Instructor PowerPoint

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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 Preparing to Search for a Job

• Analyze yourself.
• Develop a job-search strategy.
• Create a customized résumé.
• Know the hiring process.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 2
 Explore Career Opportunities
• Visit campus career center.
• Search the Web.
• Use your library.
• Take a summer job, internship, or
part-time position.
• Interview someone in your field.
• Volunteer with a nonprofit.
• Monitor the classified ads.
• Join professional organizations.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 3
 What Are the Sources
of New Jobs?
50% Networking
(Person-to-person contacts)
22% Job Boards
(Such as Monster, CollegeGrad, and company websites)
19% Agencies
(Search firms placing candidates for a fee)
8% Direct Approach
(Cold calling)
1% Newspaper/ Periodical
(Classified ads)

Source: Right Management: [Link]

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 4
 Searching the Open Job Market
• Explore the big boards (e.g.,
Monster, Career Builder).
• Check company websites.
• Search niche sites (e.g., Dice,
Accountemps, GettingHired).
• Use LinkedIn and social networking
sites.
• Browse print and online newspapers.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 5
 Three-Step Plan to Build Your
Personal Network
Step 1: Develop a contact list.
• Current and former teachers
• Family, friends, and friends of friends
• Social networking contacts
• Your dentist, doctor, etc.
• College alumni
• Current and former work colleagues

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 6
 Three-Step Plan to Build Your
Personal Network
Step 2: Make contacts in person and online.
“Hi, ____. I’m looking for a job, and I wonder if
you could help me out. When could I come over
to talk about it?”
“Do you know anyone who might have an
opening for a person with my skills?”
“Do you know of anyone else who might know
of someone who might have an opening?”

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 7
 Three-Step Plan to Build Your
Personal Network
Step 3: Follow up on your referrals.
“Hello. I’m ____, a friend of ____. He
suggested that I ask you for help. I’m
looking for a position as a ____, and he
thought you might be willing to spare a
few minutes to steer me in the right
direction.”

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 8
 Branding You: 4 Ways for
Grads to Stand Out

• Create a tagline (e.g.,

Enthusiasm plus fresh skills).
• Distribute a business card.
• Prepare an elevator speech.
• Build a powerful online
presence.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 9
 Choosing a Résumé Style
Chronological Functional
• Focuses on • Focuses on skills rather
experience than past employment
• Favorite of recruiters • Best for people with little
experience, frequent job
• Best for people with
changes, different career
experience and steady
areas, or employment
career growth
gaps
However: This style is
However: This style is
also used by many
hard to write and recruiters
students.
may be suspicious.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 10
 Résumé Categories
• Main heading
• Career objective
• Summary of qualifications
• Education
• Work experience
• Capabilities and skills
• Awards, honors, activities

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 11
 Résumé Categories
Final Tips
• Don’t include personal info such as birth date,
marital status, height, weight, etc.
• Consider whether it’s necessary to include
your home address.
• Have references available but don’t list them
on your résumé.
• Double-check for parallel phrasing.
• Avoid personal pronouns. Omit humor.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 12
 Poor Résumé
RÉSUMÉ OF
JENNIE JENKINS
3320 Lafayette Street, #12, San Leandro, CA 94561 jigglegirl@[Link]

OBJECTIVE: An entry-level position where my proven communication, accounting,

and administrative skills could be utilized in a path to management.

DEGREE from San Francisco State University, Broadcast Communication Arts,

Bachelor of Arts. 3.2 in major.

EXPERIENCE
Apprentice KPFA – 94.1 in Berkeley, CA. Duties included scheduling studios. Also
recruited staff. Some paperwork. Often given responsibility to act as production
manager. 10/15 to present.

Pacifica House
Position of financial manager. Duties included payroll and benefits for
employees of shelter. Was responsible for books, also for cash transactions.
Took care of some donations. Expected to help raise funds. I prepared all payroll
reports. Also petty cash. Chaotic. Underfunded.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 13
 Poor Résumé (cont.)
Spring, 2013
Worked one spring with Renaissance Rainbow, which is a performance arts
troupe operating out of San Francisco. My duties included scheduling interviews
with print and broadcast journalists. Was responsible for volunteers and
publicity.

