Problem statement
Building a Zomato-like Platform: A Strategic
Roadmap from Concept to Completion
About Me
MBA [Link]
DOMS IIT DCRUST
Dheeraj KANPUR MURTHAL
online food delivery app
Yum Food
EXPRESS
NAME OF APP SIMILIAR TO ZOMATO
At your door step
PHASE 1
Objectives and vision: It aims to become the go-to platform for all food-related needs,
whether it’s discovering a new restaurant, ordering food online, or making dining-out
decisions and vision is "Better Food for More People””
Customer segment Outcomes of each
segment
Individual Consumer High app engagement and repeat orders due to convenience
and variety
Restaurant Partners Increased visibility, customer base expansion, and steady
Local Restaurants: Increase visibility and customer base. order flow.
High-End Restaurants: Attract affluent diners and manage brand image. Growth in order volumes, reliance on Zomato for scaling
operations.
Cloud Kitchens Flexible earning opportunities, creating a dependable
Delivery Partners (Gig Workforce) workforce for Zomato’s operations
Corporate Clients Loyal user base, higher spending, and recurring revenue from
subscriptions.
Subscription Customers Increased adoption of healthy menus, creating a niche segment
Health-Conscious User with higher margins.
Expansion of market reach, driving growth in emerging markets
Small-Town and Tier-2/3 City Users
and untapped regions
PHASE 1
Feature Ideation
Core Features (High Priority) MVP (Minimum Viable
Search and Discovery
Menu and Photos Product) Features
Food Ordering Core MVP Features
Reviews and Ratings
Search and
Payment Integration
Discovery
Menu and Photos
Advanced Features (Medium Priority) Food Ordering and
AI-Powered Recommendations
Table Reservations Tracking
Subscription Plans Reviews and Ratings
Innovative Features (Low Priority)
Voice-Based Ordering
Sustainability Dashboard
Dietary Prefere
PHASE 2: Product Design and
Prototyping – User Flow Design
User Flow for Customers User Flow for
Goal: Search, order, and track food
Menu & Selection Restaurents
effortlessly.
Goal: Manage orders and improve visibility.
User browses the menu, views dish
Onboarding details, and adds items to the cart. Onboarding
User downloads and installs the
app.
Checkout & Payment Restaurant registration with
Delivery address confirmation. details (name, address, menu,
Registration/Login via email, phone
contact).
number, or social accounts. Payment screen with multiple
Verification process.
Personalization prompts (e.g., payment methods
preferred cuisines, delivery
address). Order Tracking Dashboard
Real-time updates (order Overview of active orders,
Home Screen accepted, prepared, picked up, revenue, and performance metrics.
delivered). Notifications for new orders
Search bar and quick filters
(cuisines, ratings, distance) Post-Delivery Actions
Rate the experience (restaurant
Search & Discovery and delivery agent). Order Management
User enters search query or Accept or reject orders..
Option to save favorites or
applies filters. Update order status (preparing,
List of restaurants appears with
reorder. ready for pickup
key details (ratings, cost, delivery
time).
PHASE 2: Product Design and
Prototyping – User Flow Design
User Flow for Delivery Pickup Process
Menu Management agent Navigate to the restaurant via in-
Add, update, or remove dishes. Goal: Accept and deliver orders efficiently. app GPS.
Upload images and descriptions Confirm pickup by scanning QR code
for each dish
Onboarding or entering order ID
Register with personal details and
vehicle information.
Analytics and Insights Training module on app usage and Delivery Process
delivery protocols. Navigate to the customer’s
View performance data (sales,
ratings, delivery time). location via GPS.
Identify trends and customer Availability Status Update order status as “Delivered”
preferences Toggle between “Available” and after completions
“Offline” modes
Earnings and Feedback
Support and Feedback Order Allocation Receive notifications for nearby
Resolve customer queries. Receive notifications for nearby orders.
Submit feedback to Zomato for orders. View daily earnings and incentives.
improvements. View order details (pickup location, Receive customer feedback for
drop-off location, earnings) performance improvement
th key details (ratings, cost,
delivery time).
PHASE 3 (Platform
Development)
Develop a scalable backend
architecture (cloud-based
infrastructure
Integrate APIs for maps,
payments, and
notifications.
Implement key features:
restaurant search, order
placement, live tracking.
PHASE 4 (Testing and iteration )
Conduct end-to-end
testing: functional,
usability, and performance
Launch beta versions for
real-world feedback
Optimize based on user
behavior and data
insights
PHASE 5 (Launch and Expansion )
Launch with a focused
rollout in selected
cities.
Gather user feedback post-
launch and refine
continuously
Scale geographically and
introduce advanced
features
PHASE 6 (Key Performance
Indicators (KPIs) to Measure
Success for App )
Customer Metrics Financial Metrics
Active Users Gross Merchandise Values
Daily Active Users (DAU) Customer Lifetime Value (CLTV)
Monthly Active Users (MAU) Revenue Metrics
Restaurant Partner Metrics Operational Metrics
Restaurant Onboarding Rate Order Fulfillment Rates
Support Response Time
Order Volume Per Restaurant App Stability
Retention of Partners
Delivery Partner Metrics Growth Metrics
Market Penetration
Delivery Partner Availability
Expansion Success
Fulfillment Rate Referral Growth
Delivery Efficiency
Direct Competitors: A Look at the Landscape
Swiggy
Extensive delivery network in Tier-2 and Tier-3 cities.
Strong focus on speed with Instamart and Swiggy Genie.
Uber Eats (acquired by Zomato)
Strong brand association with Uber globally. High integration potential with ride-hailing services.
Foodpanda (limited operations)
Present in niche markets with strong local partnerships. Limited market presence and weak brand
recall.
Long Term vision
To become the most reliable, convenient,
and sustainable food ecosystem globally,
empowering customers, restaurants,
and delivery partners through
technology, innovation, and exceptional
user experiences.
Team Spirit: Strategies for Motivation and Smooth Execution
Clear Vision: Share the "why" behind the project to align everyone with the mission.
Milestone Celebrations: Celebrate small wins to maintain morale.
Open Communication: Weekly stand-ups and feedback loops for cross-functional collaboration.
Upskilling Opportunities: Offer training sessions in relevant technologies and methodologies.
Rewards System: Recognize high performers with bonuses, public appreciation, or team outing