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Revamp CapX.live Waitlist Strategy Guide

The document outlines a task to revamp the CapX.live waitlist website to enhance user engagement and drive referrals. It includes steps for evaluating the current website, gathering user feedback, and proposing strategies for improvement, including engagement tactics and referral incentives. Submission of a detailed PDF report is required, with optional inclusion of relevant past case studies.

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dheeraj9991972070
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7 views2 pages

Revamp CapX.live Waitlist Strategy Guide

The document outlines a task to revamp the CapX.live waitlist website to enhance user engagement and drive referrals. It includes steps for evaluating the current website, gathering user feedback, and proposing strategies for improvement, including engagement tactics and referral incentives. Submission of a detailed PDF report is required, with optional inclusion of relevant past case studies.

Uploaded by

dheeraj9991972070
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

1.

Fill out this form to help us evaluate you better:


[Link]
2. Go through the website: [Link]
a. There are three pages on the site. You will have to sign up via your google
account to access the last one i.e. Profile Page. Pages are Home page, Join
waitlist and Profile.
b. Please fill this survey after that to give your feedback on the site and
improvements needed for the same. Please use the same email to fill the
survey as the one you used for signing up on CapX site.
i. Survey link: [Link]
3. Assignment:

Revamp [Link] Waitlist Website for Better Engagement and Referrals

Problem Statement:

[Link] has launched its waitlist website to create excitement and gather interest
for its upcoming platform. While the waitlist has seen some initial traction, we want to
boost user engagement and drive referrals to expand the waitlist further.

Your task is to review the current waitlist website, analyze its strengths and
weaknesses, collect user feedback, and propose a strategy to revamp the site for
maximum engagement and referral conversions.

Assignment Requirements:

Part 1: Website Feedback

1. Review the Website:


○ Analyze the current design, content, and structure of the [Link]
waitlist website.
○ Identify:
■ What’s working well?
■ What’s not working or missing?
2. User Feedback:
○ Gather feedback from at least 3 potential users.
○ Ask questions like:
■ What do they like/dislike about the website?
■ Would they refer the website to a friend? Why or why not?
■ What would encourage them to share it with others?
○ Compile their feedback together and incorporate into your strategies
and feedback
○ Attach their feedback in the PDF file for reference

Part 2: Engagement and Referral Strategies


1. Engagement:
○ Suggest ways to make the website more engaging and interactive.
○ Consider elements like gamification, visuals, call-to-action (CTA)
placement, or dynamic content.
○ What features can be easily added that will keep people engaged with
the site before launch
2. Referrals:
○ Propose ideas to incentivize users to refer others to join the waitlist.
○ Examples might include:
■ Rewards for successful referrals (e.g., early access, discounts,
exclusive content).
■ A visible referral leaderboard.

Part 3: Implementation Plan(Optional)

● Outline a step-by-step plan to implement your proposed changes.


● Include timelines, resources needed, and any dependencies.

Submission Instructions:

1. Submit your work as a PDF outlining everything in detail from feedback to


new strategies and their implementation
2. Upload the PDF file on Unstop
3. Instructions on how to upload available on Unstop assignment listing

Optional Bonus:
If you have past case studies that will be relevant for CapX, attach their link in the
PDF and take inspiration from them for your strategies.

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