Other temporary positions

Manpower, Inc. San Francisco. Worked at many different places as temp.
2011-2014. Dohring Company. File clerk, receptionist, general duties.
Other places. Good Earth Restaurant – server – 2010-2011

Personal
Self-starter, can finish jobs without supervision.
Marital status: single Birth: 6/16/88
Health: Excellent Hobbies, Knitting, singing, like to read
First Baptist Gospel Choir Awards: Spirit Award, Oakland H.S.
Dean’s List, college, 2 semesters

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 14
 Improved Résumé
Jennifer Marie Jenkins
3320 Lafayette Street, #12
San Leandro, CA 94561
(415) 781-5592
[Link]@[Link]

Objective: Administrative position involving accounting, employee benefits,

customer service.

SUMMARY OF QUALIFICATIONS
• Two years’ experience in responsible administrative and accounting positions
• Disciplined self-starter; able to work well without supervision
• Proficient with PCs including Word 2011, Excel, and the Internet
• Can be counted on to follow through on every detail until a task is successfully
completed
• BA degree, San Francisco State University

RELEVANT EXPERIENCE
10/15 to Apprentice, Radio Production, KPFA – 94.1, Berkeley, CA
present • Schedule studios, recruit support staff, act as production manager
• Process scripts, permissions, and logs for weekly productions

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 15
 Improved Résumé (cont.)
2014-15 Financial manager, The Pacific House (shelter), San Francisco, CA
• Used computer to manage payroll, employee benefits for staff of 26
• Completed all projects on time, despite chaotic environment
• Managed agency’s cash flow involving funder reimbursements, in-
kind donations, and fund-raising
• Processed all accounts payable and receivable, monthly and quarterly
statistical reports for local, state, and federal funding agencies;
oversaw petty cash
• Designed flow sheet to track success of $35,000 fund-raising project
2013, Publicity coordinator, Renaissance Rainbow (performance arts
Spring troupe), San Francisco, CA
• Scheduled all media interviews, supervised volunteers
• Coordinated publicity mailings for African-American Performance Arts
Festival
2011-13 Temp positions, Manpower Temporary Services, San Francisco, CA
• Developed customer service skills as telephone interviewer for
Dorhring Company
• Maintained files, routed incoming telephone calls, input employee
progress journals, prepared interoffice memos, recorded accounts
payable checks, keyboarded accounts payable correspondence,
learned e-mail systems and software programs in various
assignments
EDUCATION
BA in Broadcast Communication Arts, San Francisco State Univ., 2011
GPA in major: 3.2
Dean’s list, 2 semesters
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 16
 Getting Your Résumé Selected:
Maximizing Keyword “Hits”
• Include specific keywords
or keyword phrases.
• Focus on nouns.
• Use variations of the job title.
• Concentrate on the skills
section.
• Don’t use a keyword
summary.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 17
 Showcase Your Qualifications
in a Career E-Portfolio
• Include relevant coursework.
• Present work examples.
• Display awards, certificates.
• Link to images, websites, or
whatever highlights your skills.
• Show updated résumé, cover
message.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 18
 How Many Résumés
Do You Need?
Prepare one basic print-based
traditional résumé. Customize it for
• Distributing at job interviews
• Sharing in person-to-person
networking
• Giving to recruiters at job fairs
• Competing for a job that does not
require electronic submissions
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 19
 Converting to a Plain Text
Résumé or Digital Submission
Why plain text?
• Many organizations require plain text to avoid viruses
and incompatibilities in word processing programs.
• Plain text is useful for pasting into online résumé
blank submission forms.

How to do it?
• Just save document as Plain Text (*.txt).
• Be sure to adjust any resulting formatting problems.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 20
 Ways to Submit Your Résumé

• Word document
• Plain text document
• PDF document
• Company database

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 21
 Are Cover Messages
Still Important?
Career advisors overwhelmingly support
cover messages:
“No cover message – into the trash!”

“You may be the perfect person

for the job, but you’ll knock yourself
right out of the running with a poor or
missing cover letter.”

“A résumé without a cover letter

looks suspicious.”
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 22
 Three Parts of a Cover Message

Opening
Captures attention, introduces the message,
and identifies the position.

Body
Sells the candidate and focuses on the
employer’s needs.

Closing
Requests an interview and motivates action.

©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 23
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 24
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