04 Task Performance 1

Presented to
Dean Niño V. Magararo
Of STI Academic Center
Lucena City, Quezon
Bachelor Of Science in Tourism Management 312

In Partial Fulfillment
of the Requirements for
Applied Business Tools & Technology

Submitted by:
Ortiz, Janel P.
Visca, Ma. Teoline T.

October 2024
 Major global distribution systems (GDSs) currently used in the tourism industry.

1. Amadeus
Amadeus helps travel agents and service providers book flights, hotels, rental cars, and
much more. It is based on data analytics and cutting-edge technologies to enhance the trip
booking experience.
2. Sabre
Sabre, which was first created for American Airlines, offers complete travel solutions to
hotels, airlines, and travel agencies. It has real-time data processing capabilities and a wide
range of inventory management tools.
3. Apollo
Apollo provides a variety of services, such as booking flights and hotels, and mostly
caters to travel companies in North America.
4. Galileo
With its user-friendly interface and access to flight schedules, rates, and hotel inventory,
Galileo caters to both enterprises and travel brokers.
5. Worldspan
With an emphasis on both business and leisure travel, Worldspan provides solutions like
travel management services and online booking tools.
Advantages of using GDS specifically for airlines, tour operators, and travel agencies

➢ The main advantage of GDS is the efficient distribution of travel goods. GDS provides
airlines with the chance to manage ticket sales centrally, thus enabling them to
simultaneously approach hundreds of web platforms and travel agencies. With such wide
reach that also increases exposure and access, airlines can offer seats in several modes
without necessarily signing separate deals with individual travel agencies.
➢ It collates information from different airlines, hotels, and service providers and matches
the potential options to allow comparisons in real-time, thereby allowing agents to speed
up on booking and provide better customer service through greater choices they can
present to their clients.
➢ Contracting with a GDS can be an inexpensive marketing technique for airlines and
travel agencies. Businesses can now sell services around the globe through a GDS
without spending the cost of traditional advertising, which may involve several millions of
dollars. Mostly this technology helps tour operators to sell packages while filling the
airline seats especially during low seasons since the advertisement can be
particularized.
➢ The personalized service also gains the travelers because agents making use of GDS
technologies can offer immediate recommendations already tailored to the exact
requirements of every individual. Because the agencies will have access to complete
data, they can also assist their clients in constructing itineraries that will ensure much
more smooth trip.
➢ GDS platforms encourage cooperation that can blossom to become packaged offers and
joint promotions through the connection of related parties in the travel ecosystem.
Cooperation may also enhance the customer's overall experience while creating extra
business opportunities for the participating entities.
 The future of GDSs, including trends and developments

GDSs have for quite some time been the core constituent of the travel industry. That is
how airline tickets, hotel bookings, and car rentals amongst other forms of travel services have
been made possible. As technological advancements, changes in consumer behavior, and
demand in the market force changes within the industry, GDSs are likely to change dramatically
in the near future.
In order to get more direct business, a growing number of suppliers particularly hotels
and airlines are establishing their own booking systems. They want to lower the commission
fees given to the GDSs, which is one of the reasons for this. Direct connections with clients are
also of interest to suppliers. In order to stay relevant in these shifting conditions, GDSs need to
solve this problem by providing greater value to suppliers and travel agencies. Given that direct
bookings are expected to become more popular, GDSs will most likely improve their services.
They might provide better and more sophisticated technologies, such as complete data analytics
with marketing support, integration of GDS with many distribution channels, etc., to allow travel
companies to compete with one another. In order to increase their reach and maintain their
relevance in the distribution market, GDSs will also likely consider collaborating with direct
booking platforms.
Personalization will become more and more important in GDSs. From e-commerce and
entertainment to more modern services, consumers are exposed to a wide range of customized
experiences across industries, and they also demand the same from their travel experiences.
GDSs can leverage demographic data and data analytics to provide personalized travel
recommendations based on people's preferences and past activities. They will then find it simple
to supply the resources required by a travel agency to offer clients tailored suggestions,
increasing their degree of happiness and loyalty in the process.
Alternative accommodations like vacation rentals and home-sharing services will create
challenges and opportunities for GDSs. To remain competitive, GDSs will not only need to be
open to further expanding the offerings but, most importantly, they should be willing to concede
that alternative accommodations will also find their way into their system, together with the
classic hotel listings. Travel agencies will be able to offer travelers a considerably broader range
of lodging options, providing them with a more comprehensive inventory from which they can
choose, according to their latest preferences. In addition, GDSs should aim at partnering up with
other platforms such as Airbnb and Vrbo in order to expand their offerings. Diversification
through a partnership of this nature will add value to the offer for the travel agency but also raise
the demand base seeking more unique travel experiences.
 Since mobile technology will continue to rule the travel industry, GDSs need to
concentrate on developing mobile-friendly solutions. Travelers' growing reliance on smartphones
to plan and coordinate all of their travels necessitates the creation of mobile-friendly interfaces
and features, creating a significant potential for GDSs. Mobile applications that enable
management, bookings, real-time updates, and personalized recommendations can stand in the
way and be used for the improvement of mobile capabilities by GDSs. Having mobile
technology, GDSs are in a position to address the needs of such intelligent travelers and
improve their travel experience.

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