UNIT
Lesson TECHNICAL ENGLISH Mr MOUTAMANNI H.
Be aware of your online image
1. Jobseekers have been warned that their Facebook profile could damage their employment
prospects, after a study found that seven in I0 employers now research candidates online.
2. According to new figures released by Microsoft, checks on Facebook and Twitter are now
as important in the job-selections process as a CV or interview. The survey, which questioned
human-resource managers at the top 100 companies in the UK the US, Germany and France
found that 70 per cent admitted to rejecting a candidate because of their online behaviour.
3. But HR bosses also said that a strong image online could actually help job hunters to land
their dream job. Peter Cullen, of Microsoft. said: '·Your online reputation is not something to be
scared of, it's something to be proactively managed. These days, it's essential that web users
cultivate the kind of online reputation that they would want an employer to see."
4. Facebook faux pas include drunken photographs, bad language and messages complaining
about work.
5. Farhan Yasin, of online recruitment network [Link] said, "Social networking is
a great way to make connections with job opportunities and promote your personal brand
across the Internet. People really need to make sure they are using this resource to their
advantage, by conveying a professional image.''
6. But Mr Yasin cautioned job seekers to be aware of their online image even after landing
the perfect job, after their own research found that 28 per cent of employers had fired staff for
content found on their social-networking profile. He added. "A huge number of employers have
taken action against staff for writing negative comments about the company or another
employee on their social-networking page."
I- Read the article and answer these questions.
1. What percentage of employers research candidates online?
____________________________________________________.
1
2. Which social networking sites are mentioned?
_____________________________________________________________
3. Who do Peter Cullen and Farhan Yassin work for?
_______________________________________________________________
4. According to the article how can social networking make or break you career?
_______________________________________________________________