providers.

UNIT - I
Computing Paradigms: High-Performance Computing, Parallel Computing, Distributed Computing,
Cluster Computing, Grid Computing, Cloud Computing, Bio computing, Mobile Computing, Quantum
Computing, Optical Computing, Nano computing.

UNIT - II
Cloud Computing Fundamentals: Motivation for Cloud Computing, The Need for Cloud Computing,
Defining Cloud Computing, Definition of Cloud computing, Cloud Computing Is a Service, Cloud
Computing Is a Platform, Principles of Cloud computing, Five Essential Characteristics, Four Cloud
Deployment Models.

UNIT - III
Cloud Computing Architecture and Management: Cloud architecture, Layer, Anatomy of the Cloud,
Network Connectivity in Cloud Computing, Applications, on the Cloud, Managing the Cloud, Managing
the Cloud Infrastructure Managing the Cloud application, Migrating Application to Cloud, Phases of
Cloud Migration Approaches for Cloud Migration.

UNIT - IV
Cloud Service Models: Infrastructure as a Service, Characteristics of IaaS. Suitability of IaaS, Pros
and Cons of IaaS, Summary of IaaS Providers, Platform as a Service, Characteristics of PaaS,
Suitability of PaaS, Pros and Cons of PaaS, Summary of PaaS Providers, Software as a Service,
Characteristics of SaaS, Suitability of SaaS, Pros and Cons of SaaS, Summary of SaaS Providers,
Other Cloud Service Models.

UNIT V
Cloud Service Providers: EMC, EMC IT, Captiva Cloud Toolkit, Google, Cloud Platform, Cloud
Storage, Google Cloud Connect, Google Cloud Print, Google App Engine, Amazon Web Services,
Amazon Elastic Compute Cloud, Amazon Simple Storage Service, Amazon Simple Queue ,service,
Microsoft, Windows Azure, Microsoft Assessment and Planning Toolkit, SharePoint, IBM, Cloud
Models, IBM Smart Cloud, SAP Labs, SAP HANA Cloud Platform, Virtualization Services Provided by
SAP, Sales force, Sales Cloud, Service Cloud: Knowledge as a Service, Rack space, VMware, Manjra
soft, Aneka Platform.

TEXT BOOK:
1. Essentials of cloud Computing: K. Chandrasekhran, CRC press, 2014
REFERENCE BOOKS:
1. Cloud Computing: Principles and Paradigms by Rajkumar Buyya, James Broberg and Andrzej
M. Goscinski, Wiley, 2011.
2. Distributed and Cloud Computing, Kai Hwang, Geoffery C. Fox, Jack J. Dongarra, Elsevier,
2012.
3. Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance, Tim Mather,
Subra Kumaraswamy, Shahed Latif, O’Reilly, SPD, rp 2011.
R18 [Link]. CSE (Data Science) III & IV Year JNTU Hyderabad

WEB AND SOCIAL MEDIA ANALYTICS LAB

[Link]. IV Year I Sem. L T P C

0 0 2 1

Course Objectives: Exposure to various web and social media analytic techniques.

Course Outcomes:
1. Knowledge on decision support systems.
2. Apply natural language processing concepts on text analytics.
3. Understand sentiment analysis.
4. Knowledge on search engine optimization and web analytics.

List of Experiments
1. Preprocessing text document using NLTK of Python
a. Stopword elimination
b. Stemming
c. Lemmatization
d. POS tagging
e. Lexical analysis
2. Sentiment analysis on customer review on products
3. Web analytics
a. Web usage data (web server log data, clickstream analysis)
b. Hyperlink data
4. Search engine optimization- implement spamdexing
5. Use Google analytics tools to implement the following
a. Conversion Statistics
b. Visitor Profiles
6. Use Google analytics tools to implement the Traffic Sources.

Resources:
1. Stanford core NLP package
2. [Link]/ANALYTICS

TEXT BOOKS:
1. Ramesh Sharda, Dursun Delen, Efraim Turban, BUSINESS INTELLIGENCE AND
ANALYTICS: SYSTEMS FOR DECISION SUPPORT, Pearson Education.

REFERENCE BOOKS:
1. Rajiv Sabherwal, Irma Becerra- Fernandez,” Business Intelligence –Practice,
Technologies and Management”, John Wiley 2011.
2. Lariss T. Moss, Shaku Atre, “Business Intelligence Roadmap”, Addison-Wesley It Service.
3. Yuli Vasiliev, “Oracle Business Intelligence: The Condensed Guide to Analysis and Reporting”,
SPD Shroff, 2012.
 MT701OE: PRINCIPLES OF ENTREPRENEURSHIP (Open Elective – II)

[Link]. Mechatronics IV Year I Sem. L T P C

3 0 0 3
UNIT - I
Introduction to Entrepreneurship: Definition of Entrepreneur Entrepreneurial Traits. Entrepreneur vs
Manager, creating and starting the venture: sources of new ideas, method of generating ideas, creative
problem solving – writing business plan, evaluating business plans. Launching formalities.

UNIT - II
Financing and Managing the new ventures: sources of capital, record keeping, recruitment, motivating
and leading teams, financial controls. Marketing and sales controls. E commerce and Entrepreneurship,
internet advertising – new venture expansion strategies and issues.

UNIT - III
Industrial Financial Support: schemes and functions of directorate of industries, District industries centre
(DICs) Industrial development corporation (IDC), State Financial corporation (SFCs), small scale
industries development corporation (SSIDCs) Khadhi and village industries commission (KVIC)
Technical Consultancy organisation (TCO), Small industries service institute (SISI), national small
industries corporation (NSIC), small industries development bank of india (SIDBI).

UNIT - IV
Production and marketing management: Thrust areas of production management, selection of
production techniques, plant utilisation and maintenance, designing the work place, inventory control,
material handling and quality control. Marketing functions, market segmentation market research and
channels of distribution, sales promotion and product pricing.

UNIT - V
Labour legislation, salient provision of health, safety, and welfare under Indian factories Act, Industrial
dispute act, employees state insurance act, workmen’s compensation act and payment of bonus act .

TEXT BOOKS:
1. Robert Hisrich, & Michael Peters: Entrepreneurship, TMH, 2009.
2. Dollinger: Entrepreneurship, Pearson, 2009.

REFERENCE BOOKS:
1. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya
Publishing House, 2009.
2. Harvard Business Review on Entrepreneurship, HBR Paper Back.
3. Robert J. Calvin: Entrepreneurial Management, TMH, 2009.
4. Gurmeet Naroola: The entrepreneurial Connection, TMH, 2009.
5. Bolton & Thompson: Entrepreneurs—Talent, Temperament and Techniques, Butterworth
Heinemann, 2009.
6. Agarwal: Indian Economy, Wishwa Prakashan 2009.
7. Dutt & Sundaram: Indian Economy, S. Chand, 2009.
8. B D Singh.: Industrial Relations & Labour Laws, Excel, 2009.
9. Aruna Kaulgud: Entrepreneurship Management by, Vikas publishing house, 2009.
10. Essential of entrepreneurship and small business management by Thomas W. Zimmerer &
Norman M. Searborough, PHI-2009.
11. ND Kapoor: Industrial Law, Sultan Chand & Sons, 2009.