No Indicators Mean Std. Dev.
Description Interpretation
1 I look at a product's quantitative
3.87 .353
reviews (scales, stars, and likes).
2 I use quantitative reviews to inform
3.49 .683
my purchasing choices
3 Seeing positive quantitative
reviews encourages me to buy a 3.68 .583
product.
4 Every positive quantitative review
influences my decision to buy a 3.60 .624
product.
5 High quantitative feedbacks lead
me to believe that a product's 3.57 .649
reviews are credible.
6 When products have a lot of
3.29 .931
negative reviews, I disregard them.
7 The quantity of customers who
gave the product negative ratings 3.40 .777
concerns me.
8 I compare the number of negative
3.48 .674
and positive quantitative reviews.
9 Compared to other types of reviews
like qualitative reviews and peer-
influence, quantitative reviews 3.43 .649
have a greater impact on my
purchasing decision.
10 Seeing a lot of quantitative reviews
leads me to believe that a product is 3.57 .583
worthwhile.
11 I look at a product's quantitative
3.27 .692
reviews (scales, stars, and likes).
12 I use quantitative reviews to inform
3.38 .711
my purchasing choices
13 Seeing positive quantitative
reviews encourages me to buy a 3.33 .839
product.
14 Every positive quantitative review
influences my decision to buy a 3.37 .756
product.
15 High quantitative feedbacks lead
me to believe that a product's 3.67 .552
reviews are credible.
16 When products have a lot of
3.56 .629
negative reviews, I disregard them.
17 The quantity of customers who
gave the product negative ratings 3.63 .561
concerns me.
18 I compare the number of negative
3.54 .641
and positive quantitative reviews.
19 Compared to other types of reviews
like qualitative reviews and peer-
influence, quantitative reviews 3.82 .435
have a greater impact on my
purchasing decision.
20 Seeing a lot of quantitative reviews
leads me to believe that a product is 3.49 .653
worthwhile.
OVERALL 3.523 .3112
PRODUCT REVIEWS
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
PRQN1 150 2 4 3.87 .353
PRQN2 150 1 4 3.49 .683
PRQN3 150 1 4 3.68 .583
PRQN4 150 2 4 3.60 .624
PRQN5 150 1 4 3.57 .649
PRQN6 150 1 4 3.29 .931
PRQN7 150 1 4 3.40 .777
PRQN8 149 1 4 3.48 .674
PRQN9 150 1 4 3.43 .649
PRQN10 150 2 4 3.57 .583
PRQL1 150 1 4 3.27 .692
PRQL2 150 1 4 3.38 .711
PRQL3 150 1 4 3.33 .839
PRQL4 150 1 4 3.37 .756
PRQL5 150 2 4 3.67 .552
PRQL6 150 1 4 3.56 .629
PRQL7 150 2 4 3.63 .561
PRQL8 150 2 4 3.54 .641
PRQL9 150 2 4 3.82 .435
PRQL10 150 2 4 3.49 .653
PRQL AVERAGE 150 2.6 4.0 3.523 .3112
Valid N (listwise) 149
PEARSON’ R
VARIABLES R-Value P-Value Interpretation
Product Reviews
.315(**) .000
Purchase Intention
Correlations
PRQL
AVERAGE PI AVERAGE
PRQL AVERAGE Pearson Correlation 1 .315(**)
Sig. (2-tailed) .000
N 150 150
PI AVERAGE Pearson Correlation .315(**) 1
Sig. (2-tailed) .000
N 150 150
** Correlation is significant at the 0.01 level (2-tailed).
No Indicators Mean Std. Dev. Description Interpretation
1 3.08 .755
2 3.04 .776
3 2.98 .798
4 2.96 .741
5 2.57 .839
6 3.03 .794
7 3.07 .677
8 2.90 .673
9 3.27 .702
10 3.27 .825
OVERALL 3.016 .4484
PURCHASE INTENTION