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CAS Proposal: Learning Digital Marketing

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0% found this document useful (0 votes)
13 views2 pages

CAS Proposal: Learning Digital Marketing

Uploaded by

jivansh.dedhia
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CAS experience proposal form

Objective: This worksheet is designed to help you plan your CAS experiences in alignment with the
CAS learning outcomes. Use this worksheet to clearly define your goals, the activities you will
undertake, and how they contribute to your personal development.
Students Name: Jivansh Dedhia
CAS experience Title: Learning Digital Marketing
CAS Strand: Creativity

1. Brief description of the experience. (Provide a short overview of the activity or project you will
undertake. Explain what it involves and why you chose it.)

Learning Digital Marketing involves learning various marketing strategies through


digital media. It consists of sub-topics such as Social Media Marketing, Web page
development, On-page and Off-page Optimization, Affiliate Marketing and various
marketing platforms such as Canva, Google Ads etc.
The duration of the course is 5 months and the classes are thrice a week (3-4 hours
weekly).
This choice enables me to develop a new skill and aids in my career choice as well that
is MIS (Management in Information Systems) as Marketing is a part of Management.

2. Purpose and Goals. (What do you hope to achieve through this experience? How will this activity
contribute to your personal growth or the community?)

I hope

3. Learning outcomes:

a) Demonstrate that challenges have been undertaken, developing new skills in the
process.
What challenges do you anticipate? How will you overcome them, and what new skills do you
expect to develop?

b) Show commitment to and perseverance in CAS experiences.


How will you stay committed to this activity, especially when it becomes challenging?

4. The types of evidences you will provide:

1
a) Feedback and Testimonials
b) Creative Outputs
c) Certificates
d) Performance Records

EXAMPLE of CAS:

1. Creativity

 Organizing a School Play or Musical: Involves scriptwriting, directing, acting, or managing


stage design and costumes.
 Starting a Photography Club: Taking and curating photos, organizing exhibitions, and
teaching photography skills to others.
 Designing a Community Mural: Collaborating with local artists and community members to
create a mural that represents the community's culture and values.
 Developing a Mobile App: Creating an app that addresses a specific need, such as helping
students manage their homework or providing resources for mental health.
 Writing and Publishing a Book: Composing a collection of short stories, poems, or a novel,
and self-publishing it online or in print.

2. Activity

 Training for a Marathon: Setting up a training plan, tracking progress, and possibly raising
funds for charity through the race.
 Organizing a Sports Tournament: Planning and managing a school-wide or community
sports event, including recruiting teams, securing venues, and overseeing logistics.
 Learning a New Sport: Taking lessons in a sport you’ve never tried before, like rock
climbing, fencing, or surfing, and documenting your progress.
 Leading a Yoga or Fitness Class: Preparing routines, leading sessions, and helping
participants improve their physical fitness.
 Hiking or Outdoor Expeditions: Planning and participating in hiking trips, which include map
reading, survival skills, and environmental awareness.

3. Service

 Volunteering at a Local Shelter: Assisting with daily operations, organizing donation drives,
or providing educational workshops for residents.
 Mentoring Younger Students: Helping younger peers with their studies, offering guidance,
or running after-school tutoring sessions.
 Environmental Clean-Up Projects: Organizing and leading efforts to clean up local parks,
beaches, or other natural areas, including recycling initiatives.
 Fundraising for a Charity: Planning and executing events to raise money for a cause, such
as a charity run, bake sale, or auction.
 Creating an Awareness Campaign: Developing a campaign to raise awareness about
important social issues, such as mental health, climate change, or equality, through posters,
social media, and school presentations.

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