Dress for the role you want. By now, a cliche.
Dressing for the role you
want remains true even today, because it makes it
look like you're a good fit for the role
during an interview. The same principle holds
true for language. Use the terminology of the
role you're interviewing for. Look the part and sound the part. In an interview for
the SDR role, one question that will be going through an interviewer's mind is,
does this person
sound like an SDR? Using SDR terminology will
show that you're credible, experienced,, and vast in the day-to-day
activities of the role. Layer in SDR terminology, but don't get into too
much business jargon. You can sound really
smart by being clear and simple while still mixing in
some of the complex words. By the end of this video, you'll be able to
understand the use cases of SDR terminology as it applies
to day-to-day workflow, sales methodology, and
metrics and results. Use terminology that an SDR would use in their
day-to-day workflow. Here's some examples. Cold calls. A large chunk of your
outreach will be
through cold calling. Leads or prospects. Instead of referring to
people or customers, refer to the target of your outreach as
leads or prospects. Account executive or AE. Your success as and SDR depends on the
success of
your account executive. You set meetings for your
AE who closes the sale. Salesforce or other CRMs. SDRs log their activity and data
into CRM such as salesforce. While most companies will have a different mix of
technologies that you use, every single company
will have a CRM. No sales team can
work without one. Use terminology that
demonstrates that you have an understanding
of the sales approach. Here's some examples.
Multi-Channel Approach. Modern sales reps seek out more than one channel
for their outreach, from cold calling to e-mailing
and LinkedIn e-mail, conversational selling, spin
selling or challenger sales. There are many sales
methodologies such as SD academies
conversational selling. Referring to specific
sales methodologies will boost your credibility
as a sales professional. Value proposition. A key component of
the sales process. A value proposition states the benefit of your
product or service. Qualification, such as BANT, budget, authority,
need, and timeline. Before passing on prospects
to your account executive, they should be qualified. An approach like BANT
qualifies based on budget, authority, need, and timeline. Use terminology that
refers
to SDR metrics and results. Here's some examples. Key Performance
Indicators, or KPIs. KPIs point to the main metrics and results that
determine your success. Sales Qualified Lead or SQL. A lead that you've properly
qualified in order to set
a meeting with your AE. Marketing Qualified Lead or MQL. This is a lead who shows
interest in your product or service or demonstrate some level of buying intent
based off of
marketing efforts. These are your high
priority targets. These were just a few
examples of SDR terminology. As you prepare for interviews, make your own list of
terms and begin adopting this language
into your everyday life. Sounding like an SDR will boost your credibility and set
you up apart from
the competition.