Interview
For new product development the process is according as we are working in different
sports apparel so we know the requirements of the player needed in there game. The
new product we were working on was ice hockey uniform that is from Canada so the
development of this product was required in designing, fabrication and
manufacturing. So in this product after the design is approved the team start working
on fabrication according to the game environment as in this scenario the game is
played on ice the fabric should be thick and light so the player should be real comfy
while playing and the how the printing or designs should be attached in this particular
product our team seek up the guidance of Nike as they have used a new method which
was quite responsive and efficient.
In this we didn’t dye the fabric we printed and then separately attach it making the
product more attractive and innovative as from the research done in Nike in this area
it also increasing the speed in production line as well. Along with all that customer
can easily customized the product plus we also provide a huge collection of designs
that customer can use accordingly. For this specific product we were targeting the
America and Canada market. We faced similar challenges that we use to get in other
product as this was new so first we collect a few samples that were accessed by
importing from the market and then the fabrication team work on the advancement
they can make in this product that could be beneficial to raise up in the market and
further all the same process its pattern cutting fitting printing that describe earlier.
We mostly use the middle man that are working as agents and they have the reports of
the companies and connection that get us in with our reputation that also helps in
compelling the customer and we also do fare, use shows and different medium that
could access us the market and for the analyzing of the market our team explore all
aspects such as clubs no of players interest of people audience in the match sellers
traders and so on.
After all the research and product development the main decision of the product is
made by top management and then all the the handling of the product is done by the
technical department and after the first experience the we get the reviews to make it
better or bring it to the next level.
For motivating our employee we have incentive systems, separate work space,
medical facilitation, paid leave and over time paid jobs. It is all to support the
employees to gain new heights and to develop the long term relation with the worker
as the old worker understand the goal culture of the organization.